Tech Advisory

Technology Advice for Small Businesses

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Category: General Articles B

Google holds the key to Drive security

Data breaches are all too common and, without adequate protection, every business is at risk of external attack. In fact, it’s never been more important to ensure your organization’s policies and procedures are foolproof, and that you have contingency plans in place should something go wrong. Google just made that easier for Drive for Work… Continue reading Google holds the key to Drive security

Cloud hosting for business continuity

Unforeseen disasters can strike at any time and, when they do, your business could come to a grinding halt. A business continuity plan could prevent this from happening by securing your precious business data at another location. But all too often, data backup can be too complicated for the average IT personnel to manage. Should… Continue reading Cloud hosting for business continuity

How to ensure the privacy of your iPhone texts

In our fast-paced, interconnected culture where nearly everyone is equipped with a media device, privacy is becoming a valuable commodity that’s harder and harder to retain. And if you’re an iPhone user and business owner who’s oftentimes on the go, you may be texting confidential information on on a daily basis that, if made public,… Continue reading How to ensure the privacy of your iPhone texts

Facebook Messenger launches video calling

Technological developments have greatly changed the way we communicate with one another. The introduction of VoIP (Voice over Internet Protocol) has revolutionized communication all around the world, allowing us to make calls over broadband Internet with little to no expense. Recently, Facebook has introduced video calling from within its Messenger app. Here’s a quick rundown… Continue reading Facebook Messenger launches video calling

Business continuity mistakes to avoid

Even with a business continuity plan in place, the success of an organization means more than safe and secure critical data. It is crucial that business owners make sure they can take care of their most important asset — their employees. To that end, here are five business continuity mistakes to avoid in order to… Continue reading Business continuity mistakes to avoid

Measure engagement with Google Analytics

When you were new to the world of websites and analytics, your goal may have initially been to increase your business’s site traffic to maybe 50 visitors a day. Once you hit 50, you then reached 100 soon after, and then 200. Yet with each higher traffic milestone realized, you didn’t see the corresponding sales… Continue reading Measure engagement with Google Analytics

Don’t make these 5 IT investment missteps

Running a business is time consuming. You likely are so busy managing staff, looking for growth opportunities and satisfying your clients that you have little time to search for technology solutions that can benefit your business. Even worse, you may be so frustrated with your current IT system that you make an impulsive technology purchase… Continue reading Don’t make these 5 IT investment missteps

Twitter tips to market your business

Social media marketing is one of many effective methods to expand your business’s reach to a wider group of audience that could eventually turn into potential customers. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet there is another alternative social media platform worth looking into – Twitter. As a… Continue reading Twitter tips to market your business

New Apple ad aims to draw in more iPad buyers

According to Apple, its iPad sales are on the decline, down to 12.6 million units from 16.4 million a year earlier. The tech giant has responded by unveiling a new advertising campaign that’s built around the tagline “everything changes with iPad”. The new ad highlights the many ways that each of us can use the… Continue reading New Apple ad aims to draw in more iPad buyers

Why businesses need online reputation

How often do you use your favorite search engine to check on a company’s products, services, and feedback before dealing with them? That’s exactly what most people do these days – they research a company and see what others have to say. The same thing applies to your business. If you have a bad online… Continue reading Why businesses need online reputation

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