How automation can transform your marketing processes

It can be challenging for small- and medium-sized businesses (SMBs) with limited resources to get their marketing efforts off the ground. Fortunately, with marketing automation, SMBs can streamline repetitive processes and establish more cost-effective marketing campaigns. By implementing marketing automation, your company stands to gain the following benefits.

1. Automatic follow-ups

Keeping in touch over the phone can be tough if both parties are always busy, which is why email is often the medium of choice for marketing campaigns. With an automated system, your company can log the time and date of contact with leads, and set follow-up reminders for you and your team. You can even automate follow-up emails with prospects. This way, no potential customer will ever slip through the cracks.

2. Comprehensive contact histories

With each call and email you make and networking event you attend, you may obtain new contacts and leads. In the past, keeping track of these leads meant manually storing thick stacks of business cards and notes in your Rolodex. But today, cutting-edge marketing tools have made it possible to automatically capture contact information from any correspondence and record it directly onto customer relationship management databases.

Previous calls, scanned business cards, and received emails all get organized into a single database without a single minute wasted on tedious data entry. Automated systems can also track specific information on new leads, such as product preferences, contact times, and demographic information. All this information can then be used to create more personalized sales pitches that increase the likelihood of conversion.

3. Instant responses to email requests

Whenever prospective customers contact you via an email or web form, they usually expect an immediate response. Take too long to respond, and these customers can quickly lose interest in your company, ultimately costing you potential business. But if you have a marketing automation solution, you can customize automated emails to respond to these leads as soon as an email is received. These emails may include answers to frequently asked questions about your services or a simple acknowledgment that you will get back to them with an answer shortly.

4. Inbound lead assignment

Keeping track of which customer service representatives (CSRs) are handling which clients can be tricky, especially as you acquire more leads. Marketing automation software fixes this issue by automatically assigning inbound leads to the most appropriate CSRs. It could assign clients to representatives based on availability, prior experience, and specialties. This way, you can improve customer experiences by having the right people talk to the right clients.

5. Streamlined content distribution

Getting someone’s contact information is key to acquiring more leads and building relationships. The best way to achieve this is to offer relevant and valuable content that prospects actually want. For instance, you can offer webinars, how-to tutorials from your niche, or special product promotions in exchange for filling out a simple web form. When clients submit the web form with their contact information, you can then use marketing automation to deliver the content directly to their inbox.

Not only does this save you time from having to manually send out each piece of content, but it also allows you to track which pieces of content are most popular and generate the most leads. This can inform future marketing campaigns and help you focus on what’s most important to your target audience.

Wise business owners know that marketing automation is the key to saving time and unlocking their company’s competitive edge, helping them easily acquire and convert more leads. Contact us now if you want to elevate your marketing with cutting-edge automation tools.

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Top 5 benefits of marketing automation

Small- and medium-sized businesses (SMBs) today are embracing automation to streamline their processes. Marketing, in particular, involves many processes that are perfect candidates for automation. Here are five compelling reasons why SMBs should consider marketing automation solutions.

1. Automatic follow-ups

Keeping in touch over the phone can be tough if both parties are always busy, which is why email is often the medium of choice for marketing campaigns. With an automated system, your company can log the time and date of contact with leads, and set follow-up reminders for you and your team. You can even automate follow-up emails with prospects. This way, no potential customer will ever slip through the cracks.

2. Comprehensive contact histories

With each call and email you make and networking event you attend, you may obtain new contacts and leads. In the past, keeping track of these leads meant manually storing thick stacks of business cards and notes in your Rolodex. But today, cutting-edge marketing tools have made it possible to automatically capture contact information from any correspondence and record it directly onto customer relationship management databases.

Previous calls, scanned business cards, and received emails all get organized into a single database without a single minute wasted on tedious data entry. Automated systems can also track specific information on new leads, such as product preferences, contact times, and demographic information. All this information can then be used to create more personalized sales pitches that increase the likelihood of conversion.

3. Instant responses to email requests

Whenever prospective customers contact you via an email or web form, they usually expect an immediate response. Take too long to respond, and these customers can quickly lose interest in your company, ultimately costing you potential business. But if you have a marketing automation solution, you can customize automated emails to respond to these leads as soon as an email is received. These emails may include answers to frequently asked questions about your services or a simple acknowledgment that you will get back to them with an answer shortly.

4. Inbound lead assignment

Keeping track of which customer service representatives (CSRs) are handling which clients can be tricky, especially as you acquire more leads. Marketing automation software fixes this issue by automatically assigning inbound leads to the most appropriate CSRs. It could assign clients to representatives based on availability, prior experience, and specialties. This way, you can improve customer experiences by having the right people talk to the right clients.

5. Streamlined content distribution

Getting someone’s contact information is key to acquiring more leads and building relationships. The best way to achieve this is to offer relevant and valuable content that prospects actually want. For instance, you can offer webinars, how-to tutorials from your niche, or special product promotions in exchange for filling out a simple web form. When clients submit the web form with their contact information, you can then use marketing automation to deliver the content directly to their inbox.

Not only does this save you time from having to manually send out each piece of content, but it also allows you to track which pieces of content are most popular and generate the most leads. This can inform future marketing campaigns and help you focus on what’s most important to your target audience.

Wise business owners know that marketing automation is the key to saving time and unlocking their company’s competitive edge, helping them easily acquire and convert more leads. Contact us now if you want to elevate your marketing with cutting-edge automation tools.

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Marketing automation: Is it worth it for SMBs?

Traditional marketing strategies involve manually segmenting lists, sending emails, and tracking leads. However, these processes can be time-consuming, costly, and error-prone. Marketing automation fixes these issues, helping small- and medium-sized businesses (SMBs) acquire more leads and increase their revenue. Read on to find out the game-changing benefits of marketing automation solutions.

1. Automatic follow-ups

Keeping in touch over the phone can be tough if both parties are always busy, which is why email is often the medium of choice for marketing campaigns. With an automated system, your company can log the time and date of contact with leads, and set follow-up reminders for you and your team. You can even automate follow-up emails with prospects. This way, no potential customer will ever slip through the cracks.

2. Comprehensive contact histories

With each call and email you make and networking event you attend, you may obtain new contacts and leads. In the past, keeping track of these leads meant manually storing thick stacks of business cards and notes in your Rolodex. But today, cutting-edge marketing tools have made it possible to automatically capture contact information from any correspondence and record it directly onto customer relationship management databases.

Previous calls, scanned business cards, and received emails all get organized into a single database without a single minute wasted on tedious data entry. Automated systems can also track specific information on new leads, such as product preferences, contact times, and demographic information. All this information can then be used to create more personalized sales pitches that increase the likelihood of conversion.

3. Instant responses to email requests

Whenever prospective customers contact you via an email or web form, they usually expect an immediate response. Take too long to respond, and these customers can quickly lose interest in your company, ultimately costing you potential business. But if you have a marketing automation solution, you can customize automated emails to respond to these leads as soon as an email is received. These emails may include answers to frequently asked questions about your services or a simple acknowledgment that you will get back to them with an answer shortly.

4. Inbound lead assignment

Keeping track of which customer service representatives (CSRs) are handling which clients can be tricky, especially as you acquire more leads. Marketing automation software fixes this issue by automatically assigning inbound leads to the most appropriate CSRs. It could assign clients to representatives based on availability, prior experience, and specialties. This way, you can improve customer experiences by having the right people talk to the right clients.

5. Streamlined content distribution

Getting someone’s contact information is key to acquiring more leads and building relationships. The best way to achieve this is to offer relevant and valuable content that prospects actually want. For instance, you can offer webinars, how-to tutorials from your niche, or special product promotions in exchange for filling out a simple web form. When clients submit the web form with their contact information, you can then use marketing automation to deliver the content directly to their inbox.

Not only does this save you time from having to manually send out each piece of content, but it also allows you to track which pieces of content are most popular and generate the most leads. This can inform future marketing campaigns and help you focus on what’s most important to your target audience.

Wise business owners know that marketing automation is the key to saving time and unlocking their company’s competitive edge, helping them easily acquire and convert more leads. Contact us now if you want to elevate your marketing with cutting-edge automation tools.

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Use this Windows 10 feature to back up and restore your data

Backing up the data on your Windows 10 PC should be done regularly, as doing so allows you to restore and recover important files in case of a disaster. Unfortunately, many users fail to back up their data until it’s too late. This article will guide you through the process of backing up and restoring your data in Windows 10.

Setting up File History in Windows 10

File History is a Windows feature that allows you to create scheduled backups of your data on a removable storage device (e.g., external hard drive, flash drive). To set up File History, click Start > Settings > Update & Security > Backup > Back up using File History > Add a drive.

Windows will search and display a list of ‌drives connected to your computer. Choose the one you want to use, then click on More options. This will take you to the Backup options screen where you can set up the parameters for your backup.

Under Back up my files, you can choose how frequently Windows will backup your files. Keep my backups lets you determine how long you want to keep your saved data.

File History is designed to save common folders such as Downloads, Desktop, and Music by default. If you want to add more folders to save, scroll down the Backup options window and click Add a folder. A list of folders will appear and you can choose which ones you want to add.

To remove a folder, just review the list of folders under Backup options, select the folders you want to exclude and click Remove.

After setting up your backup parameters, click Back up now. Windows will create a backup of the folders you included in the Backup options. Once done, the system will give you an overview of the size of the backup and the time and date it was created.

Restoring your files in Windows 10

If one or more of your files disappear or get corrupted, you can use the File History backup you created to restore them. Click Start > Settings > Backup > More options > Restore files from a current backup.

You’ll see a list of all the saved folders. Choose the ones you want to restore, then click the green button at the bottom of the window to restore the folders. If the original files and folders on your computer disappeared, Windows will restore them to their previous locations.

If the original files and folders still exist but are corrupted or inaccessible, Windows will give you the option to keep the original files, replace them, or compare them. Replacing corrupted files with the ones from your File History backup will allow you to access the most recent version of the file before it was backed up.

In case you want to stop using File History, just go to Start > Settings > Backup > Back up using File History, and turn off the Automatically back up my files option.

Backing up your data is an essential task that needs to be done regularly. Call our experts today to learn more about saving and restoring data in Windows.

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How to back up and restore your data in Windows 10

Data loss can affect anyone. In fact, data stored on your Windows 10 computer can disappear in the blink of an eye. Backing up your data is the best defense against data loss, regardless of whether it’s due to a malware attack, hardware failure, or a natural disaster. Here’s how you can back up and restore your data in Windows 10.

Setting up File History in Windows 10

File History is a Windows feature that allows you to create scheduled backups of your data on a removable storage device (e.g., external hard drive, flash drive). To set up File History, click Start > Settings > Update & Security > Backup > Back up using File History > Add a drive.

Windows will search and display a list of ‌drives connected to your computer. Choose the one you want to use, then click on More options. This will take you to the Backup options screen where you can set up the parameters for your backup.

Under Back up my files, you can choose how frequently Windows will backup your files. Keep my backups lets you determine how long you want to keep your saved data.

File History is designed to save common folders such as Downloads, Desktop, and Music by default. If you want to add more folders to save, scroll down the Backup options window and click Add a folder. A list of folders will appear and you can choose which ones you want to add.

To remove a folder, just review the list of folders under Backup options, select the folders you want to exclude and click Remove.

After setting up your backup parameters, click Back up now. Windows will create a backup of the folders you included in the Backup options. Once done, the system will give you an overview of the size of the backup and the time and date it was created.

Restoring your files in Windows 10

If one or more of your files disappear or get corrupted, you can use the File History backup you created to restore them. Click Start > Settings > Backup > More options > Restore files from a current backup.

You’ll see a list of all the saved folders. Choose the ones you want to restore, then click the green button at the bottom of the window to restore the folders. If the original files and folders on your computer disappeared, Windows will restore them to their previous locations.

If the original files and folders still exist but are corrupted or inaccessible, Windows will give you the option to keep the original files, replace them, or compare them. Replacing corrupted files with the ones from your File History backup will allow you to access the most recent version of the file before it was backed up.

In case you want to stop using File History, just go to Start > Settings > Backup > Back up using File History, and turn off the Automatically back up my files option.

Backing up your data is an essential task that needs to be done regularly. Call our experts today to learn more about saving and restoring data in Windows.

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How to secure your data using File History in Windows 10

Whether you use a Windows 10 laptop or desktop for work or personal use, you’ll realize that it can quickly accumulate a large amount of data. Hardware failure, cyberattacks, and natural disasters can put this data at risk of being lost forever. Backing up your data regularly is the best way to prevent data loss, and here’s how you can do it.

Setting up File History in Windows 10

File History is a Windows feature that allows you to create scheduled backups of your data on a removable storage device (e.g., external hard drive, flash drive). To set up File History, click Start > Settings > Update & Security > Backup > Back up using File History > Add a drive.

Windows will search and display a list of ‌drives connected to your computer. Choose the one you want to use, then click on More options. This will take you to the Backup options screen where you can set up the parameters for your backup.

Under Back up my files, you can choose how frequently Windows will backup your files. Keep my backups lets you determine how long you want to keep your saved data.

File History is designed to save common folders such as Downloads, Desktop, and Music by default. If you want to add more folders to save, scroll down the Backup options window and click Add a folder. A list of folders will appear and you can choose which ones you want to add.

To remove a folder, just review the list of folders under Backup options, select the folders you want to exclude and click Remove.

After setting up your backup parameters, click Back up now. Windows will create a backup of the folders you included in the Backup options. Once done, the system will give you an overview of the size of the backup and the time and date it was created.

Restoring your files in Windows 10

If one or more of your files disappear or get corrupted, you can use the File History backup you created to restore them. Click Start > Settings > Backup > More options > Restore files from a current backup.

You’ll see a list of all the saved folders. Choose the ones you want to restore, then click the green button at the bottom of the window to restore the folders. If the original files and folders on your computer disappeared, Windows will restore them to their previous locations.

If the original files and folders still exist but are corrupted or inaccessible, Windows will give you the option to keep the original files, replace them, or compare them. Replacing corrupted files with the ones from your File History backup will allow you to access the most recent version of the file before it was backed up.

In case you want to stop using File History, just go to Start > Settings > Backup > Back up using File History, and turn off the Automatically back up my files option.

Backing up your data is an essential task that needs to be done regularly. Call our experts today to learn more about saving and restoring data in Windows.

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3 Types of hackers and what they do

There are many hackers in the world. Some hackers just want to cause mischief, while others have more malicious intentions. In this blog post, we will explain the three main kinds of hackers and how they differ from one another.

A complicated history

In the 1950s, the term “hacker” was vaguely defined as someone who explored the details and limits of computer technology by testing them for a variety of purposes. But by the 1980s, when computers became more accessible, “hacker” became closely associated with teenagers who broke into government computer systems. These teens referred to themselves as hackers, perhaps because the word has an aggressive ring to it.

Believe it or not, several of those pioneering hackers now run multimillion-dollar cybersecurity consulting businesses, while countless others still run amok online, hoping to make a quick buck off of hapless victims.

3 Types of hackers

Knowing the history of hacking can give you a background on the different kinds of hackers, and this information can also help protect your business from cybersecurity threats. Let’s take a look at the three main types of hackers that can impact your organization.

“Black hat” hackers
Black hat hackers create programs and campaigns to commit all sorts of malicious acts. They’re what most non-IT people think of when the term hacker is mentioned.

Black hat hackers typically use hacking tools to attack websites and steal data. They may also create viruses or malware to damage computers and other devices. They commit crimes such as identity theft, credit card fraud, and extortion for their sole benefit, but they can also work for a corporation or a state and commit espionage and cyberterrorism.

Kevin Mitnick is a prime example of a black hat hacker. In the 1990s, Mitnick went on a two-and-half-year hacking spree, committing wire fraud and stealing millions of dollars of data from telecom companies and the US National Defense warning systems.

After spending five years in prison, he set up his eponymous cybersecurity firm and became its CEO and Chief White Hat Hacker.

“White hat” hackers
Sometimes referred to as ethical hackers or network security specialists, white hat hackers are considered the good guys. They use their hacking skills to find weaknesses in websites and systems to help fix these vulnerabilities so that they can’t be exploited by black hat hackers. Whether it’s selling what they find to hardware and software vendors in “bug bounty” programs or working as full-time technicians, white hat hackers are interested in making an honest buck.

Linus Torvalds is a great example of a white hat hacker. After years of experimenting with the Sinclair QDOS operating system, he released Linux, a secure open-source operating system. Linux is built to prevent malware, rootkits, and other computer pests from being installed onto your device and operated without your knowledge. This is because most infections are designed to target Windows computers and can’t cause any damage to the Linux OS.

“Gray hat” hackers
Gray hat hackers fall somewhere in between black hat and white hat hackers. Whether a gray hat hacker works as a security specialist or is a cybercriminal, the majority of their work is usually conducted over the internet.

While most gray hat hackers usually enjoy the anonymity that gives them the opportunities to try their hands at both white hat and black hat hacking, not all gray hat hackers live in the shadows. For example, Marcus Hutchins is a known gray hat hacker. He’s most famous for stopping the WannaCry ransomware by finding a “kill switch.”

However, Hutchins also created the Kronos banking malware. He was arrested in 2017 and pleaded guilty, accepting full responsibility for his mistakes. He now uses his talent by working for Kryptos Logic cybersecurity firm. According to Hutchins, he has since been using the same skills that he misused several years ago for “constructive purposes“.

The rapid evolution of the cyber realm means there is more information available online every day, and there are many sorts of hackers looking to misuse it. While the purpose behind each hacker’s action varies, the danger they pose to your data and company is constant.

If you think your website or data has been hacked, contact our cybersecurity experts as soon as possible. You can also contact us if you have any questions about how to secure sensitive business information.

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3 Types of hackers: What you need to know

While there are many similarities among hackers, there are also some key differences among them. Some hackers want money for themselves and resort to evildoings, while others just want to make the world a better place. In this blog post, we will discuss the three main types of hackers and what you need to know about them.

A complicated history

In the 1950s, the term “hacker” was vaguely defined as someone who explored the details and limits of computer technology by testing them for a variety of purposes. But by the 1980s, when computers became more accessible, “hacker” became closely associated with teenagers who broke into government computer systems. These teens referred to themselves as hackers, perhaps because the word has an aggressive ring to it.

Believe it or not, several of those pioneering hackers now run multimillion-dollar cybersecurity consulting businesses, while countless others still run amok online, hoping to make a quick buck off of hapless victims.

3 Types of hackers

Knowing the history of hacking can give you a background on the different kinds of hackers, and this information can also help protect your business from cybersecurity threats. Let’s take a look at the three main types of hackers that can impact your organization.

“Black hat” hackers
Black hat hackers create programs and campaigns to commit all sorts of malicious acts. They’re what most non-IT people think of when the term hacker is mentioned.

Black hat hackers typically use hacking tools to attack websites and steal data. They may also create viruses or malware to damage computers and other devices. They commit crimes such as identity theft, credit card fraud, and extortion for their sole benefit, but they can also work for a corporation or a state and commit espionage and cyberterrorism.

Kevin Mitnick is a prime example of a black hat hacker. In the 1990s, Mitnick went on a two-and-half-year hacking spree, committing wire fraud and stealing millions of dollars of data from telecom companies and the US National Defense warning systems.

After spending five years in prison, he set up his eponymous cybersecurity firm and became its CEO and Chief White Hat Hacker.

“White hat” hackers
Sometimes referred to as ethical hackers or network security specialists, white hat hackers are considered the good guys. They use their hacking skills to find weaknesses in websites and systems to help fix these vulnerabilities so that they can’t be exploited by black hat hackers. Whether it’s selling what they find to hardware and software vendors in “bug bounty” programs or working as full-time technicians, white hat hackers are interested in making an honest buck.

Linus Torvalds is a great example of a white hat hacker. After years of experimenting with the Sinclair QDOS operating system, he released Linux, a secure open-source operating system. Linux is built to prevent malware, rootkits, and other computer pests from being installed onto your device and operated without your knowledge. This is because most infections are designed to target Windows computers and can’t cause any damage to the Linux OS.

“Gray hat” hackers
Gray hat hackers fall somewhere in between black hat and white hat hackers. Whether a gray hat hacker works as a security specialist or is a cybercriminal, the majority of their work is usually conducted over the internet.

While most gray hat hackers usually enjoy the anonymity that gives them the opportunities to try their hands at both white hat and black hat hacking, not all gray hat hackers live in the shadows. For example, Marcus Hutchins is a known gray hat hacker. He’s most famous for stopping the WannaCry ransomware by finding a “kill switch.”

However, Hutchins also created the Kronos banking malware. He was arrested in 2017 and pleaded guilty, accepting full responsibility for his mistakes. He now uses his talent by working for Kryptos Logic cybersecurity firm. According to Hutchins, he has since been using the same skills that he misused several years ago for “constructive purposes“.

The rapid evolution of the cyber realm means there is more information available online every day, and there are many sorts of hackers looking to misuse it. While the purpose behind each hacker’s action varies, the danger they pose to your data and company is constant.

If you think your website or data has been hacked, contact our cybersecurity experts as soon as possible. You can also contact us if you have any questions about how to secure sensitive business information.

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The three kinds of hackers every business should watch out for

Hackers come from all different backgrounds. Some hackers are motivated by money and politics, while others simply hack systems for fun. In this blog post, we will define the three kinds of hackers and how each one differs from the others.

A complicated history

In the 1950s, the term “hacker” was vaguely defined as someone who explored the details and limits of computer technology by testing them for a variety of purposes. But by the 1980s, when computers became more accessible, “hacker” became closely associated with teenagers who broke into government computer systems. These teens referred to themselves as hackers, perhaps because the word has an aggressive ring to it.

Believe it or not, several of those pioneering hackers now run multimillion-dollar cybersecurity consulting businesses, while countless others still run amok online, hoping to make a quick buck off of hapless victims.

3 Types of hackers

Knowing the history of hacking can give you a background on the different kinds of hackers, and this information can also help protect your business from cybersecurity threats. Let’s take a look at the three main types of hackers that can impact your organization.

“Black hat” hackers
Black hat hackers create programs and campaigns to commit all sorts of malicious acts. They’re what most non-IT people think of when the term hacker is mentioned.

Black hat hackers typically use hacking tools to attack websites and steal data. They may also create viruses or malware to damage computers and other devices. They commit crimes such as identity theft, credit card fraud, and extortion for their sole benefit, but they can also work for a corporation or a state and commit espionage and cyberterrorism.

Kevin Mitnick is a prime example of a black hat hacker. In the 1990s, Mitnick went on a two-and-half-year hacking spree, committing wire fraud and stealing millions of dollars of data from telecom companies and the US National Defense warning systems.

After spending five years in prison, he set up his eponymous cybersecurity firm and became its CEO and Chief White Hat Hacker.

“White hat” hackers
Sometimes referred to as ethical hackers or network security specialists, white hat hackers are considered the good guys. They use their hacking skills to find weaknesses in websites and systems to help fix these vulnerabilities so that they can’t be exploited by black hat hackers. Whether it’s selling what they find to hardware and software vendors in “bug bounty” programs or working as full-time technicians, white hat hackers are interested in making an honest buck.

Linus Torvalds is a great example of a white hat hacker. After years of experimenting with the Sinclair QDOS operating system, he released Linux, a secure open-source operating system. Linux is built to prevent malware, rootkits, and other computer pests from being installed onto your device and operated without your knowledge. This is because most infections are designed to target Windows computers and can’t cause any damage to the Linux OS.

“Gray hat” hackers
Gray hat hackers fall somewhere in between black hat and white hat hackers. Whether a gray hat hacker works as a security specialist or is a cybercriminal, the majority of their work is usually conducted over the internet.

While most gray hat hackers usually enjoy the anonymity that gives them the opportunities to try their hands at both white hat and black hat hacking, not all gray hat hackers live in the shadows. For example, Marcus Hutchins is a known gray hat hacker. He’s most famous for stopping the WannaCry ransomware by finding a “kill switch.”

However, Hutchins also created the Kronos banking malware. He was arrested in 2017 and pleaded guilty, accepting full responsibility for his mistakes. He now uses his talent by working for Kryptos Logic cybersecurity firm. According to Hutchins, he has since been using the same skills that he misused several years ago for “constructive purposes“.

The rapid evolution of the cyber realm means there is more information available online every day, and there are many sorts of hackers looking to misuse it. While the purpose behind each hacker’s action varies, the danger they pose to your data and company is constant.

If you think your website or data has been hacked, contact our cybersecurity experts as soon as possible. You can also contact us if you have any questions about how to secure sensitive business information.

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Storage drives: HDD and SSD explained

If you’re in the market for a new computer or laptop, you may be given a choice to configure your system with either a hard disk drive (HDD) or a solid state drive (SSD). Both drives store data but work in different ways. In this blog post, we’ll discuss their differences so you can determine which one is right for you.

What is an HDD?

An HDD is a spinning hard disk that reads and writes data on a metal platter with a magnetic coating. The internals of an HDD look similar to an old record player — there’s a platter or a stack of platters, which spin around a spindle, and an armature called a read-write head. Data is stored onto the platter via tiny magnetic particles.

What is an SSD?

Unlike an HDD, an SSD does not have any internal moving parts. Instead, it uses integrated circuit assemblies to store, retrieve, and cache data. An SSD has two key components: flash memory chips and the controller (i.e., an embedded microprocessor). Flash memory contains storage memory, while the controller executes firmware-level software.

HDD vs. SSD: How are they different?

We’ll compare the two storage devices based on these five categories.

1. Speed
HDDs take a long time to access data because the disk must spin to find it. They typically have a spinning speed of around 5,400 to 7,200 rotations per minute.

In contrast, SSDs can complete the same task 200% faster since they rely on instantly accessible memory chips. That’s why a computer equipped with an SSD can boot an operating system and load apps much faster than one that uses an HDD. An SSD can copy and move large files at 500 MB per second, while an HDD can do the same at 30–150 MB per second. This means you can copy a 20 GB movie in less than 10 seconds with an SSD, but you would need at least two minutes with an HDD.

2. Capacity
Thanks to recent technological advancements, SSDs can now support terabytes of storage, just like HDDs. However, if you compare today’s lowest-priced laptops, you’d see that they’re either equipped with 128 GB SSD or 500 GB HDD. Why is there such a huge difference in storage capacity? It’s because SSDs come with prohibitively high price tags. Therefore, if you require a lot of storage space, HDD is the way to go.

3. Cost
For the same storage capacity, HDDs are less expensive than SSDs, which is why they’re often bundled in budget laptops and PCs. To keep its price competitive, a budget laptop typically can have only up to 512 GB SSD storage.

Some gaming laptops solve this speed-price dilemma by having both an SSD and an HDD — SSD for key applications and HDD for data. However, take note that most consumer and business laptops do not have room for multiple storage drives. Fortunately, you can easily find 1 TB external USB hard drives for under $50.

4. Durability
HDDs are more susceptible to shock and damage because they have various moving parts and components. This means that if you accidentally drop your laptop, your HDD might get damaged and your data will be lost. Moreover, the longer you use your HDD, the more it wears down and eventually ends up failing.

In contrast, because SSDs use a nonmechanical design of flash storage mounted on a circuit board, they are more durable and are better at keeping your data safe.

5. Noise
An HDD emits some noise when the drive spins back and forth to process data. In contrast, SSDs do not have moving parts so it does not make any noise at all.

Conclusion
Overall, SSD is the clear winner over HDD. While more expensive, SSD is the faster and far more durable data storage option in the long run.

If your computer can support multiple hard drives, you can use an SSD as the primary storage for your OS, applications, and most-used programs. You can then use an HDD to store pictures, documents, and other files that do not require quick access times and speeds.

Planning to purchase new hardware? Let our experts guide you so you can confidently make the right IT investments. Get in touch with us today.

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  • Internet Presence Management for Small Business Owners

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