Technology Advice for Small Businesses

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A guide to the latest Microsoft 365 licensing cost adjustments

Microsoft 365 is getting a price increase. Announced in December 2025 and effective July 1, 2026, the update affects a broad range of commercial, nonprofit, and government subscriptions, from Business Basic to Enterprise E5. It also introduces changes to the features includes in some plans. If your organization relies on Microsoft 365 for email, productivity, or security, here’s what the update actually means and what you should do about it.

What’s changing and when

The Microsoft 365 pricing update took effect on July 1, 2026 for new and renewing customers. Existing customers remain on their current pricing until renewal, at which point the new rates apply. Microsoft will provide at least 30 days’ notice through the admin Message Center before packaging changes are rolled out to a tenant, with full deployment expected by August 1, 2026.

Business plan increases

For small and mid-size businesses, the increases are meaningful. Microsoft 365 Business Basic moves from $6.00 to $7.00 per user per month — a 16% increase. Business Standard rises from $12.50 to $14.00 (12%), while Business Premium holds at $22.00. On the no-Teams versions, Business Basic (no Teams) increases 23% from $4.40 to $5.40, and Business Standard (no Teams) rises 16% from $9.29 to $10.79.

Business Basic and Standard subscribers also receive a packaging addition: an extra 50 GB of email storage and URL time-of-click protection, which checks links at the moment a user clicks rather than at delivery. Business Premium subscribers get the extra 50 GB as well.

Enterprise plan increases

Enterprise plans see more varied increases. Office 365 E3 rises 13% to $26.00 per user, per month, and Microsoft 365 E3 increases 8% to $39.00. Office 365 E5 goes from $38.00 to $41.00 (8%), and Microsoft 365 E5 from $57.00 to $60.00 (5%). Office 365 E1 holds at $10.00 with no price change.

On the packaging side, E3 subscribers gain Microsoft Defender for Office 365 Plan 1, providing advanced protection against phishing and malicious attachments. Microsoft 365 E3 additionally receives Intune Remote Help, Intune Advanced Analytics, and Intune Plan 2. Meanwhile, E5 subscribers gain the full E3 additions plus Microsoft Security Copilot, Intune Endpoint Privilege Management, Microsoft Cloud PKI, and Intune Enterprise Application Management.

Frontline and standalone changes

Frontline plans see the steepest percentage increases in the update. Microsoft 365 F1 rises 33% from $2.25 to $3.00, and F3 increases 25% from $8.00 to $10.00. Both plans receive Copilot Chat enhancements and Copilot Chat Analytics as part of the packaging update.

Several standalone components are also increasing. Microsoft 365 Apps moves from $12.00 to $14.00 (17%), Windows E3 rises from $6.63 to $7.63 (15%), Apps for Business increases 21% to $10.00, and Entra Plan 1 goes from $6.00 to $7.00 (16%). Windows Enterprise per device sees the largest standalone increase at 31%, from $5.85 to $7.63.

Existing customers stay on current pricing until renewal, but that window won’t last indefinitely. Reviewing your renewal date now gives you the most time to evaluate options.

Government and nonprofit pricing

Government and nonprofit pricing adjusts in line with commercial rates. Nonprofit plans carry a fixed percentage discount off commercial pricing (typically 60% to 75%). This means the dollar increase is proportionally smaller but the percentage change mirrors commercial rates.

For government customers, Microsoft notes that suites with total price increases exceeding 10% will be phased over multiple years in accordance with federal procurement regulations.

What organizations should do now

The most practical first step is to check your renewal date. If you’re renewing in the next few months, you’ll want to understand exactly which plan tier you’re on, what the new per-user cost will be at scale, and whether the added features are worth the higher price.
It’s also worth reviewing whether your current plan tier still fits your actual usage. Organizations that have added or lost users, shifted workloads, or changed their security posture since their last renewal may find that a different plan — or a restructured licensing agreement — makes more financial sense than simply rolling into the new pricing at the same tier. For the complete list of price updates, refer to Microsoft’s Pricing and Packaging Updates page.

Not sure how the Microsoft 365 pricing update affects your organization’s renewal? Our team can review your current licensing, model the cost impact, and help you make the most of what’s already included in your plan. Reach out and we’ll take a look.

Understanding the latest Microsoft 365 pricing changes

In December 2025, Microsoft announced that pricing for a wide range of Microsoft 365 commercial plans would increase on July 1, 2026. The update is broad — covering Enterprise, Business, Frontline, and Government tiers — and comes paired with a packaging update that bundles additional capabilities into existing plans. Here’s a breakdown of what changed, what’s being added, and how the update could affect your organization.

What’s changing and when

The Microsoft 365 pricing update took effect on July 1, 2026 for new and renewing customers. Existing customers remain on their current pricing until renewal, at which point the new rates apply. Microsoft will provide at least 30 days’ notice through the admin Message Center before packaging changes are rolled out to a tenant, with full deployment expected by August 1, 2026.

Business plan increases

For small and mid-size businesses, the increases are meaningful. Microsoft 365 Business Basic moves from $6.00 to $7.00 per user per month — a 16% increase. Business Standard rises from $12.50 to $14.00 (12%), while Business Premium holds at $22.00. On the no-Teams versions, Business Basic (no Teams) increases 23% from $4.40 to $5.40, and Business Standard (no Teams) rises 16% from $9.29 to $10.79.

Business Basic and Standard subscribers also receive a packaging addition: an extra 50 GB of email storage and URL time-of-click protection, which checks links at the moment a user clicks rather than at delivery. Business Premium subscribers get the extra 50 GB as well.

Enterprise plan increases

Enterprise plans see more varied increases. Office 365 E3 rises 13% to $26.00 per user, per month, and Microsoft 365 E3 increases 8% to $39.00. Office 365 E5 goes from $38.00 to $41.00 (8%), and Microsoft 365 E5 from $57.00 to $60.00 (5%). Office 365 E1 holds at $10.00 with no price change.

On the packaging side, E3 subscribers gain Microsoft Defender for Office 365 Plan 1, providing advanced protection against phishing and malicious attachments. Microsoft 365 E3 additionally receives Intune Remote Help, Intune Advanced Analytics, and Intune Plan 2. Meanwhile, E5 subscribers gain the full E3 additions plus Microsoft Security Copilot, Intune Endpoint Privilege Management, Microsoft Cloud PKI, and Intune Enterprise Application Management.

Frontline and standalone changes

Frontline plans see the steepest percentage increases in the update. Microsoft 365 F1 rises 33% from $2.25 to $3.00, and F3 increases 25% from $8.00 to $10.00. Both plans receive Copilot Chat enhancements and Copilot Chat Analytics as part of the packaging update.

Several standalone components are also increasing. Microsoft 365 Apps moves from $12.00 to $14.00 (17%), Windows E3 rises from $6.63 to $7.63 (15%), Apps for Business increases 21% to $10.00, and Entra Plan 1 goes from $6.00 to $7.00 (16%). Windows Enterprise per device sees the largest standalone increase at 31%, from $5.85 to $7.63.

Existing customers stay on current pricing until renewal, but that window won’t last indefinitely. Reviewing your renewal date now gives you the most time to evaluate options.

Government and nonprofit pricing

Government and nonprofit pricing adjusts in line with commercial rates. Nonprofit plans carry a fixed percentage discount off commercial pricing (typically 60% to 75%). This means the dollar increase is proportionally smaller but the percentage change mirrors commercial rates.

For government customers, Microsoft notes that suites with total price increases exceeding 10% will be phased over multiple years in accordance with federal procurement regulations.

What organizations should do now

The most practical first step is to check your renewal date. If you’re renewing in the next few months, you’ll want to understand exactly which plan tier you’re on, what the new per-user cost will be at scale, and whether the added features are worth the higher price.
It’s also worth reviewing whether your current plan tier still fits your actual usage. Organizations that have added or lost users, shifted workloads, or changed their security posture since their last renewal may find that a different plan — or a restructured licensing agreement — makes more financial sense than simply rolling into the new pricing at the same tier. For the complete list of price updates, refer to Microsoft’s Pricing and Packaging Updates page.

Not sure how the Microsoft 365 pricing update affects your organization’s renewal? Our team can review your current licensing, model the cost impact, and help you make the most of what’s already included in your plan. Reach out and we’ll take a look.

Microsoft 365 pricing changes: What you need to know

If your organization hasn’t reviewed its Microsoft 365 subscription recently, now is a good time to start. As of July 1, 2026, Microsoft has updated pricing across its commercial, nonprofit, and government plans, with increases ranging from 5% to as much as 43% depending on the tier. The changes come alongside a packaging update that adds new features to most plans, but the price increases arrive regardless of whether those features matter to you.

What’s changing and when

The Microsoft 365 pricing update took effect on July 1, 2026 for new and renewing customers. Existing customers remain on their current pricing until renewal, at which point the new rates apply. Microsoft will provide at least 30 days’ notice through the admin Message Center before packaging changes are rolled out to a tenant, with full deployment expected by August 1, 2026.

Business plan increases

For small and mid-size businesses, the increases are meaningful. Microsoft 365 Business Basic moves from $6.00 to $7.00 per user per month — a 16% increase. Business Standard rises from $12.50 to $14.00 (12%), while Business Premium holds at $22.00. On the no-Teams versions, Business Basic (no Teams) increases 23% from $4.40 to $5.40, and Business Standard (no Teams) rises 16% from $9.29 to $10.79.

Business Basic and Standard subscribers also receive a packaging addition: an extra 50 GB of email storage and URL time-of-click protection, which checks links at the moment a user clicks rather than at delivery. Business Premium subscribers get the extra 50 GB as well.

Enterprise plan increases

Enterprise plans see more varied increases. Office 365 E3 rises 13% to $26.00 per user, per month, and Microsoft 365 E3 increases 8% to $39.00. Office 365 E5 goes from $38.00 to $41.00 (8%), and Microsoft 365 E5 from $57.00 to $60.00 (5%). Office 365 E1 holds at $10.00 with no price change.

On the packaging side, E3 subscribers gain Microsoft Defender for Office 365 Plan 1, providing advanced protection against phishing and malicious attachments. Microsoft 365 E3 additionally receives Intune Remote Help, Intune Advanced Analytics, and Intune Plan 2. Meanwhile, E5 subscribers gain the full E3 additions plus Microsoft Security Copilot, Intune Endpoint Privilege Management, Microsoft Cloud PKI, and Intune Enterprise Application Management.

Frontline and standalone changes

Frontline plans see the steepest percentage increases in the update. Microsoft 365 F1 rises 33% from $2.25 to $3.00, and F3 increases 25% from $8.00 to $10.00. Both plans receive Copilot Chat enhancements and Copilot Chat Analytics as part of the packaging update.

Several standalone components are also increasing. Microsoft 365 Apps moves from $12.00 to $14.00 (17%), Windows E3 rises from $6.63 to $7.63 (15%), Apps for Business increases 21% to $10.00, and Entra Plan 1 goes from $6.00 to $7.00 (16%). Windows Enterprise per device sees the largest standalone increase at 31%, from $5.85 to $7.63.

Existing customers stay on current pricing until renewal, but that window won’t last indefinitely. Reviewing your renewal date now gives you the most time to evaluate options.

Government and nonprofit pricing

Government and nonprofit pricing adjusts in line with commercial rates. Nonprofit plans carry a fixed percentage discount off commercial pricing (typically 60% to 75%). This means the dollar increase is proportionally smaller but the percentage change mirrors commercial rates.

For government customers, Microsoft notes that suites with total price increases exceeding 10% will be phased over multiple years in accordance with federal procurement regulations.

What organizations should do now

The most practical first step is to check your renewal date. If you’re renewing in the next few months, you’ll want to understand exactly which plan tier you’re on, what the new per-user cost will be at scale, and whether the added features are worth the higher price.
It’s also worth reviewing whether your current plan tier still fits your actual usage. Organizations that have added or lost users, shifted workloads, or changed their security posture since their last renewal may find that a different plan — or a restructured licensing agreement — makes more financial sense than simply rolling into the new pricing at the same tier. For the complete list of price updates, refer to Microsoft’s Pricing and Packaging Updates page.

Not sure how the Microsoft 365 pricing update affects your organization’s renewal? Our team can review your current licensing, model the cost impact, and help you make the most of what’s already included in your plan. Reach out and we’ll take a look.

Why your cloud bill keeps getting higher (and how to bring it back down)

Cloud computing promises cost savings, yet for many organizations, the monthly bill tells a very different story. Expenses that were supposed to be predictable keep creeping upward, and the reasons are rarely obvious from the invoice alone. Understanding what’s actually driving cloud overspending is the first step toward getting it under control.

Moving to the cloud without a clear strategy

Migrating workloads to the cloud without a well-defined plan is one of the fastest ways to incur an unexpectedly large bill. When migration is driven by urgency rather than strategy, organizations tend to overprovision resources to compensate for uncertainty, and then leave those resources running long after they’ve served their purpose.

Resource sprawl is the natural result. Services accumulate, usage becomes hard to track, and the total cost of the cloud environment grows in ways that are difficult to attribute or justify. A clear cloud strategy that defines how services will be deployed, managed, and scaled — and that includes cost management tooling from the outset — prevents much of this from happening.

Underestimating AI-related costs

AI workloads, especially large language models and real-time inference, consume far more memory and compute than conventional applications. It’s easy to underestimate this during prototyping, and costs can escalate quickly once a feature hits production.

To avoid surprises, size your resources based on realistic production usage rather than development estimates. It’s also worth tracking AI-related costs as a separate line item: when they’re lumped into general cloud spend, it becomes much harder to spot growth before it gets out of hand.

Vendor lock-in limiting your options

When infrastructure becomes deeply embedded in a single cloud provider’s ecosystem, switching becomes too costly and disruptive to be practical. Providers know this, and their pricing reflects it.

The real financial problem emerges when your usage patterns change and a different provider or pricing tier would serve you better, but migration complexity makes it impractical. Designing for portability from the start, such as by using open standards and avoiding reliance on proprietary services, keeps your options open if your needs shift.

Not reassessing your cloud environment regularly

Cloud environments change constantly: workloads expand, apps get retired, and teams evolve. This means your cloud setup can quickly become outdated. What worked six months ago may now be unnecessarily costly.

Regular quarterly reviews help you audit what’s running, cut what’s idle, and right-size what remains. The benefits go beyond cost savings: identifying and removing idle resources simplifies management and lowers security risk by reducing unnecessary complexity.

Getting lost in public cloud pricing complexity

Major public cloud providers offer hundreds of services, each with its own pricing model (e.g., per-hour compute, per-request API calls, per-GB data transfer, and more). It’s a lot to keep track of.

Without dedicated cloud financial expertise, most organizations end up with a suboptimal mix of services. That might mean paying on-demand rates for predictable workloads that would be far cheaper on a reserved model, or using a premium service tier when a standard one would work just as well.

The good news is that by taking the time to understand the pricing structure of the services you actually use — or working with someone who has that expertise — you can uncover significant savings.

Rising software licensing and talent costs

Software licensing fees and the technical talent needed to manage cloud environments have both become significantly more expensive. Enterprise database licensing from major vendors such as Oracle and Microsoft has climbed sharply, while skilled cloud architects now command salaries that reflect their scarcity. Factor in the cost of security tools, monitoring platforms, and compliance software, and costs can escalate quickly.

To set your organization up for long-term cloud success, account for these additional expenses early in the planning process. Doing so will help you build a more accurate budget and avoid any costly surprises down the road.

If your cloud bill has been rising without a clear explanation, we can help you find out why. Our team specializes in cloud cost analysis and optimization — reach out and we’ll take a look at what’s driving your costs.

Cloud overspending is common — here’s what’s actually driving it

Cloud bills have a way of growing quietly. A service added here, a resource left running there, a pricing model that made sense at launch but no longer fits the workload — and suddenly you’re paying significantly more than expected for infrastructure that isn’t performing any better. Here are the six most common reasons that happens.

Moving to the cloud without a clear strategy

Migrating workloads to the cloud without a well-defined plan is one of the fastest ways to incur an unexpectedly large bill. When migration is driven by urgency rather than strategy, organizations tend to overprovision resources to compensate for uncertainty, and then leave those resources running long after they’ve served their purpose.

Resource sprawl is the natural result. Services accumulate, usage becomes hard to track, and the total cost of the cloud environment grows in ways that are difficult to attribute or justify. A clear cloud strategy that defines how services will be deployed, managed, and scaled — and that includes cost management tooling from the outset — prevents much of this from happening.

Underestimating AI-related costs

AI workloads, especially large language models and real-time inference, consume far more memory and compute than conventional applications. It’s easy to underestimate this during prototyping, and costs can escalate quickly once a feature hits production.

To avoid surprises, size your resources based on realistic production usage rather than development estimates. It’s also worth tracking AI-related costs as a separate line item: when they’re lumped into general cloud spend, it becomes much harder to spot growth before it gets out of hand.

Vendor lock-in limiting your options

When infrastructure becomes deeply embedded in a single cloud provider’s ecosystem, switching becomes too costly and disruptive to be practical. Providers know this, and their pricing reflects it.

The real financial problem emerges when your usage patterns change and a different provider or pricing tier would serve you better, but migration complexity makes it impractical. Designing for portability from the start, such as by using open standards and avoiding reliance on proprietary services, keeps your options open if your needs shift.

Not reassessing your cloud environment regularly

Cloud environments change constantly: workloads expand, apps get retired, and teams evolve. This means your cloud setup can quickly become outdated. What worked six months ago may now be unnecessarily costly.

Regular quarterly reviews help you audit what’s running, cut what’s idle, and right-size what remains. The benefits go beyond cost savings: identifying and removing idle resources simplifies management and lowers security risk by reducing unnecessary complexity.

Getting lost in public cloud pricing complexity

Major public cloud providers offer hundreds of services, each with its own pricing model (e.g., per-hour compute, per-request API calls, per-GB data transfer, and more). It’s a lot to keep track of.

Without dedicated cloud financial expertise, most organizations end up with a suboptimal mix of services. That might mean paying on-demand rates for predictable workloads that would be far cheaper on a reserved model, or using a premium service tier when a standard one would work just as well.

The good news is that by taking the time to understand the pricing structure of the services you actually use — or working with someone who has that expertise — you can uncover significant savings.

Rising software licensing and talent costs

Software licensing fees and the technical talent needed to manage cloud environments have both become significantly more expensive. Enterprise database licensing from major vendors such as Oracle and Microsoft has climbed sharply, while skilled cloud architects now command salaries that reflect their scarcity. Factor in the cost of security tools, monitoring platforms, and compliance software, and costs can escalate quickly.

To set your organization up for long-term cloud success, account for these additional expenses early in the planning process. Doing so will help you build a more accurate budget and avoid any costly surprises down the road.

If your cloud bill has been rising without a clear explanation, we can help you find out why. Our team specializes in cloud cost analysis and optimization — reach out and we’ll take a look at what’s driving your costs.

6 Reasons your cloud costs are higher than they should be

Most organizations that move to the cloud do so expecting to save money. However, many end up spending more than anticipated, often without a clear explanation of why. The causes tend to be structural rather than accidental: patterns in how cloud services are procured, deployed, and managed that create waste at every layer. Here’s a closer look at what’s really going on.

Moving to the cloud without a clear strategy

Migrating workloads to the cloud without a well-defined plan is one of the fastest ways to incur an unexpectedly large bill. When migration is driven by urgency rather than strategy, organizations tend to overprovision resources to compensate for uncertainty, and then leave those resources running long after they’ve served their purpose.

Resource sprawl is the natural result. Services accumulate, usage becomes hard to track, and the total cost of the cloud environment grows in ways that are difficult to attribute or justify. A clear cloud strategy that defines how services will be deployed, managed, and scaled — and that includes cost management tooling from the outset — prevents much of this from happening.

Underestimating AI-related costs

AI workloads, especially large language models and real-time inference, consume far more memory and compute than conventional applications. It’s easy to underestimate this during prototyping, and costs can escalate quickly once a feature hits production.

To avoid surprises, size your resources based on realistic production usage rather than development estimates. It’s also worth tracking AI-related costs as a separate line item: when they’re lumped into general cloud spend, it becomes much harder to spot growth before it gets out of hand.

Vendor lock-in limiting your options

When infrastructure becomes deeply embedded in a single cloud provider’s ecosystem, switching becomes too costly and disruptive to be practical. Providers know this, and their pricing reflects it.

The real financial problem emerges when your usage patterns change and a different provider or pricing tier would serve you better, but migration complexity makes it impractical. Designing for portability from the start, such as by using open standards and avoiding reliance on proprietary services, keeps your options open if your needs shift.

Not reassessing your cloud environment regularly

Cloud environments change constantly: workloads expand, apps get retired, and teams evolve. This means your cloud setup can quickly become outdated. What worked six months ago may now be unnecessarily costly.

Regular quarterly reviews help you audit what’s running, cut what’s idle, and right-size what remains. The benefits go beyond cost savings: identifying and removing idle resources simplifies management and lowers security risk by reducing unnecessary complexity.

Getting lost in public cloud pricing complexity

Major public cloud providers offer hundreds of services, each with its own pricing model (e.g., per-hour compute, per-request API calls, per-GB data transfer, and more). It’s a lot to keep track of.

Without dedicated cloud financial expertise, most organizations end up with a suboptimal mix of services. That might mean paying on-demand rates for predictable workloads that would be far cheaper on a reserved model, or using a premium service tier when a standard one would work just as well.

The good news is that by taking the time to understand the pricing structure of the services you actually use — or working with someone who has that expertise — you can uncover significant savings.

Rising software licensing and talent costs

Software licensing fees and the technical talent needed to manage cloud environments have both become significantly more expensive. Enterprise database licensing from major vendors such as Oracle and Microsoft has climbed sharply, while skilled cloud architects now command salaries that reflect their scarcity. Factor in the cost of security tools, monitoring platforms, and compliance software, and costs can escalate quickly.

To set your organization up for long-term cloud success, account for these additional expenses early in the planning process. Doing so will help you build a more accurate budget and avoid any costly surprises down the road.

If your cloud bill has been rising without a clear explanation, we can help you find out why. Our team specializes in cloud cost analysis and optimization — reach out and we’ll take a look at what’s driving your costs.

How to collect customer data securely (and why it matters more than ever)

Customer data is the engine behind better products, sharper marketing, and stronger business decisions. But how a business collects and protects that data has become as important as the data itself. Privacy regulations are tightening, customers are paying closer attention, and the consequences of getting it wrong have never been more significant. These five practices help businesses collect what they need while staying on the right side of the law and preserving their customers’ trust.

Build security in from the start

Data security isn’t something to bolt on after a collection system is already in place. It needs to be part of the foundation. That means investing in a security infrastructure that protects customer information at rest and in transit, establishing clear protocols for who can access data and under what circumstances, and providing employees with regular training on data privacy best practices.

It also means enforcing those protocols with real consequences when they’re not followed. Policies that exist on paper but aren’t consistently applied leave gaps that are easy for bad actors to exploit. The organizations that handle customer data most securely treat it as a governance issue, not just a technical one.

Be transparent about what you’re collecting and why

Customers have become more attuned to how their data is being used and are more likely to act on what they find. Research consistently shows that a substantial majority of consumers view a company’s approach to personal data as a reflection of its broader values, and that a significant share will simply stop buying from businesses they don’t trust with their information.

Transparency is the practical response to this reality. Privacy policies should be written in plain language, not dense legal boilerplate. Customers should know what data is being collected, how it will be used, who will have access to it, and what their options are if they want to limit or withdraw consent. Giving people a choice about what they share and honoring that choice consistently build the kind of trust that keeps people coming back.

Collect only what you actually need

There’s a tendency in data collection to capture everything available on the assumption that more information is always better. In practice, collecting data without a clear purpose creates more problems than it solves. It increases storage costs, adds complexity to compliance obligations, exposes more sensitive data in the event of a breach, and can overwhelm the people whose job it is to make sense of it all.

Before expanding any data collection effort, it’s worth asking: what specific decision or improvement will this data support? Is it aligned with a concrete business objective? How will it be analyzed, and by whom? If those questions don’t have clear answers, the data probably doesn’t need to be collected. Focused collection is both more efficient and more defensible from a privacy standpoint.

Back up data reliably

Customer data that has been carefully collected and maintained can be destroyed just as easily by a ransomware attack, a hardware failure, or a natural disaster as by deliberate misuse. A solid backup and recovery plan ensures that data collected over time isn’t lost in a single incident.

Backups should be tested regularly. Don’t just set them up then forget them. An untested backup is nothing more than an unverified assumption. The only way to have genuine confidence in your recovery posture is to know that your data can be restored in a reasonable timeframe, and that it will be complete and uncorrupted when it is.

Keep customer data current

Data loses relevancy over time. Phone numbers change, employees move on, email addresses become inactive, and customers’ circumstances shift. Acting on outdated information wastes resources, produces inaccurate analytics, and can create friction in customer relationships at moments when you most want things to go smoothly.

Regular data hygiene — reviewing records, removing duplicates and inactive contacts, correcting known errors, and prompting customers to update their information when appropriate — keeps your dataset accurate and your operations efficient. It also reduces the amount of stale data your organization is holding, giving you a distinct advantage from a compliance and exposure standpoint.

Handled well, customer data is one of the most valuable assets a business can build. The five practices above aren’t just about regulatory compliance. They’re about treating customer information with the care it deserves, which ultimately strengthens the relationships that make that data worth having in the first place.

Looking to strengthen how your business collects, stores, and protects customer data? Our team can help you build a data practice that’s both effective and compliant. Let’s start with a conversation.

Customer data collection done right: Balancing insight with privacy

The businesses that benefit most from customer data are not necessarily those collecting the most information. They’re the ones collecting it thoughtfully, protecting it rigorously, and using it in ways their customers would actually endorse. Here’s how to build that kind of data practice from the ground up.

Build security in from the start

Data security isn’t something to bolt on after a collection system is already in place. It needs to be part of the foundation. That means investing in a security infrastructure that protects customer information at rest and in transit, establishing clear protocols for who can access data and under what circumstances, and providing employees with regular training on data privacy best practices.

It also means enforcing those protocols with real consequences when they’re not followed. Policies that exist on paper but aren’t consistently applied leave gaps that are easy for bad actors to exploit. The organizations that handle customer data most securely treat it as a governance issue, not just a technical one.

Be transparent about what you’re collecting and why

Customers have become more attuned to how their data is being used and are more likely to act on what they find. Research consistently shows that a substantial majority of consumers view a company’s approach to personal data as a reflection of its broader values, and that a significant share will simply stop buying from businesses they don’t trust with their information.

Transparency is the practical response to this reality. Privacy policies should be written in plain language, not dense legal boilerplate. Customers should know what data is being collected, how it will be used, who will have access to it, and what their options are if they want to limit or withdraw consent. Giving people a choice about what they share and honoring that choice consistently build the kind of trust that keeps people coming back.

Collect only what you actually need

There’s a tendency in data collection to capture everything available on the assumption that more information is always better. In practice, collecting data without a clear purpose creates more problems than it solves. It increases storage costs, adds complexity to compliance obligations, exposes more sensitive data in the event of a breach, and can overwhelm the people whose job it is to make sense of it all.

Before expanding any data collection effort, it’s worth asking: what specific decision or improvement will this data support? Is it aligned with a concrete business objective? How will it be analyzed, and by whom? If those questions don’t have clear answers, the data probably doesn’t need to be collected. Focused collection is both more efficient and more defensible from a privacy standpoint.

Back up data reliably

Customer data that has been carefully collected and maintained can be destroyed just as easily by a ransomware attack, a hardware failure, or a natural disaster as by deliberate misuse. A solid backup and recovery plan ensures that data collected over time isn’t lost in a single incident.

Backups should be tested regularly. Don’t just set them up then forget them. An untested backup is nothing more than an unverified assumption. The only way to have genuine confidence in your recovery posture is to know that your data can be restored in a reasonable timeframe, and that it will be complete and uncorrupted when it is.

Keep customer data current

Data loses relevancy over time. Phone numbers change, employees move on, email addresses become inactive, and customers’ circumstances shift. Acting on outdated information wastes resources, produces inaccurate analytics, and can create friction in customer relationships at moments when you most want things to go smoothly.

Regular data hygiene — reviewing records, removing duplicates and inactive contacts, correcting known errors, and prompting customers to update their information when appropriate — keeps your dataset accurate and your operations efficient. It also reduces the amount of stale data your organization is holding, giving you a distinct advantage from a compliance and exposure standpoint.

Handled well, customer data is one of the most valuable assets a business can build. The five practices above aren’t just about regulatory compliance. They’re about treating customer information with the care it deserves, which ultimately strengthens the relationships that make that data worth having in the first place.

Looking to strengthen how your business collects, stores, and protects customer data? Our team can help you build a data practice that’s both effective and compliant. Let’s start with a conversation.

5 Ways to collect customer data without putting your business at risk

Gathering customer data is one of the most valuable things your business can do. But the process of collecting that information carries real obligations: legal, ethical, and operational. With data privacy expectations rising on all sides, businesses that handle customer data carelessly face exposure they may not see coming until it’s too late.

Build security in from the start

Data security isn’t something to bolt on after a collection system is already in place. It needs to be part of the foundation. That means investing in a security infrastructure that protects customer information at rest and in transit, establishing clear protocols for who can access data and under what circumstances, and providing employees with regular training on data privacy best practices.

It also means enforcing those protocols with real consequences when they’re not followed. Policies that exist on paper but aren’t consistently applied leave gaps that are easy for bad actors to exploit. The organizations that handle customer data most securely treat it as a governance issue, not just a technical one.

Be transparent about what you’re collecting and why

Customers have become more attuned to how their data is being used and are more likely to act on what they find. Research consistently shows that a substantial majority of consumers view a company’s approach to personal data as a reflection of its broader values, and that a significant share will simply stop buying from businesses they don’t trust with their information.

Transparency is the practical response to this reality. Privacy policies should be written in plain language, not dense legal boilerplate. Customers should know what data is being collected, how it will be used, who will have access to it, and what their options are if they want to limit or withdraw consent. Giving people a choice about what they share and honoring that choice consistently build the kind of trust that keeps people coming back.

Collect only what you actually need

There’s a tendency in data collection to capture everything available on the assumption that more information is always better. In practice, collecting data without a clear purpose creates more problems than it solves. It increases storage costs, adds complexity to compliance obligations, exposes more sensitive data in the event of a breach, and can overwhelm the people whose job it is to make sense of it all.

Before expanding any data collection effort, it’s worth asking: what specific decision or improvement will this data support? Is it aligned with a concrete business objective? How will it be analyzed, and by whom? If those questions don’t have clear answers, the data probably doesn’t need to be collected. Focused collection is both more efficient and more defensible from a privacy standpoint.

Back up data reliably

Customer data that has been carefully collected and maintained can be destroyed just as easily by a ransomware attack, a hardware failure, or a natural disaster as by deliberate misuse. A solid backup and recovery plan ensures that data collected over time isn’t lost in a single incident.

Backups should be tested regularly. Don’t just set them up then forget them. An untested backup is nothing more than an unverified assumption. The only way to have genuine confidence in your recovery posture is to know that your data can be restored in a reasonable timeframe, and that it will be complete and uncorrupted when it is.

Keep customer data current

Data loses relevancy over time. Phone numbers change, employees move on, email addresses become inactive, and customers’ circumstances shift. Acting on outdated information wastes resources, produces inaccurate analytics, and can create friction in customer relationships at moments when you most want things to go smoothly.

Regular data hygiene — reviewing records, removing duplicates and inactive contacts, correcting known errors, and prompting customers to update their information when appropriate — keeps your dataset accurate and your operations efficient. It also reduces the amount of stale data your organization is holding, giving you a distinct advantage from a compliance and exposure standpoint.

Handled well, customer data is one of the most valuable assets a business can build. The five practices above aren’t just about regulatory compliance. They’re about treating customer information with the care it deserves, which ultimately strengthens the relationships that make that data worth having in the first place.

Looking to strengthen how your business collects, stores, and protects customer data? Our team can help you build a data practice that’s both effective and compliant. Let’s start with a conversation.

Don’t overlook these time-saving Android features

Between regular software updates and the sheer number of settings Android offers, it’s easy for genuinely useful features to slip through the cracks. These five have been around long enough that they’re stable and well-supported on most devices — they’re just not prominently advertised.

Notification history

Android’s notification history feature maintains a complete log of every notification your phone has received in the past 24 hours, so nothing gets lost to an accidental swipe.

The feature has been available since Android 11, but it’s turned off by default, which is why most people have never seen it. To turn it on, go to Settings > Notifications and look for Notification History or Advanced Settings depending on your device. Once enabled, the feature gives you a full record to consult whenever something slips through.

App pinning

App pinning is a privacy and security feature that locks your phone to a single app, preventing anyone using the device from navigating away to other apps or browsing your gallery. It’s useful in any situation where you hand your phone to someone else, such as letting a colleague make a call, showing a child a video, or handing it to a customer to sign something.

To set it up, go to your phone’s security and privacy settings. Search for App Pinning or Pin App, then toggle it on. Once it’s enabled, open the app you want to lock the screen to, swipe up to the recent apps view (or press the recents button), and tap the pin icon on the app card. To unpin, hold the back and recents buttons simultaneously. You will then be asked to enter your PIN or use biometrics to unlock your device.

Long-press quick settings icons for deeper access

Most people know they can tap the Wi-Fi or Bluetooth icon in the quick settings panel to toggle it on or off. Fewer people know that long-pressing those same icons opens the full settings menu for that feature directly without having to navigate through the main settings app. It’s a more streamlined process for anything that requires going beyond a simple toggle.

Snooze notifications

Android lets you snooze individual notifications rather than dismissing them or leaving them sitting in your notification tray. Pull down the notification panel, expand a notification, and look for a small bell icon near the bottom of the notification card. Tapping it gives you the option to have the notification reappear in 15 minutes, 30 minutes, one hour, or two hours.

Power button functions

Double-pressing the power button is one of the quickest ways to launch your camera — much faster than waking the screen, unlocking it, and finding the camera icon. On most Android devices, this shortcut is either already set up or can be enabled under Advanced Features or Gestures in your device’s general settings

Many Android phones let you customize the double-press shortcut further. Some devices let you assign it to the flashlight, a specific app, or another action of your choice. Long-pressing the power button is a separate shortcut that typically opens your digital assistant or your power/restart menu, giving the power button up to three distinct functions in total.

None of these features require downloading anything or changing anything fundamental about how your phone works. They’re already there, waiting to be switched on.Taking a few minutes to enable these features now could save you a significant amount of time in the weeks and months to come.

Looking for ways to get more from your team’s mobile devices? We help businesses configure and manage smartphones and mobile policies so everyone is working efficiently and securely. Let’s talk.