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How to harness threat intelligence for real impact

Editor May 16, 2025

As cyberthreats become more sophisticated, your business’s focus shouldn’t just be on collecting more data about them. The key is to use a threat intelligence platform (TIP) that filters out the noise and delivers the most relevant, actionable insights. Learn how to select a platform that fits seamlessly with your team’s expertise and existing infrastructure, enabling smarter, faster responses to potential threats.

Align threat intelligence to your environment

One of the biggest mistakes organizations make with threat intelligence is prioritizing volume over relevance. Having access to dozens of threat feeds may seem useful, but if that data doesn’t apply to your specific business risks, it quickly becomes irrelevant.

Instead, focus on intelligence directly tied to your assets and vulnerabilities. For example, if your organization doesn’t use legacy Windows systems, a feed heavy with Windows XP exploits will be of very little help and can even distract your team.

Look for nonnegotiable features

Not all threat intelligence feeds offer the same value. A TIP’s strength lies in how well it consolidates, enriches, and normalizes data into actionable intelligence.

When evaluating TIPs, look for one that supports protocols such as Structured Threat Information Expression and Trusted Automated Exchange of Intelligence Information. Together, they provide context-rich insights that explain who is behind the threat, what, when, and how it happened, plus suggested responses.

Also important is the TIP’s ability to filter out false positives and eliminate redundant data. Some TIPs use artificial intelligence (AI) to perform these tasks efficiently. However, if not properly configured, AI can be a double-edged sword; while it reduces manual effort, it could also misclassify data. That’s why it’s important not to blindly trust AI. It should assist, not replace, a security analyst’s judgment.

Spot patterns with visual intelligence

Visual threat dashboards can transform raw data into intuitive insights. Anomalies, such as sudden spikes in failed logins or unusual traffic to suspicious IP addresses, become easier to detect and investigate when laid out visually.

These visualizations help analysts spot emerging patterns that might otherwise be lost in vast data streams, turning your TIP from a reactive tool into a proactive one and helping you anticipate threats before they escalate.

Make threat intelligence actionable

Effective threat intelligence goes beyond dashboards; it drives action. Your TIP should trigger specific responses, such as:

  • Automatically updating firewall rules
  • Initiating timely vulnerability patches
  • Isolating suspicious endpoints

Essentially, your TIP should help you react faster, not just accumulate more data. However, achieving this level of automation requires seamless integration. Your TIP must seamlessly connect with existing security tools such as security information and event management systems to facilitate rapid data flow and minimize response time.

Adopt a multilevel intelligence strategy

A robust TIP empowers organizations by delivering insights across three critical levels:

  • Strategic – high-level insights into trends and risks to inform executive decisions
  • Tactical – detailed technical information on specific threats, such as IP addresses, domains, and malware signatures
  • Operational – real-time intelligence to support swift and effective incident response

The real challenge, however, lies in breaking down team silos. To unlock the full potential of threat intelligence, teams across vulnerability management, network operations, and incident response must collaborate closely. Without coordinated action following alerts, even the most critical intelligence loses its value. But with the right approach, threat intelligence becomes more than a simple data stream, turning into a fundamental part of your cybersecurity defense.

For tailored advice on strengthening your security posture, connect with our IT specialists today.

A guide to effectively leveraging threat intelligence

Editor May 16, 2025

Organizations that invest in threat intelligence platforms (TIPs) often struggle to use them effectively. TIPs are designed to collect, analyze, and share threat data, but they can become overwhelming or underutilized without the right approach. Our guide helps you choose a platform that aligns perfectly with your team’s skills and existing infrastructure, empowering you to respond to potential threats more efficiently and effectively.

Align threat intelligence to your environment

One of the biggest mistakes organizations make with threat intelligence is prioritizing volume over relevance. Having access to dozens of threat feeds may seem useful, but if that data doesn’t apply to your specific business risks, it quickly becomes irrelevant.

Instead, focus on intelligence directly tied to your assets and vulnerabilities. For example, if your organization doesn’t use legacy Windows systems, a feed heavy with Windows XP exploits will be of very little help and can even distract your team.

Look for nonnegotiable features

Not all threat intelligence feeds offer the same value. A TIP’s strength lies in how well it consolidates, enriches, and normalizes data into actionable intelligence.

When evaluating TIPs, look for one that supports protocols such as Structured Threat Information Expression and Trusted Automated Exchange of Intelligence Information. Together, they provide context-rich insights that explain who is behind the threat, what, when, and how it happened, plus suggested responses.

Also important is the TIP’s ability to filter out false positives and eliminate redundant data. Some TIPs use artificial intelligence (AI) to perform these tasks efficiently. However, if not properly configured, AI can be a double-edged sword; while it reduces manual effort, it could also misclassify data. That’s why it’s important not to blindly trust AI. It should assist, not replace, a security analyst’s judgment.

Spot patterns with visual intelligence

Visual threat dashboards can transform raw data into intuitive insights. Anomalies, such as sudden spikes in failed logins or unusual traffic to suspicious IP addresses, become easier to detect and investigate when laid out visually.

These visualizations help analysts spot emerging patterns that might otherwise be lost in vast data streams, turning your TIP from a reactive tool into a proactive one and helping you anticipate threats before they escalate.

Make threat intelligence actionable

Effective threat intelligence goes beyond dashboards; it drives action. Your TIP should trigger specific responses, such as:

  • Automatically updating firewall rules
  • Initiating timely vulnerability patches
  • Isolating suspicious endpoints

Essentially, your TIP should help you react faster, not just accumulate more data. However, achieving this level of automation requires seamless integration. Your TIP must seamlessly connect with existing security tools such as security information and event management systems to facilitate rapid data flow and minimize response time.

Adopt a multilevel intelligence strategy

A robust TIP empowers organizations by delivering insights across three critical levels:

  • Strategic – high-level insights into trends and risks to inform executive decisions
  • Tactical – detailed technical information on specific threats, such as IP addresses, domains, and malware signatures
  • Operational – real-time intelligence to support swift and effective incident response

The real challenge, however, lies in breaking down team silos. To unlock the full potential of threat intelligence, teams across vulnerability management, network operations, and incident response must collaborate closely. Without coordinated action following alerts, even the most critical intelligence loses its value. But with the right approach, threat intelligence becomes more than a simple data stream, turning into a fundamental part of your cybersecurity defense.

For tailored advice on strengthening your security posture, connect with our IT specialists today.

Unlock the full potential of your threat intelligence platform

Editor May 16, 2025

A threat intelligence platform (TIP) should be more than just a data repository. In this post, we explore the key features that define an effective TIP and how to make sure it drives meaningful action rather than overwhelm your team with endless alerts.

Align threat intelligence to your environment

One of the biggest mistakes organizations make with threat intelligence is prioritizing volume over relevance. Having access to dozens of threat feeds may seem useful, but if that data doesn’t apply to your specific business risks, it quickly becomes irrelevant.

Instead, focus on intelligence directly tied to your assets and vulnerabilities. For example, if your organization doesn’t use legacy Windows systems, a feed heavy with Windows XP exploits will be of very little help and can even distract your team.

Look for nonnegotiable features

Not all threat intelligence feeds offer the same value. A TIP’s strength lies in how well it consolidates, enriches, and normalizes data into actionable intelligence.

When evaluating TIPs, look for one that supports protocols such as Structured Threat Information Expression and Trusted Automated Exchange of Intelligence Information. Together, they provide context-rich insights that explain who is behind the threat, what, when, and how it happened, plus suggested responses.

Also important is the TIP’s ability to filter out false positives and eliminate redundant data. Some TIPs use artificial intelligence (AI) to perform these tasks efficiently. However, if not properly configured, AI can be a double-edged sword; while it reduces manual effort, it could also misclassify data. That’s why it’s important not to blindly trust AI. It should assist, not replace, a security analyst’s judgment.

Spot patterns with visual intelligence

Visual threat dashboards can transform raw data into intuitive insights. Anomalies, such as sudden spikes in failed logins or unusual traffic to suspicious IP addresses, become easier to detect and investigate when laid out visually.

These visualizations help analysts spot emerging patterns that might otherwise be lost in vast data streams, turning your TIP from a reactive tool into a proactive one and helping you anticipate threats before they escalate.

Make threat intelligence actionable

Effective threat intelligence goes beyond dashboards; it drives action. Your TIP should trigger specific responses, such as:

  • Automatically updating firewall rules
  • Initiating timely vulnerability patches
  • Isolating suspicious endpoints

Essentially, your TIP should help you react faster, not just accumulate more data. However, achieving this level of automation requires seamless integration. Your TIP must seamlessly connect with existing security tools such as security information and event management systems to facilitate rapid data flow and minimize response time.

Adopt a multilevel intelligence strategy

A robust TIP empowers organizations by delivering insights across three critical levels:

  • Strategic – high-level insights into trends and risks to inform executive decisions
  • Tactical – detailed technical information on specific threats, such as IP addresses, domains, and malware signatures
  • Operational – real-time intelligence to support swift and effective incident response

The real challenge, however, lies in breaking down team silos. To unlock the full potential of threat intelligence, teams across vulnerability management, network operations, and incident response must collaborate closely. Without coordinated action following alerts, even the most critical intelligence loses its value. But with the right approach, threat intelligence becomes more than a simple data stream, turning into a fundamental part of your cybersecurity defense.

For tailored advice on strengthening your security posture, connect with our IT specialists today.

Easy fixes for network errors that disrupt your day

Editor May 14, 2025

Network issues can grind your day to a halt, but they don’t have to. From fixing 404 errors to resolving IP address conflicts and slow internet speeds, this guide walks you through easy, effective troubleshooting tips. Don’t let connection problems slow you down — solve them quickly with these expert-backed steps.

Error 404: Page Not Found

Error 404 is one of the most common network errors that you may encounter. This error occurs when you try to access a web page that does not exist or has been moved. It can also happen if the website’s server is down. The following steps can help you fix this error:

  1. Check if the website address is correct.
  2. Clear your browser’s cache and cookies.
  3. Restart your computer or device.
  4. Use a different browser to access the page.

DNS server not responding

When your DNS (Domain Name System) server is not responding, you won’t be able to access any website, and you may see an error message saying, “DNS server not responding.” Here’s how you can resolve a DNS error:

  1. Restart your router or modem.
  2. Reset your DNS settings to default.
  3. Try using a different DNS server.

If the issue persists, contact your internet service provider for assistance.

Limited connectivity

Limited connectivity is a common error that occurs when your computer or device is connected to the network but you can’t access the internet. This error can happen due to various reasons, including incorrect network settings or problems with your router. Take these steps to address connectivity issues:

  1. Restart your router or modem.
  2. Make sure your network settings are correct.
  3. Disable and then re-enable your network adapter.
  4. Run the Network Troubleshooter on your computer.

IP address conflict

When two devices within the same network share the same IP address, an IP address conflict occurs. This error can cause problems with your network connectivity and may result in your computer or device being unable to connect to the network. To resolve IP address conflicts, do the following:

  1. Restart your router or modem.
  2. Release and renew your IP address.
  3. Change your network adapter’s IP address.
  4. Assign static IP addresses to your devices.

Slow internet connection

A slow internet connection can be frustrating, especially if you need to access a website or download a file quickly. This error can happen due to various reasons, including network congestion, problems with your router, or outdated hardware. Here are the steps for fixing slow internet connections:

  1. Restart your router or modem.
  2. Check your network speed using an online speed test tool.
  3. Update your router’s firmware.
  4. Upgrade your router or network adapter.

Network errors can be frustrating and disruptive, but most of them can be easily fixed. To learn more about how to optimize your network, call our experts today.

How to solve 5 everyday network glitches

Editor May 14, 2025

Struggling to get online or load a web page? You’re not alone. This article covers five of the most common network problems — like DNS errors, limited connectivity, and sluggish internet — and gives you step-by-step instructions to fix them. Keep this guide handy for when your connection needs a quick rescue.

Error 404: Page Not Found

Error 404 is one of the most common network errors that you may encounter. This error occurs when you try to access a web page that does not exist or has been moved. It can also happen if the website’s server is down. The following steps can help you fix this error:

  1. Check if the website address is correct.
  2. Clear your browser’s cache and cookies.
  3. Restart your computer or device.
  4. Use a different browser to access the page.

DNS server not responding

When your DNS (Domain Name System) server is not responding, you won’t be able to access any website, and you may see an error message saying, “DNS server not responding.” Here’s how you can resolve a DNS error:

  1. Restart your router or modem.
  2. Reset your DNS settings to default.
  3. Try using a different DNS server.

If the issue persists, contact your internet service provider for assistance.

Limited connectivity

Limited connectivity is a common error that occurs when your computer or device is connected to the network but you can’t access the internet. This error can happen due to various reasons, including incorrect network settings or problems with your router. Take these steps to address connectivity issues:

  1. Restart your router or modem.
  2. Make sure your network settings are correct.
  3. Disable and then re-enable your network adapter.
  4. Run the Network Troubleshooter on your computer.

IP address conflict

When two devices within the same network share the same IP address, an IP address conflict occurs. This error can cause problems with your network connectivity and may result in your computer or device being unable to connect to the network. To resolve IP address conflicts, do the following:

  1. Restart your router or modem.
  2. Release and renew your IP address.
  3. Change your network adapter’s IP address.
  4. Assign static IP addresses to your devices.

Slow internet connection

A slow internet connection can be frustrating, especially if you need to access a website or download a file quickly. This error can happen due to various reasons, including network congestion, problems with your router, or outdated hardware. Here are the steps for fixing slow internet connections:

  1. Restart your router or modem.
  2. Check your network speed using an online speed test tool.
  3. Update your router’s firmware.
  4. Upgrade your router or network adapter.

Network errors can be frustrating and disruptive, but most of them can be easily fixed. To learn more about how to optimize your network, call our experts today.

Simple fixes for common network problems

Editor May 14, 2025

You don’t need to be an IT expert to fix frustrating network errors. This post breaks down five common culprits — like DNS issues and IP conflicts — and explains how to resolve them using simple, practical solutions. Learn what to check, what to restart, and when to call for help.

Error 404: Page Not Found

Error 404 is one of the most common network errors that you may encounter. This error occurs when you try to access a web page that does not exist or has been moved. It can also happen if the website’s server is down. The following steps can help you fix this error:

  1. Check if the website address is correct.
  2. Clear your browser’s cache and cookies.
  3. Restart your computer or device.
  4. Use a different browser to access the page.

DNS server not responding

When your DNS (Domain Name System) server is not responding, you won’t be able to access any website, and you may see an error message saying, “DNS server not responding.” Here’s how you can resolve a DNS error:

  1. Restart your router or modem.
  2. Reset your DNS settings to default.
  3. Try using a different DNS server.

If the issue persists, contact your internet service provider for assistance.

Limited connectivity

Limited connectivity is a common error that occurs when your computer or device is connected to the network but you can’t access the internet. This error can happen due to various reasons, including incorrect network settings or problems with your router. Take these steps to address connectivity issues:

  1. Restart your router or modem.
  2. Make sure your network settings are correct.
  3. Disable and then re-enable your network adapter.
  4. Run the Network Troubleshooter on your computer.

IP address conflict

When two devices within the same network share the same IP address, an IP address conflict occurs. This error can cause problems with your network connectivity and may result in your computer or device being unable to connect to the network. To resolve IP address conflicts, do the following:

  1. Restart your router or modem.
  2. Release and renew your IP address.
  3. Change your network adapter’s IP address.
  4. Assign static IP addresses to your devices.

Slow internet connection

A slow internet connection can be frustrating, especially if you need to access a website or download a file quickly. This error can happen due to various reasons, including network congestion, problems with your router, or outdated hardware. Here are the steps for fixing slow internet connections:

  1. Restart your router or modem.
  2. Check your network speed using an online speed test tool.
  3. Update your router’s firmware.
  4. Upgrade your router or network adapter.

Network errors can be frustrating and disruptive, but most of them can be easily fixed. To learn more about how to optimize your network, call our experts today.

Zoom Phone or traditional VoIP? A straightforward guide for small-business owners

Editor May 12, 2025

Not sure whether to upgrade your phone system to Zoom Phone or stick with traditional Voice over Internet Protocol (VoIP)? This simple guide explains the key differences without the jargon so you can decide what works best for your business.

What’s the difference?

Traditional VoIP systems have been around for a while, enabling phone calls over the internet instead of using traditional phone lines. Depending on your setup, this system might live entirely in your office (on-premises), partly in your office and partly online (hybrid), or completely in the cloud. This gives you flexibility, but it can come with extra costs and management needs.

Zoom Phone is a newer option that builds on the Zoom platform many of us are already using for video calls. It brings phone calling into the same app, making it easy for users to switch between a call and a video meeting without juggling multiple tools.

Setup and maintenance: Who’s doing the heavy lifting?

Setting up a traditional VoIP system usually involves more steps. If you go the on-premises route, you’ll need physical equipment installed in your office and ongoing support to keep it all running smoothly. Even a cloud-based VoIP setup may need careful configuration and maintenance.
Zoom Phone, on the other hand, is designed to be quick and easy. Since it’s fully cloud-based, there’s no need to install special hardware. Setup can often be completed in just a few days, and updates or changes can be made with just a few clicks. It’s perfect for businesses looking to avoid complicated IT processes.

Does it work with your other tools?

Traditional VoIP systems can be customized to work with a wide variety of business tools, including customer relationship management (CRM) systems. However, getting everything to work together might require some technical help or custom development.
On the other hand, Zoom Phone is built for modern workplaces and integrates naturally with apps such as Microsoft 365, Google Workspace, and Slack. If you’re already using Zoom for video meetings, adopting Zoom Phone will feel like an extension of what you already know. It’s designed to keep everything connected with minimal hassle.

Cost: What’s the real price tag?

When it comes to expenses, traditional VoIP can require a large upfront investment. You may need to buy hardware, licenses, and pay for installation. Over time, this can work out to be cost-effective, but it does mean spending more at the start.
Zoom Phone follows a subscription model, where you pay a fixed amount per user every month or year. The pricing is more predictable with most essential features included upfront, making budgeting easier while avoiding surprise fees or expensive add-ons.

Security and compliance: Is your data safe?

Security is strong on both sides, but the details differ. Traditional VoIP systems often appeal to industries with strict rules (e.g., healthcare or finance) because they can be installed on site, giving the organization full control over their data and security settings. If your business has unique compliance requirements, this level of control can be a big plus.
Zoom Phone is also secure, building on Zoom’s enterprise-grade infrastructure. It offers robust encryption options and adheres to key compliance standards, ensuring data security. And with centralized management for video, phone, and messaging tools, it simplifies security settings while maintaining consistency across all connected platforms.

What’s best for you?

The right phone system depends on your business’s needs. If your company relies on highly customized setups or needs to meet specific compliance rules, traditional VoIP might be the better choice. But if you’re looking for something fast, simple, and easy to manage — especially for a remote or hybrid team — Zoom Phone could be the perfect fit.
Instead of thinking of it as a one-or-the-other decision, consider what your communication needs will look like not just today, but in the next few years. Is your business growing quickly? Will your team keep working remotely? How much tech management do you want to take on? The answers to these questions can help you identify the system that best aligns with your organization’s goals.

Still unsure which phone system is right for your business? Let our experts guide you to the right choice. Contact us today and discover the perfect option.

Zoom Phone vs. VoIP: What these phone systems can do for your business

Editor May 12, 2025

With more teams working remotely, modern phone systems are evolving fast. Discover how Zoom Phone compares to traditional Voice over Internet Protocol (VoIP), and learn which one is right for your company’s needs, budget, and tech comfort level.

What’s the difference?

Traditional VoIP systems have been around for a while, enabling phone calls over the internet instead of using traditional phone lines. Depending on your setup, this system might live entirely in your office (on-premises), partly in your office and partly online (hybrid), or completely in the cloud. This gives you flexibility, but it can come with extra costs and management needs.

Zoom Phone is a newer option that builds on the Zoom platform many of us are already using for video calls. It brings phone calling into the same app, making it easy for users to switch between a call and a video meeting without juggling multiple tools.

Setup and maintenance: Who’s doing the heavy lifting?

Setting up a traditional VoIP system usually involves more steps. If you go the on-premises route, you’ll need physical equipment installed in your office and ongoing support to keep it all running smoothly. Even a cloud-based VoIP setup may need careful configuration and maintenance.
Zoom Phone, on the other hand, is designed to be quick and easy. Since it’s fully cloud-based, there’s no need to install special hardware. Setup can often be completed in just a few days, and updates or changes can be made with just a few clicks. It’s perfect for businesses looking to avoid complicated IT processes.

Does it work with your other tools?

Traditional VoIP systems can be customized to work with a wide variety of business tools, including customer relationship management (CRM) systems. However, getting everything to work together might require some technical help or custom development.
On the other hand, Zoom Phone is built for modern workplaces and integrates naturally with apps such as Microsoft 365, Google Workspace, and Slack. If you’re already using Zoom for video meetings, adopting Zoom Phone will feel like an extension of what you already know. It’s designed to keep everything connected with minimal hassle.

Cost: What’s the real price tag?

When it comes to expenses, traditional VoIP can require a large upfront investment. You may need to buy hardware, licenses, and pay for installation. Over time, this can work out to be cost-effective, but it does mean spending more at the start.
Zoom Phone follows a subscription model, where you pay a fixed amount per user every month or year. The pricing is more predictable with most essential features included upfront, making budgeting easier while avoiding surprise fees or expensive add-ons.

Security and compliance: Is your data safe?

Security is strong on both sides, but the details differ. Traditional VoIP systems often appeal to industries with strict rules (e.g., healthcare or finance) because they can be installed on site, giving the organization full control over their data and security settings. If your business has unique compliance requirements, this level of control can be a big plus.
Zoom Phone is also secure, building on Zoom’s enterprise-grade infrastructure. It offers robust encryption options and adheres to key compliance standards, ensuring data security. And with centralized management for video, phone, and messaging tools, it simplifies security settings while maintaining consistency across all connected platforms.

What’s best for you?

The right phone system depends on your business’s needs. If your company relies on highly customized setups or needs to meet specific compliance rules, traditional VoIP might be the better choice. But if you’re looking for something fast, simple, and easy to manage — especially for a remote or hybrid team — Zoom Phone could be the perfect fit.
Instead of thinking of it as a one-or-the-other decision, consider what your communication needs will look like not just today, but in the next few years. Is your business growing quickly? Will your team keep working remotely? How much tech management do you want to take on? The answers to these questions can help you identify the system that best aligns with your organization’s goals.

Still unsure which phone system is right for your business? Let our experts guide you to the right choice. Contact us today and discover the perfect option.

Making the right call: Should you use Zoom Phone or VoIP for your organization?

Editor May 12, 2025

Choosing a phone system doesn’t have to be confusing. We compare Zoom Phone and traditional Voice over Internet Protocol (VoIP) in a clear, nontechnical way to help you find the best fit for your business.

What’s the difference?

Traditional VoIP systems have been around for a while, enabling phone calls over the internet instead of using traditional phone lines. Depending on your setup, this system might live entirely in your office (on-premises), partly in your office and partly online (hybrid), or completely in the cloud. This gives you flexibility, but it can come with extra costs and management needs.

Zoom Phone is a newer option that builds on the Zoom platform many of us are already using for video calls. It brings phone calling into the same app, making it easy for users to switch between a call and a video meeting without juggling multiple tools.

Setup and maintenance: Who’s doing the heavy lifting?

Setting up a traditional VoIP system usually involves more steps. If you go the on-premises route, you’ll need physical equipment installed in your office and ongoing support to keep it all running smoothly. Even a cloud-based VoIP setup may need careful configuration and maintenance.
Zoom Phone, on the other hand, is designed to be quick and easy. Since it’s fully cloud-based, there’s no need to install special hardware. Setup can often be completed in just a few days, and updates or changes can be made with just a few clicks. It’s perfect for businesses looking to avoid complicated IT processes.

Does it work with your other tools?

Traditional VoIP systems can be customized to work with a wide variety of business tools, including customer relationship management (CRM) systems. However, getting everything to work together might require some technical help or custom development.
On the other hand, Zoom Phone is built for modern workplaces and integrates naturally with apps such as Microsoft 365, Google Workspace, and Slack. If you’re already using Zoom for video meetings, adopting Zoom Phone will feel like an extension of what you already know. It’s designed to keep everything connected with minimal hassle.

Cost: What’s the real price tag?

When it comes to expenses, traditional VoIP can require a large upfront investment. You may need to buy hardware, licenses, and pay for installation. Over time, this can work out to be cost-effective, but it does mean spending more at the start.
Zoom Phone follows a subscription model, where you pay a fixed amount per user every month or year. The pricing is more predictable with most essential features included upfront, making budgeting easier while avoiding surprise fees or expensive add-ons.

Security and compliance: Is your data safe?

Security is strong on both sides, but the details differ. Traditional VoIP systems often appeal to industries with strict rules (e.g., healthcare or finance) because they can be installed on site, giving the organization full control over their data and security settings. If your business has unique compliance requirements, this level of control can be a big plus.
Zoom Phone is also secure, building on Zoom’s enterprise-grade infrastructure. It offers robust encryption options and adheres to key compliance standards, ensuring data security. And with centralized management for video, phone, and messaging tools, it simplifies security settings while maintaining consistency across all connected platforms.

What’s best for you?

The right phone system depends on your business’s needs. If your company relies on highly customized setups or needs to meet specific compliance rules, traditional VoIP might be the better choice. But if you’re looking for something fast, simple, and easy to manage — especially for a remote or hybrid team — Zoom Phone could be the perfect fit.
Instead of thinking of it as a one-or-the-other decision, consider what your communication needs will look like not just today, but in the next few years. Is your business growing quickly? Will your team keep working remotely? How much tech management do you want to take on? The answers to these questions can help you identify the system that best aligns with your organization’s goals.

Still unsure which phone system is right for your business? Let our experts guide you to the right choice. Contact us today and discover the perfect option.

Unlock efficiency with Microsoft Power Automate

Editor May 9, 2025

Running a small business often means wearing many hats. You’re handling sales, marketing, customer service, and a lot more. It can get overwhelming, and you might find yourself doing the same tedious tasks day after day. But what if there is a way to free up some of your precious time and focus on growing your business? Enter Microsoft Power Automate, a handy tool that acts like your digital assistant, automating those repetitive tasks so you don’t have to keep doing them yourself.

What is Microsoft Power Automate?

Think of Power Automate as a helpful robot that lives in the cloud and can be trained to do all sorts of routine tasks for you automatically. It works based on two main things: triggers and actions. A trigger is like a starting signal; it tells the robot when to begin. For example, a trigger could be “when a new email arrives” or “when a new customer fills out a form on your website.” Once the trigger happens, the robot performs one or more actions. An action is a specific task, such as “save the email attachment to a folder” or “add the customer’s information to a spreadsheet.”

The great thing is that you don’t need to be a computer whiz to set up these automated workflows. Power Automate offers many ready-made templates for common tasks, and you can also create your own custom workflows without writing a single line of code.

Power Automate key features

Power Automate comes packed with features designed to make automation accessible. Here are some of the key components that make it so user-friendly:

  • Connectors – Connectors allow Power Automate to communicate and work with various apps and services you likely already use, such as email platforms, file storage services, and online forms.
  • Templates – Power Automate offers a library of templates, which are prebuilt workflows for common tasks. Basically, they’re ready-made recipes for automation, such as automatically saving tweets to a spreadsheet or sending a welcome email to new subscribers.
  • Drag-and-drop simplicity – Creating your own automated workflows is surprisingly easy. Simply pick the trigger you want and then drag and connect the actions you want to happen afterward.
  • Different ways to automate – Power Automate gives you different types of (work)flows to choose from:
    • Automated flows – These start automatically when something happens, such as when you receive a new email.
    • Instant flows – You can start these yourself with the click of a button on your computer or phone.
    • Scheduled flows – These run automatically on a schedule you set, such as daily or weekly reports.

Getting started with Power Automate

If you have a Microsoft account, you can use Power Automate for free on a limited basis to explore some of its capabilities. However, if you want to access key connectors and more advanced tools to really streamline your operations, you may need a paid subscription.

The good news is that Power Automate is often included with most Microsoft 365 enterprise plans, so your business might already have access to it. It’s worth checking with your IT administrator or exploring your Microsoft 365 subscription details. If it’s not included, separate Power Automate plans are available, starting at $15 per user per month.

Once you have access, just look for the Power Automate app online. You’ll see a dashboard where you can browse the templates to find ready-made automations that suit your needs. If you want to create something unique, head to the “Create” section. You can start from a blank canvas or choose a connector, or the app or service you want to automate something with.

The process usually involves selecting a trigger and then adding one or more actions. You can test your flow as you build it to make sure it works correctly. If something isn’t quite right, Power Automate usually provides helpful tips for troubleshooting.

Simple ways you can use Power Automate

To give you a better idea of how Power Automate can directly benefit your small business, here are a few simple and practical examples:

  • Automated email management – Set triggers to send important email attachments straight to a specific folder, making them easy to find later.
  • File syncing – Automatically copy files between different cloud storage services, such as OneDrive and Dropbox, so your files are always backed up and accessible.
  • Form data collection – If you use online forms to collect customer information, you can automatically save that data to a spreadsheet or database without manual entry.
  • Social media management – Get notifications for new social media mentions or even schedule basic posts (depending on the platform’s connectors).

Don’t be intimidated by the word “automate.” With its user-friendly interface and helpful templates, Power Automate can become your secret weapon for boosting efficiency and reclaiming your valuable time. Why not take a few minutes to explore what it can do for you? You can also give our experts a call for more help or information.

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