How to boost website conversion

If you want your website to achieve success, then you need to focus on conversions rather than simply website traffic. Without any conversion rates, all that web traffic will amount to your site visitors leaving without taking a conversion-oriented action such as subscribing to a newsletter or turning into buying customers. If you’re looking for some tips to help increase your conversion rate, look no further. In this blog post, we’ll discuss five strategies that are sure to help.

1. Implement a mobile-first design

In an increasingly mobile world, a mobile-first design is essential for any business that wants to succeed online.

A mobile-first design is an approach to web design and development that gives priority to the mobile user experience. This includes creating responsive websites that scale to fit smaller screens, as well as designing dedicated mobile apps. Not only should your website’s main pages be easily accessible, but so should any inner pages and call-to-action buttons. If not, then visitors will become frustrated and leave for another site.

2. Simplicity is key

A website’s design should not have any unnecessary elements because it can often be confusing or time-consuming for users to have to sift through a bunch of information. Sometimes, less is more.

The goal of every page, word, and image on a basic website should be to drive visitors to contact you. Avoid too much information, out-of-place games, and unnecessary animations that will only serve as a distraction. Instead, go for a clean layout so that visitors can quickly understand your offer and reach out to you with just one click.

3. Optimize placement of social media icons

Placing social media icons helps add credibility to a business’s sites. However, this could be a double-edged sword. If you put these social media icons at the top of a page, it’s likely that visitors will click on them right away. This can be unfavorable, as visitors might leave your website and become sidetracked on social media. Keep in mind that the point of having a website is to get visitors to stay and explore what you have to offer.

So, you should display social media icons at the bottom of the page or footer area instead. This will give you a chance to engage site visitors with your services and content.

4. Use captivating photos

As the saying goes, “A picture is worth a thousand words.” This is especially true when it comes to website design. The right image can immediately grab the attention of visitors and make your site more memorable.

When selecting images for your website, be sure to choose quality photos that are relevant to your content. In addition, avoid using stock photos whenever possible. Instead, try to use photos of your team and/or offerings. Using stock images can make your business look unprofessional and might leave a bad impression. But with original images, you have complete control over the message that your pictures send, allowing you to stand out from your competition.

Also, keep in mind that consistency is key when trying to connect with your audience. Use a particular photographic or graphic style that they will easily be able to identify. Doing so will also help your brand become more trustworthy and relatable.

5. Be reachable

Placing all the ways customers can reach you on your website can be beneficial. And remember to make sure your contact details are easily visible. This makes it simpler for customers to get in touch with you, whether they want more information or are ready to do business with you.

Displaying your phone number and other contact details also provides people who may be hesitant to leave their email addresses on a web form with a way to get in touch with you.

Encouraging conversion doesn’t have to be complicated. By following the tips we’ve outlined and paying attention to key website essentials, you can create a space that is both visually appealing and effective in driving conversions. If you have questions, contact us today and our experts will be glad to guide you.

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Web conversion tips to implement today

If you’re running a website, it’s important to make sure that you’re doing everything possible to encourage conversions. After all, the whole point of having a website is to turn visitors into customers, right? Here are five tips that you can implement today to help boost your conversion rate.

1. Implement a mobile-first design

In an increasingly mobile world, a mobile-first design is essential for any business that wants to succeed online.

A mobile-first design is an approach to web design and development that gives priority to the mobile user experience. This includes creating responsive websites that scale to fit smaller screens, as well as designing dedicated mobile apps. Not only should your website’s main pages be easily accessible, but so should any inner pages and call-to-action buttons. If not, then visitors will become frustrated and leave for another site.

2. Simplicity is key

A website’s design should not have any unnecessary elements because it can often be confusing or time-consuming for users to have to sift through a bunch of information. Sometimes, less is more.

The goal of every page, word, and image on a basic website should be to drive visitors to contact you. Avoid too much information, out-of-place games, and unnecessary animations that will only serve as a distraction. Instead, go for a clean layout so that visitors can quickly understand your offer and reach out to you with just one click.

3. Optimize placement of social media icons

Placing social media icons helps add credibility to a business’s sites. However, this could be a double-edged sword. If you put these social media icons at the top of a page, it’s likely that visitors will click on them right away. This can be unfavorable, as visitors might leave your website and become sidetracked on social media. Keep in mind that the point of having a website is to get visitors to stay and explore what you have to offer.

So, you should display social media icons at the bottom of the page or footer area instead. This will give you a chance to engage site visitors with your services and content.

4. Use captivating photos

As the saying goes, “A picture is worth a thousand words.” This is especially true when it comes to website design. The right image can immediately grab the attention of visitors and make your site more memorable.

When selecting images for your website, be sure to choose quality photos that are relevant to your content. In addition, avoid using stock photos whenever possible. Instead, try to use photos of your team and/or offerings. Using stock images can make your business look unprofessional and might leave a bad impression. But with original images, you have complete control over the message that your pictures send, allowing you to stand out from your competition.

Also, keep in mind that consistency is key when trying to connect with your audience. Use a particular photographic or graphic style that they will easily be able to identify. Doing so will also help your brand become more trustworthy and relatable.

5. Be reachable

Placing all the ways customers can reach you on your website can be beneficial. And remember to make sure your contact details are easily visible. This makes it simpler for customers to get in touch with you, whether they want more information or are ready to do business with you.

Displaying your phone number and other contact details also provides people who may be hesitant to leave their email addresses on a web form with a way to get in touch with you.

Encouraging conversion doesn’t have to be complicated. By following the tips we’ve outlined and paying attention to key website essentials, you can create a space that is both visually appealing and effective in driving conversions. If you have questions, contact us today and our experts will be glad to guide you.

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Essentials for a high-converting website

For business owners like you, the end goal of having a website is for people to buy your product or service. However, getting your website visitors to take that desired next step can be tricky. Here are five essential web conversion tactics that can help encourage more of your website visitors to become paying customers.

1. Implement a mobile-first design

In an increasingly mobile world, a mobile-first design is essential for any business that wants to succeed online.

A mobile-first design is an approach to web design and development that gives priority to the mobile user experience. This includes creating responsive websites that scale to fit smaller screens, as well as designing dedicated mobile apps. Not only should your website’s main pages be easily accessible, but so should any inner pages and call-to-action buttons. If not, then visitors will become frustrated and leave for another site.

2. Simplicity is key

A website’s design should not have any unnecessary elements because it can often be confusing or time-consuming for users to have to sift through a bunch of information. Sometimes, less is more.

The goal of every page, word, and image on a basic website should be to drive visitors to contact you. Avoid too much information, out-of-place games, and unnecessary animations that will only serve as a distraction. Instead, go for a clean layout so that visitors can quickly understand your offer and reach out to you with just one click.

3. Optimize placement of social media icons

Placing social media icons helps add credibility to a business’s sites. However, this could be a double-edged sword. If you put these social media icons at the top of a page, it’s likely that visitors will click on them right away. This can be unfavorable, as visitors might leave your website and become sidetracked on social media. Keep in mind that the point of having a website is to get visitors to stay and explore what you have to offer.

So, you should display social media icons at the bottom of the page or footer area instead. This will give you a chance to engage site visitors with your services and content.

4. Use captivating photos

As the saying goes, “A picture is worth a thousand words.” This is especially true when it comes to website design. The right image can immediately grab the attention of visitors and make your site more memorable.

When selecting images for your website, be sure to choose quality photos that are relevant to your content. In addition, avoid using stock photos whenever possible. Instead, try to use photos of your team and/or offerings. Using stock images can make your business look unprofessional and might leave a bad impression. But with original images, you have complete control over the message that your pictures send, allowing you to stand out from your competition.

Also, keep in mind that consistency is key when trying to connect with your audience. Use a particular photographic or graphic style that they will easily be able to identify. Doing so will also help your brand become more trustworthy and relatable.

5. Be reachable

Placing all the ways customers can reach you on your website can be beneficial. And remember to make sure your contact details are easily visible. This makes it simpler for customers to get in touch with you, whether they want more information or are ready to do business with you.

Displaying your phone number and other contact details also provides people who may be hesitant to leave their email addresses on a web form with a way to get in touch with you.

Encouraging conversion doesn’t have to be complicated. By following the tips we’ve outlined and paying attention to key website essentials, you can create a space that is both visually appealing and effective in driving conversions. If you have questions, contact us today and our experts will be glad to guide you.

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Debunking the 3 biggest myths about disaster recovery

Businesses have a lot to worry about, and disaster recovery (DR) is often one of their top concerns. Unfortunately, many business owners are misled by misinformation and so end up not implementing the right precautionary measures to protect their data. In this blog post, we will debunk the top three myths about DR and help you understand what you need to do to keep your business safe.

Myth 1: Disaster recovery is expensive and not worth the investment

Fact: DR solutions are not as expensive as they used to be. In the past, data recovery was a drawn-out process that could take days or even weeks and cost up to six figures. But with cloud and virtualization solutions, it’s now possible to back up data quickly and affordably. Outsourced DR providers, for instance, can now complete full backups in several hours and perform backup recovery processes in less than a day.

Another fact: A sound disaster recovery strategy may require huge investments, but it’s’ worth it. However much you spend on DR, it will still be much less than the price you’ll pay for a data loss incident. For one, the cost of losing data is simply too steep. Per IBM, a data breach costs on average $4.35 million in 2022. This price can shut down any small- or medium-sized business (SMB).

Myth 2: All disasters are created equal and I will need the same response for all of them

Fact: Not all disasters are created equal. You will need a tailored response to the specific type of disaster that has occurred. For example, if your business is impacted by a power outage, you will need to take different steps than if you were hit by a ransomware attack. Because of this, you should have a comprehensive DR strategy that covers all potential disasters that can befall your business. Conducting a disaster risk assessment helps ensure that your organization is prepared to mitigate any catastrophe.

Myth 3: Disasters only happen to big businesses, not to mine

Fact: Disasters can happen to any business, no matter its size. Consider the 2017 California wildfires that affected all kinds of businesses, from mom-and-pop shops to large corporations. Some businesses had to stop operations for weeks or even months, while others were completely destroyed and had to close their doors for good.

The bottom line is that no business is immune to natural or human-made disasters. Whether you’re an SMB or an enterprise, it’s important to be prepared and have a comprehensive DR strategy in place. This can help you mitigate the damage caused by any type of disaster and ensure business continuity even in the face of adversity.

By learning the truth about these DR myths, we hope you’ll be encouraged to create a disaster recovery plan (DRP) for your business. There’s no longer an excuse not to have one, as DR technologies are now more affordable and easier than ever to implement.

If you’re interested in learning more about our wide range of DR solutions and how they can help safeguard your data, send us a message and we’d be happy to fill you in on all the details.

 

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The 3 biggest disaster recovery myths that businesses should ignore

Disaster recovery (DR) has undergone major changes for the better since cloud computing became popular. In particular, small- and medium-sized businesses have benefitted from cheaper and more reliable DR solutions. But there are still plenty of misconceptions about DR that are keeping many business owners from adopting the right DR strategies. Here are three myths that no longer ring true.

Myth 1: Disaster recovery is expensive and not worth the investment

Fact: DR solutions are not as expensive as they used to be. In the past, data recovery was a drawn-out process that could take days or even weeks and cost up to six figures. But with cloud and virtualization solutions, it’s now possible to back up data quickly and affordably. Outsourced DR providers, for instance, can now complete full backups in several hours and perform backup recovery processes in less than a day.

Another fact: A sound disaster recovery strategy may require huge investments, but it’s’ worth it. However much you spend on DR, it will still be much less than the price you’ll pay for a data loss incident. For one, the cost of losing data is simply too steep. Per IBM, a data breach costs on average $4.35 million in 2022. This price can shut down any small- or medium-sized business (SMB).

Myth 2: All disasters are created equal and I will need the same response for all of them

Fact: Not all disasters are created equal. You will need a tailored response to the specific type of disaster that has occurred. For example, if your business is impacted by a power outage, you will need to take different steps than if you were hit by a ransomware attack. Because of this, you should have a comprehensive DR strategy that covers all potential disasters that can befall your business. Conducting a disaster risk assessment helps ensure that your organization is prepared to mitigate any catastrophe.

Myth 3: Disasters only happen to big businesses, not to mine

Fact: Disasters can happen to any business, no matter its size. Consider the 2017 California wildfires that affected all kinds of businesses, from mom-and-pop shops to large corporations. Some businesses had to stop operations for weeks or even months, while others were completely destroyed and had to close their doors for good.

The bottom line is that no business is immune to natural or human-made disasters. Whether you’re an SMB or an enterprise, it’s important to be prepared and have a comprehensive DR strategy in place. This can help you mitigate the damage caused by any type of disaster and ensure business continuity even in the face of adversity.

By learning the truth about these DR myths, we hope you’ll be encouraged to create a disaster recovery plan (DRP) for your business. There’s no longer an excuse not to have one, as DR technologies are now more affordable and easier than ever to implement.

If you’re interested in learning more about our wide range of DR solutions and how they can help safeguard your data, send us a message and we’d be happy to fill you in on all the details.

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Don’t be fooled by these 3 disaster recovery myths

While disaster recovery (DR) should be a top priority in running a business, it’s often overlooked. This is because business owners sometimes cling to outdated IT perspectives that can put their data at risk. Read more to learn about the top three myths about DR so you can make the best decisions for your business.

Myth 1: Disaster recovery is expensive and not worth the investment

Fact: DR solutions are not as expensive as they used to be. In the past, data recovery was a drawn-out process that could take days or even weeks and cost up to six figures. But with cloud and virtualization solutions, it’s now possible to back up data quickly and affordably. Outsourced DR providers, for instance, can now complete full backups in several hours and perform backup recovery processes in less than a day.

Another fact: A sound disaster recovery strategy may require huge investments, but it’s’ worth it. However much you spend on DR, it will still be much less than the price you’ll pay for a data loss incident. For one, the cost of losing data is simply too steep. Per IBM, a data breach costs on average $4.35 million in 2022. This price can shut down any small- or medium-sized business (SMB).

Myth 2: All disasters are created equal and I will need the same response for all of them

Fact: Not all disasters are created equal. You will need a tailored response to the specific type of disaster that has occurred. For example, if your business is impacted by a power outage, you will need to take different steps than if you were hit by a ransomware attack. Because of this, you should have a comprehensive DR strategy that covers all potential disasters that can befall your business. Conducting a disaster risk assessment helps ensure that your organization is prepared to mitigate any catastrophe.

Myth 3: Disasters only happen to big businesses, not to mine

Fact: Disasters can happen to any business, no matter its size. Consider the 2017 California wildfires that affected all kinds of businesses, from mom-and-pop shops to large corporations. Some businesses had to stop operations for weeks or even months, while others were completely destroyed and had to close their doors for good.

The bottom line is that no business is immune to natural or human-made disasters. Whether you’re an SMB or an enterprise, it’s important to be prepared and have a comprehensive DR strategy in place. This can help you mitigate the damage caused by any type of disaster and ensure business continuity even in the face of adversity.

By learning the truth about these DR myths, we hope you’ll be encouraged to create a disaster recovery plan (DRP) for your business. There’s no longer an excuse not to have one, as DR technologies are now more affordable and easier than ever to implement.

If you’re interested in learning more about our wide range of DR solutions and how they can help safeguard your data, send us a message and we’d be happy to fill you in on all the details.

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How Microsoft Loop can boost your productivity

Microsoft Loop is a new app that promises to help boost your productivity. It combines a powerful and flexible canvas with portable components that stay in sync and move freely across all Microsoft 365 apps. Let’s take a closer look at what this app has to offer.

Microsoft Loop is essentially a collaboration tool that allows users to centralize work and efficiently operate synchronously.

Based on Microsoft’s Fluid Framework, Loop provides users with “a powerful and flexible canvas.” The app’s portable components allow users to easily work together and build on each other’s ideas, regardless of location, as project elements can easily be synced and moved across different Microsoft 365 apps.

How does Microsoft Loop work?

Microsoft Loop aims to enable multiple users to collaborate more effectively than ever before through its three structural elements: Loop components, Loop pages, and Loop workspaces.

Loop components
Loop components are live, interactive, and collaborative objects such as tables, notes, and tasks that users can embed in chat and email messages. This makes sharing among teams easier, and allows them to always work with updated information since components are synced across the Microsoft ecosystem.

For example, if you’re working on a Microsoft Word document, you could simply copy the Loop component like a table onto a Microsoft Teams message. Recipients can then just open the message containing the table and start reviewing or editing it. They can make changes from within Teams and Loop will reflect these changes immediately in the original Word document.

Loop pages
A Loop page is a document where users can add various Loop components and other elements like links and files related to a particular project. This gives teams an overview of the project and its progress, and what individual team members have done or contributed. Coworkers can also react to or comment on any component on the Loop page.

Loop workspaces
With Loop workspaces, teams can easily organize multiple Loop pages and other content types like Word documents, recordings, etc.

For example, a user could create a Loop workspace that will serve as the hub for all resources related to a project. This is essentially a space where people can track the progress of shared initiatives, which makes communication and collaboration among teams easier and more efficient.

How Microsoft Loop can benefit your business

Microsoft Loop has the potential to revolutionize workplace collaboration works, especially for organizations that have adopted a hybrid work model. Even though real-time document collaboration has been around for a while, what makes Loop different is it does not limit collaboration to a single document. With Loop, team members can work on files together rather than working separately on individual files. For instance, if a user is editing a table in Word, another user looking at that same table in Teams would see the changes made in real time. This can eliminate the need to keep multiple versions of a file.

Microsoft Loop shows great promise as it aims to provide users the ability to work from anywhere, which increases flexibility and makes it easier to get tasks done. By using fewer apps, business owners can also save money.

If you would like to learn more about how Microsoft Loop can help you be more productive, contact us today. Our team of experts would be happy to answer any questions.

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Meet Microsoft Loop: The new app that can change the way we work

Microsoft Loop is a new app that will soon be released as part of the Microsoft 365 suite. It is a powerful and flexible canvas that can revolutionize collaboration in the workplace.. As of writing, Microsoft Loop is in private preview, but let’s take a look at some key features you should know about.

Microsoft Loop is essentially a collaboration tool that allows users to centralize work and efficiently operate synchronously.

Based on Microsoft’s Fluid Framework, Loop provides users with “a powerful and flexible canvas.” The app’s portable components allow users to easily work together and build on each other’s ideas, regardless of location, as project elements can easily be synced and moved across different Microsoft 365 apps.

How does Microsoft Loop work?

Microsoft Loop aims to enable multiple users to collaborate more effectively than ever before through its three structural elements: Loop components, Loop pages, and Loop workspaces.

Loop components
Loop components are live, interactive, and collaborative objects such as tables, notes, and tasks that users can embed in chat and email messages. This makes sharing among teams easier, and allows them to always work with updated information since components are synced across the Microsoft ecosystem.

For example, if you’re working on a Microsoft Word document, you could simply copy the Loop component like a table onto a Microsoft Teams message. Recipients can then just open the message containing the table and start reviewing or editing it. They can make changes from within Teams and Loop will reflect these changes immediately in the original Word document.

Loop pages
A Loop page is a document where users can add various Loop components and other elements like links and files related to a particular project. This gives teams an overview of the project and its progress, and what individual team members have done or contributed. Coworkers can also react to or comment on any component on the Loop page.

Loop workspaces
With Loop workspaces, teams can easily organize multiple Loop pages and other content types like Word documents, recordings, etc.

For example, a user could create a Loop workspace that will serve as the hub for all resources related to a project. This is essentially a space where people can track the progress of shared initiatives, which makes communication and collaboration among teams easier and more efficient.

How Microsoft Loop can benefit your business

Microsoft Loop has the potential to revolutionize workplace collaboration works, especially for organizations that have adopted a hybrid work model. Even though real-time document collaboration has been around for a while, what makes Loop different is it does not limit collaboration to a single document. With Loop, team members can work on files together rather than working separately on individual files. For instance, if a user is editing a table in Word, another user looking at that same table in Teams would see the changes made in real time. This can eliminate the need to keep multiple versions of a file.

Microsoft Loop shows great promise as it aims to provide users the ability to work from anywhere, which increases flexibility and makes it easier to get tasks done. By using fewer apps, business owners can also save money.

If you would like to learn more about how Microsoft Loop can help you be more productive, contact us today. Our team of experts would be happy to answer any questions.

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Take your productivity to the next level with Microsoft Loop

If you’re looking for a way to take your productivity to the next level, look no further than Microsoft Loop. Microsoft Loop makes it easy to plan and work on projects with flexible canvas components that can be synced across Microsoft 365 apps. But what does this mean for you? Read on to learn more.

Microsoft Loop is essentially a collaboration tool that allows users to centralize work and efficiently operate synchronously.

Based on Microsoft’s Fluid Framework, Loop provides users with “a powerful and flexible canvas.” The app’s portable components allow users to easily work together and build on each other’s ideas, regardless of location, as project elements can easily be synced and moved across different Microsoft 365 apps.

How does Microsoft Loop work?

Microsoft Loop aims to enable multiple users to collaborate more effectively than ever before through its three structural elements: Loop components, Loop pages, and Loop workspaces.

Loop components
Loop components are live, interactive, and collaborative objects such as tables, notes, and tasks that users can embed in chat and email messages. This makes sharing among teams easier, and allows them to always work with updated information since components are synced across the Microsoft ecosystem.

For example, if you’re working on a Microsoft Word document, you could simply copy the Loop component like a table onto a Microsoft Teams message. Recipients can then just open the message containing the table and start reviewing or editing it. They can make changes from within Teams and Loop will reflect these changes immediately in the original Word document.

Loop pages
A Loop page is a document where users can add various Loop components and other elements like links and files related to a particular project. This gives teams an overview of the project and its progress, and what individual team members have done or contributed. Coworkers can also react to or comment on any component on the Loop page.

Loop workspaces
With Loop workspaces, teams can easily organize multiple Loop pages and other content types like Word documents, recordings, etc.

For example, a user could create a Loop workspace that will serve as the hub for all resources related to a project. This is essentially a space where people can track the progress of shared initiatives, which makes communication and collaboration among teams easier and more efficient.

How Microsoft Loop can benefit your business

Microsoft Loop has the potential to revolutionize workplace collaboration works, especially for organizations that have adopted a hybrid work model. Even though real-time document collaboration has been around for a while, what makes Loop different is it does not limit collaboration to a single document. With Loop, team members can work on files together rather than working separately on individual files. For instance, if a user is editing a table in Word, another user looking at that same table in Teams would see the changes made in real time. This can eliminate the need to keep multiple versions of a file.

Microsoft Loop shows great promise as it aims to provide users the ability to work from anywhere, which increases flexibility and makes it easier to get tasks done. By using fewer apps, business owners can also save money.

If you would like to learn more about how Microsoft Loop can help you be more productive, contact us today. Our team of experts would be happy to answer any questions.

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Beware of hackers this holiday season: Tips to protect yourself

With the holidays just around the corner, now is the time for your business to start preparing for potential cyberattacks. Hackers are well aware that during this season, business owners are preoccupied and may let their guard down, so take extra precautions and follow these tips.

Change passwords frequently

Change your business passwords every three months, at the bare minimum. Make sure these passwords are complex and not connected to any timely or popular events, occurrences, people, and activities that are easy to guess. If you find it difficult to manage multiple passwords, try using a secure password manager. It will help you create strong passwords and keep track of all of them.

Use multifactor authentication (MFA)

Use MFA, especially during the holidays when business spending using company credit cards is more common. You can set up MFA on your eCommerce accounts to better protect your business credit card information from being hacked or stolen.

Be wary of email scams

Watch out for emails from unknown sources that promise astronomical discounts, like 90% off on products or services, or contain suspicious links or attachments. These are fake emails created by scammers to collect your personal banking information or passwords. Do not click on any links or attachments in these types of email messages. If you want to check the legitimacy of the message, you can check the site directly.

Use virtual private networks (VPN)

Public Wi-Fi is a big security risk, which is why you should avoid using it. However, if you have no other choice but to use public Wi-Fi while traveling or working remotely over the holidays, use VPN software before connecting to a public Wi-Fi network. VPNs can encrypt your data and prevent hackers from monitoring your online activities.

Make sure to update your software

The best way to protect your business from online threats is to make sure you have the latest security software, web browser, and operating system. If you don’t update your software regularly, you fall behind in terms of security and miss out on new features that could help streamline your cybersecurity measures.

Work with a trusted managed services provider (MSP)

When you work with a managed services provider (MSP), you can rest easy during the holiday season. MSPs will see to it that your VPN connections are in place and that backups, antivirus software updates, and network monitoring are done frequently. Furthermore, an MSP will provide you with secure productivity tools to keep all documents and files safe in the cloud. They’ll also ensure that your files are backed up and accessible at any time.

By following these tips, you can have a carefree holiday season while keeping your business safe from cyberthreats. For more information on how to keep your business safe from cybercriminals, call us today.

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