A lot of small- and medium-sized businesses (SMBs) are forsaking conventional marketing schemes in favor of social media platforms, and for good reason. A social networking site that is gaining popularity is Pinterest, where businesses can promote their pins to boost website traffic, improve reach, and increase click-throughs. But wait, there’s more!
Know your audience
According to a study by Ahalogy and AcuPOLL Precision Research, Inc., Pinterest is largely used by women, mostly “Millennial Moms.” If your typical customer demographic is predominantly male, your marketing efforts would probably be better spent elsewhere. But if your business caters to women between the ages of 15 and 29, you should consider creating a Pinterest account.
Think like a content marketer
Users are looking for engaging content, which is why 59% of active Pinterest users go for Pins that lead to blog posts, articles, and even photos. The most popular topics on the platform are more visual (e.g., food, fashion, decor, etc.), so if you don’t have highly visual content, then infographics, images from blog entries, and even photos of staff members will also do the trick.
Look for inspiration
Getting stuck in a creative rut happens to the best of us, so check out the boards that are saving your Pins to get some fresh insight. There’s a good chance that people saving your Pins have related content that can help you gain insight into what your typical customer is interested in. Not only that, it also helps you identify trends and come up with new ideas for a marketing campaign.
Categorize your boards
By creating and properly labeling multiple boards — one for each of your products or services — your users are able to engage not only with your general content but also with content they’re more interested in.
Determine posting frequency
Excessive pinning might overwhelm or annoy your audience, but not pinning enough might cause followers to lose interest. Create a posting schedule and gauge audience reaction before making any changes to the frequency of Pins.
In order to surpass stiff competition, you’ll need all the help you can get, and that includes social media marketing. If you have any questions about Pinterest and how it can help your business grow, don’t hesitate to give us a call.