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Technology Advice for Small Businesses

4 tools to help you make more of your workday

Productivity_Sep14_AWe’re all in the same boat – a million and one things to get done, and seemingly never enough hours in the day to fit them all in. But technology can come to your aid and, by using the best productivity tools you can find, you’ll add valuable minutes and hours to your workday. That all adds up, and you’ll quickly discover there’s more time to squeeze in the strategic tasks that so often fall by the wayside, but which are so crucial to defining the future direction of your business. Here are four tools to start using if you’re not already.

Google Alerts

Every business wants to keep track of what others are saying about it and, in this modern age where the likes of blogs and social media rule the roost, it’s more important than ever before. In an ideal world you’ll pick up on positive references to your company, and will be able to share these to enhance your good name further. But of course, every so often even the world’s best companies suffer a blip, and in those scenarios reputation management becomes a question of damage limitation, proactively responding to negative feedback, and putting right what harm has already been caused.

Yet doing all that manually is a real time-drain, if not next to impossible to do effectively – just think of all the websites you would have to scroll through to check for mentions of your company’s name, all the while knowing you’ve not even really scratched the surface. Thankfully Google Alerts relieves the pain of this crucial task; the tool allows you to set up alerts for specific terms, and receive an email notification when something crops up that you ought to know about. It can save you hours and enable you to do more justice to your reputation management efforts than you considered feasible.

Chrome to Mobile

If you’re like the vast majority of modern business people, you’re never sat at your desk for very long. That means you’re not always able to use your desktop computer, and probably have to do what you can to make the most of time spent traveling, between meetings and so on. Yet truly being productive during those down periods necessitates having access to the same materials you have when you’re in the office; that way, you’re actually contributing to clearing your overall to-do list rather than just picking a random task to work on so that you’re at least getting something done.

The Chrome to Mobile extension for Google’s signature web browser allows you to quickly transmit to your phone all the web pages you’re currently viewing on your desktop or laptop. When you’re away from your desk, you can pick up right where you left off without any interruption – no more emailing yourself links to everything you’re working on, and then having to open it all afresh on your phone or tablet. If you know you’re going to be away from a reliable internet connection for a while, you can even opt to send an offline version of those pages, so you can continue working regardless. You just need to have a mobile device that runs Android 4.0 or later, or have an iPhone, iPad or iPod Touch that has Chrome installed.

Pocket

The inclination to keep too many tabs open in your web browser is practically a chronic condition among business professionals, symptomatic of us trying to get too much done in too little time, and never really finishing one task before moving onto the next. Whatever the cause, it’s something lots of us have to deal with every day; we all stumble across news articles, blogs and other online resources that are infinitely useful to us, but which we don’t have the time to stop and act on there and then.

Pocket solves that problem – this simple tool allows you to save content that you find online to one central place, so that you can go back to it with ease when the time is right. It will save you from needing to keep those hundreds of tabs open until you have a spare moment to go back and plough through your reading list (or more likely until you decide is enough is enough, and close all the tabs to stop them slowing down your computer any further – and in the process you lose all that valuable information without keeping a copy).

Rescue Time

If you’ve ever wondered how much time you waste between tasks while you’re reading your email, updating your social media, checking the news and so forth, then Rescue Time could be the answer to your curiosity – even if you might not actually want to know the truth! Once you activate Rescue Time on your devices, it will track how long you spend not only on different websites but also in the various computer software applications that you use on a day-to-day basis – whether that’s Microsoft Word, Photoshop or Sage.

This helpful little program sends you a regular email report detailing how many hours you’ve logged in total – discovering how long you routinely sit at your computer can be revealing in itself – along with a breakdown of the percentage of time spent on various work- and non-work-related tasks, and an overall ranking for your productivity. It even sets you goals, for example to spend less than two hours a day on what it classes as non-productive activities (which you can customize to suit your line of work, since it’s hardly fair to penalize yourself for being on Facebook if that’s a key part of your job).

Are you ready to use these tools, and other intelligent technology, to streamline your workflow and get more out of your day? Give us a call and see how we can help you put IT at the forefront of a more efficient approach to business.