After designing your company’s website, writing perfect pitch pages, and driving traffic to landing pages, you finally made a new online sale to a first-purchase customer. This customer has seen the value of your products or services. Why else would they purchase from you? But in addition to a nice increase in revenue, you also received a piece of information that could generate even more income: your customer’s email address. Existing customers, their email addresses, and a good email marketing strategy are all you need to get repeat business. Here are some email marketing tips to retain your customers.
Offer promotional codes
Offer your customers a promotional code that provides a special discount or a freebie on their next purchase. You can place the code in an email as a thank you for your customers’ sign-up or first purchase. Also consider adding an expiration date as a way to monitor whether your customers have used the code or not. Promotional codes are a great tool to express gratitude to your customers, and show that you value their business.
This is one of the simplest email marketing strategies as you can offer anything to make your customers feel special. You could go for a “buy one, get one” promotion or offer an extra month of service after a yearly subscription. If applicable to the nature of your business, you can create points programs for your customers to collect, and they can redeem the points for something afterwards.
The purposes of contests are to excite your customers, increase engagement, and increase brand awareness. You will also have the opportunity to find out more about your customers by asking detailed questions as part of the contest entry process. For instance, you could ask them to complete a quick survey about your products or services, giving you ideas for future email campaigns.
Send freebies via emails occasionally, or on your customers’ birthdays. You can give away anything related to your business that your customers will find helpful, such as eBooks, videos, or other tools. Add an expiration date to these freebies to enable you to follow up if they haven’t claimed it.
When you have a new product or service, you can notify every customer on your email list. In addition, when you run promotional codes with expiry dates, rewards programs, or contests, you can send reminder emails to alert your customers, encouraging them to take action on your offers.
Email marketing is best used to retain existing clients. Since it’s much cheaper to retain an existing client than acquire a new one, email marketing is an incredibly cost-effective marketing solution that is well worth a try.
If you’re looking to implement email marketing to improve sales, give us a call today and we can help.