How To Prepare For Gen Z In The Workforce Be Proactive and Update Your Cyber Security Practices

Technology has evolved leaps and bounds over the last 20 years. In fact, in the next few years, the first generation to grow up with smartphones and social media, will join the workforce. It might seem like Generation Z will be the most cyber-secure generation, considering they’ve always had the Internet and other advanced technologies at the tips of their fingers, but reports are starting to show that this is not the case. Many business owners fear that Generation Z’s desire to share content online will lead them to accidentally reveal sensitive information that can cause financial, legal and branding damage to their business.

Online scammers have surely taken note of the power that social media influencers have over their fans and followers. Steve Durbin, CEO of the Information Security Forum, believes that organized criminal groups will begin posing as influencers in an effort to manipulate tech-dependent individuals into giving up sensitive information related to their employer. He’s not the only business leader who’s concerned either.

According to a study from the UK’s advisory, conciliation and arbitration service, 70% of surveyed managers were concerned about Gen Z entering the workforce. Instant gratification, resistance to authority and poor face-to-face communication were listed as the main concerns. Additionally, Entrepreneur magazine has stated that many Gen Zers struggle to differentiate between friends they’ve made online and those in the real world. The National Cybersecurity Alliance’s Annual Cybersecurity Attitudes And Behaviors Report stated that millennials and Gen Zers are more likely to experience a cyberthreat. That report also stated that Gen Zers and millennials have had their identities stolen more often than baby boomers. There’s good reason for business leaders to be concerned about the next generation entering the workforce.

If you’re a business leader who’s worried about cyber security and bringing the digital generation into your workplace, don’t fret quite yet. There are plenty of things you can do to prepare your business and ensure it stays cyber-secure. You must be proactive if you want your company to keep up-to-date with the best cyber security practices.

One of the first things you’ll want to do is implement or update a cyber-security training program. You need to have every member of your team buy into a cyber-secure culture, and the best way to get them on the same page is with a training program. That way there will be no questions, and cyber security practices won’t change from employee to employee. When new employees start, you will already have a cyber-secure culture established, so it will be much easier to train them on your processes.

Additionally, you want to ensure that all of your software is receiving its necessary updates. Failing to update software can leave your company vulnerable to cyber-attacks since those updates usually fill any holes that hackers can exploit. When a new software update is released, try not to wait. If your employees use smartphones for work, make sure they have the proper security software installed – and that it stays updated.

Another great option to take care of all of your cyber security and IT needs is to hire a managed services provider. With an MSP, your business will have its data backed up, the reliability and quality of your computer systems will be improved and you’ll save time that you can reallocate elsewhere in the business. There’s no better or more affordable way to improve your company’s cyber security than by hiring an MSP to take care of all of your technological needs.

While the new generation will certainly come with their own set of challenges and obstacles, you don’t have to worry about their cyber security practices if you’re proactive. Use password managers, hire an MSP and start a training program as soon as possible to jump-start the creation of your cyber-secure culture. We’ve introduced new generations to the workforce many times before, and Gen Z shouldn’t be more challenging than any of the others. There will just be slightly different challenges.

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5 Tips to prevent cloud solutions from breaking the bank

The cloud is a great way for small- and medium-sized businesses (SMBs) like yours to save on IT costs. However, not all business owners are aware of the hidden costs associated with using cloud technologies. In this blog post, we will discuss five cost-saving tips that will help you leverage cloud services without breaking the bank.

No standalones

Cloud services come in various forms, including standalone platforms with rates that increase over time. If you’re looking to save on costs, it’s best to choose a cloud service provider that offers a suite of products that all work together. This option is often less expensive than investing in several standalone products. Another benefit of working with a cloud provider is that you’ll have a single point of contact to quickly and effectively resolve any issues that you may experience.

Partner with experienced cloud providers

Make sure to hire a trusted and experienced integration consultant to help facilitate a smooth transition. This is essential as integration mishaps can cause serious downtime and also cost a lot of money.

Define and prioritize backups

Unnecessary or inefficient backups waste cloud storage space. Review your cloud storage data by asking yourself the following questions:

  • How many versions of this data do I need to store long term? The more versions I store, the more it will cost me.
  • What regulatory demands do I need to meet? Some data may need to be accessible for up to three years, while other data can be deleted after 30 days.
  • How quickly do I need to access my backups? If it can wait for a day or two, I can archive data to a less expensive service or offline at the provider’s data center.

Regulate users

It’s common practice for cloud service providers to charge per user. If you neglect to regularly manage the list of users, you may end up paying for people who are no longer part of your organization. It’s ideal to schedule a regular audit of users and implement processes that remove them when they leave the company to ensure your cloud user list is always up to date.

Monitor proactively

Ask your cloud provider whether they can proactively monitor your account and notify you of potential issues before these escalate into major problems. This is especially important if you have a pay-as-you-go license that charges based on resource or storage consumption.

Utilizing the right technology resources is vital to your business’s success, and so is knowing how to prevent such resources from racking up an overwhelming monthly bill. Give us a call if you wish to enjoy all the benefits of cloud computing without going over your budget. We’ll be happy to help.

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5 Ways to save money on cloud services

The cloud is a great resource for small- and medium-sized businesses (SMBs) such as yours. It provides a number of advantages, including scalability, flexibility, and cost savings. However, some business owners may not be aware of certain hidden cloud services costs. These costs don’t seem much at first, but they can eventually snowball. Prevent this by implementing these five ways to help you save money on cloud services.

No standalones

Cloud services come in various forms, including standalone platforms with rates that increase over time. If you’re looking to save on costs, it’s best to choose a cloud service provider that offers a suite of products that all work together. This option is often less expensive than investing in several standalone products. Another benefit of working with a cloud provider is that you’ll have a single point of contact to quickly and effectively resolve any issues that you may experience.

Partner with experienced cloud providers

Make sure to hire a trusted and experienced integration consultant to help facilitate a smooth transition. This is essential as integration mishaps can cause serious downtime and also cost a lot of money.

Define and prioritize backups

Unnecessary or inefficient backups waste cloud storage space. Review your cloud storage data by asking yourself the following questions:

  • How many versions of this data do I need to store long term? The more versions I store, the more it will cost me.
  • What regulatory demands do I need to meet? Some data may need to be accessible for up to three years, while other data can be deleted after 30 days.
  • How quickly do I need to access my backups? If it can wait for a day or two, I can archive data to a less expensive service or offline at the provider’s data center.

Regulate users

It’s common practice for cloud service providers to charge per user. If you neglect to regularly manage the list of users, you may end up paying for people who are no longer part of your organization. It’s ideal to schedule a regular audit of users and implement processes that remove them when they leave the company to ensure your cloud user list is always up to date.

Monitor proactively

Ask your cloud provider whether they can proactively monitor your account and notify you of potential issues before these escalate into major problems. This is especially important if you have a pay-as-you-go license that charges based on resource or storage consumption.

Utilizing the right technology resources is vital to your business’s success, and so is knowing how to prevent such resources from racking up an overwhelming monthly bill. Give us a call if you wish to enjoy all the benefits of cloud computing without going over your budget. We’ll be happy to help.

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Cloud cost-saving strategies for SMBs

The cloud is becoming an increasingly popular option for small- and medium-sized businesses (SMBs) like yours. However, many business owners are not aware of the costs associated with using cloud technologies. These costs can add up over time if you’re not careful. Follow these tips to save money while still taking advantage of all the benefits that the cloud has to offer.

No standalones

Cloud services come in various forms, including standalone platforms with rates that increase over time. If you’re looking to save on costs, it’s best to choose a cloud service provider that offers a suite of products that all work together. This option is often less expensive than investing in several standalone products. Another benefit of working with a cloud provider is that you’ll have a single point of contact to quickly and effectively resolve any issues that you may experience.

Partner with experienced cloud providers

Make sure to hire a trusted and experienced integration consultant to help facilitate a smooth transition. This is essential as integration mishaps can cause serious downtime and also cost a lot of money.

Define and prioritize backups

Unnecessary or inefficient backups waste cloud storage space. Review your cloud storage data by asking yourself the following questions:

  • How many versions of this data do I need to store long term? The more versions I store, the more it will cost me.
  • What regulatory demands do I need to meet? Some data may need to be accessible for up to three years, while other data can be deleted after 30 days.
  • How quickly do I need to access my backups? If it can wait for a day or two, I can archive data to a less expensive service or offline at the provider’s data center.

Regulate users

It’s common practice for cloud service providers to charge per user. If you neglect to regularly manage the list of users, you may end up paying for people who are no longer part of your organization. It’s ideal to schedule a regular audit of users and implement processes that remove them when they leave the company to ensure your cloud user list is always up to date.

Monitor proactively

Ask your cloud provider whether they can proactively monitor your account and notify you of potential issues before these escalate into major problems. This is especially important if you have a pay-as-you-go license that charges based on resource or storage consumption.

Utilizing the right technology resources is vital to your business’s success, and so is knowing how to prevent such resources from racking up an overwhelming monthly bill. Give us a call if you wish to enjoy all the benefits of cloud computing without going over your budget. We’ll be happy to help.

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What is email automation and what are its benefits?

Email marketing is one of the most effective ways that businesses such as yours can communicate with clients and prospects. However, if you’re spending hours crafting emails for every customer or sending generic email blasts, then you may not efficiently and effectively achieve the results you want. You can resolve such issues by leveraging email automation.

What is email automation?

Email automation is a tool that allows businesses to automatically send relevant and personalized messages to subscribers at a predetermined time based on specific triggers or predefined criteria. Such criteria include payment reminders, subscriber birthdays, promos, monthly feedback requests, order confirmations, and more.

What are the advantages of using email automation?

Here are the key benefits of email automation.

  1. Adds a personal touch
    Email automation tools let you automatically insert a customer’s name and other details into an email. By using the customer’s name rather than using a generic salutation like “Dear valued customer,” you are able to make the email more personal, potentially increasing the chances that your customer will be more receptive to your marketing messages. According to Experian Marketing Services, personalized promotional emails have a 29% higher chance of being opened compared to non-personalized ones. In addition, consumers were also 25% more likely to engage with personalized triggered emails compared to those that are not.
  2. Helps segment contacts
    Email automation allows you to divide your customers and leads into groups based on their purchase behavior, demographics, and interests. For example, if your company sells mobile devices, you can use email automation to create unique messages for customers who’ve shown interest in either Apple or Android products. Segmenting contacts ensures ‌recipients will only receive messages that align with their interests. This will help keep customers engaged and reduce the probability of them sending unwanted emails to the spam folder or unsubscribing from your mailing list.
  3. Improves productivity
    With email automation, your marketing team doesn’t have to spend too much time compiling email lists and creating and scheduling email campaigns. Email automation systems can automatically send out emails based on triggers, such as signing up for a monthly newsletter, or predefined events like birthdays. This will help free up your team to focus on more critical tasks instead of spending a huge chunk of time emailing clients and leads.
  4. Helps retain existing customers
    Selling to existing customers is easier and more cost-effective than converting a lead, so you need to keep your existing customers engaged. You can do this by sending them exclusive promos, feedback requests, and loyalty rewards via email. This will ensure that you reach more people, especially those that don’t use social media.

When implemented properly, email automation can be a powerful marketing tool that frees up your team to do what they do best. If you want to learn more about email automation, give us a call today.

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How can your business benefit from email automation?

Are you looking for ways to improve your email marketing campaign? Do you want to deliver relevant and personalized content to customers and potential clients? If you answered yes to any of these questions, then you should consider automating your email campaigns.

What is email automation?

Email automation is a tool that allows businesses to automatically send relevant and personalized messages to subscribers at a predetermined time based on specific triggers or predefined criteria. Such criteria include payment reminders, subscriber birthdays, promos, monthly feedback requests, order confirmations, and more.

What are the advantages of using email automation?

Here are the key benefits of email automation.

  1. Adds a personal touch
    Email automation tools let you automatically insert a customer’s name and other details into an email. By using the customer’s name rather than using a generic salutation like “Dear valued customer,” you are able to make the email more personal, potentially increasing the chances that your customer will be more receptive to your marketing messages. According to Experian Marketing Services, personalized promotional emails have a 29% higher chance of being opened compared to non-personalized ones. In addition, consumers were also 25% more likely to engage with personalized triggered emails compared to those that are not.
  2. Helps segment contacts
    Email automation allows you to divide your customers and leads into groups based on their purchase behavior, demographics, and interests. For example, if your company sells mobile devices, you can use email automation to create unique messages for customers who’ve shown interest in either Apple or Android products. Segmenting contacts ensures ‌recipients will only receive messages that align with their interests. This will help keep customers engaged and reduce the probability of them sending unwanted emails to the spam folder or unsubscribing from your mailing list.
  3. Improves productivity
    With email automation, your marketing team doesn’t have to spend too much time compiling email lists and creating and scheduling email campaigns. Email automation systems can automatically send out emails based on triggers, such as signing up for a monthly newsletter, or predefined events like birthdays. This will help free up your team to focus on more critical tasks instead of spending a huge chunk of time emailing clients and leads.
  4. Helps retain existing customers
    Selling to existing customers is easier and more cost-effective than converting a lead, so you need to keep your existing customers engaged. You can do this by sending them exclusive promos, feedback requests, and loyalty rewards via email. This will ensure that you reach more people, especially those that don’t use social media.

When implemented properly, email automation can be a powerful marketing tool that frees up your team to do what they do best. If you want to learn more about email automation, give us a call today.

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The benefits of email automation

Many businesses rely on email marketing campaigns to gather leads and stay in touch with existing customers. To successfully run such campaigns, they must ensure that their emails are relevant and reach the correct audience at the right time. An efficient way to ensure this is to leverage email automation.

What is email automation?

Email automation is a tool that allows businesses to automatically send relevant and personalized messages to subscribers at a predetermined time based on specific triggers or predefined criteria. Such criteria include payment reminders, subscriber birthdays, promos, monthly feedback requests, order confirmations, and more.

What are the advantages of using email automation?

Here are the key benefits of email automation.

  1. Adds a personal touch
    Email automation tools let you automatically insert a customer’s name and other details into an email. By using the customer’s name rather than using a generic salutation like “Dear valued customer,” you are able to make the email more personal, potentially increasing the chances that your customer will be more receptive to your marketing messages. According to Experian Marketing Services, personalized promotional emails have a 29% higher chance of being opened compared to non-personalized ones. In addition, consumers were also 25% more likely to engage with personalized triggered emails compared to those that are not.
  2. Helps segment contacts
    Email automation allows you to divide your customers and leads into groups based on their purchase behavior, demographics, and interests. For example, if your company sells mobile devices, you can use email automation to create unique messages for customers who’ve shown interest in either Apple or Android products. Segmenting contacts ensures ‌recipients will only receive messages that align with their interests. This will help keep customers engaged and reduce the probability of them sending unwanted emails to the spam folder or unsubscribing from your mailing list.
  3. Improves productivity
    With email automation, your marketing team doesn’t have to spend too much time compiling email lists and creating and scheduling email campaigns. Email automation systems can automatically send out emails based on triggers, such as signing up for a monthly newsletter, or predefined events like birthdays. This will help free up your team to focus on more critical tasks instead of spending a huge chunk of time emailing clients and leads.
  4. Helps retain existing customers
    Selling to existing customers is easier and more cost-effective than converting a lead, so you need to keep your existing customers engaged. You can do this by sending them exclusive promos, feedback requests, and loyalty rewards via email. This will ensure that you reach more people, especially those that don’t use social media.

When implemented properly, email automation can be a powerful marketing tool that frees up your team to do what they do best. If you want to learn more about email automation, give us a call today.

Posted in Business, General Articles B | Tagged , , , , , | Comments closed

Must-try Windows 11 customization features

Windows 11, the newest operating system from Microsoft, is a breath of fresh air for PC users. Designed to provide a personalized experience, it offers many ways to change your PC’s interface, from how windows look to how apps can be accessed. Here are some Windows 11 customization features that will give you more control over your PC settings.

Change your theme

The easiest way to customize Windows 11 is by changing your theme, including your desktop background and lock screen image. Just right-click anywhere on your desktop, then click on Personalize. This will lead you to the Personalization menu, where you can preview and choose different backgrounds and themes. You can even create new themes by using images from your gallery. You can also see more themes in the Microsoft Store by clicking “Browse more”.

Use dark mode

If light or bright colors are not your thing, Windows 11 is here to the rescue. To change your desktop’s colors, right-click on your desktop, choose Personalize, and click Colors. Then, select Dark under “Choose your default Windows mode”. This changes the colors of your taskbar and Start menu. If you want to change the color of your apps from white to black, pick Dark under “Choose your default app mode”. To restore your default settings, follow the same procedure under “Choose your default app mode” but click Light.

Create virtual desktops

Having trouble separating work files from personal files? Try creating a virtual desktop. You can do this by clicking on the Task view icon on the taskbar. This will display all your open windows. Just drag any window to the “New desktop” space on the lower part of the screen to create another desktop. Repeat the process if you want to add more windows to the new desktop. To add more virtual desktops, hover over the Task view icon and click on the + sign. To remove a virtual desktop, hover over the Task view icon and click the X button on the desktop you want to delete.

Try snap layouts

Snapping is not a new feature, but Windows 11 makes it more efficient by letting you snap any app or window wherever you are on your PC. Access snap layouts by hovering over a window’s maximize button or pressing Win + Z. You can then see which layouts are available to you, and pick the one that best suits your needs.

Reorganize your Start Menu

You can also personalize how your apps are arranged on the Start menu. For one, you can rearrange applications by dragging them anywhere around the Start menu. Or, if you won’t be using a particular application, simply right-click the tile and select Unpin from Start. On the other hand, if you want even faster access to your most-used apps, right-click on an app and choose Pin to taskbar

Disable all your notifications

Some people prefer to receive notifications, but some don’t. If you’re one of the latter and wish to never see notifications ever again, click on the gear icon on the taskbar to open Settings. Then, choose System > Notifications. From there, you can switch off whatever app notifications you don’t want popping up on your screen.

Personalize your Windows 11 PC however you like by using some or all of these options. If you want more ways to customize your device or if you need information on anything Windows 11-related, give us a call.

 

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6 Ways to customize your Windows 11 PC

Windows 11 offers a new and improved way to customize your PC. Whether you’re looking to improve your computer’s efficiency or just want to try different settings, there are plenty of options in Microsoft’s latest operating system that will suit you. Read on to find out the many ways you can personalize your Windows 11 PC.

Change your theme

The easiest way to customize Windows 11 is by changing your theme, including your desktop background and lock screen image. Just right-click anywhere on your desktop, then click on Personalize. This will lead you to the Personalization menu, where you can preview and choose different backgrounds and themes. You can even create new themes by using images from your gallery. You can also see more themes in the Microsoft Store by clicking “Browse more”.

Use dark mode

If light or bright colors are not your thing, Windows 11 is here to the rescue. To change your desktop’s colors, right-click on your desktop, choose Personalize, and click Colors. Then, select Dark under “Choose your default Windows mode”. This changes the colors of your taskbar and Start menu. If you want to change the color of your apps from white to black, pick Dark under “Choose your default app mode”. To restore your default settings, follow the same procedure under “Choose your default app mode” but click Light.

Create virtual desktops

Having trouble separating work files from personal files? Try creating a virtual desktop. You can do this by clicking on the Task view icon on the taskbar. This will display all your open windows. Just drag any window to the “New desktop” space on the lower part of the screen to create another desktop. Repeat the process if you want to add more windows to the new desktop. To add more virtual desktops, hover over the Task view icon and click on the + sign. To remove a virtual desktop, hover over the Task view icon and click the X button on the desktop you want to delete.

Try snap layouts

Snapping is not a new feature, but Windows 11 makes it more efficient by letting you snap any app or window wherever you are on your PC. Access snap layouts by hovering over a window’s maximize button or pressing Win + Z. You can then see which layouts are available to you, and pick the one that best suits your needs.

Reorganize your Start Menu

You can also personalize how your apps are arranged on the Start menu. For one, you can rearrange applications by dragging them anywhere around the Start menu. Or, if you won’t be using a particular application, simply right-click the tile and select Unpin from Start. On the other hand, if you want even faster access to your most-used apps, right-click on an app and choose Pin to taskbar

Disable all your notifications

Some people prefer to receive notifications, but some don’t. If you’re one of the latter and wish to never see notifications ever again, click on the gear icon on the taskbar to open Settings. Then, choose System > Notifications. From there, you can switch off whatever app notifications you don’t want popping up on your screen.

Personalize your Windows 11 PC however you like by using some or all of these options. If you want more ways to customize your device or if you need information on anything Windows 11-related, give us a call.

 

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Personalize your Windows 11 PC with these tips

Windows 11 offers a wealth of customization features designed to provide users with a truly personalized and intuitive experience. Whether it’s changing the color of your windows or rearranging the apps on the newly designed Start menu, these features will make your Windows PC a better match for your needs and preferences. Check out the following Windows 11 personalization tips.

Change your theme

The easiest way to customize Windows 11 is by changing your theme, including your desktop background and lock screen image. Just right-click anywhere on your desktop, then click on Personalize. This will lead you to the Personalization menu, where you can preview and choose different backgrounds and themes. You can even create new themes by using images from your gallery. You can also see more themes in the Microsoft Store by clicking “Browse more”.

Use dark mode

If light or bright colors are not your thing, Windows 11 is here to the rescue. To change your desktop’s colors, right-click on your desktop, choose Personalize, and click Colors. Then, select Dark under “Choose your default Windows mode”. This changes the colors of your taskbar and Start menu. If you want to change the color of your apps from white to black, pick Dark under “Choose your default app mode”. To restore your default settings, follow the same procedure under “Choose your default app mode” but click Light.

Create virtual desktops

Having trouble separating work files from personal files? Try creating a virtual desktop. You can do this by clicking on the Task view icon on the taskbar. This will display all your open windows. Just drag any window to the “New desktop” space on the lower part of the screen to create another desktop. Repeat the process if you want to add more windows to the new desktop. To add more virtual desktops, hover over the Task view icon and click on the + sign. To remove a virtual desktop, hover over the Task view icon and click the X button on the desktop you want to delete.

Try snap layouts

Snapping is not a new feature, but Windows 11 makes it more efficient by letting you snap any app or window wherever you are on your PC. Access snap layouts by hovering over a window’s maximize button or pressing Win + Z. You can then see which layouts are available to you, and pick the one that best suits your needs.

Reorganize your Start Menu

You can also personalize how your apps are arranged on the Start menu. For one, you can rearrange applications by dragging them anywhere around the Start menu. Or, if you won’t be using a particular application, simply right-click the tile and select Unpin from Start. On the other hand, if you want even faster access to your most-used apps, right-click on an app and choose Pin to taskbar

Disable all your notifications

Some people prefer to receive notifications, but some don’t. If you’re one of the latter and wish to never see notifications ever again, click on the gear icon on the taskbar to open Settings. Then, choose System > Notifications. From there, you can switch off whatever app notifications you don’t want popping up on your screen.

Personalize your Windows 11 PC however you like by using some or all of these options. If you want more ways to customize your device or if you need information on anything Windows 11-related, give us a call.

 

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