Tech Advisory

Technology Advice for Small Businesses

powered by Pronto Marketing

Protect business data with these tips

Business data is something you can’t afford to lose, since it could lead to you losing the trust of your clients, resulting in loss of revenue. And since the hackers aren’t going anywhere, it’s more important than ever to employ security measures to protect your business data. It’s true that some hackers might be so… Continue reading Protect business data with these tips

BI is easy when you ditch these mistruths

What does business intelligence mean to you and your company? Most business owners think they have a pretty good idea, when the reality is that our grasp on this most vital of business tools is all too often outdated and no longer fit for purpose. Just like other concepts and tools inside and beyond the… Continue reading BI is easy when you ditch these mistruths

The dos and don’ts of social media networking

When it comes to social media, there are unspoken rules that must be followed in the business world. If you break them, it could damage your reputation and turn off customers. On the flip side, there are also strategies that can help you grow your network and build brand awareness. That’s why we’ve compiled a… Continue reading The dos and don’ts of social media networking

Android users get WhatsApp voice calling

WhatsApp fans rejoice – the instant messaging giant has finally released a long-awaited update that enables free internet-based calls, powered by the Voice over Internet Protocol (VoIP) platform. At least, it does for Android users – following a slow invite-only release program, the update is now available to all WhatsApp users on Android devices. We’ve… Continue reading Android users get WhatsApp voice calling

How “not virtualizing” is costing you money

You’ve probably had someone tell you before that “virtualization saves money.” But have you ever thought about what this actually means? And do you know just how virtualization does this? The truth is that, in this day and age, choosing not to virtualize can actually hurt your profits. To demonstrate this, we’ve compiled four questions… Continue reading How “not virtualizing” is costing you money

5 habits that are productivity killers

In today’s world of ever-changing technology, information overload and endless to do lists, it can seem hard to keep up. Wouldn’t it be great if there was a way to just get more done? While there’ll likely always be tasks to accomplish and something to do, there are certainly things you can change to boost… Continue reading 5 habits that are productivity killers

Microsoft purchases Datazen BI tool

Every on-the-ball business owner knows that without business intelligence tools, it’s impossible to know where your company is doing well, where the flaws lie and which is the best path to growth and development. So it’s an exciting move for Microsoft to have recently acquired Datazen, a business intelligence and data visualization service that was… Continue reading Microsoft purchases Datazen BI tool

How to retain customers with email marketing

As a small business owner you’ve gone through the painstaking effort of making your products or services known to potential clients. Once you’ve managed to close the deal, the next step is to plan how to get repeat business from those clients. You can do just that by using email marketing to retain clients for… Continue reading How to retain customers with email marketing

5 steps to a business continuity exercise

Business continuity plans (BCP) are designed to protect your company’s resources and data in the event of a disaster. Backing up data, getting insurance and marking rally points are some of the main components of a BCP. One of the most important processes is running an exercise to test whether the BCP actually works. But… Continue reading 5 steps to a business continuity exercise

More reasons to use Pinterest for marketing

Which social media networks does your company focus the majority of its marketing efforts on? Chances are, if you’re anything like the majority of organizations, you spend more time thinking about Facebook and Twitter than any other channels. Yes, it’s true that these leading platforms can drive results when they are used to employ effective… Continue reading More reasons to use Pinterest for marketing