TechAdvisory.org

Technology Advice for Small Businesses

New Apple ad aims to draw in more iPad buyers

According to Apple, its iPad sales are on the decline, down to 12.6 million units from 16.4 million a year earlier. The tech giant has responded by unveiling a new advertising campaign that’s built around the tagline “everything changes with iPad”. The new ad highlights the many ways that each of us can use the… Continue reading New Apple ad aims to draw in more iPad buyers

Why businesses need online reputation

How often do you use your favorite search engine to check on a company’s products, services, and feedback before dealing with them? That’s exactly what most people do these days – they research a company and see what others have to say. The same thing applies to your business. If you have a bad online… Continue reading Why businesses need online reputation

4 nifty new Microsoft Office 2016 features

With Google Apps and Office 365 revolutionizing the way people work, you may feel that Microsoft Office is quickly becoming a dated product that will soon be packed away to the back of the closet. But with the 2016 version set to launch in autumn of this year, Microsoft is looking to change your mind.… Continue reading 4 nifty new Microsoft Office 2016 features

How to get your staff to produce results

Are you struggling to find ways to make your employees more productive? Do they seem distracted by Facebook and not committed to their job or your company? In today’s social media saturated world, it may seem difficult to keep your employees focused. So what can you do? Here are four ideas to get staff on… Continue reading How to get your staff to produce results

How to reach more customers with Facebook

Do you have the Facebook marketing blues? Are you struggling to find any practical tactics that will boost your traffic? Facebook can be a tough market for small business owners to break into. It’s getting more and more crowded by the day; however, there are a few tested strategies you can employ to gain a… Continue reading How to reach more customers with Facebook

Twitter videos keep growing on mobile

Even if you think your company is on top of its social media marketing efforts, chances are there is yet more that you could be doing. In particular, the mobile arena continues to grow and develop seemingly without slowing down – and if you’re not harnessing the potential that this segment represents, it’s about time… Continue reading Twitter videos keep growing on mobile

Key features of Microsoft’s Windows 10

Microsoft is working to overcome the terrible reputation of Windows 8. The operating system was a major disappointment and was criticized badly by many who use it. Now Microsoft intends to stage a comeback by launching the all-new Windows 10. A raft of new innovations and features have been implemented into Windows 10, all of… Continue reading Key features of Microsoft’s Windows 10

5 cloud security measures you need to take

If you’re considering transitioning your business to the cloud, have you considered the security of the platform? While providers would like us to believe that the friendly fluffy cloud image used to market the service means it is automatically secure, the truth is that the reality is far different. Just ask one of the nearly… Continue reading 5 cloud security measures you need to take

Dashboards assist in business functions

A dashboard is a business intelligence tool used to display metrics and key performance indicators (KPI) for organizations. The tool has grown in popularity over recent years, since implementing business dashboards has become cheaper and easier than ever before. Dashboards gather two or more KPIs and statistics and turn them into a visual interface. By… Continue reading Dashboards assist in business functions

Facebook is about to bring ads to Messenger

Say goodbye to your advertising-free Facebook Messenger conversations – the social networking giant has announced its plans to bring promotional messages into the fold. The private messaging feature of Facebook became one of the site’s newest features when it was recently branched off of the main platform. The move is not likely to win applause… Continue reading Facebook is about to bring ads to Messenger

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