Tech Advisory

Technology Advice for Small Businesses

powered by Pronto Marketing

Google Drive just got a lot safer

Information security is on everyone’s mind – all too often we hear of a high-profile data breach in the news, and even the smaller scale attacks that don’t make headlines can wreak havoc on growing businesses. So it’s heartening to know that Google places a high premium on security. Their latest move to bolster protection… Continue reading Google Drive just got a lot safer

Business continuity 101: Using a cloud host

Companies of all sizes today are aware of the data security risks posed by unexpected disasters, and so have a business continuity plan in place to prevent data loss. But entrusting data backup to the average IT guy is a certain way to lose your critical business data, since making configurations and changes to managed… Continue reading Business continuity 101: Using a cloud host

Make iPhone text messages more private

Whether you’re a business owner, managing director, IT manager or senior staff member, everyone can benefit from additional privacy from time to time. And in our increasingly interconnected culture and media-saturated environment, it’s becoming harder and harder to retain your much needed private sphere. So for all the iPhone users out there, we have three… Continue reading Make iPhone text messages more private

Facebook Messenger offers free VoIP calls

Over the past few years VoIP, or Voice over Internet Protocol, has completely changed the way we communicate on a global scale. VoIP allows you to connect and talk to your friends on the other side of the world for little to no cost. In response to the growing demand for VoIP technology, Facebook has… Continue reading Facebook Messenger offers free VoIP calls

Five business continuity mistakes

Every business owner knows that having a business continuity plan in place is crucial to the success of their organization. Yet even if your business continuity framework is at the ready, when the unexpected does happen the question that many overlook is how confident they are in taking care of the backbone of the business… Continue reading Five business continuity mistakes

Find your website’s most important pages

For businesses that want to track how much traffic their website is receiving, a Google Analytics account is a no-brainer. However, while it’s easy to use this powerful application to measure traffic, how do you know if those visitors are engaged with your website content or just bouncing the second they hit your homepage? Engagement… Continue reading Find your website’s most important pages

Securing healthcare data

Healthcare institutions today are increasingly opting for mobile devices to increase their employees’ productivity and collaboration, and to deliver better patient care and customer service. Yet the benefits come with the potential risks of data breaches and threats. Without proper security measures in place, hackers could steal patients’ healthcare data and use it for personal… Continue reading Securing healthcare data

5 mistakes to avoid when investing in IT

As a small or medium sized business owner, you likely have your hands full. Between managing your staff, looking for growth opportunities and keeping clients happy, you probably have little time to dedicate to new technology purchases. Being so busy, it can be easy to make a mistake when choosing an IT solution. That’s why… Continue reading 5 mistakes to avoid when investing in IT

Twitter increases business exposure

Much of a business owner’s attention in social media marketing is directed towards Facebook. But Twitter is also a great platform to focus your marketing efforts on – and, when implemented properly, could give you a high return on investment in the long run. So how are you to leverage the power of Twitter to… Continue reading Twitter increases business exposure

Apple launches new iPad campaign

In a clear attempt to rekindle its waning iPad sales, Apple has launched a new marketing campaign to attract more potential buyers. Apple has revealed that its iPad sales are declining, from 16.4 million units last year to 12.6 million units in this year. And so a new ad campaign titled “everything changes with iPad”… Continue reading Apple launches new iPad campaign