Tech Advisory

Technology Advice for Small Businesses

powered by Pronto Marketing

Facebook Messenger launches video calling

Technological developments have greatly changed the way we communicate with one another. The introduction of VoIP (Voice over Internet Protocol) has revolutionized communication all around the world, allowing us to make calls over broadband Internet with little to no expense. Recently, Facebook has introduced video calling from within its Messenger app. Here’s a quick rundown… Continue reading Facebook Messenger launches video calling

Facebook Messenger offers free VoIP calls

Over the past few years VoIP, or Voice over Internet Protocol, has completely changed the way we communicate on a global scale. VoIP allows you to connect and talk to your friends on the other side of the world for little to no cost. In response to the growing demand for VoIP technology, Facebook has… Continue reading Facebook Messenger offers free VoIP calls

Avoid these business continuity mistakes

In the event of a disaster, businesses must make sure their servers, data and critical documents are safe and secure. But that’s not all, for it is essential that you ensure the security and peace of mind of your most valuable asset — your employees. With that in mind, here are five business continuity mistakes… Continue reading Avoid these business continuity mistakes

Business continuity mistakes to avoid

Even with a business continuity plan in place, the success of an organization means more than safe and secure critical data. It is crucial that business owners make sure they can take care of their most important asset — their employees. To that end, here are five business continuity mistakes to avoid in order to… Continue reading Business continuity mistakes to avoid

Five business continuity mistakes

Every business owner knows that having a business continuity plan in place is crucial to the success of their organization. Yet even if your business continuity framework is at the ready, when the unexpected does happen the question that many overlook is how confident they are in taking care of the backbone of the business… Continue reading Five business continuity mistakes

A metric more important than website traffic

Are you getting a large amount of traffic to your site but not seeing a corresponding match in product or service sales? This is a head-scratching dilemma that many small business owners will face at one time or another. The reason behind it can be summed up in one word: engagement. A high amount of… Continue reading A metric more important than website traffic

Find your website’s most important pages

For businesses that want to track how much traffic their website is receiving, a Google Analytics account is a no-brainer. However, while it’s easy to use this powerful application to measure traffic, how do you know if those visitors are engaged with your website content or just bouncing the second they hit your homepage? Engagement… Continue reading Find your website’s most important pages

Measure engagement with Google Analytics

When you were new to the world of websites and analytics, your goal may have initially been to increase your business’s site traffic to maybe 50 visitors a day. Once you hit 50, you then reached 100 soon after, and then 200. Yet with each higher traffic milestone realized, you didn’t see the corresponding sales… Continue reading Measure engagement with Google Analytics

Securing healthcare data

Healthcare institutions today are increasingly opting for mobile devices to increase their employees’ productivity and collaboration, and to deliver better patient care and customer service. Yet the benefits come with the potential risks of data breaches and threats. Without proper security measures in place, hackers could steal patients’ healthcare data and use it for personal… Continue reading Securing healthcare data

5 mistakes to avoid when investing in IT

As a small or medium sized business owner, you likely have your hands full. Between managing your staff, looking for growth opportunities and keeping clients happy, you probably have little time to dedicate to new technology purchases. Being so busy, it can be easy to make a mistake when choosing an IT solution. That’s why… Continue reading 5 mistakes to avoid when investing in IT