Tech Advisory

Technology Advice for Small Businesses

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Warning: Do not install “Google Defender”

With as much as we write about sophisticated malware and security breaches, sometimes the most effective attacks are the ones that prey on human error. In the most recent case, all it took was an email with a perfect imitation of one of Google’s security screens. If you use Gmail, you need to know how… Continue reading Warning: Do not install “Google Defender”

Mac Malware finds a new way to attack

MacOS has a reputation for being one of the most secure operating systems. But in 2016, its susceptibility to malware grew by an astounding 744% according to one security report. Recently, a new strain of malware was found to infiltrate Macs by bypassing all of its security features. Despite having one of the highest price… Continue reading Mac Malware finds a new way to attack

Beware: new Mac malware on the loose

One of the defining characteristics of Apple computers is their seemingly impenetrable security system. Business and individual consumers alike who value security most in an operating system choose Apple products. Will this still be the case now that malware attacks on MacOS are increasing — 744% in 2016, according to reports? Read on to find… Continue reading Beware: new Mac malware on the loose

New malware threats on Mac computers

No computer is safe from malware, not even Macs. Even though incidences of viruses and malware are rare for Apple computers, they can still occur with disastrous consequences. Based on one security software firm’s report, MacOS malware grew by 744% in 2016, but the number of attacks were still fewer than attacks on Windows computers.… Continue reading New malware threats on Mac computers

Make your SMB stand out on social media

To truly make an impression on consumers, small- and medium-sized businesses are pulling out all the stops. Standing out from your competitors could increase your chances of earning revenue. Many SMBs are now turning to social media and content marketing strategies to gain a competitive edge. Stay one step ahead of the rest with these… Continue reading Make your SMB stand out on social media

How to make your business pop online

In today’s competitive business environment, SMBs are constantly finding new ways to outdo one another. Recently, social media and content marketing strategies have become increasingly popular. But because many of your competitors are utilizing the same platforms as you are, it’s essential for you to find new methods to make your business stand out. These… Continue reading How to make your business pop online

Boost your SMB’s social media presence

Many small- and medium-sized businesses utilize some type of social media or content marketing strategy. But since your competitors are possibly using similar platforms, you have to constantly find new ways to make your company stand out. Here are some tips to leverage the power of social media and content marketing to your business’s advantage:… Continue reading Boost your SMB’s social media presence

Ugly websites cost your business big time

Good things come to those who wait, and this is especially true for small- and medium-sized businesses that plan on creating an eCommerce website. According to Vistaprint’s study on 1,800 consumers, 42 percent of respondents are “very unlikely” to buy from unprofessional or ugly websites. Go through your site and ensure everything is in order.… Continue reading Ugly websites cost your business big time

The true cost of an ugly website

We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if your site has poor graphics, illegible content, and other website no-no’s, that could end all chances of establishing a relationship and… Continue reading The true cost of an ugly website

Do ugly websites really cost you money?

eCommerce websites take longer to create than regular websites. That’s because finding the right plugins and fine-tuning other components such as the blog page takes a lot of time. Only when you’re certain that everything’s in place should you go live with your website. Until then, take the time to double-check everything; the last thing… Continue reading Do ugly websites really cost you money?