Facebook is like a digital Swiss Army knife, practical and featureful. But did you know that Facebook has hundreds of built-in marketing features that most small- and medium-sized businesses (SMBs) aren’t utilizing? Here are four Facebook features you can use to boost your SMB’s social marketing efforts:
Audience Insights tool
This free tool helps businesses learn more about their target audience. Audience Insights takes the guesswork out of identifying your ideal customers by providing data such as geography, purchasing patterns, and even the Facebook pages they like. You can also use your existing customer database, Facebook page, or email list to learn more about your clients. Audience Insights save a lot of time and money by determining whom you should advertise to.
Facebook Product Shops
Shops allow you to sell products directly from your Facebook page. You can set up your product shop in just a few clicks and let buyers purchase your items directly on Facebook. Consider running ads using the data gathered from the Audience Insights tool to target ideal customers and increase sales.
Facebook’s advertising platform offers endless combinations to create the perfect ad. It features numerous placement options outside newsfeeds. There are two new ad destinations that could help you reach new audiences:
- Facebook Messenger ads – deliver a personalized experience by providing an opportunity for you to chat with prospective customers. You can answer questions or schedule appointments from the Messenger app.
- In-stream video ads – This prime advertising space allows businesses to deliver 5- to 15-second mid-roll video ads within live and non-live videos on Facebook.
Facebook Live marketing
Due to its rising popularity, businesses are looking for ways to incorporate Facebook Live into their social media marketing strategies. Here are a couple of tips to optimize Facebook Live usage:
- Livestream pre-scheduling – this tool creates and schedules Facebook Live streams, thereby boosting anticipation for your videos and prompting viewers to mark their calendars if they want to tune in.
- Merge it with your Product Shop – When you mention your products in a livestream, you’ll be able to tag your products in the video, allowing viewers to access your Product Shop directly from the video.
To surpass your competitors, you’ll need to not only establish a strong online presence but also know how to leverage Facebook to your advantage. If you’re interested in IT solutions related to social media, give us a call or send us an email!