Technology Advice for Small Businesses

How to Keep Track of Your Business Online

Free and easy to use, Google Alerts allows you to keep tabs on your or your business’s online reputation in real time. You can even modify this software tool to keep track of your competitors’ actions. Continue reading to learn more about this revolutionary service!

What is Google Alerts?

Google Alerts is a free, super easy tool which allows you to monitor the web for interesting new content on your chosen topics of interest. And it can also be customized to alert you whenever your business is mentioned online, whether on Facebook, Instagram, Twitter or wherever else.

How do You Sign Up For Google Alerts?

Signing up for this service is as easy as can be! All you have to do is visit:, log into your preferred Google account (if you have multiple), and type in words and phrases you want to be alerted about.

If you do not already have a Google account, you can sign up for one here.

How does Google Alerts Work?

If you’re interested in what’s being said about your business, and you’ve typed your organization’s name into your Google Alerts account, then whenever Google encounters relevant posts that mention your company, it will send you an email alert. This is an amazing way to be made aware of articles featuring you or your business as soon as the posts go live.

However, if you feel that the alerts are irrelevant, you can go back and change or delete keywords that don’t apply to you by visiting

Modify How Often You Want To Be Alerted

We live in a world of seemingly nonstop notifications, so it’s understandable if you only want to receive alerts regarding your interests at a frequency you desire. Therefore, Google allows users to modify their alert options, to finely tune how often they’re alerted. Alternatively, you could send alerts to other emails, so if you would like to receive the same alert across multiple email accounts, it can be done in just a few clicks.

The Benefit

The biggest benefit of Google Alerts is the ease with which you can keep track of things you’re interested in without having to filter through irrelevant pieces of information you come across when scrolling through your feed.

With this service, you can keep an eye on what’s being said about your business, competitors, clients and suppliers in real time, allowing you to stay prepared and one step ahead of the competition.

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