Sneaky Ways Cybercriminals Attack Your Network

And What You Can Do To Prevent It NOW

If you own a small business, your business is a target for hackers. According to a report by 4iQ, a cyber security analyst firm, from 2017 to 2019, there was a 424% increase in the number of attacks on small businesses.

At the same time, a survey by The Manifest, a business analyst firm, found that 64% of small businesses intended to put more time and money into their IT security in 2020. Many business owners also noted an increase in attacks against their businesses and websites and were ready to do more to protect themselves.

ybercriminals love to go after small businesses. Since small businesses make up 99.7% of all employers in the United States, you can see why it makes sense. Hackers know that attacking small businesses can be worth the time and effort because they know they will eventually find a small business they can extort or steal from.

It all comes down to cyber security. If you have inferior network security (or none at all), you’re a prize for hackers. They have all kinds of tools at their disposal to get what they want. If you’re not careful, and if you haven’t invested in good network security, you may quickly find yourself becoming a victim of those tools.

Some of the hacker tools are much sneakier than many people realize. Here are two major examples.

Phishing Scams

Hackers know one of the easiest ways to break into a network is to bypass practical security altogether. Instead, they go after the human element. They send e-mails to unsuspecting recipients in the hope that those recipients will open the e-mail and follow the false instructions.

The criminal may include an attachment. When clicked, the attachment installs malware on the victim’s computer. The malware might look for private information, like financial numbers or personal information, or it may lock the computer down until the victim pays an exorbitant sum.

The criminal may include a link to another website. Phishing e-mails can look like legitimate messages from well-known companies, such as Chase, PayPal or Amazon. These e-mails often tell you that your account has been compromised, a phrase that is designed to scare victims into clicking the link and providing their personal information to protect the account. Put that information in and you hand over that information to the criminal. This is why employee cyber security training is a must!

Password Exploits

Many people don’t realize how dangerous it is to reuse the same username and/or password for everything – or to never update their passwords. It’s very likely that at least one of your active passwords has fallen into the hands of hackers. They may have gotten it years ago from a website that doesn’t exist anymore. But if you are still using that same username and password for other websites and accounts, you are putting yourself at risk.

According to Trace Security, nearly 80% of all data breaches are the result of simple or reused passwords. Some of the most popular passwords today include things like “12345,” “password” and “qwerty.” Even worse, many businesses use passwords like these to protect sensitive data such as banking information and customer records. If a password is old or easily guessed, it offers nearly the same protection as no password at all! Change your passwords at least every 60 to 90 days and use different but secure passwords for everything.

The great news is that it’s easier than ever to protect your business from things like phishing scams, data breaches and so much more. Just because you haven’t had any major problems for years, or at all, doesn’t mean you should assume nothing will happen in the future. You might also think that you simply don’t have the time or resources for good security.

The even better news is that you don’t need to spend a lot of time or money to secure your business against hackers and cybercriminals. All you really need to do is partner with an IT services firm that knows cyber security inside out.

When you work with a dedicated IT security company, they take care of you. They can monitor your network 24/7 and make sure the bad guys don’t get in. They can make sure your data is backed up to a secured server so that if anything does go wrong, you don’t lose a beat. They can even provide you with round-the-clock support should you have any questions or concerns. It’s a surprisingly easy and cost-effective way to protect your business and to put the cybercriminals in their place.

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Make the most out of Outlook with these tips

Millions of businesses worldwide use Microsoft Outlook, preferring the free web-based email and calendar service over its many competitors. Outlook also offers tasks and contacts management capabilities, among other nifty features that will help you work smarter and boost your efficiency. Let’s take a closer look at some tips to help you make the most of Outlook.

Organize your inbox

Is your Outlook inbox getting a little too cluttered for your liking? Use the Clean Up feature to tidy up your inbox.

From your inbox, click the Home tab and choose from one of three Clean Up options:

  • Clean Up Conversation – reviews an email thread or a conversation and deletes redundant messages
  • Clean Up Folder – reviews conversations in a selected folder and deletes redundant messages
  • Clean Up Folder & Subfolders – reviews all messages in a selected folder and any subfolders, and deletes redundant messages in all of them

Ignore conversations

Besides redundant messages, group conversations that aren’t relevant to you can clutter up your inbox. The Ignore button helps you organize your inbox and focus on relevant emails.

To activate this feature, select a message, then click Home > Ignore > Ignore Conversation. You can also do this by opening a message in a new window and clicking Ignore under the Delete function. You can easily revert this action by going to the Deleted Items folder and clicking Ignore > Stop Ignoring Conversation.

Send links to files

This function is especially useful when you need to send large files to your coworkers or clients. You can send a link to the file instead of the file itself as well as set permissions to allow recipients to edit and collaborate on linked files in real time.

To do this, upload the file you wish to send to OneDrive. Then from the message box, click Attach File > Browse web locations > OneDrive.

Schedule a Teams meeting

Teams is Microsoft’s unified communication and collaboration platform, and it includes the Outlook add-in. This feature allows you to set up Teams meetings directly from Outlook. It also lets you view, accept, or join meetings in either app.

To schedule a Teams meeting on Outlook, follow these steps:

  1. Switch to the calendar view on Outlook. Click the New Teams Meeting tab.
  2. Add individual participants or entire contact groups to the Required or Optional fields.
  3. Type in the topic, start time, and end time of the meeting. There’s no need to add the dial-in phone numbers and conferencing IDs to the invite, as Outlook does this automatically for you.
  4. Create a message inviting the recipients to the meeting, then click Send.

Tag contacts

To get the attention of a specific person in a group email or meeting invite, use the @Mention function. This works particularly well for emails sent to multiple recipients or if you want to convey the urgency of your message.

In the body of your email or invite message, type the @ symbol followed by the name of the person you want to tag (e.g., @johndoe). Doing so will highlight the name in the message and automatically add it to the To line of your message.

You can also search for messages you’re tagged in by selecting Filter Email from the Home tab, and then clicking Mentioned.

These are just some of the things you can do to improve your Outlook experience. For more on how to get the most out of Outlook and other Microsoft products, drop us a line today.

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5 Tips to work smarter in Outlook

Microsoft Outlook comes with a raft of features that make managing your busy schedule and boosting your productivity easier. If you find Outlook’s myriad capabilities a little overwhelming, don’t worry — these tips and tricks will have you using Outlook like a pro in no time.

Organize your inbox

Is your Outlook inbox getting a little too cluttered for your liking? Use the Clean Up feature to tidy up your inbox.

From your inbox, click the Home tab and choose from one of three Clean Up options:

  • Clean Up Conversation – reviews an email thread or a conversation and deletes redundant messages
  • Clean Up Folder – reviews conversations in a selected folder and deletes redundant messages
  • Clean Up Folder & Subfolders – reviews all messages in a selected folder and any subfolders, and deletes redundant messages in all of them

Ignore conversations

Besides redundant messages, group conversations that aren’t relevant to you can clutter up your inbox. The Ignore button helps you organize your inbox and focus on relevant emails.

To activate this feature, select a message, then click Home > Ignore > Ignore Conversation. You can also do this by opening a message in a new window and clicking Ignore under the Delete function. You can easily revert this action by going to the Deleted Items folder and clicking Ignore > Stop Ignoring Conversation.

Send links to files

This function is especially useful when you need to send large files to your coworkers or clients. You can send a link to the file instead of the file itself as well as set permissions to allow recipients to edit and collaborate on linked files in real time.

To do this, upload the file you wish to send to OneDrive. Then from the message box, click Attach File > Browse web locations > OneDrive.

Schedule a Teams meeting

Teams is Microsoft’s unified communication and collaboration platform, and it includes the Outlook add-in. This feature allows you to set up Teams meetings directly from Outlook. It also lets you view, accept, or join meetings in either app.

To schedule a Teams meeting on Outlook, follow these steps:

  1. Switch to the calendar view on Outlook. Click the New Teams Meeting tab.
  2. Add individual participants or entire contact groups to the Required or Optional fields.
  3. Type in the topic, start time, and end time of the meeting. There’s no need to add the dial-in phone numbers and conferencing IDs to the invite, as Outlook does this automatically for you.
  4. Create a message inviting the recipients to the meeting, then click Send.

Tag contacts

To get the attention of a specific person in a group email or meeting invite, use the @Mention function. This works particularly well for emails sent to multiple recipients or if you want to convey the urgency of your message.

In the body of your email or invite message, type the @ symbol followed by the name of the person you want to tag (e.g., @johndoe). Doing so will highlight the name in the message and automatically add it to the To line of your message.

You can also search for messages you’re tagged in by selecting Filter Email from the Home tab, and then clicking Mentioned.

These are just some of the things you can do to improve your Outlook experience. For more on how to get the most out of Outlook and other Microsoft products, drop us a line today.

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Maximize your efficiency with these Outlook tips

Countless companies prefer Microsoft Outlook over other web-based email and calendar services because of its ease of use and convenience. Aside from being handy for managing business communications and setting up meetings, it can be used for coordinating projects and organizing contacts as well. Here’s a quick guide to making the most out of these and other nifty Outlook features.

Organize your inbox

Is your Outlook inbox getting a little too cluttered for your liking? Use the Clean Up feature to tidy up your inbox.

From your inbox, click the Home tab and choose from one of three Clean Up options:

  • Clean Up Conversation – reviews an email thread or a conversation and deletes redundant messages
  • Clean Up Folder – reviews conversations in a selected folder and deletes redundant messages
  • Clean Up Folder & Subfolders – reviews all messages in a selected folder and any subfolders, and deletes redundant messages in all of them

Ignore conversations

Besides redundant messages, group conversations that aren’t relevant to you can clutter up your inbox. The Ignore button helps you organize your inbox and focus on relevant emails.

To activate this feature, select a message, then click Home > Ignore > Ignore Conversation. You can also do this by opening a message in a new window and clicking Ignore under the Delete function. You can easily revert this action by going to the Deleted Items folder and clicking Ignore > Stop Ignoring Conversation.

Send links to files

This function is especially useful when you need to send large files to your coworkers or clients. You can send a link to the file instead of the file itself as well as set permissions to allow recipients to edit and collaborate on linked files in real time.

To do this, upload the file you wish to send to OneDrive. Then from the message box, click Attach File > Browse web locations > OneDrive.

Schedule a Teams meeting

Teams is Microsoft’s unified communication and collaboration platform, and it includes the Outlook add-in. This feature allows you to set up Teams meetings directly from Outlook. It also lets you view, accept, or join meetings in either app.

To schedule a Teams meeting on Outlook, follow these steps:

  1. Switch to the calendar view on Outlook. Click the New Teams Meeting tab.
  2. Add individual participants or entire contact groups to the Required or Optional fields.
  3. Type in the topic, start time, and end time of the meeting. There’s no need to add the dial-in phone numbers and conferencing IDs to the invite, as Outlook does this automatically for you.
  4. Create a message inviting the recipients to the meeting, then click Send.

Tag contacts

To get the attention of a specific person in a group email or meeting invite, use the @Mention function. This works particularly well for emails sent to multiple recipients or if you want to convey the urgency of your message.

In the body of your email or invite message, type the @ symbol followed by the name of the person you want to tag (e.g., @johndoe). Doing so will highlight the name in the message and automatically add it to the To line of your message.

You can also search for messages you’re tagged in by selecting Filter Email from the Home tab, and then clicking Mentioned.

These are just some of the things you can do to improve your Outlook experience. For more on how to get the most out of Outlook and other Microsoft products, drop us a line today.

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Benefits of SaaS: What you should know

Technology continues to create more solutions that enable businesses to cut costs and improve efficiency. One of those solutions is Software-as-a-Service (SaaS). Learn more about what SaaS is, and how it benefits your business.

What is SaaS and what makes it appealing?

SaaS is a software delivery model that allows you, the user, to access software from any device through the internet. This gives you more flexibility since you don’t have to go to the office to use the software. You can work from anywhere as long as you can go online.

As opposed to a traditional on-premises setup where software is stored locally, SaaS is hosted in the cloud. By transferring software hosting to a third party, you’re outsourcing all the responsibilities that come with maintenance, such as upgrades and troubleshooting. In a way, getting SaaS is like renting a car: somebody else owns and spends for upkeep of the vehicle, but you get to drive it.

Shifting software ownership away from your business also changes how much you spend on it. With on-premises software, you purchase a license and pay yearly support fees, which can amount to 22% of the price of license fees (ouch!). With SaaS, you pay a monthly or annual subscription fee that covers licenses, support, and other fees. This is better since it allows you to spread out costs on a monthly basis, instead of purchasing expensive licenses outright and ending up with a huge maintenance bill every year.

Will my data be safe?

Some companies hesitate to switch to SaaS because of data security concerns. Who will own my data? Will my data be safe? What if the vendor goes out of business?

Here’s something for your peace of mind and safety: when you’re outsourcing your software to a SaaS vendor, you have to sign a service level agreement (SLA). This should specify that you own the data and that the vendor is obliged to provide access to your data even if the vendor suffers from extreme circumstances like economic difficulty or disasters.

Data hosted by a SaaS vendor will be more secure than that stored on the average SMB’s network. That’s because SaaS vendors regularly undergo strict security audits, forcing them to invest more in security, backup technology, and maintenance than a typical SMB.

Should I switch to SaaS or stick to on-premises?

SaaS is an ideal solution for small- and mid-sized businesses that want to reduce upfront costs. Large businesses or those with complex processes will benefit more from a traditional on-premises solution since it offers more functionality and allows for full customization.

Still unsure about whether SaaS is the right answer for your organization? Want to know more about SaaS before making the transition? Call us today! Our experts are ready to answer any questions you may have about SaaS.

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Reasons why your business needs SaaS

Can you afford the software licenses your small business needs? Worried that you don’t have the budget for yearly maintenance costs? For many small businesses, the costs of acquiring and maintaining software is a huge drain on their resources. Fortunately, there’s Software-as-a-Service (SaaS). Find out how your business can save money with SaaS.

What is SaaS and what makes it appealing?

SaaS is a software delivery model that allows you, the user, to access software from any device through the internet. This gives you more flexibility since you don’t have to go to the office to use the software. You can work from anywhere as long as you can go online.

As opposed to a traditional on-premises setup where software is stored locally, SaaS is hosted in the cloud. By transferring software hosting to a third party, you’re outsourcing all the responsibilities that come with maintenance, such as upgrades and troubleshooting. In a way, getting SaaS is like renting a car: somebody else owns and spends for upkeep of the vehicle, but you get to drive it.

Shifting software ownership away from your business also changes how much you spend on it. With on-premises software, you purchase a license and pay yearly support fees, which can amount to 22% of the price of license fees (ouch!). With SaaS, you pay a monthly or annual subscription fee that covers licenses, support, and other fees. This is better since it allows you to spread out costs on a monthly basis, instead of purchasing expensive licenses outright and ending up with a huge maintenance bill every year.

Will my data be safe?

Some companies hesitate to switch to SaaS because of data security concerns. Who will own my data? Will my data be safe? What if the vendor goes out of business?

Here’s something for your peace of mind and safety: when you’re outsourcing your software to a SaaS vendor, you have to sign a service level agreement (SLA). This should specify that you own the data and that the vendor is obliged to provide access to your data even if the vendor suffers from extreme circumstances like economic difficulty or disasters.

Data hosted by a SaaS vendor will be more secure than that stored on the average SMB’s network. That’s because SaaS vendors regularly undergo strict security audits, forcing them to invest more in security, backup technology, and maintenance than a typical SMB.

Should I switch to SaaS or stick to on-premises?

SaaS is an ideal solution for small- and mid-sized businesses that want to reduce upfront costs. Large businesses or those with complex processes will benefit more from a traditional on-premises solution since it offers more functionality and allows for full customization.

Still unsure about whether SaaS is the right answer for your organization? Want to know more about SaaS before making the transition? Call us today! Our experts are ready to answer any questions you may have about SaaS.

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Why your business should get SaaS-y

Businesses these days need different kinds of software to streamline and improve their operations. However, a lot of small businesses can’t readily afford these software. But there is a way to harness the power of such software without draining your resources. Learn more about Software-as-a-Service (SaaS), and how your business can benefit from it.

What is SaaS and what makes it appealing?

SaaS is a software delivery model that allows you, the user, to access software from any device through the internet. This gives you more flexibility since you don’t have to go to the office to use the software. You can work from anywhere as long as you can go online.

As opposed to a traditional on-premises setup where software is stored locally, SaaS is hosted in the cloud. By transferring software hosting to a third party, you’re outsourcing all the responsibilities that come with maintenance, such as upgrades and troubleshooting. In a way, getting SaaS is like renting a car: somebody else owns and spends for upkeep of the vehicle, but you get to drive it.

Shifting software ownership away from your business also changes how much you spend on it. With on-premises software, you purchase a license and pay yearly support fees, which can amount to 22% of the price of license fees (ouch!). With SaaS, you pay a monthly or annual subscription fee that covers licenses, support, and other fees. This is better since it allows you to spread out costs on a monthly basis, instead of purchasing expensive licenses outright and ending up with a huge maintenance bill every year.

Will my data be safe?

Some companies hesitate to switch to SaaS because of data security concerns. Who will own my data? Will my data be safe? What if the vendor goes out of business?

Here’s something for your peace of mind and safety: when you’re outsourcing your software to a SaaS vendor, you have to sign a service level agreement (SLA). This should specify that you own the data and that the vendor is obliged to provide access to your data even if the vendor suffers from extreme circumstances like economic difficulty or disasters.

Data hosted by a SaaS vendor will be more secure than that stored on the average SMB’s network. That’s because SaaS vendors regularly undergo strict security audits, forcing them to invest more in security, backup technology, and maintenance than a typical SMB.

Should I switch to SaaS or stick to on-premises?

SaaS is an ideal solution for small- and mid-sized businesses that want to reduce upfront costs. Large businesses or those with complex processes will benefit more from a traditional on-premises solution since it offers more functionality and allows for full customization.

Still unsure about whether SaaS is the right answer for your organization? Want to know more about SaaS before making the transition? Call us today! Our experts are ready to answer any questions you may have about SaaS.

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Why it pays to have a good-looking website

In a recent survey of 1,800 customers, 42% said they’re “very unlikely” to purchase from ugly websites. That’s not so surprising. After all, there are plenty of competitors’ websites that are more visually appealing and user-friendly that they can visit. If your business website fails to make a critical good first impression, it could lose money. You can avoid that by improving these elements on your website.

A variety of professional photos

From pictures of your products to team photos, high-quality images are arguably the most important thing on your website. Blurry, outdated, or irrelevant pictures tell your site visitors that you don’t care about their browsing experience. In-house photos are the best option, but stock images shouldn’t cause any problems as long as they are optimized for mobile viewing and relevant to your content.

Navigation

Aside from subpar images, linking to nonexistent pages is one of the best ways to turn site visitors away. Make sure it’s easy to navigate your site and remove outdated or irrelevant pages. You can’t sell 404 pages to customers, and if that’s all visitors can find, it’s game over.

Clear copywriting

The last thing you want to do is to confuse your customers, so it’s important to keep all of your product or service descriptions as straightforward and simple as possible. If what you’re selling has detailed information such as dimensions or technical requirements, make sure the description is easy to find but not obtrusive.

Promises to site visitors

Any website that ships products should make its returns policy as visible as possible. This establishes trust early. Explicitly stating terms of return is also important because some online shoppers make purchase decisions based solely on the clarity of a return policy.

Even if you don’t run an eCommerce site, you also need to prominently display privacy commitments, such as those mandated by the European Union’s General Data Protection Regulation (GDPR).

About page

Your brand needs a story behind it that customers can relate to. Every company website should have an About Us page that describes your team, its culture, and what sets you apart from the competition. Whatever your story is, make sure it’s accessible from any page on your site.

Design

Not everyone is a web design expert, but in today’s gig economy, one is never too far away from such a career. If your budget is tight, there are DIY site builders specifically geared toward small businesses. Or with a relatively low monthly expenditure, you can hire a managed website provider.

With more revenue originating online, small- and medium-sized business owners can’t afford to overlook the importance of creating a fully functional website.

For more information on building a modern website, call us today!

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Tips to enhance your website’s look

“Don’t judge a book by its cover,” the cliche goes. But in marketing, looks /do/ matter. Take, for example, your website. It is often the first opportunity to make a good impression on customers and potential customers. You don’t want to squander that opportunity just because your site’s looks aren’t up to par. Here’s how to avoid getting your website judged.

A variety of professional photos

From pictures of your products to team photos, high-quality images are arguably the most important thing on your website. Blurry, outdated, or irrelevant pictures tell your site visitors that you don’t care about their browsing experience. In-house photos are the best option, but stock images shouldn’t cause any problems as long as they are optimized for mobile viewing and relevant to your content.

Navigation

Aside from subpar images, linking to nonexistent pages is one of the best ways to turn site visitors away. Make sure it’s easy to navigate your site and remove outdated or irrelevant pages. You can’t sell 404 pages to customers, and if that’s all visitors can find, it’s game over.

Clear copywriting

The last thing you want to do is to confuse your customers, so it’s important to keep all of your product or service descriptions as straightforward and simple as possible. If what you’re selling has detailed information such as dimensions or technical requirements, make sure the description is easy to find but not obtrusive.

Promises to site visitors

Any website that ships products should make its returns policy as visible as possible. This establishes trust early. Explicitly stating terms of return is also important because some online shoppers make purchase decisions based solely on the clarity of a return policy.

Even if you don’t run an eCommerce site, you also need to prominently display privacy commitments, such as those mandated by the European Union’s General Data Protection Regulation (GDPR).

About page

Your brand needs a story behind it that customers can relate to. Every company website should have an About Us page that describes your team, its culture, and what sets you apart from the competition. Whatever your story is, make sure it’s accessible from any page on your site.

Design

Not everyone is a web design expert, but in today’s gig economy, one is never too far away from such a career. If your budget is tight, there are DIY site builders specifically geared toward small businesses. Or with a relatively low monthly expenditure, you can hire a managed website provider.

With more revenue originating online, small- and medium-sized business owners can’t afford to overlook the importance of creating a fully functional website.

For more information on building a modern website, call us today!

Posted in Business, General Articles B | Tagged , , , , , | Comments closed

Unpleasant-looking website elements you need to fix

Making a beautiful website is not just about aesthetics. It’s also about giving your site visitors and customers a great user experience while they browse your products and services. This is especially important now that people spend way more time browsing and shopping online than ever before. To keep your site aesthetically appealing and easy to use, consider enhancing these elements.

A variety of professional photos

From pictures of your products to team photos, high-quality images are arguably the most important thing on your website. Blurry, outdated, or irrelevant pictures tell your site visitors that you don’t care about their browsing experience. In-house photos are the best option, but stock images shouldn’t cause any problems as long as they are optimized for mobile viewing and relevant to your content.

Navigation

Aside from subpar images, linking to nonexistent pages is one of the best ways to turn site visitors away. Make sure it’s easy to navigate your site and remove outdated or irrelevant pages. You can’t sell 404 pages to customers, and if that’s all visitors can find, it’s game over.

Clear copywriting

The last thing you want to do is to confuse your customers, so it’s important to keep all of your product or service descriptions as straightforward and simple as possible. If what you’re selling has detailed information such as dimensions or technical requirements, make sure the description is easy to find but not obtrusive.

Promises to site visitors

Any website that ships products should make its returns policy as visible as possible. This establishes trust early. Explicitly stating terms of return is also important because some online shoppers make purchase decisions based solely on the clarity of a return policy.

Even if you don’t run an eCommerce site, you also need to prominently display privacy commitments, such as those mandated by the European Union’s General Data Protection Regulation (GDPR).

About page

Your brand needs a story behind it that customers can relate to. Every company website should have an About Us page that describes your team, its culture, and what sets you apart from the competition. Whatever your story is, make sure it’s accessible from any page on your site.

Design

Not everyone is a web design expert, but in today’s gig economy, one is never too far away from such a career. If your budget is tight, there are DIY site builders specifically geared toward small businesses. Or with a relatively low monthly expenditure, you can hire a managed website provider.

With more revenue originating online, small- and medium-sized business owners can’t afford to overlook the importance of creating a fully functional website.

For more information on building a modern website, call us today!

Posted in Business, General Articles A | Tagged , , , , , | Comments closed
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