A solid marketing strategy can make a business profitable. Unfortunately, in the past, not all small businesses were able to spend a huge amount of their budget on marketing. With marketing automation becoming more and more accessible to small enterprises, that has changed. Here are marketing automation benefits your small business should leverage.
Inbound lead assignment
When you have phone calls, emails, and meetings piling up, it’s hard to keep track of which customer needs what and who is working with them. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialties and demographics so they can work on building profitable rapport right away.
Instant responses to email requests
If a customer or prospect sends your business an email via your website or a “Contact Us” form, any delay in response could ultimately cost you a sale. But if you have a marketing automation plan in place, you can customize automatic email responses to these leads as soon as an email is received. This either provides potential customers with the information they requested or informs them that you will be responding in greater detail soon.
Stop leaving voicemails and start closing deals
There’s a reason most people prefer to communicate via email: keeping in touch over the phone can be tough if both parties are always busy. An automated system solves this by logging information about the leads you have contacted and automatically emailing them about follow-up times. The call, email, and response are all logged in your CRM and calendar without a single minute wasted on inputting mundane information.
Give and you shall receive
Potential clients and leads get dozens, sometimes hundreds, of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as how-to guides and total cost of ownership tools in exchange for contact information, you can create a win-win scenario. Prospects get the content they want, and you get the information you need to make a sale.
All it takes is a web form and some creative writing that ultimately leads visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by business analytics tools.
Never type another phone number again
Networking events mean new contacts and new leads. They used to mean having to keep track of thick stacks of business cards, but cutting-edge marketing tools now make it possible to take a picture of contact information and automatically store it as part of a cloud-based database. Call-ins, scanned business cards, and received emails are all organized into a single digital Rolodex with recommendations on whom to contact and when it is best to do so — without one minute of tedious data entry.
Every business owner knows that automating mindless tasks is worth it. But not everyone knows what sort of tools are available to cut down on wasteful work. Our team specializes in using technology to add value to your business. Get in touch with us today to make your marketing technology work for you.
Over the years, marketing automation has become more accessible to small businesses. Thanks to innovative cloud solutions, large and small enterprises can reap the benefits of automating tedious marketing tasks. Here are a few advantages to automating your small business’s marketing efforts.
Windows 10 offers a wealth of customization features designed to provide users with a truly personalized and intuitive experience. Whether it’s changing the color of your windows or rearranging the tiles on the Start menu, these features will make your Windows PC a better match for your needs and preferences. Check out some of them below.
Just like its predecessors, Windows 10 is designed to provide a personalized experience to its users. It offers many ways in which you can change your PC’s interface — how it looks, and even how it can be accessed. Here are some Windows 10 customization features you have to try.
Getting tired of looking at the same old interface of your Windows PC? That’s not a problem with Windows 10. Here are some of the many ways you can customize your PC and make it a better fit for your work or leisure needs.
Everyone uses email to send and receive sensitive information, making it an attractive target for cyberattacks. The importance of email security is vital to your company’s operations, so applying the following tips can dramatically reduce your exposure to hackers and malware.
If you think your email is safe from hackers, think again. A lack of sufficient email security protocols can lead to data theft, unauthorized access to sensitive information, and successful malware attacks. Here are some tips to secure your email account from unwanted intruders and the many troubles that come with them.
Email is one of the best things the internet has given us. We use it to sign up for websites, apply for jobs, make payments, get in touch with friends and family, and many more. However, your email is also one of the platforms hackers can exploit to steal information or launch malware attacks. Here are crucial steps to take to safeguard your email account.
Mistakes sometimes happen in the medical world, leading to missed diagnoses, improper self-medication, and, inevitably, hospital readmissions. But business intelligence (BI) is changing that by equipping healthcare professionals with powerful real-time information.
Business intelligence (BI) has fueled the growth of many businesses through the years, especially in the finance and manufacturing industries. Today, the benefits extend beyond those industries, as BI and big data have become important tools for healthcare businesses aiming to improve their processes.
Full-service, pay-as-you-go all inclusive websites, from design and content to SEO and social media management for one low monthly price.