Benefits of CRM for businesses

By Editor | Published: November 12, 2019

At the end of the day, the success of any business comes down to whether it’s making a profit. That’s why building and maintaining relationships with your customers — your primary source of revenue — is extremely crucial. To respond to this need, savvy business owners are implementing customer relationship management (CRM) systems as a part of their business operations.

What is a CRM system?

CRM is a system that allows businesses to manage, record, and evaluate their customer interactions to provide better services and boost sales. You can use CRM to store customers’ contact details, accounts, leads, and sales opportunities all in one place.

What are the features of a CRM system?

  • Data management – When customer data is recorded, the CRM system centralizes the data into one file, called a master file. Everyone within the company then has access to this data source, preventing confusion from inaccurate or duplicated data.
  • Collaboration – Nowadays, clients demand quick and efficient customer service, so all involved departments must work together to quickly resolve client concerns. CRM systems enable collaboration by enabling the sharing of customer information among departments. This way, everyone is on the same page on clients’ circumstances and requirements.
  • Customer segmentation – A CRM system arranges your customers into groups based on criteria such as age, gender, location, and even their likes and dislikes. This allows you to target marketing messages to your customers more accurately, potentially increasing your sales numbers.
  • Task tracking – CRM systems have task tracking features that enable your employees to stay on top of important tasks, such as contacting customers via email or phone and following up on leads. CRM systems also send reminders to employees about their assigned tasks so that nothing falls through the cracks.
  • In-depth reporting – CRM systems provide a thorough analysis of your customer base. Its reports give details including an overview of product sales numbers, marketing strategy performance, most successful products or services to date, and even a prediction of whether your sales target will be met at the end of the month.

If you’re looking to improve customer service and increase sales conversion using a CRM system, contact us today!

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How CRM boosts business revenue

By Editor | Published: November 12, 2019

There are several factors that contribute to a business’s success, such as a good location, quality products and services, and a well-planned marketing strategy. But one important component that every company should have is a reliable customer relationship management (CRM) system. As a business owner, you know that a solid base of loyal customers is the source of your revenue, and the relationship you build with that base will determine how far your business can go.

Imagine buying a product, and it breaks the first time you use it. You contact customer support and describe the issue, only to be told to wait for another representative to call you back. You wait for hours, and still nobody calls back. After sending an email to customer support, there’s a chance that somebody will return your call, but it’s from someone unfamiliar with your problem and you awkwardly have to explain yourself for the third or fourth time. An effective customer relationship management system can eliminate this problem and many more. Here’s what you need to know.

What is a CRM system?

CRM is a system that allows businesses to manage, record, and evaluate their customer interactions to provide better services and boost sales. You can use CRM to store customers’ contact details, accounts, leads, and sales opportunities all in one place.

What are the features of a CRM system?

  • Data management – When customer data is recorded, the CRM system centralizes the data into one file, called a master file. Everyone within the company then has access to this data source, preventing confusion from inaccurate or duplicated data.
  • Collaboration – Nowadays, clients demand quick and efficient customer service, so all involved departments must work together to quickly resolve client concerns. CRM systems enable collaboration by enabling the sharing of customer information among departments. This way, everyone is on the same page on clients’ circumstances and requirements.
  • Customer segmentation – A CRM system arranges your customers into groups based on criteria such as age, gender, location, and even their likes and dislikes. This allows you to target marketing messages to your customers more accurately, potentially increasing your sales numbers.
  • Task tracking – CRM systems have task tracking features that enable your employees to stay on top of important tasks, such as contacting customers via email or phone and following up on leads. CRM systems also send reminders to employees about their assigned tasks so that nothing falls through the cracks.
  • In-depth reporting – CRM systems provide a thorough analysis of your customer base. Its reports give details including an overview of product sales numbers, marketing strategy performance, most successful products or services to date, and even a prediction of whether your sales target will be met at the end of the month.

If you’re looking to improve customer service and increase sales conversion using a CRM system, contact us today!

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Windows PC running slow? Just clean it

By Editor | Published: November 11, 2019

If you’re noticing a significant slowdown in your Windows PC’s performance, it may be because it’s bogged down by too many unnecessary files. Free up some disk space and revitalize your machine by using the Disk Cleanup tool. It’s a program that can identify such files and remove them without adversely affecting your PC.

How to operate the Disk Cleanup tool

Disk Cleanup can easily be accessed through the start menu or by searching Disk Cleanup. Once opened, this tool automatically selects Drive C (though you can switch to other drives) and shows a list of file locations containing files that can be removed. Next to each file location is information about how much space it is taking up in your hard disk.

Each file location has a corresponding checkbox that needs to be selected in order to delete the unnecessary files it contains. Upon clicking a file location, a description of the files it contains will appear at the bottom of the window so that you’ll know exactly the types of files you’ll be removing.

When Disk Cleanup is finished, you’ll need to restart your system to remove unnecessary Windows Update files. Remember, the Disk Cleanup tool only removes those Update files that are no longer needed, hence usually very few are deleted.

The benefits of Disk Cleanup

  • Maximizes your drive’s memory – The ultimate benefits of cleaning up your disk are maximized computer storage space, increased speed, and improved functionality. These enable you to use your device to run at peak performance levels.
  • Makes your computer more reliable – Some programs that are downloaded through the internet are often infected with viruses that can decrease your computer’s reliability. The Disk Cleanup tool can clean your computer and rid it of unwanted programs as well.
  • Saves time and increases efficiency – The traditional way of opening folders to find old files to delete may be enough for some, but not for those who prioritize productivity. Although files can be deleted manually, Disk Cleanup is simply much faster at it.

The Disk Cleanup tool is as handy to launch and operate as any basic program. If you are looking to further improve the speed of your systems, contact us today to learn more about our IT services.

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Free up space with the Disk Cleanup tool

By Editor | Published: November 11, 2019

The Windows operating system (OS) tends to accumulate all sorts of files to help it complete data processes. However, once those processes are done, no-longer-to-be-used files clutter the hard drive, making it run slower through time. To regain peak performance, you must remove them from your drive by using the Disk Cleanup tool.

How to operate the Disk Cleanup tool

Disk Cleanup can easily be accessed through the start menu or by searching Disk Cleanup. Once opened, this tool automatically selects Drive C (though you can switch to other drives) and shows a list of file locations containing files that can be removed. Next to each file location is information about how much space it is taking up in your hard disk.

Each file location has a corresponding checkbox that needs to be selected in order to delete the unnecessary files it contains. Upon clicking a file location, a description of the files it contains will appear at the bottom of the window so that you’ll know exactly the types of files you’ll be removing.

When Disk Cleanup is finished, you’ll need to restart your system to remove unnecessary Windows Update files. Remember, the Disk Cleanup tool only removes those Update files that are no longer needed, hence usually very few are deleted.

The benefits of Disk Cleanup

  • Maximizes your drive’s memory – The ultimate benefits of cleaning up your disk are maximized computer storage space, increased speed, and improved functionality. These enable you to use your device to run at peak performance levels.
  • Makes your computer more reliable – Some programs that are downloaded through the internet are often infected with viruses that can decrease your computer’s reliability. The Disk Cleanup tool can clean your computer and rid it of unwanted programs as well.
  • Saves time and increases efficiency – The traditional way of opening folders to find old files to delete may be enough for some, but not for those who prioritize productivity. Although files can be deleted manually, Disk Cleanup is simply much faster at it.

The Disk Cleanup tool is as handy to launch and operate as any basic program. If you are looking to further improve the speed of your systems, contact us today to learn more about our IT services.

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Revitalize your slow Windows PC

By Editor | Published: November 11, 2019

Two of the first things you should do if your Windows desktop is running slow is to clean up the hard drive and free up some disk space. One of the best ways to do this is to use the Disk Cleanup tool. It’s a program for conveniently weeding out old files that are no longer needed but are likely hindering your hard disk from performing optimally. Disk Cleanup also has the innovative capability of determining which files can be removed safely from your hard disk.

How to operate the Disk Cleanup tool

Disk Cleanup can easily be accessed through the start menu or by searching Disk Cleanup. Once opened, this tool automatically selects Drive C (though you can switch to other drives) and shows a list of file locations containing files that can be removed. Next to each file location is information about how much space it is taking up in your hard disk.

Each file location has a corresponding checkbox that needs to be selected in order to delete the unnecessary files it contains. Upon clicking a file location, a description of the files it contains will appear at the bottom of the window so that you’ll know exactly the types of files you’ll be removing.

When Disk Cleanup is finished, you’ll need to restart your system to remove unnecessary Windows Update files. Remember, the Disk Cleanup tool only removes those Update files that are no longer needed, hence usually very few are deleted.

The benefits of Disk Cleanup

  • Maximizes your drive’s memory – The ultimate benefits of cleaning up your disk are maximized computer storage space, increased speed, and improved functionality. These enable you to use your device to run at peak performance levels.
  • Makes your computer more reliable – Some programs that are downloaded through the internet are often infected with viruses that can decrease your computer’s reliability. The Disk Cleanup tool can clean your computer and rid it of unwanted programs as well.
  • Saves time and increases efficiency – The traditional way of opening folders to find old files to delete may be enough for some, but not for those who prioritize productivity. Although files can be deleted manually, Disk Cleanup is simply much faster at it.

The Disk Cleanup tool is as handy to launch and operate as any basic program. If you are looking to further improve the speed of your systems, contact us today to learn more about our IT services.

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Twitter tips to boost your business

By Editor | Published: November 8, 2019

Without a doubt, social media marketing is one of the most powerful methods your business can employ to reach a wider audience. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet Twitter has also become an influential tool used by numerous businesses. As a small business owner, you should consider using Twitter to market your business. Here are some Twitter best practices to maximize the platform for marketing.

Build a profile that stands out

If you’re just starting out on Twitter, you want to make your Twitter handle relevant to your company. If your brand name is already used by somebody else, you can add a CTA or an attractive description at the beginning of your company name.

For example, your company name is “LuckyABC”, but another company has the same name and is already using it as their Twitter handle, all you need to do is get creative and pick a handle like “ChooseLuckyABC” or “GetLuckyABC”. Don’t forget to refine your description, website link, and location so that your followers will get an immediate idea of what your business is.

Build your Twitter followers

You can do this by carefully selecting keywords to target. If your Twitter followers are well-defined, increasing their numbers by engaging them will benefit your business. Additionally, if your followers increase, you’ll also get more engagement and clicks through your website.

Tweet regularly

Consistent tweeting indicates an active, healthy profile. If you tweet only once a week, or worse, once a month, most of your followers will forget about you. You’ve worked hard to get them to follow you, so make an effort to keep them engaged by interacting with them on a regular basis. Make sure you tweet relevant, useful, and interesting information — content your followers will read, retweet, and like. Come up with a tweet schedule and refer to it when you’re running out of ideas.

Follow influencers and trends

It pays to stay on top of the latest happenings in your industry. Try to put your business in the light by following relevant influencers, hashtags, and trending topics. This way you’ll always have something new to share with your followers.

Following industry leaders gives your audience another perspective of your brand. It gives soul to your profile, so that you don’t appear like a cold, lifeless company to your audience. Also consider adding trending hashtags to your tweets in order to reach new users that have similar interests.

Use visuals

People tend to understand visual content more than text. Try to create a dynamic experience for your Twitter audience by adding different types of media to your tweets, such as images and videos, which are proven to gain more views, clicks, and shares than plain text tweets.

Retweet great content

Don’t be afraid to retweet when you see something worth sharing with your followers. Retweeting somebody else’s Twitter content has its own benefits — you create a good relationship with other influencers on Twitter, and it shows your followers that you’re an active member of your online community.

Track mentions

Know what’s being said about you by tracking brand mentions and keywords. This is a great way to provide distinctive customer service or to reach out to new customers. For instance, when someone is tweeting feedback on your products or services, take the opportunity to respond politely. When you see someone tweet about their needs for a specific service, you can jump into the conversation and introduce your company.

Integrate with other marketing efforts

Twitter is much more effective when integrated with your other marketing activities, such as email subscriptions. For example, if you’re running a promotion or contest via Twitter, let your email subscribers know about it. Since they signed up, they expect to receive notifications and the latest news about your business.

If you want to integrate Twitter into your business’s social media marketing campaigns, get in touch with us today.

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How to use Twitter to grow your business

By Editor | Published: November 8, 2019

Twitter is one of the most popular social media platforms for businesses because it enables them to focus on public conversation and exposure. Businesses use Twitter to engage their customers and update them on various business activities and news. Follow these tips on how to make the most out of Twitter for your business.

Build a profile that stands out

If you’re just starting out on Twitter, you want to make your Twitter handle relevant to your company. If your brand name is already used by somebody else, you can add a CTA or an attractive description at the beginning of your company name.

For example, your company name is “LuckyABC”, but another company has the same name and is already using it as their Twitter handle, all you need to do is get creative and pick a handle like “ChooseLuckyABC” or “GetLuckyABC”. Don’t forget to refine your description, website link, and location so that your followers will get an immediate idea of what your business is.

Build your Twitter followers

You can do this by carefully selecting keywords to target. If your Twitter followers are well-defined, increasing their numbers by engaging them will benefit your business. Additionally, if your followers increase, you’ll also get more engagement and clicks through your website.

Tweet regularly

Consistent tweeting indicates an active, healthy profile. If you tweet only once a week, or worse, once a month, most of your followers will forget about you. You’ve worked hard to get them to follow you, so make an effort to keep them engaged by interacting with them on a regular basis. Make sure you tweet relevant, useful, and interesting information — content your followers will read, retweet, and like. Come up with a tweet schedule and refer to it when you’re running out of ideas.

Follow influencers and trends

It pays to stay on top of the latest happenings in your industry. Try to put your business in the light by following relevant influencers, hashtags, and trending topics. This way you’ll always have something new to share with your followers.

Following industry leaders gives your audience another perspective of your brand. It gives soul to your profile, so that you don’t appear like a cold, lifeless company to your audience. Also consider adding trending hashtags to your tweets in order to reach new users that have similar interests.

Use visuals

People tend to understand visual content more than text. Try to create a dynamic experience for your Twitter audience by adding different types of media to your tweets, such as images and videos, which are proven to gain more views, clicks, and shares than plain text tweets.

Retweet great content

Don’t be afraid to retweet when you see something worth sharing with your followers. Retweeting somebody else’s Twitter content has its own benefits — you create a good relationship with other influencers on Twitter, and it shows your followers that you’re an active member of your online community.

Track mentions

Know what’s being said about you by tracking brand mentions and keywords. This is a great way to provide distinctive customer service or to reach out to new customers. For instance, when someone is tweeting feedback on your products or services, take the opportunity to respond politely. When you see someone tweet about their needs for a specific service, you can jump into the conversation and introduce your company.

Integrate with other marketing efforts

Twitter is much more effective when integrated with your other marketing activities, such as email subscriptions. For example, if you’re running a promotion or contest via Twitter, let your email subscribers know about it. Since they signed up, they expect to receive notifications and the latest news about your business.

If you want to integrate Twitter into your business’s social media marketing campaigns, get in touch with us today.

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Market your business effectively with Twitter

By Editor | Published: November 8, 2019

If you understand how Twitter works, it might do wonders for your business. How can you drive traffic and build your brand using Twitter? With all the marketing noise being made on social media, it could be challenging for some businesses to stand out. So what steps can you take to add to your audience’s experience online instead of simply being a disruption? Create a successful strategy and leverage Twitter’s power for your business by trying out these tips.

Build a profile that stands out

If you’re just starting out on Twitter, you want to make your Twitter handle relevant to your company. If your brand name is already used by somebody else, you can add a CTA or an attractive description at the beginning of your company name.

For example, your company name is “LuckyABC”, but another company has the same name and is already using it as their Twitter handle, all you need to do is get creative and pick a handle like “ChooseLuckyABC” or “GetLuckyABC”. Don’t forget to refine your description, website link, and location so that your followers will get an immediate idea of what your business is.

Build your Twitter followers

You can do this by carefully selecting keywords to target. If your Twitter followers are well-defined, increasing their numbers by engaging them will benefit your business. Additionally, if your followers increase, you’ll also get more engagement and clicks through your website.

Tweet regularly

Consistent tweeting indicates an active, healthy profile. If you tweet only once a week, or worse, once a month, most of your followers will forget about you. You’ve worked hard to get them to follow you, so make an effort to keep them engaged by interacting with them on a regular basis. Make sure you tweet relevant, useful, and interesting information — content your followers will read, retweet, and like. Come up with a tweet schedule and refer to it when you’re running out of ideas.

Follow influencers and trends

It pays to stay on top of the latest happenings in your industry. Try to put your business in the light by following relevant influencers, hashtags, and trending topics. This way you’ll always have something new to share with your followers.

Following industry leaders gives your audience another perspective of your brand. It gives soul to your profile, so that you don’t appear like a cold, lifeless company to your audience. Also consider adding trending hashtags to your tweets in order to reach new users that have similar interests.

Use visuals

People tend to understand visual content more than text. Try to create a dynamic experience for your Twitter audience by adding different types of media to your tweets, such as images and videos, which are proven to gain more views, clicks, and shares than plain text tweets.

Retweet great content

Don’t be afraid to retweet when you see something worth sharing with your followers. Retweeting somebody else’s Twitter content has its own benefits — you create a good relationship with other influencers on Twitter, and it shows your followers that you’re an active member of your online community.

Track mentions

Know what’s being said about you by tracking brand mentions and keywords. This is a great way to provide distinctive customer service or to reach out to new customers. For instance, when someone is tweeting feedback on your products or services, take the opportunity to respond politely. When you see someone tweet about their needs for a specific service, you can jump into the conversation and introduce your company.

Integrate with other marketing efforts

Twitter is much more effective when integrated with your other marketing activities, such as email subscriptions. For example, if you’re running a promotion or contest via Twitter, let your email subscribers know about it. Since they signed up, they expect to receive notifications and the latest news about your business.

If you want to integrate Twitter into your business’s social media marketing campaigns, get in touch with us today.

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Fix these enterprise security flaws now

By Editor | Published: November 7, 2019

As businesses have become more reliant on digital technology for day-to-day operations, they’ve also become a favorite target of internet threats. If you want to protect your organization from cyberattacks, make sure your security is clear of the following flaws.

Open wireless networks

With one main internet line and a couple of wireless routers, a whole office can go online. A wireless internet connection saves money, but there is an inherent risk that it’s an unsecure network.

If you need a secure network, plugging in a wireless router and creating a basic network is not enough. If you don’t set a password on your routers, then anyone within range can connect. With fairly simple tools and a bit of know-how, hackers and criminals can start capturing data that goes in and out of the network, and even attacking the network and computers attached.

Therefore, you should take steps to ensure that all wireless networks in the office are secured with strong passwords. Many internet service providers that install hardware when setting up networks will often just use an easy password for the router, such as the company’s main phone number. These need to be changed.

Email is not secure

Most companies that have implemented a new email system in the past couple of years will most likely be secure. This is especially true if they use cloud-based options or well-known email systems like Exchange, which offer enhanced security and scanning.

The businesses at risk are those using older systems like POP, or systems that don’t encrypt passwords (what are known as “clear passwords”’). If your system doesn’t encrypt information like this, anyone with the right tools and a bit of knowledge can capture login information and compromise your systems and data.

If you are using an older email system, it is advisable to upgrade to a newer one, especially if it doesn’t use encryption.

Mobile devices that aren’t secure enough

Mobile devices offer a great way to stay connected and productive while out of the office. However, if you use your tablet or phone to connect to office systems but don’t have security measures in place, you compromise your networks.

Imagine you have linked your work email to your tablet but don’t have a screen lock enabled, and you lose your device. Anyone who picks it up will have access to your email and all your sensitive information. The same goes if you install a mobile device app with malware on it. Your infected device will spread this malicious program to your entire network and cause major disruption to your business.

Take steps to ensure that employee devices have adequate security, such as passcodes, and that your company has sufficient security policies in place to govern their use. Lastly, mobile device management solutions are specifically designed to prevent your bring your own device (BYOD) policy from being a risk with employee devices causing havoc to your network.

Anti-malware software that isn’t maintained

These days, it is essential that you have anti-malware software installed on all devices in your company, and that you take the time to configure these properly.

It could be that scans are scheduled during business hours. If you install these solutions onto your systems and they start to scan during work time, most employees will just turn the scanner off, leaving your systems vulnerable.

The same goes for not properly ensuring that these systems are updated. Updates are important for software, especially anti-malware applications, because they implement new databases that contain recently discovered threats and the fixes for them.

Therefore, anti-malware software needs to be properly installed and maintained if they are going to even stand a chance of keeping systems secure.

Lack of firewalls

A firewall is a network security tool that can be configured to block data traffic from entering and leaving the network. For instance, it can protect data from being accessed from outside the network. While many modems or routers include firewalls, they are often not robust enough for business use.

What you need is a firewall that covers the whole network at the point where data enters and exits (usually before the routers). These are business-centric tools that should be installed by an IT partner like a managed services provider (MSP), in order for them to be most effective.

How do I ensure proper business security?

The best way a business can ensure that their systems and networks are secure is to work with an IT partner like us. Our managed services can help ensure that you set up proper security measures in place and that they are managed properly. Tech peace of mind means your focus can be on creating a successful company instead. Contact us today to learn more.

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5 Signs of weak enterprise security

By Editor | Published: November 7, 2019

As the number of cybersecurity threats increases, many business owners have no recourse but make cybersecurity a priority. But how does one know if your security measures are actually keeping your enterprise IT assets safe? Here are five ways you can tell if your security isn’t sufficient.

Open wireless networks

With one main internet line and a couple of wireless routers, a whole office can go online. A wireless internet connection saves money, but there is an inherent risk that it’s an unsecure network.

If you need a secure network, plugging in a wireless router and creating a basic network is not enough. If you don’t set a password on your routers, then anyone within range can connect. With fairly simple tools and a bit of know-how, hackers and criminals can start capturing data that goes in and out of the network, and even attacking the network and computers attached.

Therefore, you should take steps to ensure that all wireless networks in the office are secured with strong passwords. Many internet service providers that install hardware when setting up networks will often just use an easy password for the router, such as the company’s main phone number. These need to be changed.

Email is not secure

Most companies that have implemented a new email system in the past couple of years will most likely be secure. This is especially true if they use cloud-based options or well-known email systems like Exchange, which offer enhanced security and scanning.

The businesses at risk are those using older systems like POP, or systems that don’t encrypt passwords (what are known as “clear passwords”’). If your system doesn’t encrypt information like this, anyone with the right tools and a bit of knowledge can capture login information and compromise your systems and data.

If you are using an older email system, it is advisable to upgrade to a newer one, especially if it doesn’t use encryption.

Mobile devices that aren’t secure enough

Mobile devices offer a great way to stay connected and productive while out of the office. However, if you use your tablet or phone to connect to office systems but don’t have security measures in place, you compromise your networks.

Imagine you have linked your work email to your tablet but don’t have a screen lock enabled, and you lose your device. Anyone who picks it up will have access to your email and all your sensitive information. The same goes if you install a mobile device app with malware on it. Your infected device will spread this malicious program to your entire network and cause major disruption to your business.

Take steps to ensure that employee devices have adequate security, such as passcodes, and that your company has sufficient security policies in place to govern their use. Lastly, mobile device management solutions are specifically designed to prevent your bring your own device (BYOD) policy from being a risk with employee devices causing havoc to your network.

Anti-malware software that isn’t maintained

These days, it is essential that you have anti-malware software installed on all devices in your company, and that you take the time to configure these properly.

It could be that scans are scheduled during business hours. If you install these solutions onto your systems and they start to scan during work time, most employees will just turn the scanner off, leaving your systems vulnerable.

The same goes for not properly ensuring that these systems are updated. Updates are important for software, especially anti-malware applications, because they implement new databases that contain recently discovered threats and the fixes for them.

Therefore, anti-malware software needs to be properly installed and maintained if they are going to even stand a chance of keeping systems secure.

Lack of firewalls

A firewall is a network security tool that can be configured to block data traffic from entering and leaving the network. For instance, it can protect data from being accessed from outside the network. While many modems or routers include firewalls, they are often not robust enough for business use.

What you need is a firewall that covers the whole network at the point where data enters and exits (usually before the routers). These are business-centric tools that should be installed by an IT partner like a managed services provider (MSP), in order for them to be most effective.

How do I ensure proper business security?

The best way a business can ensure that their systems and networks are secure is to work with an IT partner like us. Our managed services can help ensure that you set up proper security measures in place and that they are managed properly. Tech peace of mind means your focus can be on creating a successful company instead. Contact us today to learn more.

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