How automation boosts your small business’s marketing

A solid marketing strategy can make a business profitable. Unfortunately, in the past, not all small businesses were able to spend a huge amount of their budget on marketing. With marketing automation becoming more and more accessible to small enterprises, that has changed. Here are marketing automation benefits your small business should leverage.

Inbound lead assignment

When you have phone calls, emails, and meetings piling up, it’s hard to keep track of which customer needs what and who is working with them. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialties and demographics so they can work on building profitable rapport right away.

Instant responses to email requests

If a customer or prospect sends your business an email via your website or a “Contact Us” form, any delay in response could ultimately cost you a sale. But if you have a marketing automation plan in place, you can customize automatic email responses to these leads as soon as an email is received. This either provides potential customers with the information they requested or informs them that you will be responding in greater detail soon.

Stop leaving voicemails and start closing deals

There’s a reason most people prefer to communicate via email: keeping in touch over the phone can be tough if both parties are always busy. An automated system solves this by logging information about the leads you have contacted and automatically emailing them about follow-up times. The call, email, and response are all logged in your CRM and calendar without a single minute wasted on inputting mundane information.

Give and you shall receive

Potential clients and leads get dozens, sometimes hundreds, of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as how-to guides and total cost of ownership tools in exchange for contact information, you can create a win-win scenario. Prospects get the content they want, and you get the information you need to make a sale.

All it takes is a web form and some creative writing that ultimately leads visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by business analytics tools.

Never type another phone number again

Networking events mean new contacts and new leads. They used to mean having to keep track of thick stacks of business cards, but cutting-edge marketing tools now make it possible to take a picture of contact information and automatically store it as part of a cloud-based database. Call-ins, scanned business cards, and received emails are all organized into a single digital Rolodex with recommendations on whom to contact and when it is best to do so — without one minute of tedious data entry.

Every business owner knows that automating mindless tasks is worth it. But not everyone knows what sort of tools are available to cut down on wasteful work. Our team specializes in using technology to add value to your business. Get in touch with us today to make your marketing technology work for you.

Posted in Business, General Articles B | Tagged , , , , , | Comments closed

Reasons to automate small-business marketing

Over the years, marketing automation has become more accessible to small businesses. Thanks to innovative cloud solutions, large and small enterprises can reap the benefits of automating tedious marketing tasks. Here are a few advantages to automating your small business’s marketing efforts.

Inbound lead assignment

When you have phone calls, emails, and meetings piling up, it’s hard to keep track of which customer needs what and who is working with them. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialties and demographics so they can work on building profitable rapport right away.

Instant responses to email requests

If a customer or prospect sends your business an email via your website or a “Contact Us” form, any delay in response could ultimately cost you a sale. But if you have a marketing automation plan in place, you can customize automatic email responses to these leads as soon as an email is received. This either provides potential customers with the information they requested or informs them that you will be responding in greater detail soon.

Stop leaving voicemails and start closing deals

There’s a reason most people prefer to communicate via email: keeping in touch over the phone can be tough if both parties are always busy. An automated system solves this by logging information about the leads you have contacted and automatically emailing them about follow-up times. The call, email, and response are all logged in your CRM and calendar without a single minute wasted on inputting mundane information.

Give and you shall receive

Potential clients and leads get dozens, sometimes hundreds, of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as how-to guides and total cost of ownership tools in exchange for contact information, you can create a win-win scenario. Prospects get the content they want, and you get the information you need to make a sale.

All it takes is a web form and some creative writing that ultimately leads visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by business analytics tools.

Never type another phone number again

Networking events mean new contacts and new leads. They used to mean having to keep track of thick stacks of business cards, but cutting-edge marketing tools now make it possible to take a picture of contact information and automatically store it as part of a cloud-based database. Call-ins, scanned business cards, and received emails are all organized into a single digital Rolodex with recommendations on whom to contact and when it is best to do so — without one minute of tedious data entry.

Every business owner knows that automating mindless tasks is worth it. But not everyone knows what sort of tools are available to cut down on wasteful work. Our team specializes in using technology to add value to your business. Get in touch with us today to make your marketing technology work for you.

Posted in Business, General Articles A | Tagged , , , , , | Comments closed

7 Customization features to try on Windows 1o

Windows 10 offers a wealth of customization features designed to provide users with a truly personalized and intuitive experience. Whether it’s changing the color of your windows or rearranging the tiles on the Start menu, these features will make your Windows PC a better match for your needs and preferences. Check out some of them below.

Change your themes

The most notable way to personalize Windows 10 is by changing your background and lock screen images. Do this by right-clicking anywhere on your desktop and choosing Personalize. Here, you can choose and preview different backgrounds and themes you can use. You can even add new themes by using images from your gallery or by clicking Get more themes in the Microsoft Store.

Use dark mode

Want to give your Windows 10 an edgier feel? Right-click on your desktop and choose Personalize. Go to Colors. Under Choose your color, select Dark. This changes the colors of your windows and menus from white or gray to black, and text from black to white. The colors on websites and third-party apps remain unchanged, however.

To restore your default settings, repeat the process but click Light.

Virtual desktops

If you’re having trouble separating your work files from your personal files, try creating a virtual desktop. Press the Windows key + TAB to show all your open windows. Click on the Add a new desktop button at the upper left corner of your screen to create a virtual desktop. While viewing your open windows, you can click and drag windows from one desktop to another.

To quickly switch between desktops, use the keyboard shortcut CTRL + Windows key + left/right arrow. Remove a virtual desktop by pressing Windows key + TAB. Click on the X button on the desktop you want to erase.

App snapping

App snapping is not exactly a new feature, but Windows 10 lets you snap any app in place. Snap an app window by dragging it into any of the four corners of your screen. This changes your window to a fourth of your screen size, allowing you to view multiple windows at once. You can have a maximum of four separate windows simultaneously open in your monitor.

Reorganize your Start Menu

To add a little more “you” to your Windows PC, you can customize how your apps are arranged on the Start menu. For one, you can resize the Start menu by simply dragging the top or right side of the menu.

You can also resize the live tiles by right-clicking on them and selecting Resize. You can also rearrange application tiles by dragging them anywhere around the Start menu. If you won’t be using a particular application, simply right-click the tile and select Unpin from Start. On the other hand, if you want to pin applications to the Start menu, right-click on an app and choose Pin to Start.

For even faster access to apps, simply pin the programs to the taskbar.

Change color themes

Is the plain black Start menu not doing it for you anymore? Just right-click on your desktop, choose Personalize, go to Color, and select any accent color that pleases you. Tick the checkboxes under Show accent color on the following surfaces if you want this color applied to the Start menu, taskbar, action center, and title bars.

Disable notifications

We don’t know where you stand on app notifications, but if you absolutely hate them and wish to never get them ever again, press the Windows key and click on the gear icon to open your Settings. Click System and select Notifications & Actions. Switch off whatever app notifications you don’t want.

Switch up and personalize your Windows 10 however you like by using some or all of these options. If you want more ways to personalize your desktop or if you need information on anything Windows 10-related, give us a call and we’ll be happy to help.

Posted in General Articles A, Windows | Tagged , , , , , , , , | Comments closed

Personalize your Windows PC with these tips

Just like its predecessors, Windows 10 is designed to provide a personalized experience to its users. It offers many ways in which you can change your PC’s interface — how it looks, and even how it can be accessed. Here are some Windows 10 customization features you have to try.

Change your themes

The most notable way to personalize Windows 10 is by changing your background and lock screen images. Do this by right-clicking anywhere on your desktop and choosing Personalize. Here, you can choose and preview different backgrounds and themes you can use. You can even add new themes by using images from your gallery or by clicking Get more themes in the Microsoft Store.

Use dark mode

Want to give your Windows 10 an edgier feel? Right-click on your desktop and choose Personalize. Go to Colors. Under Choose your color, select Dark. This changes the colors of your windows and menus from white or gray to black, and text from black to white. The colors on websites and third-party apps remain unchanged, however.

To restore your default settings, repeat the process but click Light.

Virtual desktops

If you’re having trouble separating your work files from your personal files, try creating a virtual desktop. Press the Windows key + TAB to show all your open windows. Click on the Add a new desktop button at the upper left corner of your screen to create a virtual desktop. While viewing your open windows, you can click and drag windows from one desktop to another.

To quickly switch between desktops, use the keyboard shortcut CTRL + Windows key + left/right arrow. Remove a virtual desktop by pressing Windows key + TAB. Click on the X button on the desktop you want to erase.

App snapping

App snapping is not exactly a new feature, but Windows 10 lets you snap any app in place. Snap an app window by dragging it into any of the four corners of your screen. This changes your window to a fourth of your screen size, allowing you to view multiple windows at once. You can have a maximum of four separate windows simultaneously open in your monitor.

Reorganize your Start Menu

To add a little more “you” to your Windows PC, you can customize how your apps are arranged on the Start menu. For one, you can resize the Start menu by simply dragging the top or right side of the menu.

You can also resize the live tiles by right-clicking on them and selecting Resize. You can also rearrange application tiles by dragging them anywhere around the Start menu. If you won’t be using a particular application, simply right-click the tile and select Unpin from Start. On the other hand, if you want to pin applications to the Start menu, right-click on an app and choose Pin to Start.

For even faster access to apps, simply pin the programs to the taskbar.

Change color themes

Is the plain black Start menu not doing it for you anymore? Just right-click on your desktop, choose Personalize, go to Color, and select any accent color that pleases you. Tick the checkboxes under Show accent color on the following surfaces if you want this color applied to the Start menu, taskbar, action center, and title bars.

Disable notifications

We don’t know where you stand on app notifications, but if you absolutely hate them and wish to never get them ever again, press the Windows key and click on the gear icon to open your Settings. Click System and select Notifications & Actions. Switch off whatever app notifications you don’t want.

Switch up and personalize your Windows 10 however you like by using some or all of these options. If you want more ways to personalize your desktop or if you need information on anything Windows 10-related, give us a call and we’ll be happy to help.

Posted in General Articles C, Windows | Tagged , , , , , , , , | Comments closed

7 Tips on customizing your Windows 10 PC

Getting tired of looking at the same old interface of your Windows PC? That’s not a problem with Windows 10. Here are some of the many ways you can customize your PC and make it a better fit for your work or leisure needs.

Change your themes

The most notable way to personalize Windows 10 is by changing your background and lock screen images. Do this by right-clicking anywhere on your desktop and choosing Personalize. Here, you can choose and preview different backgrounds and themes you can use. You can even add new themes by using images from your gallery or by clicking Get more themes in the Microsoft Store.

Use dark mode

Want to give your Windows 10 an edgier feel? Right-click on your desktop and choose Personalize. Go to Colors. Under Choose your color, select Dark. This changes the colors of your windows and menus from white or gray to black, and text from black to white. The colors on websites and third-party apps remain unchanged, however.

To restore your default settings, repeat the process but click Light.

Virtual desktops

If you’re having trouble separating your work files from your personal files, try creating a virtual desktop. Press the Windows key + TAB to show all your open windows. Click on the Add a new desktop button at the upper left corner of your screen to create a virtual desktop. While viewing your open windows, you can click and drag windows from one desktop to another.

To quickly switch between desktops, use the keyboard shortcut CTRL + Windows key + left/right arrow. Remove a virtual desktop by pressing Windows key + TAB. Click on the X button on the desktop you want to erase.

App snapping

App snapping is not exactly a new feature, but Windows 10 lets you snap any app in place. Snap an app window by dragging it into any of the four corners of your screen. This changes your window to a fourth of your screen size, allowing you to view multiple windows at once. You can have a maximum of four separate windows simultaneously open in your monitor.

Reorganize your Start Menu

To add a little more “you” to your Windows PC, you can customize how your apps are arranged on the Start menu. For one, you can resize the Start menu by simply dragging the top or right side of the menu.

You can also resize the live tiles by right-clicking on them and selecting Resize. You can also rearrange application tiles by dragging them anywhere around the Start menu. If you won’t be using a particular application, simply right-click the tile and select Unpin from Start. On the other hand, if you want to pin applications to the Start menu, right-click on an app and choose Pin to Start.

For even faster access to apps, simply pin the programs to the taskbar.

Change color themes

Is the plain black Start menu not doing it for you anymore? Just right-click on your desktop, choose Personalize, go to Color, and select any accent color that pleases you. Tick the checkboxes under Show accent color on the following surfaces if you want this color applied to the Start menu, taskbar, action center, and title bars.

Disable notifications

We don’t know where you stand on app notifications, but if you absolutely hate them and wish to never get them ever again, press the Windows key and click on the gear icon to open your Settings. Click System and select Notifications & Actions. Switch off whatever app notifications you don’t want.

Switch up and personalize your Windows 10 however you like by using some or all of these options. If you want more ways to personalize your desktop or if you need information on anything Windows 10-related, give us a call and we’ll be happy to help.

Posted in General Articles B, Windows | Tagged , , , , , , , , | Comments closed

How big data helps lower hospital readmission rates

Mistakes sometimes happen in the medical world, leading to missed diagnoses, improper self-medication, and, inevitably, hospital readmissions. But business intelligence (BI) is changing that by equipping healthcare professionals with powerful real-time information.

At its core, BI software is all about data analytics. BI software is capable of accepting overwhelming amounts of data in short periods of time. It also uses advanced analysis algorithms to search for trends in the data that even the most experienced statistician cannot find. Because it can provide deep insights on such tight schedules, businesses across industries have utilized different BI software to gain competitive advantages and streamline their workflows. For instance, businesses in the healthcare industry use BI to manage their readmission rates.

Readmission refers to when a patient returns for more care within 30 days of their original hospital stay. Cases like these usually stem from conditions immediately following the initial visit, such as mismanagement of the original condition, improper self-medication, and not enough access to proper medical services and medications in their community.

BI can help reduce readmission rates in several ways. For instance, by using patient fields such as income level, English proficiency, housing conditions, and community resources instead of finance-specific variables like previous number of purchases, order size, and order frequency, hospital administrators will have greater insight into the welfare of their patients. This knowledge will enable them to provide extra care to people who need it most and help them prevent expensive readmissions.

Furthermore, by combining socioeconomic data with electronic medical records (EMR) in a BI software environment, medical professionals can easily create individual profiles that will predict how likely a patient is going to require readmission, even before care is provided. For practices looking for methods to reduce readmissions by 3% or greater, predictive analytics allow doctors to ensure that certain types of patients can totally avoid readmissions with proper initial care.

Effective implementation of these solutions can definitely save hospitals a lot of money. In fact, one particular practice was able to save $72 million on medical services after reducing the incidence of readmissions by 6,000 patients annually while avoiding $4 million in Medicare penalties and boosting its reputation by leaps and bounds.

Big data isn’t only for big businesses. BI software can provide your practice with unprecedented levels of care and efficiency. Whether you want to lower readmission rates or ensure EMR compliance, we have the knowledge and experience to get it done for you. Call us today to partner with a proven IT expert.

Posted in General Articles C, Healthcare | Tagged , , , | Comments closed

Big data’s positive effects on healthcare readmission

Business intelligence (BI) has fueled the growth of many businesses through the years, especially in the finance and manufacturing industries. Today, the benefits extend beyond those industries, as BI and big data have become important tools for healthcare businesses aiming to improve their processes.

At its core, BI software is all about data analytics. BI software is capable of accepting overwhelming amounts of data in short periods of time. It also uses advanced analysis algorithms to search for trends in the data that even the most experienced statistician cannot find. Because it can provide deep insights on such tight schedules, businesses across industries have utilized different BI software to gain competitive advantages and streamline their workflows. For instance, businesses in the healthcare industry use BI to manage their readmission rates.

Readmission refers to when a patient returns for more care within 30 days of their original hospital stay. Cases like these usually stem from conditions immediately following the initial visit, such as mismanagement of the original condition, improper self-medication, and not enough access to proper medical services and medications in their community.

BI can help reduce readmission rates in several ways. For instance, by using patient fields such as income level, English proficiency, housing conditions, and community resources instead of finance-specific variables like previous number of purchases, order size, and order frequency, hospital administrators will have greater insight into the welfare of their patients. This knowledge will enable them to provide extra care to people who need it most and help them prevent expensive readmissions.

Furthermore, by combining socioeconomic data with electronic medical records (EMR) in a BI software environment, medical professionals can easily create individual profiles that will predict how likely a patient is going to require readmission, even before care is provided. For practices looking for methods to reduce readmissions by 3% or greater, predictive analytics allow doctors to ensure that certain types of patients can totally avoid readmissions with proper initial care.

Effective implementation of these solutions can definitely save hospitals a lot of money. In fact, one particular practice was able to save $72 million on medical services after reducing the incidence of readmissions by 6,000 patients annually while avoiding $4 million in Medicare penalties and boosting its reputation by leaps and bounds.

Big data isn’t only for big businesses. BI software can provide your practice with unprecedented levels of care and efficiency. Whether you want to lower readmission rates or ensure EMR compliance, we have the knowledge and experience to get it done for you. Call us today to partner with a proven IT expert.

Posted in General Articles B, Healthcare | Tagged , , , | Comments closed
  • Internet Presence Management for Small Business Owners

    pronto logoFull-service, pay-as-you-go all inclusive websites, from design and content to SEO and social media management for one low monthly price.

    Learn more about our small business online marketing services.