And What You Can Do To Prevent It NOW
If you own a small business, your business is a target for hackers. According to a report by 4iQ, a cyber security analyst firm, from 2017 to 2019, there was a 424% increase in the number of attacks on small businesses.
At the same time, a survey by The Manifest, a business analyst firm, found that 64% of small businesses intended to put more time and money into their IT security in 2020. Many business owners also noted an increase in attacks against their businesses and websites and were ready to do more to protect themselves.
ybercriminals love to go after small businesses. Since small businesses make up 99.7% of all employers in the United States, you can see why it makes sense. Hackers know that attacking small businesses can be worth the time and effort because they know they will eventually find a small business they can extort or steal from.
It all comes down to cyber security. If you have inferior network security (or none at all), you’re a prize for hackers. They have all kinds of tools at their disposal to get what they want. If you’re not careful, and if you haven’t invested in good network security, you may quickly find yourself becoming a victim of those tools.
Some of the hacker tools are much sneakier than many people realize. Here are two major examples.
Phishing Scams
Hackers know one of the easiest ways to break into a network is to bypass practical security altogether. Instead, they go after the human element. They send e-mails to unsuspecting recipients in the hope that those recipients will open the e-mail and follow the false instructions.
The criminal may include an attachment. When clicked, the attachment installs malware on the victim’s computer. The malware might look for private information, like financial numbers or personal information, or it may lock the computer down until the victim pays an exorbitant sum.
The criminal may include a link to another website. Phishing e-mails can look like legitimate messages from well-known companies, such as Chase, PayPal or Amazon. These e-mails often tell you that your account has been compromised, a phrase that is designed to scare victims into clicking the link and providing their personal information to protect the account. Put that information in and you hand over that information to the criminal. This is why employee cyber security training is a must!
Password Exploits
Many people don’t realize how dangerous it is to reuse the same username and/or password for everything – or to never update their passwords. It’s very likely that at least one of your active passwords has fallen into the hands of hackers. They may have gotten it years ago from a website that doesn’t exist anymore. But if you are still using that same username and password for other websites and accounts, you are putting yourself at risk.
According to Trace Security, nearly 80% of all data breaches are the result of simple or reused passwords. Some of the most popular passwords today include things like “12345,” “password” and “qwerty.” Even worse, many businesses use passwords like these to protect sensitive data such as banking information and customer records. If a password is old or easily guessed, it offers nearly the same protection as no password at all! Change your passwords at least every 60 to 90 days and use different but secure passwords for everything.
The great news is that it’s easier than ever to protect your business from things like phishing scams, data breaches and so much more. Just because you haven’t had any major problems for years, or at all, doesn’t mean you should assume nothing will happen in the future. You might also think that you simply don’t have the time or resources for good security.
The even better news is that you don’t need to spend a lot of time or money to secure your business against hackers and cybercriminals. All you really need to do is partner with an IT services firm that knows cyber security inside out.
When you work with a dedicated IT security company, they take care of you. They can monitor your network 24/7 and make sure the bad guys don’t get in. They can make sure your data is backed up to a secured server so that if anything does go wrong, you don’t lose a beat. They can even provide you with round-the-clock support should you have any questions or concerns. It’s a surprisingly easy and cost-effective way to protect your business and to put the cybercriminals in their place.
Millions of businesses worldwide use Microsoft Outlook, preferring the free web-based email and calendar service over its many competitors. Outlook also offers tasks and contacts management capabilities, among other nifty features that will help you work smarter and boost your efficiency. Let’s take a closer look at some tips to help you make the most of Outlook.
Microsoft Outlook comes with a raft of features that make managing your busy schedule and boosting your productivity easier. If you find Outlook’s myriad capabilities a little overwhelming, don’t worry — these tips and tricks will have you using Outlook like a pro in no time.
Countless companies prefer Microsoft Outlook over other web-based email and calendar services because of its ease of use and convenience. Aside from being handy for managing business communications and setting up meetings, it can be used for coordinating projects and organizing contacts as well. Here’s a quick guide to making the most out of these and other nifty Outlook features.
Technology continues to create more solutions that enable businesses to cut costs and improve efficiency. One of those solutions is Software-as-a-Service (SaaS). Learn more about what SaaS is, and how it benefits your business.
Can you afford the software licenses your small business needs? Worried that you don’t have the budget for yearly maintenance costs? For many small businesses, the costs of acquiring and maintaining software is a huge drain on their resources. Fortunately, there’s Software-as-a-Service (SaaS). Find out how your business can save money with SaaS.
Businesses these days need different kinds of software to streamline and improve their operations. However, a lot of small businesses can’t readily afford these software. But there is a way to harness the power of such software without draining your resources. Learn more about Software-as-a-Service (SaaS), and how your business can benefit from it.
In a recent survey of 1,800 customers, 42% said they’re “very unlikely” to purchase from ugly websites. That’s not so surprising. After all, there are plenty of competitors’ websites that are more visually appealing and user-friendly that they can visit. If your business website fails to make a critical good first impression, it could lose money. You can avoid that by improving these elements on your website.
“Don’t judge a book by its cover,” the cliche goes. But in marketing, looks /do/ matter. Take, for example, your website. It is often the first opportunity to make a good impression on customers and potential customers. You don’t want to squander that opportunity just because your site’s looks aren’t up to par. Here’s how to avoid getting your website judged.
Making a beautiful website is not just about aesthetics. It’s also about giving your site visitors and customers a great user experience while they browse your products and services. This is especially important now that people spend way more time browsing and shopping online than ever before. To keep your site aesthetically appealing and easy to use, consider enhancing these elements.
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