Must-have Google Chrome extensions

Chrome is the most-used web browser on the planet. It’s already powerful on its own, but with the thousands of add-ons in the Chrome Web Store, you can further enhance its functionality. Today, there’s an extension for almost every need, and it can be quite overwhelming and time-consuming to choose the right ones. But don’t fret. We’ve hand-picked the six must-have Chrome extensions so that you don’t have to sift through the whole catalog.

BlockSite

BlockSite helps you stay focused by blocking any distracting or harmful websites. If you’re in front of the computer all day, it’s the perfect solution to stop getting sidetracked by the many wonderful things on the internet. Essentially, BlockSite restricts access to websites that can cause your productivity to dip, particularly social media sites like Facebook, YouTube, and Twitter. If you don’t want to completely block these sites, you can schedule limited access to them; for instance, during your breaks.

AdBlock

AdBlock claims to be the most popular extension for Chrome. It has over 10 million active users — and for good reason. In a virtual world full of advertisements, AdBlock offers a break by blocking most ads from showing up on the screen. It also prevents shady, malware-ridden advertisements from popping up, which helps keep your browser speeds at optimal levels and improve your overall experience.

LastPass

Remembering passwords can be quite a headache; good thing there’s LastPass. It’s a great alternative to Chrome’s integrated password manager, and it generates new and secure passwords every time you log in to a website. It can also sync your passwords across devices, enabling you to easily access your accounts, enter credit card details, and fill out online forms with just a few clicks.

Evernote Web Clipper

Never lose anything on the internet again with Evernote Web Clipper. While you can mark sites using Chrome’s bookmark feature, Evernote is an even more powerful option: it allows you to quickly and easily save web content from Chrome and transfer it straight into your Evernote account. With the press of a button, you can grab an image from any web page, make annotations, create summary links, and save a distraction-free version of that page for later use.

Pocket

Pocket is another way to keep track of your favorite web content. With this extension, you can save articles, videos, and web pages for later viewing. Simply hit the Pocket extension button when you come across something interesting and that page will automatically be synced across all your devices, so you can view it at any time, even without an internet connection. If you come across something interesting but can’t waste time because of a pressing task, keep the web page in your Pocket for later.

Momentum

Momentum is a custom page that replaces the default Chrome landing page. Equipped with a personalized dashboard that features a beautiful scenic background, a daily inspirational quote, a weather report, a to-do list, and widgets for your favorite sites, Momentum could just be the dose of inspiration you’re looking for.

Learn more about the different productivity apps the Chrome Web Store has to offer. Get in touch with our experts today.

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6 Chrome extensions you should be using

Google Chrome is a fast, light, and versatile web browser that delivers a great experience to its users, so it’s no surprise that it has the biggest market share out of all web browsers in the world. It’s also expandable and customizable, thanks to the thousands of extensions available in the Chrome Web Store. But because of this wide range of add-on offerings, it can be impractical to take a look at every one of them. Fortunately, we know just what Chrome extensions you need to install.

BlockSite

BlockSite helps you stay focused by blocking any distracting or harmful websites. If you’re in front of the computer all day, it’s the perfect solution to stop getting sidetracked by the many wonderful things on the internet. Essentially, BlockSite restricts access to websites that can cause your productivity to dip, particularly social media sites like Facebook, YouTube, and Twitter. If you don’t want to completely block these sites, you can schedule limited access to them; for instance, during your breaks.

AdBlock

AdBlock claims to be the most popular extension for Chrome. It has over 10 million active users — and for good reason. In a virtual world full of advertisements, AdBlock offers a break by blocking most ads from showing up on the screen. It also prevents shady, malware-ridden advertisements from popping up, which helps keep your browser speeds at optimal levels and improve your overall experience.

LastPass

Remembering passwords can be quite a headache; good thing there’s LastPass. It’s a great alternative to Chrome’s integrated password manager, and it generates new and secure passwords every time you log in to a website. It can also sync your passwords across devices, enabling you to easily access your accounts, enter credit card details, and fill out online forms with just a few clicks.

Evernote Web Clipper

Never lose anything on the internet again with Evernote Web Clipper. While you can mark sites using Chrome’s bookmark feature, Evernote is an even more powerful option: it allows you to quickly and easily save web content from Chrome and transfer it straight into your Evernote account. With the press of a button, you can grab an image from any web page, make annotations, create summary links, and save a distraction-free version of that page for later use.

Pocket

Pocket is another way to keep track of your favorite web content. With this extension, you can save articles, videos, and web pages for later viewing. Simply hit the Pocket extension button when you come across something interesting and that page will automatically be synced across all your devices, so you can view it at any time, even without an internet connection. If you come across something interesting but can’t waste time because of a pressing task, keep the web page in your Pocket for later.

Momentum

Momentum is a custom page that replaces the default Chrome landing page. Equipped with a personalized dashboard that features a beautiful scenic background, a daily inspirational quote, a weather report, a to-do list, and widgets for your favorite sites, Momentum could just be the dose of inspiration you’re looking for.

Learn more about the different productivity apps the Chrome Web Store has to offer. Get in touch with our experts today.

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Improve your productivity with these Chrome extensions

Google Chrome is the most popular and most used browser in the world. And because of its unparalleled speed, user-friendly interface, and powerful performance, it’s also touted as the best. But did you know that the Chrome Web Store is full of extensions you can install to add extra features to your browser? If you’re a Chrome user looking to improve your productivity, here are some extensions you should definitely try.

BlockSite

BlockSite helps you stay focused by blocking any distracting or harmful websites. If you’re in front of the computer all day, it’s the perfect solution to stop getting sidetracked by the many wonderful things on the internet. Essentially, BlockSite restricts access to websites that can cause your productivity to dip, particularly social media sites like Facebook, YouTube, and Twitter. If you don’t want to completely block these sites, you can schedule limited access to them; for instance, during your breaks.

AdBlock

AdBlock claims to be the most popular extension for Chrome. It has over 10 million active users — and for good reason. In a virtual world full of advertisements, AdBlock offers a break by blocking most ads from showing up on the screen. It also prevents shady, malware-ridden advertisements from popping up, which helps keep your browser speeds at optimal levels and improve your overall experience.

LastPass

Remembering passwords can be quite a headache; good thing there’s LastPass. It’s a great alternative to Chrome’s integrated password manager, and it generates new and secure passwords every time you log in to a website. It can also sync your passwords across devices, enabling you to easily access your accounts, enter credit card details, and fill out online forms with just a few clicks.

Evernote Web Clipper

Never lose anything on the internet again with Evernote Web Clipper. While you can mark sites using Chrome’s bookmark feature, Evernote is an even more powerful option: it allows you to quickly and easily save web content from Chrome and transfer it straight into your Evernote account. With the press of a button, you can grab an image from any web page, make annotations, create summary links, and save a distraction-free version of that page for later use.

Pocket

Pocket is another way to keep track of your favorite web content. With this extension, you can save articles, videos, and web pages for later viewing. Simply hit the Pocket extension button when you come across something interesting and that page will automatically be synced across all your devices, so you can view it at any time, even without an internet connection. If you come across something interesting but can’t waste time because of a pressing task, keep the web page in your Pocket for later.

Momentum

Momentum is a custom page that replaces the default Chrome landing page. Equipped with a personalized dashboard that features a beautiful scenic background, a daily inspirational quote, a weather report, a to-do list, and widgets for your favorite sites, Momentum could just be the dose of inspiration you’re looking for.

Learn more about the different productivity apps the Chrome Web Store has to offer. Get in touch with our experts today.

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5 Reasons every SMB needs marketing automation

Marketing automation can be a large budget line item for a small- to mid-sized business (SMB). With limited means and resources, many SMBs would rather rely on good old human effort. However, sending emails, segmenting lists, following the buyer’s journey, and performing other essential marketing tasks manually is not just time-consuming, but it is also often costly and error-prone. Read on to find out how marketing automation solves these problems while offering several more benefits.

Instant responses to email requests

If a customer or prospect sends your business an email via your website or a “Contact Us” form, any delay in response could ultimately cost you a client. But if you have a marketing automation plan in place, you can customize automatic email responses to respond to these leads as soon as an email is received. This either provides potential customers with the information they requested or informs them that you will be responding in greater detail soon.

Automatic follow-ups

There’s a reason most people prefer to communicate via email: keeping in touch over the phone can be tough if both parties are always busy. An automated system solves this by logging the time and date of your contact with the leads, then automatically emailing them about follow-up times. The call, email, and responses are all logged in your customer relationship management software and calendar without a single minute wasted on inputting information.

Inbound lead assignment

When you have phone calls, emails, and meetings piling up, it’s hard to keep track of who is working with a customer. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialties and demographics so they can begin working on building profitable rapport right away.

Easier content distribution

Potential clients and leads get dozens, sometimes hundreds, of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as how-to guides and total cost of ownership tools in exchange for contact information, you can provide prospects with content they actually want.

All it takes is a web form and some creative writing that will ultimately lead visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by your solution.

Organized contact list

Networking events generate new contacts and new leads. This used to mean having to keep track of thick stacks of business cards, but cutting-edge marketing tools has made it possible to take a picture of contact information and automatically store it as part of a cloud-based database. Call-ins, scanned business cards, and received emails all get organized into a single digital Rolodex with recommendations on whom to contact and when it is best to do so — without one minute of tedious data entry.

Every business owner knows that automating mindless tasks is a worthwhile investment. But not everyone knows just what tools are available to help them cut down on wasted work. Our team specializes in using technology to add value to your business, and we believe that if you’re not utilizing any of the solutions above, that’s the best place to start. Get in touch with us today to make your marketing technology work for you.

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Why marketing automation should be a top priority for SMBs

It can be challenging for small- to mid-sized businesses (SMBs) with limited resources to get their marketing efforts off the ground, but marketing automation can help them gain a competitive edge and achieve success easier. By automating repetitive tasks and marketing more effectively on multiple online channels, you save money and provide a better experience for your customers. Here are other benefits of marketing automation for your SMB.

Instant responses to email requests

If a customer or prospect sends your business an email via your website or a “Contact Us” form, any delay in response could ultimately cost you a client. But if you have a marketing automation plan in place, you can customize automatic email responses to respond to these leads as soon as an email is received. This either provides potential customers with the information they requested or informs them that you will be responding in greater detail soon.

Automatic follow-ups

There’s a reason most people prefer to communicate via email: keeping in touch over the phone can be tough if both parties are always busy. An automated system solves this by logging the time and date of your contact with the leads, then automatically emailing them about follow-up times. The call, email, and responses are all logged in your customer relationship management software and calendar without a single minute wasted on inputting information.

Inbound lead assignment

When you have phone calls, emails, and meetings piling up, it’s hard to keep track of who is working with a customer. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialties and demographics so they can begin working on building profitable rapport right away.

Easier content distribution

Potential clients and leads get dozens, sometimes hundreds, of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as how-to guides and total cost of ownership tools in exchange for contact information, you can provide prospects with content they actually want.

All it takes is a web form and some creative writing that will ultimately lead visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by your solution.

Organized contact list

Networking events generate new contacts and new leads. This used to mean having to keep track of thick stacks of business cards, but cutting-edge marketing tools has made it possible to take a picture of contact information and automatically store it as part of a cloud-based database. Call-ins, scanned business cards, and received emails all get organized into a single digital Rolodex with recommendations on whom to contact and when it is best to do so — without one minute of tedious data entry.

Every business owner knows that automating mindless tasks is a worthwhile investment. But not everyone knows just what tools are available to help them cut down on wasted work. Our team specializes in using technology to add value to your business, and we believe that if you’re not utilizing any of the solutions above, that’s the best place to start. Get in touch with us today to make your marketing technology work for you.

Posted in Business, General Articles B | Tagged , , , , | Comments closed

Drive more leads with SMB marketing automation

More and more small- to mid-sized businesses (SMBs) today are embracing automation solutions to help grow their business. Marketing automation, in particular, provides the tools necessary to execute, manage, and streamline marketing tasks that help capture leads and nurture them into sales-ready prospects. Here’s why your SMB shouldn’t pass up the powerful opportunities you get with marketing automation.

Instant responses to email requests

If a customer or prospect sends your business an email via your website or a “Contact Us” form, any delay in response could ultimately cost you a client. But if you have a marketing automation plan in place, you can customize automatic email responses to respond to these leads as soon as an email is received. This either provides potential customers with the information they requested or informs them that you will be responding in greater detail soon.

Automatic follow-ups

There’s a reason most people prefer to communicate via email: keeping in touch over the phone can be tough if both parties are always busy. An automated system solves this by logging the time and date of your contact with the leads, then automatically emailing them about follow-up times. The call, email, and responses are all logged in your customer relationship management software and calendar without a single minute wasted on inputting information.

Inbound lead assignment

When you have phone calls, emails, and meetings piling up, it’s hard to keep track of who is working with a customer. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialties and demographics so they can begin working on building profitable rapport right away.

Easier content distribution

Potential clients and leads get dozens, sometimes hundreds, of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as how-to guides and total cost of ownership tools in exchange for contact information, you can provide prospects with content they actually want.

All it takes is a web form and some creative writing that will ultimately lead visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by your solution.

Organized contact list

Networking events generate new contacts and new leads. This used to mean having to keep track of thick stacks of business cards, but cutting-edge marketing tools has made it possible to take a picture of contact information and automatically store it as part of a cloud-based database. Call-ins, scanned business cards, and received emails all get organized into a single digital Rolodex with recommendations on whom to contact and when it is best to do so — without one minute of tedious data entry.

Every business owner knows that automating mindless tasks is a worthwhile investment. But not everyone knows just what tools are available to help them cut down on wasted work. Our team specializes in using technology to add value to your business, and we believe that if you’re not utilizing any of the solutions above, that’s the best place to start. Get in touch with us today to make your marketing technology work for you.

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The benefits of hosted Microsoft Exchange for your business

Servers can host almost every type of business program, with email being one of the most common. Businesses commonly install email servers on-site and use Microsoft Exchange as their software. But if you’re looking to save on infrastructure costs, consider hosted Exchange. Here’s what you need to know.

What is Microsoft Exchange?

Microsoft Exchange is a messaging system that offers businesses various services, such as email, calendar, task management, address lists, and more. By integrating Exchange into your business processes, you can access all of these services from any location, on almost any internet-connected device.

Many companies that purchase Exchange install it on on-premises servers. This setup can be costly, especially for small businesses. Moreover, the server needed to host it can take up a significant amount of physical space. This is why other companies prefer to operate on cloud-based systems.

What is hosted Exchange?

To meet the demands of various businesses, many IT services providers started offering hosted Exchange. In this setup, your IT provider allocates some space on one of their servers. They then install Microsoft Exchange in a space accessible only to your company, over an internet connection. The provider is in charge of ensuring that the data stored is secure and accessible to you at all times. Some hosted Exchange providers also offer extra features like improved security, full-time management, and data backup.

In other words, hosted Exchange is the cloud-based version of Microsoft Exchange. You and your employees will still be able to access hosted Exchange as if it were installed on an in-house server.

Benefits of hosted Exchange

Companies looking to integrate hosted Exchange into their business can enjoy the following benefits:

  1. Predictable and lower costs
    Like many other hosted services, the majority of hosted Exchange services are offered on a monthly, per-user basis, inclusive of hosting and maintenance. This makes costs predictable as you’ll be paying a fixed fee.Hosted Exchange also lowers overall costs. If you calculate the cost of purchasing a new server, Microsoft Exchange, and supporting infrastructure, plus maintenance fees, the total and per-user cost will add up quickly. For many small businesses, paying a fixed monthly fee will be far more cost-efficient than hosting a Microsoft Exchange solution in-house. What’s more, you save money on future expenses such as hardware replacements and new software licenses.
  2. Easier implementation
    Implementing Microsoft Exchange in your office would require you to allocate physical space for the server and to install the server and Microsoft Exchange. On top of this, you also have to manage Exchange and add new accounts and users. In case the service goes offline, you’ll have to troubleshoot it yourself. But with a hosted Exchange solution, your IT partner will take care of hosting, management, and installation, so you can focus on more important business matters.
  3. Flexible solutions
    Growing businesses may find it difficult to scale up or down on an in-house Microsoft Exchange solution due to the server’s limited capacity. With hosted Exchange, you can simply contact your provider whenever you need to adjust your server requirements. The hosted Exchange provider can also help scale your solutions in case you move offices.

Looking to learn more about hosted Exchange and how your business can benefit from it? Talk to us today!

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How can hosted Microsoft Exchange help businesses?

Microsoft Exchange is widely considered to be one of the best email and office support programs for on-premises servers. If you’re looking for a new email server solution, you’ve probably come across hosted Exchange. But what is it and how can it help? Let’s take a look.

What is Microsoft Exchange?

Microsoft Exchange is a messaging system that offers businesses various services, such as email, calendar, task management, address lists, and more. By integrating Exchange into your business processes, you can access all of these services from any location, on almost any internet-connected device.

Many companies that purchase Exchange install it on on-premises servers. This setup can be costly, especially for small businesses. Moreover, the server needed to host it can take up a significant amount of physical space. This is why other companies prefer to operate on cloud-based systems.

What is hosted Exchange?

To meet the demands of various businesses, many IT services providers started offering hosted Exchange. In this setup, your IT provider allocates some space on one of their servers. They then install Microsoft Exchange in a space accessible only to your company, over an internet connection. The provider is in charge of ensuring that the data stored is secure and accessible to you at all times. Some hosted Exchange providers also offer extra features like improved security, full-time management, and data backup.

In other words, hosted Exchange is the cloud-based version of Microsoft Exchange. You and your employees will still be able to access hosted Exchange as if it were installed on an in-house server.

Benefits of hosted Exchange

Companies looking to integrate hosted Exchange into their business can enjoy the following benefits:

  1. Predictable and lower costs
    Like many other hosted services, the majority of hosted Exchange services are offered on a monthly, per-user basis, inclusive of hosting and maintenance. This makes costs predictable as you’ll be paying a fixed fee.Hosted Exchange also lowers overall costs. If you calculate the cost of purchasing a new server, Microsoft Exchange, and supporting infrastructure, plus maintenance fees, the total and per-user cost will add up quickly. For many small businesses, paying a fixed monthly fee will be far more cost-efficient than hosting a Microsoft Exchange solution in-house. What’s more, you save money on future expenses such as hardware replacements and new software licenses.
  2. Easier implementation
    Implementing Microsoft Exchange in your office would require you to allocate physical space for the server and to install the server and Microsoft Exchange. On top of this, you also have to manage Exchange and add new accounts and users. In case the service goes offline, you’ll have to troubleshoot it yourself. But with a hosted Exchange solution, your IT partner will take care of hosting, management, and installation, so you can focus on more important business matters.
  3. Flexible solutions
    Growing businesses may find it difficult to scale up or down on an in-house Microsoft Exchange solution due to the server’s limited capacity. With hosted Exchange, you can simply contact your provider whenever you need to adjust your server requirements. The hosted Exchange provider can also help scale your solutions in case you move offices.

Looking to learn more about hosted Exchange and how your business can benefit from it? Talk to us today!

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Hosted Microsoft Exchange: What you need to know

Many businesses rely on at least one server — typically Microsoft Exchange — to host their email platform. Some companies, however, don’t have enough room on-site for a server. Hosted Exchange solves this dilemma. Let’s take a closer look at how it can help your business.

What is Microsoft Exchange?

Microsoft Exchange is a messaging system that offers businesses various services, such as email, calendar, task management, address lists, and more. By integrating Exchange into your business processes, you can access all of these services from any location, on almost any internet-connected device.

Many companies that purchase Exchange install it on on-premises servers. This setup can be costly, especially for small businesses. Moreover, the server needed to host it can take up a significant amount of physical space. This is why other companies prefer to operate on cloud-based systems.

What is hosted Exchange?

To meet the demands of various businesses, many IT services providers started offering hosted Exchange. In this setup, your IT provider allocates some space on one of their servers. They then install Microsoft Exchange in a space accessible only to your company, over an internet connection. The provider is in charge of ensuring that the data stored is secure and accessible to you at all times. Some hosted Exchange providers also offer extra features like improved security, full-time management, and data backup.

In other words, hosted Exchange is the cloud-based version of Microsoft Exchange. You and your employees will still be able to access hosted Exchange as if it were installed on an in-house server.

Benefits of hosted Exchange

Companies looking to integrate hosted Exchange into their business can enjoy the following benefits:

  1. Predictable and lower costs
    Like many other hosted services, the majority of hosted Exchange services are offered on a monthly, per-user basis, inclusive of hosting and maintenance. This makes costs predictable as you’ll be paying a fixed fee.Hosted Exchange also lowers overall costs. If you calculate the cost of purchasing a new server, Microsoft Exchange, and supporting infrastructure, plus maintenance fees, the total and per-user cost will add up quickly. For many small businesses, paying a fixed monthly fee will be far more cost-efficient than hosting a Microsoft Exchange solution in-house. What’s more, you save money on future expenses such as hardware replacements and new software licenses.
  2. Easier implementation
    Implementing Microsoft Exchange in your office would require you to allocate physical space for the server and to install the server and Microsoft Exchange. On top of this, you also have to manage Exchange and add new accounts and users. In case the service goes offline, you’ll have to troubleshoot it yourself. But with a hosted Exchange solution, your IT partner will take care of hosting, management, and installation, so you can focus on more important business matters.
  3. Flexible solutions
    Growing businesses may find it difficult to scale up or down on an in-house Microsoft Exchange solution due to the server’s limited capacity. With hosted Exchange, you can simply contact your provider whenever you need to adjust your server requirements. The hosted Exchange provider can also help scale your solutions in case you move offices.

Looking to learn more about hosted Exchange and how your business can benefit from it? Talk to us today!

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Mobile device management: A game changer for healthcare

More hospital wireless networks are making use of mobile device management (MDM) software to monitor every device connected to their network, and for good reason, too. Here are the numerous benefits MDM offers to healthcare organizations.

Compliance

Governments have established several regulations, such as HIPAA, to protect patient records, but mobile devices are posing a major challenge to these regulations. If companies violate the rules, they can be penalized with a fine as high as $1.5 million.

The largest compliance risk associated with the use of mobile devices is data leakage. The most common example of this is an employee keeping sensitive data or footage in his or her phone and then uploading it on social media. MDM mitigates this risk by allowing system administrators to set access and usage restrictions for data and applications so employees comply with the company’s security policies.

Cost-effectiveness

Many practices are adopting bring your own device (BYOD) policies, encouraging employees to use their own tablets, computers, and smartphones for work. MDM solutions make it possible for IT administrators to remotely monitor and control these devices. But more importantly, organizations benefit from the reduced overhead and hardware costs, since they don’t have to purchase the devices for their staff.

Better device security

As long as the systems administrator uses MDM, it will be a challenge for hackers to gain access to any confidential information, regardless of where in the hospital the device is. The best MDM applications can encrypt files in a portable device and distinguish corporate data from the employee’s personal information. In the event that the employee leaves the company, the MDM software will remove corporate data on their devices, minimizing the risk of unauthorized access to protected health information. Meanwhile, if the device is lost or stolen, the MDM software can be used to fully wipe the device remotely.

Company-wide updates

One of the biggest challenges of mobile devices is it’s often difficult to keep software updates consistent throughout the company. What’s worse is that employees may put off updates because they’re on a tight schedule. However, these updates are essential in defending against the latest threats.

MDM addresses these problems with company-wide updates. When a security patch is available for business software, MDM makes it easy to track which devices are still vulnerable and lets system administrators automatically administer updates. This way, companies can secure any vulnerabilities in company-registered devices from a central location.

No changes to infrastructure

MDM applications will not demand a change in the Wi-Fi infrastructure of an organization, but if the system cannot handle all the devices logged in to the network, the support team will have difficulties managing all medical applications and individual devices. If a hospital has a strong wireless network, then there will be no need to make changes to the system.

These are just some of the advantages to having MDM in the healthcare industry. If you need more information on MDM, or if you have other technical concerns, feel free to get in touch with us today!

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