The benefits of Instagram for your company

2016June30_BusinessIntelligence_AOut of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool. The challenge isn’t posting a picture, but attempting to drive traffic back to your company’s website. Establish a solid corporate presence with the latest tools announced by Instagram:

Business profile pages

Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past. By taking advantage of this, you are giving customers directions to your business with just one tap – and on top of that, you can also establish a contact call to action with choices that include: text message, phone call or email.

The posts themselves are identical to those from other accounts, but as previously mentioned, the major difference is the account’s profile page itself. Especially when customers are given directions and various channels for communication with just a single tap. This fills in the void many business owners experience: converting the interest sparked on Instagram and converting it into action.

For example, if you stumble upon something you like on the page of a clothing boutique, you’ll be able to initiate contact with a single tap to inquire or to make a purchase.

Insights

Inspired by Twitter and Facebook, Instagram will now offer analytical data that tracks how the content is performing. Business owners will get to see reach and impressions data along with demographics (ex. On location and age) for each post.

This data won’t be available on Instagram itself, to access it you’ll need a business Facebook page that is linked to the Instagram account. By analyzing user demographics and behavioral data, you’ll be able to create Instagram content geared towards users that are more likely to engage with it.

Promote, promote, promote

Both the Business Profile and Insight features are free, but companies with a generous advertising budget can utilize the Promote feature to enhance top-performing posts through paid advertisements. Instagram will also suggest which posts should be promoted, and you can use the data gathered from Insights to designate top-performing posts based on your target audience.

Plus with customizable targeting options, you are in control of how little or how much you want your content promoted. Promoted content also comes with a call-to-action embedded in the post, for example: triggering a phone call or redirecting traffic to your website.

Both Instagram and Snapchat are emerging as the most popular social media platforms to date, and before these features are released later this year, you should consider establishing an Instagram presence for your business as soon as possible. For any further questions, feel free to contact us. #wereheretohelp

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Why your company needs to be on Instagram

2016June30_BusinessIntelligence_CIt’s astounding how celebrities manage to amass millions of followers and gain thousands of likes for posting a photo of their shadow. Companies of all sizes would go crazy for that kind of exposure, but rarely do their wishes get granted. But not all hope is lost, start small and take baby steps with the help of Instagram’s recently-announced tools that help make the process of establishing your company’s presence an easier one:

Business profile pages

Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past. By taking advantage of this, you are giving customers directions to your business with just one tap – and on top of that, you can also establish a contact call to action with choices that include: text message, phone call or email.

The posts themselves are identical to those from other accounts, but as previously mentioned, the major difference is the account’s profile page itself. Especially when customers are given directions and various channels for communication with just a single tap. This fills in the void many business owners experience: converting the interest sparked on Instagram and converting it into action.

For example, if you stumble upon something you like on the page of a clothing boutique, you’ll be able to initiate contact with a single tap to inquire or to make a purchase.

Insights

Inspired by Twitter and Facebook, Instagram will now offer analytical data that tracks how the content is performing. Business owners will get to see reach and impressions data along with demographics (ex. On location and age) for each post.

This data won’t be available on Instagram itself, to access it you’ll need a business Facebook page that is linked to the Instagram account. By analyzing user demographics and behavioral data, you’ll be able to create Instagram content geared towards users that are more likely to engage with it.

Promote, promote, promote

Both the Business Profile and Insight features are free, but companies with a generous advertising budget can utilize the Promote feature to enhance top-performing posts through paid advertisements. Instagram will also suggest which posts should be promoted, and you can use the data gathered from Insights to designate top-performing posts based on your target audience.

Plus with customizable targeting options, you are in control of how little or how much you want your content promoted. Promoted content also comes with a call-to-action embedded in the post, for example: triggering a phone call or redirecting traffic to your website.

Both Instagram and Snapchat are emerging as the most popular social media platforms to date, and before these features are released later this year, you should consider establishing an Instagram presence for your business as soon as possible. For any further questions, feel free to contact us. #wereheretohelp

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Instagram and its corporate benefits

2016June30_BusinessIntelligence_B“Double-tapping” is a phrase used to describe the liking of photos on Instagram, as a business you’d want to get as many double-taps as you can, but how? Should you invest in buying followers or start an excavation project in search of the genie lamp your parents buried in the backyard? Before breaking out the shovels, try these recently-announced tools to help make your company’s presence on Instagram a valuable one:

Business profile pages

Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past. By taking advantage of this, you are giving customers directions to your business with just one tap – and on top of that, you can also establish a contact call to action with choices that include: text message, phone call or email.

The posts themselves are identical to those from other accounts, but as previously mentioned, the major difference is the account’s profile page itself. Especially when customers are given directions and various channels for communication with just a single tap. This fills in the void many business owners experience: converting the interest sparked on Instagram and converting it into action.

For example, if you stumble upon something you like on the page of a clothing boutique, you’ll be able to initiate contact with a single tap to inquire or to make a purchase.

Insights

Inspired by Twitter and Facebook, Instagram will now offer analytical data that tracks how the content is performing. Business owners will get to see reach and impressions data along with demographics (ex. On location and age) for each post.

This data won’t be available on Instagram itself, to access it you’ll need a business Facebook page that is linked to the Instagram account. By analyzing user demographics and behavioral data, you’ll be able to create Instagram content geared towards users that are more likely to engage with it.

Promote, promote, promote

Both the Business Profile and Insight features are free, but companies with a generous advertising budget can utilize the Promote feature to enhance top-performing posts through paid advertisements. Instagram will also suggest which posts should be promoted, and you can use the data gathered from Insights to designate top-performing posts based on your target audience.

Plus with customizable targeting options, you are in control of how little or how much you want your content promoted. Promoted content also comes with a call-to-action embedded in the post, for example: triggering a phone call or redirecting traffic to your website.

Both Instagram and Snapchat are emerging as the most popular social media platforms to date, and before these features are released later this year, you should consider establishing an Instagram presence for your business as soon as possible. For any further questions, feel free to contact us. #wereheretohelp

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The 5 most popular virtualization platforms

2016June29_Virtualization_AJust understanding what office virtualization is can be difficult enough; picking from the long list of software providers that help you achieve it can feel impossible. Since virtualization is a relatively new practice for small and medium-sized businesses, there isn’t even a standardized way to go about virtualizing your company. So why not start with this simple list of the 5 most popular virtualization options and what their strengths are.

VMware

Any conversation about virtualization for small and medium-sized businesses usually starts around VMware. Although it wasn’t necessarily the first, VMware was the company that really put office virtualization on everyone’s action item list. The company offers a number of different solutions for different sized businesses with a wide variety of needs. Its ease of use and robust security features have secured its reputation as one of the best options for virtualization at SMBs.

Citrix

An average user may not recognize the company name, but has a good shot at previous knowledge of their popular remote access tools, GoToMyPC and GoToMeeting. Citrix has specifically geared their virtualization software, XenApp, XenDesktop, and VDI-in-a-box toward SMBs and even claims that non-IT staff can easily manage and administer the services. They even provide a free trial to prove it.

Microsoft

Although it may be a little more difficult to manage without an in-house or outsourced IT staff, Microsoft’s Hyper-V option is hard to ignore considering its integration with the popular cloud platform Azure. Whether you’re a Microsoft loyalist or you just want to minimize the number of vendors in your network, Hyper-V offers everything you need from a virtualization service.

Oracle

This company just keeps getting bigger and bigger. Specializing in marketing software, they also offer database management, cloud storage and customer relationship management software. If you’re using any of their services already, there could be benefits to enlisting their virtualization services as well. Oracle does everything, server, desktop and app virtualization, and they believe that consolidation of all of these into one solution is what sets them apart.

Amazon

And since we’re on the topic of household names, let’s talk about Amazon’s EC2 platform, which hosts scalable virtual private servers. The ability to scale and configure capacity is definitely EC2’s biggest draw for SMBs, who are preparing for the possibility of rapid growth. Although almost any virtualization service is rooted in scalability, Amazon is leading the pack in how quickly and finely you can adjust your solution to your individual needs.

Virtualization is a really hard topic for most SMBs to tackle. This list only covers the most popular vendors, and there are plenty more out there. Choosing one based on its application possibilities and management requirements is not a subject for the lighthearted. Get in touch with us today so we can break down all of the technobabble into easy-to-understand advice and expertise.

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5 popular virtualization platforms for SMBs

2016June29_Virtualization_CVirtualization allows you to eliminate dependency on physical hardware limitations and software requirements. Exactly how you achieve that comes in a number of different solutions with even more confusing lingo and acronyms, but before you can tackle any of that it’s a good idea to go over the different companies providing the services. Below is a list of 5 popular vendors offering reliable virtualization platforms.

VMware

Any conversation about virtualization for small and medium-sized businesses usually starts around VMware. Although it wasn’t necessarily the first, VMware was the company that really put office virtualization on everyone’s action item list. The company offers a number of different solutions for different sized businesses with a wide variety of needs. Its ease of use and robust security features have secured its reputation as one of the best options for virtualization at SMBs.

Citrix

An average user may not recognize the company name, but has a good shot at previous knowledge of their popular remote access tools, GoToMyPC and GoToMeeting. Citrix has specifically geared their virtualization software, XenApp, XenDesktop, and VDI-in-a-box toward SMBs and even claims that non-IT staff can easily manage and administer the services. They even provide a free trial to prove it.

Microsoft

Although it may be a little more difficult to manage without an in-house or outsourced IT staff, Microsoft’s Hyper-V option is hard to ignore considering its integration with the popular cloud platform Azure. Whether you’re a Microsoft loyalist or you just want to minimize the number of vendors in your network, Hyper-V offers everything you need from a virtualization service.

Oracle

This company just keeps getting bigger and bigger. Specializing in marketing software, they also offer database management, cloud storage and customer relationship management software. If you’re using any of their services already, there could be benefits to enlisting their virtualization services as well. Oracle does everything, server, desktop and app virtualization, and they believe that consolidation of all of these into one solution is what sets them apart.

Amazon

And since we’re on the topic of household names, let’s talk about Amazon’s EC2 platform, which hosts scalable virtual private servers. The ability to scale and configure capacity is definitely EC2’s biggest draw for SMBs, who are preparing for the possibility of rapid growth. Although almost any virtualization service is rooted in scalability, Amazon is leading the pack in how quickly and finely you can adjust your solution to your individual needs.

Virtualization is a really hard topic for most SMBs to tackle. This list only covers the most popular vendors, and there are plenty more out there. Choosing one based on its application possibilities and management requirements is not a subject for the lighthearted. Get in touch with us today so we can break down all of the technobabble into easy-to-understand advice and expertise.

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Prominent virtualization options for SMBs

2016June29_Virtualization_BKeeping up with tech trends as a small or medium-sized business owner is tough. Virtualization may be a great example of this, but it’s definitely worth the effort. Between the boost to network security and ability to scale your workstations and servers according to your business growth, it’s time to start learning a little more about it. One of the first steps towards virtualizing your business is picking a software provider, which is why we’ve put together 5 of the most prominent platforms into one list.

VMware

Any conversation about virtualization for small and medium-sized businesses usually starts around VMware. Although it wasn’t necessarily the first, VMware was the company that really put office virtualization on everyone’s action item list. The company offers a number of different solutions for different sized businesses with a wide variety of needs. Its ease of use and robust security features have secured its reputation as one of the best options for virtualization at SMBs.

Citrix

An average user may not recognize the company name, but has a good shot at previous knowledge of their popular remote access tools, GoToMyPC and GoToMeeting. Citrix has specifically geared their virtualization software, XenApp, XenDesktop, and VDI-in-a-box toward SMBs and even claims that non-IT staff can easily manage and administer the services. They even provide a free trial to prove it.

Microsoft

Although it may be a little more difficult to manage without an in-house or outsourced IT staff, Microsoft’s Hyper-V option is hard to ignore considering its integration with the popular cloud platform Azure. Whether you’re a Microsoft loyalist or you just want to minimize the number of vendors in your network, Hyper-V offers everything you need from a virtualization service.

Oracle

This company just keeps getting bigger and bigger. Specializing in marketing software, they also offer database management, cloud storage and customer relationship management software. If you’re using any of their services already, there could be benefits to enlisting their virtualization services as well. Oracle does everything, server, desktop and app virtualization, and they believe that consolidation of all of these into one solution is what sets them apart.

Amazon

And since we’re on the topic of household names, let’s talk about Amazon’s EC2 platform, which hosts scalable virtual private servers. The ability to scale and configure capacity is definitely EC2’s biggest draw for SMBs, who are preparing for the possibility of rapid growth. Although almost any virtualization service is rooted in scalability, Amazon is leading the pack in how quickly and finely you can adjust your solution to your individual needs.

Virtualization is a really hard topic for most SMBs to tackle. This list only covers the most popular vendors, and there are plenty more out there. Choosing one based on its application possibilities and management requirements is not a subject for the lighthearted. Get in touch with us today so we can break down all of the technobabble into easy-to-understand advice and expertise.

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Uses of the Android phone/Chrome combo

2016June28_AndroidTablet_ANot only is the efficiency of a Mac/iPhone combo well-known but it’s also quite hard to beat. That being said, it doesn’t mean that there aren’t other dynamic duos that can give them a run for their money. Enter Android phones and Google Chrome, the technological team with some pretty decent tricks up their sleeves. Here are five useful things you can do on your computer with the Android phone and Google combination:

Before getting started, you must make sure that Google Now is activated on your Android phone and the same account must be logged in for both the phone and for Chrome.

Send directions from Google Maps to your Android phone

You’re taking your time looking up directions for a restaurant on Google Maps, but your friends called to tell you everyone’s already there; fear not. You can send the location details directly to your phone. Start by typing in the destination on Google Maps and look for the Send to your phone option in the center left, click on that and click on your phone’s name. Et Voila! Co-ordinates should appear in your phone’s notifications.

Sync your computer’s Chrome tabs to your phone

This is especially useful when you are working on or researching something on your computer and need to continue on your phone after work or when heading outside. Tap on the Settings icon (3 vertically aligned dots) on the top of right of the Chrome App in your Android phone, go to Recent tabs, and you’ll see all the devices when you’re logged into Chrome.

Finding your phone

Simply typing “find my phone” in the Google search bar prompts Google to look for the last known location of your phone. On top of that, you can also ring your device in the hopes that someone will pick it up and tell you where you can come pick it up.

Use your phone to control your computer

Start off by installing the Chrome Remote Desktop app from the Google Play Store on your Android phone and the Chrome Remote Desktop app for Chrome on your computer. With this you can see and work on your Mac via Android phones as if you were sitting right in front of your desktop. This also works for Windows computers as well!

Set reminders for yourself with Google Search

If calendar entries aren’t doing the trick, this alternative is perfect for you. After activating Google Now, type in “remind me X to Y” in the Google search bar then click the blue “Remind on Google Now” nestled at the bottom of the reminders box. Google Now will then remind you of whatever you need reminding at that time – you can also set reminders to alert when you reach a certain location as well.

Now that you know that Android has more than just cute names for operating system updates, you should look into investing on a new device for yourself. Especially when there are so many things it’s capable of doing when paired with Google Chrome, expand your tech horizon and make the most of both Apple and Android. For any questions regarding the Android/Chrome combo, feel free to give us a call anytime!

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Breaking down Android’s powerful tech duo

2016June28_AndroidTablet_CIn today’s modern world, the reliance on only one powerful tech combo might not be enough to cut it. The Mac/iPhone combo has enjoyed its long reign but another descendant to the throne comes in the form of an Android phone and Google Chrome combo. Both deserve the crown but for what reasons exactly? Here is a quintet of uses every Android phone and Google Chrome union does for your computer:

Before getting started, you must make sure that Google Now is activated on your Android phone and the same account must be logged in for both the phone and for Chrome.

Send directions from Google Maps to your Android phone

You’re taking your time looking up directions for a restaurant on Google Maps, but your friends called to tell you everyone’s already there; fear not. You can send the location details directly to your phone. Start by typing in the destination on Google Maps and look for the Send to your phone option in the center left, click on that and click on your phone’s name. Et Voila! Co-ordinates should appear in your phone’s notifications.

Sync your computer’s Chrome tabs to your phone

This is especially useful when you are working on or researching something on your computer and need to continue on your phone after work or when heading outside. Tap on the Settings icon (3 vertically aligned dots) on the top of right of the Chrome App in your Android phone, go to Recent tabs, and you’ll see all the devices when you’re logged into Chrome.

Finding your phone

Simply typing “find my phone” in the Google search bar prompts Google to look for the last known location of your phone. On top of that, you can also ring your device in the hopes that someone will pick it up and tell you where you can come pick it up.

Use your phone to control your computer

Start off by installing the Chrome Remote Desktop app from the Google Play Store on your Android phone and the Chrome Remote Desktop app for Chrome on your computer. With this you can see and work on your Mac via Android phones as if you were sitting right in front of your desktop. This also works for Windows computers as well!

Set reminders for yourself with Google Search

If calendar entries aren’t doing the trick, this alternative is perfect for you. After activating Google Now, type in “remind me X to Y” in the Google search bar then click the blue “Remind on Google Now” nestled at the bottom of the reminders box. Google Now will then remind you of whatever you need reminding at that time – you can also set reminders to alert when you reach a certain location as well.

Now that you know that Android has more than just cute names for operating system updates, you should look into investing on a new device for yourself. Especially when there are so many things it’s capable of doing when paired with Google Chrome, expand your tech horizon and make the most of both Apple and Android. For any questions regarding the Android/Chrome combo, feel free to give us a call anytime!

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NFL team fumbles their EMR records

2016June15_HealthcareArticles_BNews broke recently that the Washington Redskins reported a laptop stolen that contained thousands of medical records for NFL players. The trainer who was responsible for the laptop claims that it did not contain any HIPAA protected data, but the impact remains largely the same. Protected medical information is vulnerable to a host of exposure risks regardless of the size of the business responsible for them, which is why it is vital for any organization hosting HIPAA data to revisit their compliance and security protocols.

And while the Redskins’ situation was bad, an NFL spokesperson did state that the NFL EMR system was not compromised and the league believes the thief was unable to gain access to the intercepted computer or its files. However, this does not mean the situation is resolved and the team is now in the process of informing every person who could be affected.

Not only is this embarrassing but the Redskins could also be vulnerable to civil lawsuits from players affected even if no HIPAA protected information was accessed. If this sensitive data had been breached the team would have faced a significant fine from the federal government in addition to these lawsuits.

According to Bloomberg Business News, a Massachusetts hospital was required to pay the federal government $850,000 for HIPAA violations last year after a laptop containing private health information was stolen. This event triggered a system-wide analysis which revealed several other areas of non-compliance. Not only was the hospital required to pay the fine, but it also had to invest heavily to upgrade their technology systems.

These two stories can serve as a valuable learning tool for any organization that stores documents or files that are regulated under HIPAA guidelines. For starters, it is important to understand that while email threats like phishing are very real and dangerous, the easiest way for a person to gain access to medical records is to simply take the device they are physically stored on.

That is why it is absolutely vital to have any device, be it a smartphone, a computer or tablet, password protected and encrypted should it store or transmit medical information of any sort. This, however, is simply the bare minimum and you might want to consider additional security measures such as two-factor authentication to add an extra level of protection to your devices.

Another thing to consider is storing your EMR using the cloud. When files are stored on the cloud, it means you have complete control over who is able to access these documents and where they can be accessed from. In the case of a missing laptop, once it has been reported as lost, you can immediately block it from retrieving any files and perform a remote wipe which will erase anything currently stored on it.

It is important to remember that every device, even those at companies that use the cloud for document access and storage, still need to have strong passwords and encryption in place. Also, it should be noted that transferring HIPAA-protected data to the cloud is a process that must be handled with care. There are several things which must be addressed to ensure your data is protected in line with all government regulations. Bringing in a cloud service provider who specializes in HIPAA storage can make this process a smooth one for you, your staff, and your patients.

Need help protecting your EMR? Interested in learning more about utilizing the cloud to store your documents? Contact us today. We’re experts in HIPAA-related matters and will guarantee your information remains safe and compliant.

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What can we expect from Apple HealthKit?

2016June27_HealthcareArticles_BManaging and monitoring medical data is incredibly complex, especially for the layman who won’t be able to understand the terminology. With the iOS 10 update rapidly approaching, both consumers and healthcare industries will have something to be excited about – the Apple HealthKit. The built-in health app allows you to save and manage medical records with just a simple tap of a button. But as you’ll soon find out, it has even more practical applications. Here are the capabilities that we can expect with the new update.

Medical records stored on your phone

With HealthKit, patients will be able to request and store their health information in the HL7 format, which is the standardized format used between healthcare providers and patients. While storing your own medical records in your phone isn’t new, the app will allow you to directly save your physician-created electronic medical record (EMR) data into the app.

This means you will have an updated version of your EMR with you at all times, which can be handy, especially if you are changing hospitals or physicians. Patients can simply share their standardized HL7 formatted records with another healthcare provider and upload the necessary data digitally to their physician, so they’ll be up-to-date on your medical history or any health issues. This also eliminates the need for you to coordinate between hospitals on the migration of your medical records.

By having an automated log of accurate medical information, healthcare providers can track patterns in the patient’s medical history that will allow them to quickly diagnose existing health issues.

Interpret cryptic medical data

Unlike other apps in the market, this built-in app is designed as a medium through which all your relevant medical data can be synced. Since your medical records are given to you in a raw XML file, the content stored within the document can seem intimidating. However, with data stored in a standardized format, applications can simply tap into the data, share information between different apps and display them in a format that you can easily interpret. For example, a fitness app like Nike+ Running will be able to accurately calculate calories burned because it has up-to-date information about your weight, height, body mass index, as well as other statistics. These apps can also take your EMR and display them on a chart to show any significant developments in your health.

Wearables

With the Apple Watch built-in pedometer, health records can also be automatically and consistently updated. This means things like blood pressure and heart rate can be easily monitored and applied to your EMR, without having to go to the doctor’s office for a checkup.
At the end of the day, the potential for this new technology is still unknown, but it seems to be heading towards a clear direction – making EMR management more convenient for patients.

Contact us today if you are interested in learning more about the latest developments with Apple and their healthcare app.

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