Using automation in SMB marketing

2016december6_business_aOne of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. In fact, there are five explosively profitable benefits to automating some of your most mundane tasks. Check them out here.

Instant responses to email requests

If a customer or prospect sends your business an email via your website or a “Contact Us” form, any delay in response could ultimately cost you a client. But if you have a marketing automation plan in place, you can customize automatic email responses to respond to these leads as soon as an email is received. This lets potential customers know either the information they requested or that you will be responding in more detail soon.

Stop leaving voicemails and start closing deals

There’s a reason most people prefer to communicate via email: Keeping in touch over phone can be tough if both parties are always busy. An automated system solves this by logging when you’ve contacted leads and automatically emailing them about follow-up times. The call, email, and its response are all logged in your CRM and calendar without a single minute wasted entering mundane information.

Inbound lead assignment

When you have phone calls, emails, and meetings piling up, it’s hard to keep track of which customer goes where and who is working with them. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialities and demographics so they can begin working on building profitable rapport right away.

Give and you shall receive

Potential clients and leads get dozens, sometimes hundreds of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as “How to” guides and “Total Cost of Ownership” tools in exchange for contact information, you can provide prospects with content they actually want.

All it takes is a web form and some creative writing that ultimately leads visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by your solution.

Never type another phone number again

Networking events mean new contacts and new leads. Although that used to mean thick stacks of business cards, cutting-edge marketing tools make it possible to take a picture of contact information and automatically convert it into a cloud database. Call-ins, scanned business cards, and received emails all get organized into a single digital rolodex with recommendations for whom to contact, and when is best to do so — without one minute of tedious data entry.

Every business owner knows that automating mindless tasks is a worthwhile investment. But not everyone knows just what sort of tools are available to help you cut down on wasted work. Our team specializes in using technology to add value to your business, and we believe that if you’re not utilizing any of the solutions above — that’s the best place to start. Get in touch with us today to make your marketing technology work for you.

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Get big leads with marketing automation

2016december6_business_cMarketing automation was once a technology reserved for mega corporations and enterprise-level businesses. Fortunately, the IT industry is making business tools cheaper and more accessible all the time. Nowadays, if you’re a small business owner, you’d have to be crazy to pass up all that marketing automation has to offer. If you haven’t already implemented this wonderfully profitable technology, read up on the five best reasons to do so here.

Instant responses to email requests

If a customer or prospect sends your business an email via your website or a “Contact Us” form, any delay in response could ultimately cost you a client. But if you have a marketing automation plan in place, you can customize automatic email responses to respond to these leads as soon as an email is received. This lets potential customers know either the information they requested or that you will be responding in more detail soon.

Stop leaving voicemails and start closing deals

There’s a reason most people prefer to communicate via email: Keeping in touch over phone can be tough if both parties are always busy. An automated system solves this by logging when you’ve contacted leads and automatically emailing them about follow-up times. The call, email, and its response are all logged in your CRM and calendar without a single minute wasted entering mundane information.

Inbound lead assignment

When you have phone calls, emails, and meetings piling up, it’s hard to keep track of which customer goes where and who is working with them. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialities and demographics so they can begin working on building profitable rapport right away.

Give and you shall receive

Potential clients and leads get dozens, sometimes hundreds of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as “How to” guides and “Total Cost of Ownership” tools in exchange for contact information, you can provide prospects with content they actually want.

All it takes is a web form and some creative writing that ultimately leads visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by your solution.

Never type another phone number again

Networking events mean new contacts and new leads. Although that used to mean thick stacks of business cards, cutting-edge marketing tools make it possible to take a picture of contact information and automatically convert it into a cloud database. Call-ins, scanned business cards, and received emails all get organized into a single digital rolodex with recommendations for whom to contact, and when is best to do so — without one minute of tedious data entry.

Every business owner knows that automating mindless tasks is a worthwhile investment. But not everyone knows just what sort of tools are available to help you cut down on wasted work. Our team specializes in using technology to add value to your business, and we believe that if you’re not utilizing any of the solutions above — that’s the best place to start. Get in touch with us today to make your marketing technology work for you.

Posted in Business, General Articles C | Tagged , , , | Comments closed

How automation helps with SMB marketing

2016december6_business_bSmall business marketing has often been a difficult endeavor for small business owners. Marketing involves a great deal of time, effort, and can require significant financial investment. For a long time, marketing automation was something only enterprise-level businesses and corporations could afford, but with new technology, that’s no longer the case. Read up on the five most profitable benefits of this new IT innovation right here.

Instant responses to email requests

If a customer or prospect sends your business an email via your website or a “Contact Us” form, any delay in response could ultimately cost you a client. But if you have a marketing automation plan in place, you can customize automatic email responses to respond to these leads as soon as an email is received. This lets potential customers know either the information they requested or that you will be responding in more detail soon.

Stop leaving voicemails and start closing deals

There’s a reason most people prefer to communicate via email: Keeping in touch over phone can be tough if both parties are always busy. An automated system solves this by logging when you’ve contacted leads and automatically emailing them about follow-up times. The call, email, and its response are all logged in your CRM and calendar without a single minute wasted entering mundane information.

Inbound lead assignment

When you have phone calls, emails, and meetings piling up, it’s hard to keep track of which customer goes where and who is working with them. With marketing automation software and tracking, customer service representatives are automatically assigned to inbound leads based on specialities and demographics so they can begin working on building profitable rapport right away.

Give and you shall receive

Potential clients and leads get dozens, sometimes hundreds of business emails every day. You need something to set your business apart from the rest. By offering valuable content such as “How to” guides and “Total Cost of Ownership” tools in exchange for contact information, you can provide prospects with content they actually want.

All it takes is a web form and some creative writing that ultimately leads visitors back to your products and/or services. Your automation software delivers content to anyone who provides contact information, and it downloads metrics that can be tracked and analyzed by your solution.

Never type another phone number again

Networking events mean new contacts and new leads. Although that used to mean thick stacks of business cards, cutting-edge marketing tools make it possible to take a picture of contact information and automatically convert it into a cloud database. Call-ins, scanned business cards, and received emails all get organized into a single digital rolodex with recommendations for whom to contact, and when is best to do so — without one minute of tedious data entry.

Every business owner knows that automating mindless tasks is a worthwhile investment. But not everyone knows just what sort of tools are available to help you cut down on wasted work. Our team specializes in using technology to add value to your business, and we believe that if you’re not utilizing any of the solutions above — that’s the best place to start. Get in touch with us today to make your marketing technology work for you.

Posted in Business, General Articles B | Tagged , , , | Comments closed

Old malware still poses a serious risk to EMRs

2016december5_healthcarearticles_aComputer technology firm Symantec is warning consumers that an infamous trojan virus still targets healthcare data across the United States and around the world. This infamous piece of malware hides among image files downloaded with pirated software. Read on to learn more about the Stegoloader infection, how it might target your business, and what you can do to keep it at bay.

What is Stegoloader?

The trojan known as Stegoloader infects machines through product key generators packaged with downloads of pirated software. Small companies have been targeted by the malware, particularly those in the healthcare industry — and to a lesser extent, the insurance and technology sector.

Steganography is a cyber attacker term for hiding malware inside an image file. Once the image is opened on a vulnerable machine, the program gathers information and crawls through the network looking for weaknesses. Although Stegoloader doesn’t appear to be a particularly sophisticated program, it can devastate your business by stealing electronic medical records as well as installing a secondary piece of malware to pilfer banking information.

Anthem and Premera Blue Cross are two big-name victims of the widespread malware. Symantec believes that Stegoloader’s creators plan to sell healthcare data because they’re more lucrative than other information types. Symantec also believes the cyber attackers are opportunistic, taking advantage of companies that download pirated versions of popular software.

How to Avoid becoming infected by Stegloader

Because the Stegoloader trojan often lurks in illegal product key generators and illegitimate software, the best way to avoid infection is to stay away from sites that offer pirated software. Other than that, we recommend educating your employees on safe practices, avoiding unknown image files and quarantined backups, and updating operating system and antivirus software as often as possible.

When business owners download pirated software, they’re trying to cut corners to save money on business applications and technology consultants. But not only are they getting themselves in trouble with cyber attackers, they’re also messing with the law. We promise that partnering with us will end up saving you more money and hassle than the alternatives. If you’re looking for a better way to protect your company and keep your information safe, contact us today.

Posted in General Articles A, Healthcare | Tagged , , , , , | Comments closed

Malware booby traps images to steal EMRs

2016december5_healthcarearticles_cSince 2011, the trojan Stegoloader has infected machines all over the U.S. with malware disguising itself as a pirated product key generator. Once deployed, the trojan steals electronic medical records and attacks system vulnerabilities. Although the healthcare industry has been the primary target, other businesses are not invulnerable. Continue reading to learn more about the dangers of the Stegoloader to your devices and networks.

What is Stegoloader?

The trojan known as Stegoloader infects machines through product key generators packaged with downloads of pirated software. Small companies have been targeted by the malware, particularly those in the healthcare industry — and to a lesser extent, the insurance and technology sector.

Steganography is a cyber attacker term for hiding malware inside an image file. Once the image is opened on a vulnerable machine, the program gathers information and crawls through the network looking for weaknesses. Although Stegoloader doesn’t appear to be a particularly sophisticated program, it can devastate your business by stealing electronic medical records as well as installing a secondary piece of malware to pilfer banking information.

Anthem and Premera Blue Cross are two big-name victims of the widespread malware. Symantec believes that Stegoloader’s creators plan to sell healthcare data because they’re more lucrative than other information types. Symantec also believes the cyber attackers are opportunistic, taking advantage of companies that download pirated versions of popular software.

How to Avoid becoming infected by Stegloader

Because the Stegoloader trojan often lurks in illegal product key generators and illegitimate software, the best way to avoid infection is to stay away from sites that offer pirated software. Other than that, we recommend educating your employees on safe practices, avoiding unknown image files and quarantined backups, and updating operating system and antivirus software as often as possible.

When business owners download pirated software, they’re trying to cut corners to save money on business applications and technology consultants. But not only are they getting themselves in trouble with cyber attackers, they’re also messing with the law. We promise that partnering with us will end up saving you more money and hassle than the alternatives. If you’re looking for a better way to protect your company and keep your information safe, contact us today.

Posted in General Articles C, Healthcare | Tagged , , , , , | Comments closed

5-year-old malware still targeting EMRs

2016december5_healthcarearticles_bA piece of malware known as Stegoloader continues to wreak havoc on healthcare companies that inadvertently download it under the guise of product keys. The malware steals information from infected machines and spreads itself through the compromised network. Keep reading to find out how this infection can affect your business data and what you can do about it.

What is Stegoloader?

The trojan known as Stegoloader infects machines through product key generators packaged with downloads of pirated software. Small companies have been targeted by the malware, particularly those in the healthcare industry — and to a lesser extent, the insurance and technology sector.

Steganography is a cyber attacker term for hiding malware inside an image file. Once the image is opened on a vulnerable machine, the program gathers information and crawls through the network looking for weaknesses. Although Stegoloader doesn’t appear to be a particularly sophisticated program, it can devastate your business by stealing electronic medical records as well as installing a secondary piece of malware to pilfer banking information.

Anthem and Premera Blue Cross are two big-name victims of the widespread malware. Symantec believes that Stegoloader’s creators plan to sell healthcare data because they’re more lucrative than other information types. Symantec also believes the cyber attackers are opportunistic, taking advantage of companies that download pirated versions of popular software.

How to Avoid becoming infected by Stegloader

Because the Stegoloader trojan often lurks in illegal product key generators and illegitimate software, the best way to avoid infection is to stay away from sites that offer pirated software. Other than that, we recommend educating your employees on safe practices, avoiding unknown image files and quarantined backups, and updating operating system and antivirus software as often as possible.

When business owners download pirated software, they’re trying to cut corners to save money on business applications and technology consultants. But not only are they getting themselves in trouble with cyber attackers, they’re also messing with the law. We promise that partnering with us will end up saving you more money and hassle than the alternatives. If you’re looking for a better way to protect your company and keep your information safe, contact us today.

Posted in General Articles B, Healthcare | Tagged , , , , , | Comments closed

Beware of this iPhone-crashing video

2016december2_apple_ciPhone users should be careful about opening suspicious videos circulating in the web. Recently, a bug in the form of a five-second MP4 clip has been passed around in online forums and video sharing websites. The brief video seems harmless at first, but when iPhone users unwittingly click on the video link, their phones begin to slow down and ultimately crash. Reports have stated that many have already fallen prey to this trap, and if you want to avoid doing the same, here are some details you should know about this prolific iPhone bug.

What is the video?
As mentioned, the MP4 video initially seems innocuous enough. It portrays a man standing by a bed with the word “honey” across the screen. After one or two minutes of viewing the video, the affected iPhone becomes sluggish. It then freezes and becomes unresponsive, ultimately requiring a reset.

It appears that the bug takes advantage of a flaw within iOS memory management. The corrupted video generates a loop that causes the affected Apple device to use more memory, leading to a temporary crash.

Reports have shown that the MP4 is hosted on a video-sharing site, Miaopai. Since then, the video has been distributed in other social media platforms, online forums, and, more commonly, as a link via iMessage.

Tests have also found that the video effects the latest iOS version (iOS 10.1 and 10.2) all the way to iOS 5. So far, the bug doesn’t seem to affect other non iOS products. But regardless, all users should be careful of the video.

Although this video’s effects may seem worrying, there is a fix to the problems caused by the corrupt clip.

How to perform a hard restart
The only way to recover from the crash is to do perform a hard restart. To do this, you simply have to hold down the power button and home button for a few seconds.

As for the iPhone 7, all you need to do is hold the power button and volume decrease buttons simultaneously to force a reset. In both cases, just hold the buttons until the Apple logo appears, and your device should restart normally.

Always be careful
Even though it’s easy enough to fix, it’s probably best to avoid the crash bug altogether. Soon, Apple will introduce a new security patch for this vulnerability, but until the update is released, you should avoid clicking on suspicious MP4 video links no matter what platform you use.

And this is the same for other videos, URLs, photos, emails, and websites you encounter on the web. When it comes to traversing online worlds, it’s imperative to develop a critical mindset for everything you see in the internet. While this particular bug only slows down your Apple device, you might not be so lucky the next time you unwittingly click on an unknown iMessage link or email attachment.

If there’s any lesson we can learn here, it’s that you can’t be complacent no matter how secure Apple platforms may be. Want to protect your Apple device from future security incidents like these? Contact us today, and we’ll provide you with sound advice and security solutions to nip these problems in the bud.

Posted in Apple, General Articles C | Tagged , , , , , | Comments closed

Protect yourself from this iPhone video bug

2016december2_apple_bAlthough iPhone bugs and malware are typically unheard of, there’s one circulating the web that you should be aware of right now. The bug, which was discovered in Reddit, is a brief, five-second video that when played causes your iPhone to freeze and ultimately crash. So far the malicious video’s intentions are still unknown, but this trap can be easily avoided.

What is the video?
As mentioned, the MP4 video initially seems innocuous enough. It portrays a man standing by a bed with the word “honey” across the screen. After one or two minutes of viewing the video, the affected iPhone becomes sluggish. It then freezes and becomes unresponsive, ultimately requiring a reset.

It appears that the bug takes advantage of a flaw within iOS memory management. The corrupted video generates a loop that causes the affected Apple device to use more memory, leading to a temporary crash.

Reports have shown that the MP4 is hosted on a video-sharing site, Miaopai. Since then, the video has been distributed in other social media platforms, online forums, and, more commonly, as a link via iMessage.

Tests have also found that the video effects the latest iOS version (iOS 10.1 and 10.2) all the way to iOS 5. So far, the bug doesn’t seem to affect other non iOS products. But regardless, all users should be careful of the video.

Although this video’s effects may seem worrying, there is a fix to the problems caused by the corrupt clip.

How to perform a hard restart
The only way to recover from the crash is to do perform a hard restart. To do this, you simply have to hold down the power button and home button for a few seconds.

As for the iPhone 7, all you need to do is hold the power button and volume decrease buttons simultaneously to force a reset. In both cases, just hold the buttons until the Apple logo appears, and your device should restart normally.

Always be careful
Even though it’s easy enough to fix, it’s probably best to avoid the crash bug altogether. Soon, Apple will introduce a new security patch for this vulnerability, but until the update is released, you should avoid clicking on suspicious MP4 video links no matter what platform you use.

And this is the same for other videos, URLs, photos, emails, and websites you encounter on the web. When it comes to traversing online worlds, it’s imperative to develop a critical mindset for everything you see in the internet. While this particular bug only slows down your Apple device, you might not be so lucky the next time you unwittingly click on an unknown iMessage link or email attachment.

If there’s any lesson we can learn here, it’s that you can’t be complacent no matter how secure Apple platforms may be. Want to protect your Apple device from future security incidents like these? Contact us today, and we’ll provide you with sound advice and security solutions to nip these problems in the bud.

Posted in Apple, General Articles B | Tagged , , , , , | Comments closed

iPhone video bug crashes Apple devices

2016december2_apple_aApple iOS users beware — there’s a five-second video that can harm your iPhone. In late November, the brief MP4 clip seemed innocent enough. But after iPhone users played the video, their iPhones began to slow down and eventually crash. Details of the iPhone-killing bug are still being investigated, but here’s what we know so far.

What is the video?
As mentioned, the MP4 video initially seems innocuous enough. It portrays a man standing by a bed with the word “honey” across the screen. After one or two minutes of viewing the video, the affected iPhone becomes sluggish. It then freezes and becomes unresponsive, ultimately requiring a reset.

It appears that the bug takes advantage of a flaw within iOS memory management. The corrupted video generates a loop that causes the affected Apple device to use more memory, leading to a temporary crash.

Reports have shown that the MP4 is hosted on a video-sharing site, Miaopai. Since then, the video has been distributed in other social media platforms, online forums, and, more commonly, as a link via iMessage.

Tests have also found that the video effects the latest iOS version (iOS 10.1 and 10.2) all the way to iOS 5. So far, the bug doesn’t seem to affect other non iOS products. But regardless, all users should be careful of the video.

Although this video’s effects may seem worrying, there is a fix to the problems caused by the corrupt clip.

How to perform a hard restart
The only way to recover from the crash is to do perform a hard restart. To do this, you simply have to hold down the power button and home button for a few seconds.

As for the iPhone 7, all you need to do is hold the power button and volume decrease buttons simultaneously to force a reset. In both cases, just hold the buttons until the Apple logo appears, and your device should restart normally.

Always be careful
Even though it’s easy enough to fix, it’s probably best to avoid the crash bug altogether. Soon, Apple will introduce a new security patch for this vulnerability, but until the update is released, you should avoid clicking on suspicious MP4 video links no matter what platform you use.

And this is the same for other videos, URLs, photos, emails, and websites you encounter on the web. When it comes to traversing online worlds, it’s imperative to develop a critical mindset for everything you see in the internet. While this particular bug only slows down your Apple device, you might not be so lucky the next time you unwittingly click on an unknown iMessage link or email attachment.

If there’s any lesson we can learn here, it’s that you can’t be complacent no matter how secure Apple platforms may be. Want to protect your Apple device from future security incidents like these? Contact us today, and we’ll provide you with sound advice and security solutions to nip these problems in the bud.

Posted in Apple, General Articles A | Tagged , , , , , | Comments closed

Highlights of new vSphere 6.5 features

2016december_virtualization_cVMware is one of the flagship virtualization companies, offering business owners the virtual storage and workspace they need to grow. vSphere 6.5 is the latest update to VMware’s core product, offering businesses a number of helpful features to increase efficiency and usability. Here are three of the main features you’ll find in vSphere 6.5.

More simplified experience
A program that is easier for the non-technical business owner to use is a definite plus. Developers changed the user interface to highlight options in a more logical way. Workspaces are wider and allow instant feedback options for teams working on important projects. It is also easier to install and run programs, since the majority of vSphere 6.5 versions use HTML5 instead of the cumbersome Flash-run interface.

Built-in security
Security is a high-ticket concern for any virtual collaboration, and vSphere 6.5 offers a number of safety-conscious features to keep your business safe. First is the Secure Boot, which allows you to keep unauthorized programs from being loaded into your virtual space. It is particularly helpful because it keeps guest users from loading harmful programs that could affect your business. In addition to the secure booting capabilities, the vSphere 6.5 also ensures that virtual machines are encrypted at rest and as data travels between systems.

Universal app platform
The new vSphere 6.5 features a universality that many older versions just couldn’t handle. Not only can you use this program with the major operating systems (Linux, Mac, Windows), you can back up and update your system on the same server instead of moving it to a third-party server that may or may not be trustworthy. You can also create a workload and deploy it across one platform so it is easy to access and modify if necessary.

The new features contained within vSphere 6.5 will change the way you see the virtualization experience all around. As long as the program continues to be updated for easier use by “common” employees and business owners, vSphere’s popularity and that of other hypervisor programs will continue to climb. Call us to learn more about how you can use vSphere 6.5 within your business.

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