Protection from cloud and data breach

Security_Sep15_CMany businesses are turning to the cloud in an attempt to avoid data breaches, which are growing in number as well as intensity. Still, what some businesses might not be aware of is the fact that there are certain parts of the cloud that point to an increased data breach risk. However, this doesn’t have to end in a mess as there are measures you can take to prevent a cloud-and-data security breach.

The cloud opens up some great tech advancements for businesses and is here to stay. However, as with all tech developments, you need to also be aware of any vulnerabilities and security issues as they change and develop at the same time too. If you use the cloud and want to proactively prevent cloud-and-data security breaches then here are five tips to follow:

  1. Know your cloud apps: Get a comprehensive view of the business readiness of apps and which ones render you more or less prone to a breach. Ask yourself these questions: Does an app encrypt data stored on the service? Does it separate your data from that of others so that your data is not exposed when another tenant has a breach? The idea here is to know exactly what each cloud service employed offers and how your company uses them.
  2. Migrate users to high-quality apps: Cloud-switching costs are low, which means that you can always change and choose apps that best suit your needs. If you find ones that don’t fit your criteria, take the time to talk to your vendor or switch; now more than ever you have choices, and the discovery process in step one will help you find out what these are.
  3. Find out where your data is going: Take a look at your data in the cloud. Review uploads, downloads, and data at rest in apps to get a handle on whether you have potential personally-identifiable information (PII), or whether you simply have unencrypted confidential data in or moving to cloud apps. You wouldn’t want cloud-and-data breaches with this critical data.
  4. Look at user activities: It’s important to understand not only what apps you use but also your data in the context of user activity. Ask yourself: From which apps are people sharing content? According to tech news source, VentureBeat, one-fifth of the apps they tracked enable sharing, and these aren’t just cloud storage apps, but range from customer-relationship management to finance and business intelligence. Knowing who’s sharing what and with whom will help you to understand what policies to best employ.
  5. Mitigate risk through granular policy: Start with your business-critical apps and enforce policies that matter to your organization in the context of a breach. For example, block the upload of information covered by certain privacy acts, block the download of PII from HR apps, or temporarily block access to vulnerable apps.

The key to preventing a cloud-and-data security breach lies in careful attention to your cloud applications and user activity. Analyzing your apps and looking into user activities might be time consuming, but the minimization of cloud-and-data security breaches makes this task worthwhile. Looking to learn more about today’s security? Contact us and let us manage and minimize your risks.

Posted in General Articles C, Security – News and General | Tagged , , , , , , | Comments closed

Cloud and data breach prevention

Security_Sep15_BToday’s technology advancement has one obvious parallel: increasing security threats. One such issue which has been growing both in number and intensity is data breach. And while many businesses have turned to the cloud in the hope of improving security, there is still a chance of a collision between data breaches and cloud usage. But don’t panic just yet, there are measures you can take to avoid the headache of a cloud and data security breach.

The cloud opens up some great tech advancements for businesses and is here to stay. However, as with all tech developments, you need to also be aware of any vulnerabilities and security issues as they change and develop at the same time too. If you use the cloud and want to proactively prevent cloud-and-data security breaches then here are five tips to follow:

  1. Know your cloud apps: Get a comprehensive view of the business readiness of apps and which ones render you more or less prone to a breach. Ask yourself these questions: Does an app encrypt data stored on the service? Does it separate your data from that of others so that your data is not exposed when another tenant has a breach? The idea here is to know exactly what each cloud service employed offers and how your company uses them.
  2. Migrate users to high-quality apps: Cloud-switching costs are low, which means that you can always change and choose apps that best suit your needs. If you find ones that don’t fit your criteria, take the time to talk to your vendor or switch; now more than ever you have choices, and the discovery process in step one will help you find out what these are.
  3. Find out where your data is going: Take a look at your data in the cloud. Review uploads, downloads, and data at rest in apps to get a handle on whether you have potential personally-identifiable information (PII), or whether you simply have unencrypted confidential data in or moving to cloud apps. You wouldn’t want cloud-and-data breaches with this critical data.
  4. Look at user activities: It’s important to understand not only what apps you use but also your data in the context of user activity. Ask yourself: From which apps are people sharing content? According to tech news source, VentureBeat, one-fifth of the apps they tracked enable sharing, and these aren’t just cloud storage apps, but range from customer-relationship management to finance and business intelligence. Knowing who’s sharing what and with whom will help you to understand what policies to best employ.
  5. Mitigate risk through granular policy: Start with your business-critical apps and enforce policies that matter to your organization in the context of a breach. For example, block the upload of information covered by certain privacy acts, block the download of PII from HR apps, or temporarily block access to vulnerable apps.

The key to preventing a cloud-and-data security breach lies in careful attention to your cloud applications and user activity. Analyzing your apps and looking into user activities might be time consuming, but the minimization of cloud-and-data security breaches makes this task worthwhile. Looking to learn more about today’s security? Contact us and let us manage and minimize your risks.

Posted in General Articles B, Security – News and General | Tagged , , , , , , | Comments closed

Avoid cloud and data breach

Security_Sep15_AData breaches are growing both in number and intensity. While many businesses have turned to cloud apps for better security measures, some experts and businesses worry about the cloud, mentioning that it could see an increased data breach risk. This leads to a collision course between data breaches and cloud usage. But it doesn’t have to end in a fiery crash, as there are steps you can take to prevent a cloud and data security breach.

The cloud opens up some great tech advancements for businesses and is here to stay. However, as with all tech developments, you need to also be aware of any vulnerabilities and security issues as they change and develop at the same time too. If you use the cloud and want to proactively prevent cloud-and-data security breaches then here are five tips to follow:

  1. Know your cloud apps: Get a comprehensive view of the business readiness of apps and which ones render you more or less prone to a breach. Ask yourself these questions: Does an app encrypt data stored on the service? Does it separate your data from that of others so that your data is not exposed when another tenant has a breach? The idea here is to know exactly what each cloud service employed offers and how your company uses them.
  2. Migrate users to high-quality apps: Cloud-switching costs are low, which means that you can always change and choose apps that best suit your needs. If you find ones that don’t fit your criteria, take the time to talk to your vendor or switch; now more than ever you have choices, and the discovery process in step one will help you find out what these are.
  3. Find out where your data is going: Take a look at your data in the cloud. Review uploads, downloads, and data at rest in apps to get a handle on whether you have potential personally-identifiable information (PII), or whether you simply have unencrypted confidential data in or moving to cloud apps. You wouldn’t want cloud-and-data breaches with this critical data.
  4. Look at user activities: It’s important to understand not only what apps you use but also your data in the context of user activity. Ask yourself: From which apps are people sharing content? According to tech news source, VentureBeat, one-fifth of the apps they tracked enable sharing, and these aren’t just cloud storage apps, but range from customer-relationship management to finance and business intelligence. Knowing who’s sharing what and with whom will help you to understand what policies to best employ.
  5. Mitigate risk through granular policy: Start with your business-critical apps and enforce policies that matter to your organization in the context of a breach. For example, block the upload of information covered by certain privacy acts, block the download of PII from HR apps, or temporarily block access to vulnerable apps.

The key to preventing a cloud-and-data security breach lies in careful attention to your cloud applications and user activity. Analyzing your apps and looking into user activities might be time consuming, but the minimization of cloud-and-data security breaches makes this task worthwhile. Looking to learn more about today’s security? Contact us and let us manage and minimize your risks.

Posted in General Articles A, Security – News and General | Tagged , , , , , , | Comments closed

What to do when tech doesn’t work

Productivity_Sep15_AAlmost every employee in every role relies on technology in order to do their job. When technology is working, everything hums along and productivity is solid. The second our technology stops working however, we can find ourselves struggling to even complete the most basic of tasks. The result can be a dramatic drop in overall productivity. The thing is, we know our systems will eventually breakdown. But, do you know what to do when this actually happens?

What to do when your systems stop working

Often, our first reaction when our technology or systems stop working is to either panic, or get angry. Once we are over this, we often feel desperate to get the problem fixed but may be at a loss as to what to do.

When technology does breakdown, here are some recommended steps you should take:

  • In the words of Douglas Adams, “Don’t Panic!” - One of the more popular quotes from the immensely successful Hitchhiker’s Guide to the Galaxy is “don’t panic”. This rings true for the vast majority of tech problems. While you may feel like you are facing a big issue at the time, most systems can be fully recovered. This is especially true if you have backup solutions in place.
  • Note what you were doing before the problem occurred - This is an important step, as when something does go wrong, one of the first things tech support will ask you is what you were doing before the problem occurred. The more information that you can give them, the more likely they will be able to solve the problem faster.
  • Ask your colleagues if they are having the same problems - Because so many business systems are networked together, many techs will want to see if problems are localized to your computer or are network wide. Armed with this information, it is far easier to work out the most effective solution.
  • Try turning it off and on again - When faced with many tech problems, you will be asked to turn the system – be it your computer, an app, server, etc. – off and on again. Sometimes the fault lies in the software or short-term memory (RAM) of systems, and turning the system off and on again is enough to fix this.
  • Google it - If an issue persists and it is related to the software on your computer, or a website, try searching the Internet for an answer. If the page doesn’t load, you then know the problem is related to the Internet connection. Should the problem be with a cloud service, checking the provider’s website or social media feeds is useful to check for post status updates of their systems.
  • Don’t rush into a supposed fix - It can be tempting to try out the first supposed fix you come across or someone suggests. The problem is, some ‘fixes’ can actually end up harming a system even more. For example, you may find suggested fix for a phone that has been dropped into water that says to take the device apart and dry it with a blow dryer. This will damage components, and also void your warranty, which could make the issue even more expensive to deal with. Instead, you should seek the advice of an expert like us.
  • Don’t overreact - Have you ever felt so frustrated you have wanted to reach out and smack your computer? While this may make you feel better on one level the reality is that you could make a bad situation worse. When faced with any tech troubles it is best to walk away for a short time so that you can deal with the situation in a calm and collected way.
  • Call your IT partner or IT helpdesk - If the system doesn’t work after restarting we strongly recommend stopping there and reaching out to your IT helpdesk or an IT partner like us. We have the experience to investigate the problem, and we can usually come up with an answer and hopefully a fix in a short amount of time.

Preventative steps you should take

While it is inevitable that systems will eventually breakdown, it doesn’t mean we are powerless to prevent this from happening, or at least minimizing the potential fallout. One of the easiest preventative measures you can take is to try and take care of your devices and systems. This includes being careful to not physically damage them, while also being sure to watch what you install on your systems, and implementing security standards.

We also strongly recommend working with an IT partner like us. We can help manage your systems and implement measures to keep them working long into the future. Beyond that, we can help monitor systems so that should something start to go wrong, we can begin to implement a fix even before you notice it. And, if something should break down, we can either fix it ourselves or recommend an expert who will be able to help.

Looking for help keeping your systems running and employees productive? Contact us today to learn more about our services and how they are designed to help.

Posted in General Articles A, Productivity – General and Tips | Tagged , , , , , , | Comments closed

What to do when tech stops working

Productivity_Sep15_CRegardless of the role you fulfill in your company, you likely use technology for nearly everything you do. From mobile devices to computers and servers, technology has become incredibly important. We rely on technology so much so should our systems go awry many of us would be at a loss as to what to do.

What to do when your systems stop working

Often, our first reaction when our technology or systems stop working is to either panic, or get angry. Once we are over this, we often feel desperate to get the problem fixed but may be at a loss as to what to do.

When technology does breakdown, here are some recommended steps you should take:

  • In the words of Douglas Adams, “Don’t Panic!” - One of the more popular quotes from the immensely successful Hitchhiker’s Guide to the Galaxy is “don’t panic”. This rings true for the vast majority of tech problems. While you may feel like you are facing a big issue at the time, most systems can be fully recovered. This is especially true if you have backup solutions in place.
  • Note what you were doing before the problem occurred - This is an important step, as when something does go wrong, one of the first things tech support will ask you is what you were doing before the problem occurred. The more information that you can give them, the more likely they will be able to solve the problem faster.
  • Ask your colleagues if they are having the same problems - Because so many business systems are networked together, many techs will want to see if problems are localized to your computer or are network wide. Armed with this information, it is far easier to work out the most effective solution.
  • Try turning it off and on again - When faced with many tech problems, you will be asked to turn the system – be it your computer, an app, server, etc. – off and on again. Sometimes the fault lies in the software or short-term memory (RAM) of systems, and turning the system off and on again is enough to fix this.
  • Google it - If an issue persists and it is related to the software on your computer, or a website, try searching the Internet for an answer. If the page doesn’t load, you then know the problem is related to the Internet connection. Should the problem be with a cloud service, checking the provider’s website or social media feeds is useful to check for post status updates of their systems.
  • Don’t rush into a supposed fix - It can be tempting to try out the first supposed fix you come across or someone suggests. The problem is, some ‘fixes’ can actually end up harming a system even more. For example, you may find suggested fix for a phone that has been dropped into water that says to take the device apart and dry it with a blow dryer. This will damage components, and also void your warranty, which could make the issue even more expensive to deal with. Instead, you should seek the advice of an expert like us.
  • Don’t overreact - Have you ever felt so frustrated you have wanted to reach out and smack your computer? While this may make you feel better on one level the reality is that you could make a bad situation worse. When faced with any tech troubles it is best to walk away for a short time so that you can deal with the situation in a calm and collected way.
  • Call your IT partner or IT helpdesk - If the system doesn’t work after restarting we strongly recommend stopping there and reaching out to your IT helpdesk or an IT partner like us. We have the experience to investigate the problem, and we can usually come up with an answer and hopefully a fix in a short amount of time.

Preventative steps you should take

While it is inevitable that systems will eventually breakdown, it doesn’t mean we are powerless to prevent this from happening, or at least minimizing the potential fallout. One of the easiest preventative measures you can take is to try and take care of your devices and systems. This includes being careful to not physically damage them, while also being sure to watch what you install on your systems, and implementing security standards.

We also strongly recommend working with an IT partner like us. We can help manage your systems and implement measures to keep them working long into the future. Beyond that, we can help monitor systems so that should something start to go wrong, we can begin to implement a fix even before you notice it. And, if something should break down, we can either fix it ourselves or recommend an expert who will be able to help.

Looking for help keeping your systems running and employees productive? Contact us today to learn more about our services and how they are designed to help.

Posted in General Articles C, Productivity – General and Tips | Tagged , , , , | Comments closed

Tech not working? Here’s some tips

Productivity_Sep15_BTechnology is an important part of almost every role in every business. We have come to rely so heavily on it, that when we do have a problem with a device or system our productivity can easily grind to an almighty halt. While many of us know our systems will eventually breakdown, do you know what to in this situation? Are you prepared?

What to do when your systems stop working

Often, our first reaction when our technology or systems stop working is to either panic, or get angry. Once we are over this, we often feel desperate to get the problem fixed but may be at a loss as to what to do.

When technology does breakdown, here are some recommended steps you should take:

  • In the words of Douglas Adams, “Don’t Panic!” - One of the more popular quotes from the immensely successful Hitchhiker’s Guide to the Galaxy is “don’t panic”. This rings true for the vast majority of tech problems. While you may feel like you are facing a big issue at the time, most systems can be fully recovered. This is especially true if you have backup solutions in place.
  • Note what you were doing before the problem occurred - This is an important step, as when something does go wrong, one of the first things tech support will ask you is what you were doing before the problem occurred. The more information that you can give them, the more likely they will be able to solve the problem faster.
  • Ask your colleagues if they are having the same problems - Because so many business systems are networked together, many techs will want to see if problems are localized to your computer or are network wide. Armed with this information, it is far easier to work out the most effective solution.
  • Try turning it off and on again - When faced with many tech problems, you will be asked to turn the system – be it your computer, an app, server, etc. – off and on again. Sometimes the fault lies in the software or short-term memory (RAM) of systems, and turning the system off and on again is enough to fix this.
  • Google it - If an issue persists and it is related to the software on your computer, or a website, try searching the Internet for an answer. If the page doesn’t load, you then know the problem is related to the Internet connection. Should the problem be with a cloud service, checking the provider’s website or social media feeds is useful to check for post status updates of their systems.
  • Don’t rush into a supposed fix - It can be tempting to try out the first supposed fix you come across or someone suggests. The problem is, some ‘fixes’ can actually end up harming a system even more. For example, you may find suggested fix for a phone that has been dropped into water that says to take the device apart and dry it with a blow dryer. This will damage components, and also void your warranty, which could make the issue even more expensive to deal with. Instead, you should seek the advice of an expert like us.
  • Don’t overreact - Have you ever felt so frustrated you have wanted to reach out and smack your computer? While this may make you feel better on one level the reality is that you could make a bad situation worse. When faced with any tech troubles it is best to walk away for a short time so that you can deal with the situation in a calm and collected way.
  • Call your IT partner or IT helpdesk - If the system doesn’t work after restarting we strongly recommend stopping there and reaching out to your IT helpdesk or an IT partner like us. We have the experience to investigate the problem, and we can usually come up with an answer and hopefully a fix in a short amount of time.

Preventative steps you should take

While it is inevitable that systems will eventually breakdown, it doesn’t mean we are powerless to prevent this from happening, or at least minimizing the potential fallout. One of the easiest preventative measures you can take is to try and take care of your devices and systems. This includes being careful to not physically damage them, while also being sure to watch what you install on your systems, and implementing security standards.

We also strongly recommend working with an IT partner like us. We can help manage your systems and implement measures to keep them working long into the future. Beyond that, we can help monitor systems so that should something start to go wrong, we can begin to implement a fix even before you notice it. And, if something should break down, we can either fix it ourselves or recommend an expert who will be able to help.

Looking for help keeping your systems running and employees productive? Contact us today to learn more about our services and how they are designed to help.

Posted in General Articles B, Productivity – General and Tips | Tagged , , , , , , | Comments closed

Content marketing – 4 success tips

BusinessValue_Sep15_AOne way to really expand your online presence is through content marketing. Many business owners and managers are aware of this, but may be unsure as to how they can ensure that any content marketing is successful. There are many ways in which you can achieve a good result and here are four tips to help you achieve a great content marketing strategy.

What are the benefits of content marketing?

Before looking into ways you can implement content marketing that works, it is a good idea to look at the benefits of this type of marketing for businesses. One of the biggest pluses is that it boosts online engagement between you and your customers. If a customer sees that you are producing quality content that appeals to them, they will be more likely to interact and consider you when they need your products or services.

The other major advantage of a good content marketing strategy is that it helps show search engines like Google that your website and online presence are active. Because of the way search engines work, more active sites are usually ranked higher in results. If your website and overall Internet presence is seen to be active on a regular basis, you could possibly reach the first page of search results, which can lead to a boost in site visits, inquiries, and even sales.

If you have been considering implementing a content marketing campaign, or are looking to improve your existing efforts, the following four tips could help.

1. Always have a goal

The main thrust of many successful content marketing initiatives is that they tell a story. As with any narrative there needs to be an ending and in the case of content marketing this endpoint is a goal – something you want the reader to do. What do you want to achieve? Do you want customers to call? Do you want them to learn how to use your product?

By working backwards, you can then determine the right voice to use and best way to reach those customers who are most likely to react positively to the content. This also makes it easier for you to separate your campaigns and even launch multiple strategies at the same time.

Beyond this, having a goal can really help you narrow down the type of content you need to create. If for example, you know what customers you want to attract and how you want them to ultimately act, you can create content that is more appealing to them.

2. ABT

One of the most popular sayings amongst content marketers is to, “Always Be Testing (ABT)”. When developing content you should be striving to test your content. Consider if certain images work better than others, as well as headlines, layouts, and content types, etc.

This could be as simple as developing three different social media posts and testing them with different market segments, or locations. You can then take what you have learnt from the tests and apply this to future posts.

The same can be said for more advanced content like blog posts or white papers. If you create different versions and layouts, and track the general downloads and interaction with the content, you can usually figure out how various people are reacting in different ways to a variety of content.

It is important to note here that content marketing is not a quick payoff style of marketing. You need to invest time, money, and effort into this and be willing to always be tweaking content. It takes time to pay off, but the time invested in testing what works and what doesn’t work will help you develop better, more useful content.

3. Share and share alike

Creating content and just putting it on existing sites or sharing it with existing clients is not the most efficient way of making your content marketing show returns. Combine this with the fact that you will likely be using platforms like social media which are constantly changing and adding new content, and there is a good chance your content won’t even be seen.

What you should aim to do is to share the content as much as possible. Share it on all of your social media platforms, link to it on your site, add it to emails, use the various social media content promotion features, and most of all: Share it again.

If you truly believe content is useful to your target market, you should aim to post it at least three to four times on social media. One of the most effective strategies is to share it on different days at different times, usually with a space of at least a week or two between posts. This can help maximize the numbers who see it.

4. Be prepared to fail

Failure is a part of business, and coincidently, it is also a part of content marketing. Face it, you might create content that just simply won’t click as you intended. If this happens, your first reaction might be to pull the content and try something different. This may not be a good idea.

Sure, if the content is stirring up trouble, or has offended people, then it is likely best to remove it. But even if you aren’t seeing the results you had hoped for, stick with the content for a bit. Try reposting it, and promoting more vigorously. It could very well be that users just didn’t see the content.

As we stated above, successful content marketing takes time and effort. Once you realize this, and combine it with the fact that not everything will work, you should see a viable strategy surface over time.

If you are looking to learn more about content marketing and how our systems can help support it then get in touch and we can share our thoughts on how to be proactive and get results.

Posted in Business Value - ROI, Why MSP Services Matter, General Articles A | Tagged , , , , , , , | Comments closed

Successful content marketing 101

BusinessValue_Sep15_CThere is a good chance that your business is constantly looking for new clients. One of the most effective ways in which you can enhance your customers base is to have a strong Internet presence. It used to be that a website was enough, but now you need to have a full and active online presence. One of the best ways to achieve this is via content marketing. The challenge then is ensuring your efforts are successful.

What are the benefits of content marketing?

Before looking into ways you can implement content marketing that works, it is a good idea to look at the benefits of this type of marketing for businesses. One of the biggest pluses is that it boosts online engagement between you and your customers. If a customer sees that you are producing quality content that appeals to them, they will be more likely to interact and consider you when they need your products or services.

The other major advantage of a good content marketing strategy is that it helps show search engines like Google that your website and online presence are active. Because of the way search engines work, more active sites are usually ranked higher in results. If your website and overall Internet presence is seen to be active on a regular basis, you could possibly reach the first page of search results, which can lead to a boost in site visits, inquiries, and even sales.

If you have been considering implementing a content marketing campaign, or are looking to improve your existing efforts, the following four tips could help.

1. Always have a goal

The main thrust of many successful content marketing initiatives is that they tell a story. As with any narrative there needs to be an ending and in the case of content marketing this endpoint is a goal – something you want the reader to do. What do you want to achieve? Do you want customers to call? Do you want them to learn how to use your product?

By working backwards, you can then determine the right voice to use and best way to reach those customers who are most likely to react positively to the content. This also makes it easier for you to separate your campaigns and even launch multiple strategies at the same time.

Beyond this, having a goal can really help you narrow down the type of content you need to create. If for example, you know what customers you want to attract and how you want them to ultimately act, you can create content that is more appealing to them.

2. ABT

One of the most popular sayings amongst content marketers is to, “Always Be Testing (ABT)”. When developing content you should be striving to test your content. Consider if certain images work better than others, as well as headlines, layouts, and content types, etc.

This could be as simple as developing three different social media posts and testing them with different market segments, or locations. You can then take what you have learnt from the tests and apply this to future posts.

The same can be said for more advanced content like blog posts or white papers. If you create different versions and layouts, and track the general downloads and interaction with the content, you can usually figure out how various people are reacting in different ways to a variety of content.

It is important to note here that content marketing is not a quick payoff style of marketing. You need to invest time, money, and effort into this and be willing to always be tweaking content. It takes time to pay off, but the time invested in testing what works and what doesn’t work will help you develop better, more useful content.

3. Share and share alike

Creating content and just putting it on existing sites or sharing it with existing clients is not the most efficient way of making your content marketing show returns. Combine this with the fact that you will likely be using platforms like social media which are constantly changing and adding new content, and there is a good chance your content won’t even be seen.

What you should aim to do is to share the content as much as possible. Share it on all of your social media platforms, link to it on your site, add it to emails, use the various social media content promotion features, and most of all: Share it again.

If you truly believe content is useful to your target market, you should aim to post it at least three to four times on social media. One of the most effective strategies is to share it on different days at different times, usually with a space of at least a week or two between posts. This can help maximize the numbers who see it.

4. Be prepared to fail

Failure is a part of business, and coincidently, it is also a part of content marketing. Face it, you might create content that just simply won’t click as you intended. If this happens, your first reaction might be to pull the content and try something different. This may not be a good idea.

Sure, if the content is stirring up trouble, or has offended people, then it is likely best to remove it. But even if you aren’t seeing the results you had hoped for, stick with the content for a bit. Try reposting it, and promoting more vigorously. It could very well be that users just didn’t see the content.

As we stated above, successful content marketing takes time and effort. Once you realize this, and combine it with the fact that not everything will work, you should see a viable strategy surface over time.

If you are looking to learn more about content marketing and how our systems can help support it then get in touch and we can share our thoughts on how to be proactive and get results.

Posted in Business Value - ROI, Why MSP Services Matter, General Articles C | Tagged , , , , , , , | Comments closed

Tips for successful content marketing

BusinessValue_Sep15_BMany business owners and managers are well aware of the fact that if they really want to maximize their customer base they need to have a presence on the Internet. It used to be that having a website was enough to satisfy this, but now many customers are looking for businesses that are active online. One of the best ways to demonstrate this activity is through content marketing. The question then is how to ensure your efforts are successful.

What are the benefits of content marketing?

Before looking into ways you can implement content marketing that works, it is a good idea to look at the benefits of this type of marketing for businesses. One of the biggest pluses is that it boosts online engagement between you and your customers. If a customer sees that you are producing quality content that appeals to them, they will be more likely to interact and consider you when they need your products or services.

The other major advantage of a good content marketing strategy is that it helps show search engines like Google that your website and online presence are active. Because of the way search engines work, more active sites are usually ranked higher in results. If your website and overall Internet presence is seen to be active on a regular basis, you could possibly reach the first page of search results, which can lead to a boost in site visits, inquiries, and even sales.

If you have been considering implementing a content marketing campaign, or are looking to improve your existing efforts, the following four tips could help.

1. Always have a goal

The main thrust of many successful content marketing initiatives is that they tell a story. As with any narrative there needs to be an ending and in the case of content marketing this endpoint is a goal – something you want the reader to do. What do you want to achieve? Do you want customers to call? Do you want them to learn how to use your product?

By working backwards, you can then determine the right voice to use and best way to reach those customers who are most likely to react positively to the content. This also makes it easier for you to separate your campaigns and even launch multiple strategies at the same time.

Beyond this, having a goal can really help you narrow down the type of content you need to create. If for example, you know what customers you want to attract and how you want them to ultimately act, you can create content that is more appealing to them.

2. ABT

One of the most popular sayings amongst content marketers is to, “Always Be Testing (ABT)”. When developing content you should be striving to test your content. Consider if certain images work better than others, as well as headlines, layouts, and content types, etc.

This could be as simple as developing three different social media posts and testing them with different market segments, or locations. You can then take what you have learnt from the tests and apply this to future posts.

The same can be said for more advanced content like blog posts or white papers. If you create different versions and layouts, and track the general downloads and interaction with the content, you can usually figure out how various people are reacting in different ways to a variety of content.

It is important to note here that content marketing is not a quick payoff style of marketing. You need to invest time, money, and effort into this and be willing to always be tweaking content. It takes time to pay off, but the time invested in testing what works and what doesn’t work will help you develop better, more useful content.

3. Share and share alike

Creating content and just putting it on existing sites or sharing it with existing clients is not the most efficient way of making your content marketing show returns. Combine this with the fact that you will likely be using platforms like social media which are constantly changing and adding new content, and there is a good chance your content won’t even be seen.

What you should aim to do is to share the content as much as possible. Share it on all of your social media platforms, link to it on your site, add it to emails, use the various social media content promotion features, and most of all: Share it again.

If you truly believe content is useful to your target market, you should aim to post it at least three to four times on social media. One of the most effective strategies is to share it on different days at different times, usually with a space of at least a week or two between posts. This can help maximize the numbers who see it.

4. Be prepared to fail

Failure is a part of business, and coincidently, it is also a part of content marketing. Face it, you might create content that just simply won’t click as you intended. If this happens, your first reaction might be to pull the content and try something different. This may not be a good idea.

Sure, if the content is stirring up trouble, or has offended people, then it is likely best to remove it. But even if you aren’t seeing the results you had hoped for, stick with the content for a bit. Try reposting it, and promoting more vigorously. It could very well be that users just didn’t see the content.

As we stated above, successful content marketing takes time and effort. Once you realize this, and combine it with the fact that not everything will work, you should see a viable strategy surface over time.

If you are looking to learn more about content marketing and how our systems can help support it then get in touch and we can share our thoughts on how to be proactive and get results.

Posted in Business Value - ROI, Why MSP Services Matter, General Articles B | Tagged , , , , , , , | Comments closed

New iPhones coming soon!

iPhone_Sep15_CMany Apple fans eagerly anticipate Apple’s various product announcements. On September 9, the company held a mobile-centric event where they announced not one, but two new iPhones, a smartwatch, and a few new features for iOS 8. If you didn’t catch it at the time, here is a brief overview of the features and devices introduced this year.

The iPhone 6

Before the September 9 event, rumors were flying for months about a new iPhone that Apple was working on. The company did not disappoint and announced a new version of their staggeringly popular phone. Here’s an overview of the iPhone 6 specs which business owners and managers will want to know about.

  • Screen: The iPhone 6 will have a 4.7 inch screen (measured diagonally), and will sport Apple’s new display, Retina HD, which has more pixels for a much improved image quality.
  • Size: The phone will be 5.44 x 2.64 inches and .27 inches thick. The device’s shape has also been changed slightly with a more rounded body (compared to the iPhone 5’s squared body) which should make it easier to hold.
  • Processor: This device will have what Apple calls the A8 processor. This is an improved processor over the one found in previous devices like the iPhone 5, and offers 25% faster speeds and 50% better efficiency. In other words, the device will be able to do more than previous versions, and do it faster.
  • Storage: You can choose either 16GB, 64GB, or 128GB of storage space.
  • Battery life: Apple has noted that the iPhone 6 should have the same, or slightly better, battery life than previous models. While this may not seem like an improvement, you need to take into account the bigger screen which requires more power to run.
  • Pricing: In the US, the iPhone 6 starts at USD 199 for the 16GB of storage. It should be noted that this is the price on a two year contract. If you want to purchase the model outright, prices start at USD 649 for the 16GB. Both the on-contract and outright purchase prices go up USD 100 for each increase in storage.
  • Availability: You could pre-order your device starting September 12, with it being available in many stores September 19. Chances are, the device will sell out quickly, so you may be put on a waiting list if you decide to purchase right away.

The iPhone 6 Plus

Alongside rumors about the impending iPhone 6, there were also rumors that Apple would be introducing a larger version of the iPhone 6 that is designed to compete with the various “phablets” (small tablets with phone capabilities) which are immensely popular these days. They did indeed announce a new, larger version of the iPhone 6 called the iPhone 6 Plus. Here is an overview of the major details that will benefit business owners and managers.

  • Screen: The iPhone 6 Plus will have a 5.5 inch screen (measured diagonally), and will sport Apple’s new display, Retina HD, which has more pixels, meaning image quality will be much improved.
  • Size: The phone will be 6.22 x 3.06 inches and .28 inches thick. The device’s shape has also been changed slightly with a more rounded body. It may take time to get used to the screen size and some users may not be able to use the device comfortably with one hand.
  • Processor: This device will have what Apple calls the A8 processor. This is an improved processor over the one found in previous devices like the iPhone 5, and offers 25% faster speeds and 50% better efficiency. In other words, the device will be able to do more, faster, than previous versions.
  • Storage: You can choose either 16GB, 64GB, or 128GB of storage space.
  • Battery life: Apple has noted that the iPhone 6 Plus will have a larger battery that supposedly offers 24 hours of talk time. Because this device hasn’t been fully tested yet, it’s difficult to tell what the actual battery life will be like, but it will likely be enough to get you through a day of moderate use.
  • Pricing: In the US, the iPhone 6 Plus starts at USD 299 for the 16GB of storage. It should be noted that this is the price if you get the device on a two year contract. If you want to purchase it outright, the device starts at USD 749 for the 16GB. Both the on-contract and outright prices go up USD 100 for each increase in storage.
  • Availability: Pre-orders for the device started September 12, but it was quickly sold out. Apple has noted that it should be in many stores as of September 19.

The Apple Watch

Apple wasn’t done with just two mobile devices however, they also proved rumors true and announced a new device – the Apple Watch. This is Apple’s take on the smartwatch that appears to be gaining traction with many users.

The Apple Watch is a rectangular device that is worn on the wrist and, as the name implies, is a watch. Well, a watch with numerous features that many users will no doubt enjoy. The device has a knob at the top-left which Apple calls the “digital crown”, that you use to navigate the device. For example, pressing it opens the device’s home screen, while turning it will zoom the face.

You can also interact the device via touch. For example, you will be able to swipe up from the bottom of the screen to open a feature Apple calls Glance. This provides you with useful information like the date, weather, notifications, etc.

Because typing on a device that is on your wrist is pretty much impossible to do accurately, the device supports voice commands and even interaction with Siri. The Apple Watch also has a multitude of sensors including health related ones like a heart rate sensor.

So far, it appears like this device is mainly aimed towards individual users, but business users who are looking for a way to interact with their devices or a different way to keep track of their most important information like calendars, etc. may find it useful too.

If the watch sounds interesting, you are going to have to wait for a while, as Apple has said it won’t be released until the spring of 2015. While this may seem like a long time to wait, it could prove to be positive, as it gives the company more time to perfect the device. When released, Apple has noted that the Apple Watch will start at USD 350.

New iOS 8 features

New devices weren’t all that was introduced at the event, Apple also talked about some new features that will be introduced in iOS 8.

  • Near Field Communication (NFC) and ApplePay - Both the new iPhone 6s and the Apple Watch will ship with NFC chips in the device. These can be used in conjunction with Apple’s new pay service, ApplePay. Like other similar apps, you will be able to use your phone as a wallet, and swipe it over pay terminals to pay for items. Your payment information is stored in Passbook which creates a unique ID for each credit card, but does not store your credit card information.
  • Enhanced navigation - With bigger screens on both of the new iPhones, many users will want to hold the phone in landscape (horizontal) mode for easier viewing of apps. iOS 8 will enable this.
  • New gesture – Reachability - Reachability is a new gesture that will allow users to quickly switch the content at the top of the screen by tapping twice on the Home button.

For those of you who have an existing iPhone or iPad, you should have been asked to upgrade to iOS 8 when it came out September 17.

If you are looking to learn more about the iPhone 6, 6 Plus, Apple Watch, or iOS 8, contact us today.

Posted in General Articles C, Mobile Phone – iPhone | Tagged , , , , , , , , , | Comments closed
  • Internet Presence Management for Small Business Owners

    pronto logoFull-service, pay-as-you-go all inclusive websites, from design and content to SEO and social media management for one low monthly price.

    Learn more about our small business online marketing services.