Tech Advisory

Technology Advice for Small Businesses

powered by Pronto Marketing

Measure your social media ROI to win business

For many businesses, social media marketing is unchartered territory. It’s too easy to think that simply by creating a business page on Facebook or opening a Twitter account, you are giving yourself access to whole new markets. If only it was so easy! To gain business from social media, you need to know which of… Continue reading Measure your social media ROI to win business

4 essential components of a BCP

Disasters can strike and ruin businesses at the most unexpected times, but observant companies will prepare for the worst – they will have a business continuity plan (BCP) at the ready. Not only can they survive a disaster, they also gain an increased competitive advantage over competitors due to quick responsiveness and recovery. But there… Continue reading 4 essential components of a BCP

6 awesome Windows Phone tips

The Windows Phone suite is one of the biggest names in the smartphone industry, with millions of users around the world. Since its debut in 2010, Microsoft has tried to close the gap to keep pace with the competition, however they have received feedback from users about functionality issues. Nevertheless, Microsoft is addressing most of… Continue reading 6 awesome Windows Phone tips

Your Mac just got a brand new Photos app

Photography has become big – and mainstream. Whether on our smartphones or increasingly affordable cameras capable of professional quality snaps, we are taking more pictures than ever. And they all have to go somewhere. Apple users have long been waiting for an upgrade to the Mac’s dated iPhoto app, and now that day has arrived.… Continue reading Your Mac just got a brand new Photos app

Office 365’s nifty new email policy

It happened quickly in an intense moment of passion. You had just gotten back from a vacation to find over a hundred emails in your inbox. Determined to peel through them all, you took a shot of espresso and set out on email deletion rampage. One trashed email quickly turned into two, which then exploded… Continue reading Office 365’s nifty new email policy

Securing your company’s data

There have been many security breaches to big-name companies over the past few years – eBay, Adobe, Home Depot, and Sony Pictures to name a few. While large enterprises are primary targets for hackers, small and medium-sized businesses are also vulnerable, and therefore need to arm themselves against data security threats. More often than not… Continue reading Securing your company’s data

You need to ditch these BI mistruths

If you think you understand business intelligence and its importance, think again. Plenty of business owners think they have a realistic grasp on this tool that can and should inform your organization’s decisions and help you to plan for growth and development. But, in reality, many have a concept of business intelligence that is grounded… Continue reading You need to ditch these BI mistruths

Network like a pro on social media

Do you use social media for fun, but have no idea how to harness it to grow your business? You’re not alone. There are thousands of business owners out there who are clueless when it comes to social media as a networking and marketing tool. So to help you understand basic social media etiquette and… Continue reading Network like a pro on social media

WhatsApp adds VoIP voice calling for Android

Have you been waiting for WhatsApp to introduce voice calling? If so, the wait is over and free calls on the Voice over Internet Protocol (VoIP) platform are finally here – at least they are if you happen to be an Android user. The instant messaging giant has finally released an update for the Android… Continue reading WhatsApp adds VoIP voice calling for Android

4 things to ask if you haven’t virtualized yet

For decades, business owners have considered servers, data centers and IT staff a necessity for operations. 20 years ago, no one would have ever dreamed of a workplace without these integral tools. So it’s no wonder that virtualization has taken so long to catch on. When your business has relied on certain technologies for ages,… Continue reading 4 things to ask if you haven’t virtualized yet