Tech Advisory

Technology Advice for Small Businesses

powered by Pronto Marketing

Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade, and now boasts over one billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base, and so implemented Facebook advertising into their marketing strategies. While Facebook marketing is on… Continue reading Common Facebook marketing mistakes

Are you ready for selfie security?

A picture is worth a thousand words – and now a selfie may even be worth more. Later this year, MasterCard plans to jump into the facial recognition-based trend of online security with an app that allows users to verify online purchases with a selfie. But is this technology secure? Will it replace traditional passwords… Continue reading Are you ready for selfie security?

How to get attention on social media

If you’ve been at the social media game for quite some time and yet have seen little to no results, there may be a number of reasons behind this. It could be inconsistent branding, poor quality content, insufficient engagement with your audience, or pushing sales on every status update. However, there is one common trap… Continue reading How to get attention on social media

5 tips to market your business online

Companies need to effectively advertise their products and services if they are to stay competitive in today’s market. But choosing the right marketing approach for your business is not easy, and you could end up spending more money on advertising that you actually make from it. This is where a well thought-out marketing strategy can… Continue reading 5 tips to market your business online

Productivity myths and fixes

Staying productive is crucial to keep up in today’s competitive business environment. But while it’s one thing to acknowledge the idea, actually keeping productivity high is another story entirely. And while you might seek expert advice, the truth is that a lot of it doesn’t in fact work. To that end, let’s take a look… Continue reading Productivity myths and fixes

Windows 10 waves goodbye to passwords

Are you the type of person who uses one master password for all your web logins, or do you have dozens of individual ones named after your favorite sport teams or muscle cars? Whichever you are, either scenario comes with drawbacks. Have only one password and you’re left feeling anxious it might get stolen. Have… Continue reading Windows 10 waves goodbye to passwords

July 29: Windows 10 arrives

Following the let-down that was Windows 8, Microsoft is keen to impress – so much so that it’s skipped number 9 and jumped right to Windows 10. Now the new operating system’s release has been confirmed for July 29, and Windows-based small businesses are clamoring to try out its impressive new features. Here is the… Continue reading July 29: Windows 10 arrives

4 data backup methods

Data is essential for running an organization, and it is certainly the central component of any business continuity plan. Without immediate and constant access to data, your business will come to a grinding halt. Worse still, in the event of a disaster you could risk losing valuable data if you don’t have a backup strategy… Continue reading 4 data backup methods

No more text alerts from Google Calendar

In the pre-smartphone era, the SMS event notifications provided by Google Calendar were an important part of the service. They allowed you a gentle nudge in advance of your upcoming engagements, even if you weren’t at your desktop or laptop computer. But as technology has advanced, it has become easier for the majority of us… Continue reading No more text alerts from Google Calendar

Why to switch to Microsoft’s new browser

It’s time to roll over Google Chrome, Firefox and Opera. There’s a new browser in town, and it’s ready to make some noise. Its name is Edge, and Microsoft’s new wonder child is loaded with features that may just be set to revolutionize the way you browse the web. Excited yet? You should be. Edge… Continue reading Why to switch to Microsoft’s new browser