Tech Advisory

Technology Advice for Small Businesses

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How to get results with Facebook ads

There is no better time than the holidays to advertise your products. People are whipping out their wallets and looking to spend, and if you create effective ads, you’re sure to score a piece of the pie. So when it comes to Facebook, the largest social media network with over a billion users, how can… Continue reading How to get results with Facebook ads

7 essential Android tablet apps

Whether you’ve just purchased a new Android tablet or already have one, finding and installing the right applications is one of the most important decisions you need to make as a tablet user. But with the Google Play Store and its plethora of options, choosing a set of apps for your device can be overwhelming.… Continue reading 7 essential Android tablet apps

Answer this before office virtualization

We won’t waste your time asking if you know what virtualization is. Someone has probably already brought it to your attention. Maybe it was your IT department suggesting it as a way to reduce downtime, or perhaps it was a competitor bragging about how it helped their company improve its bottom line. While both are… Continue reading Answer this before office virtualization

More payment options come to Samsung

As mobile payments move ever closer to becoming the norm for settling bills and undertaking financial transactions, Google Wallet and Apple Pay continue to be the services that hog the limelight. While it may appear on the surface that these are the only popular options, Samsung Pay is also getting in on a slice of… Continue reading More payment options come to Samsung

FXS vs FXO: what’s the difference?

Many businesses today are implementing Voice over Internet Protocol (VoIP) phone systems in their office, to replace traditional phone lines – and for good reason. VoIP provides significant advantages, including the ability to make and receive calls from anywhere and at any time, cost savings, a more reliable signal, and more. But before you start… Continue reading FXS vs FXO: what’s the difference?

Turning blogging into a business asset

People want to read your blog. You may not think it’s true, but the fact of the matter is that someone somewhere is looking for information on a subject you know inside and out. Of course, this information has to be presented in way that is engaging and unique to stand out and catch people’s… Continue reading Turning blogging into a business asset

How to respond to negative feedback online

From restaurants to sports equipment vendors, no business is immune from negative feedback online. With more and more people spending hours on the Internet every day, customers are quick to voice their opinions about businesses. And their comments aren’t always positive. You might wonder how do you respond when you receive a negative review from… Continue reading How to respond to negative feedback online

Why you should plan for BI wisely

Business Intelligence (BI) software has helped thousands of small and medium-sized businesses around the globe increase profits and improve efficiency. If you think your business will enjoy similar success by simply installing some software you are sorely mistaken. You must plan BI implementation wisely in order to see the results you want. Here are a… Continue reading Why you should plan for BI wisely

Things to consider when buying a new computer

Purchasing a new computer can be a daunting task, especially if you’re not familiar with its components. You’ll want to make sure you make the right choice so you don’t end up buying one that becomes obsolete within just a few months. How much money should you spend? Which model is the best for you?… Continue reading Things to consider when buying a new computer

How boring brands can win on social media

As a business owner, you may think social media isn’t worth the effort. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. Of course there are other businesses that do well on these platforms – like Nike or Google – you may think. But these are exciting brands! What… Continue reading How boring brands can win on social media