TechAdvisory.org

Technology Advice for Small Businesses

7 Types of video content to engage customers

Fast internet connections and smart mobile technologies continue to offer SMBs more opportunities for reaching customers and clients. One of the most recent innovations is live video streaming, an inexpensive and convenient way to increase your business value and diversify your services portfolio. It’s a huge and open-ended service, so why don’t we narrow down… Continue reading 7 Types of video content to engage customers

7 Video content types you should know

Video content can be a great addition to your post-click landing page. It’s also a nice way to get more out of your marketing campaign efforts. In fact, it has become increasingly important as customers expect brands and businesses to bo present on Facebook, Instagram, Twitter, and other social platforms. So what types of video… Continue reading 7 Video content types you should know

Engaging types of video content for your customers

We have entered a post-text world. This means multimedia has dominated every channel making written content like standard blogs out of style. This means you need to update or completely reinvent your video content such as video blogs (vlogs), which are being used to engage customers. Take a look at these types of video content.… Continue reading Engaging types of video content for your customers

Analytics are critical for effective data backups

Collecting data is vital for keeping records, tracking performance, and delighting customers. With so much on the line, it’s never been more important to have backups of all your files. If your data is growing at a rate that’s hard to keep up with, analytics tools are an awesome way to figure out which backups… Continue reading Analytics are critical for effective data backups

Use data analytics to manage backups

The amount of data that the average business manages is unprecedented. And with that shift comes an unavoidable challenge: Deciding which files and records are most important to business continuity. However, with a little creative thinking and implementation, you can ensure the security of your most critical data. An excess of information Nowadays, too much… Continue reading Use data analytics to manage backups

Prioritizing data backups with analytics

Staggering amounts of information is generated every day and many businesses would struggle to operate without their databases. In fact, experts agree that by 2020, there will be 1,700 gigabytes of data generated per person on the planet. If you’re a business that’s worried about protecting its data, analytics tools are a great place to… Continue reading Prioritizing data backups with analytics

Three types of business dashboards

Dashboards allow you to better understand your customers and easily make informed business decisions. But with many types of dashboards out there, each serving a unique purpose, how do you determine which one is best for your company? We’ve listed three types of the most widely used dashboards below. Strategic dashboards Ideal for senior managers… Continue reading Three types of business dashboards

Choosing the right business dashboard

Dashboards have become extremely useful tools for companies to make the most of their raw data. With proper implementation, a dashboard can display essential information in an easy-to-understand format, allowing business owners to easily make informed decisions. But a dashboard can say a lot of things depending on its setup, and it’s important to choose… Continue reading Choosing the right business dashboard

Comparing the top business dashboards

A dashboard is a single display that provides all the information you need to make important business decisions and manage your company. While dashboards are generally helpful, you need to choose the one that works best for your company’s objectives and goals. Here are three types of business dashboards to consider. Strategic dashboards Ideal for… Continue reading Comparing the top business dashboards

Increase your leads by automating SMB marketing

Marketing automation was once a technology reserved for mega-corporations. Fortunately, the IT industry is making business tools cheaper and more accessible all the time. Nowadays, if you’re a small business owner, you’d have to be crazy to pass up all that marketing automation has to offer. If you haven’t already implemented this wonderfully profitable technology,… Continue reading Increase your leads by automating SMB marketing

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