Technology Advice for Small Businesses

Hold messages: tips to avoid irking clients

When your customers call your support hotline, they want to be connected to a helpful customer service representative, not experience another hassle. But when they get irked by your unprofessional on-hold messaging system, they can get doubly frustrated and become harder to appease. Here are some tips to make your on-hold messages pleasant to your… Continue reading Hold messages: tips to avoid irking clients

Avoid customer frustration with these tips

Bad customer service is one of the reasons why customers switch to competitors. It often begins the moment they pick up the phone to report a service issue, only to end up getting frustrated with your phone system. Your on-hold message may seem inconsequential, but it can play a big role in your customer’s dissatisfaction.… Continue reading Avoid customer frustration with these tips

Marketing your SMB with Pinterest

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips… Continue reading Marketing your SMB with Pinterest

How to market SMBs with Pinterest

The waitlist for Pinterest’s latest “DIY Promoted Pins” tool is proof of how eager small- and medium-sized businesses are when it comes to social media marketing. Establishing a solid online presence, promoting corporate content, and driving website traffic at the same time is every business owner’s dream come true. Here are some pointers to keep… Continue reading How to market SMBs with Pinterest

Using Pinterest to market your SMB

Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic. But wait, there’s more. Know your audience According… Continue reading Using Pinterest to market your SMB

PC fixes are a drain on your company’s budget

Security professionals should be beefing up your network security, implementing advanced firewall software, and identifying risks for possible breaches. In reality, they spend a huge chunk of their time troubleshooting issues on individual personal computers (PCs). That workflow is not ideal, but that’s what normally happens in many organizations. At what cost? Read on to… Continue reading PC fixes are a drain on your company’s budget

Fixing computers drains your firm’s funds

Aside from overseeing your business’s network security, IT security staff are also adept at fixing personal computers. However, that doesn’t necessarily mean they should. In fact, such occurrences ought to be minimized, if not avoided altogether. Your security personnel should be focusing on more pressing issues. But if they’re toiling over PC repairs, not only… Continue reading Fixing computers drains your firm’s funds

Basic PC fixes are costing you money

When your employees seek your IT security staff’s help to fix their personal computer (PC) problems, it’s often perceived as a productive use of everyone’s time. After all, employees must have working computers and IT professionals are expected to resolve any technology issues. What doesn’t get acknowledged, however, is that instead of troubleshooting technical problems,… Continue reading Basic PC fixes are costing you money

6 tips to secure Mac computers

As a business owner, you want nothing more than to see your business succeed. But when faced with stiff competition and sophisticated cybercriminals, it’s hard to shake off the feeling of uncertainty. The future might be unpredictable, but the security of your Mac devices doesn’t have to be. So lock things down with these helpful… Continue reading 6 tips to secure Mac computers

How to keep Mac computers safe

When it comes to Mac devices, data privacy and security should be your #1 priority, not an afterthought. Without implementing sufficient security measures, you’re leaving the door open for cybercriminals to ransack your sensitive data. Keep your bases covered and fortify Mac security with these six tips: The basics Let’s start with the basics and… Continue reading How to keep Mac computers safe