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Technology Advice for Small Businesses

Tag: customer

Best Options for CRM Software in 2016

As the saying goes, “absence makes the heart grow fonder.” If oceans were to separate you from your loved ones, what would you do? Would you communicate as much as you used to? Would you still check in from time to time? Now, apply this sentiment to your business; what would happen if communication with… Continue reading Best Options for CRM Software in 2016

2016’s Best CRM Software Options

What are the components of a good CRM software? Must it fit into your budget? Should it be easily navigable? Or must it have a simple interface? All the aforementioned qualities are vital, but none of them are important if they don’t meet all your business’s unique needs.The more pressing question is this: how would… Continue reading 2016’s Best CRM Software Options

Risks financial firms face

TTP’s stands for threats and tactics, techniques and procedures, the number of which has been gradually increasing since 2015. The financial services sector has long been the target for cyber criminals, where they apply a myriad of techniques ranging from social-engineering to credential-stealing malware. This means the time for security professionals to boost cyber situational… Continue reading Risks financial firms face

IT security concerns of the finance sector

The time to increase cyber situational awareness and establish better security strategies has never been more opportune. Since 2015, the number of attacks on the financial services sector has increased and shows no signs of letting up. Whether it be extortion or credential-stealing malware, different tactics are utilized to target desired areas. To optimize safety,… Continue reading IT security concerns of the finance sector

Cyber threats and the finance sector

The financial services industry has long been a heavily targeted sector by cyber criminals. The number of attacks that involved extortion, social-engineering and credential-stealing malware surged in 2015. This means that these institutions should strive to familiarize themselves with the threats and the agents behind them. Here are 7 new threats and tactics, techniques and… Continue reading Cyber threats and the finance sector

Stand out from the pack on social media

Still struggling with social media marketing? Have you started posting updates more regularly and developed a consistent brand voice, yet still have barely any results to show for it? Well, there could be many reasons for your lack of progress in social media, but there is one common “content trap” that could be the source.… Continue reading Stand out from the pack on social media

How to get attention on social media

If you’ve been at the social media game for quite some time and yet have seen little to no results, there may be a number of reasons behind this. It could be inconsistent branding, poor quality content, insufficient engagement with your audience, or pushing sales on every status update. However, there is one common trap… Continue reading How to get attention on social media

Stand out from the crowd on social media

Most of us know that gaining a foothold on social media takes time and effort. But if you’re at the point where you’ve already put in hundreds of hours of work with few results to show for it, you’re likely doing something wrong. There could be a number of different reasons for this, but here… Continue reading Stand out from the crowd on social media

A metric more important than website traffic

Are you getting a large amount of traffic to your site but not seeing a corresponding match in product or service sales? This is a head-scratching dilemma that many small business owners will face at one time or another. The reason behind it can be summed up in one word: engagement. A high amount of… Continue reading A metric more important than website traffic

Find your website’s most important pages

For businesses that want to track how much traffic their website is receiving, a Google Analytics account is a no-brainer. However, while it’s easy to use this powerful application to measure traffic, how do you know if those visitors are engaged with your website content or just bouncing the second they hit your homepage? Engagement… Continue reading Find your website’s most important pages

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