Tech Advisory

Technology Advice for Small Businesses

powered by Pronto Marketing

SEO considerations for your sites’ images

When working with web platforms like WordPress, there are three letters that induce anxiety in any business owner: SEO (search engine optimization). It’s one of the most confusing aspects of running a modern business, and web apps that rate your SEO with no more than a red or green light don’t make it any easier.… Continue reading SEO considerations for your sites’ images

Are your website’s images hurting your SEO?

Small- and medium-sized businesses are often tempted to relegate their search engine optimization (SEO) analysis to the free reports offered by online platforms like WordPress and Google Analytics. Unfortunately, those reports rarely provide the detail you need to start making improvements, and one of the things they tend to glaze over is image optimization. Do… Continue reading Are your website’s images hurting your SEO?

How to optimize website images for SEO

Search engine optimization (SEO) is one of the most difficult and frustrating aspects of running a modern business. Web services and platforms that provide automated SEO reports like WordPress, Google and Raven tools tend to oversimplify their advice. If you’re trying to change your results from red to green, you might need to look more… Continue reading How to optimize website images for SEO

Why Google search prioritizes mobile

Google recently announced and enacted changes to its search tools. The change is primarily to prioritize mobile. In other words, the search tool is now mobile-first. The question then becomes, why is Google changing its search priorities, and what does this mean for businesses and users? Here are some more details about why Google is… Continue reading Why Google search prioritizes mobile

Reasons Google search is now mobile first

When it comes to using the internet, specifically to search for businesses, information, or specific websites, Google is second to none. This powerhouse in the online community has recently made changes to its search feature and has now become mobile-first. If you are wondering what this could mean for you and for your business, get… Continue reading Reasons Google search is now mobile first

Google makes mobile search a priority

More people use Google than they use any other search tool available. Because of this, Google constantly strives to improve functionality and its users’ search experience. So to that end, Google recently decided to make mobile search its top priority. Learn more about why the company has chosen to do so and what this could… Continue reading Google makes mobile search a priority

Customizing search results for your brand

For businesses of any size, getting on the first page of Google search results is important to drive traffic to the website. Although most search engine optimizers will focus more on getting organic results, the limitation of this approach is that it only reaches users looking for a particular service and not your specific brand.… Continue reading Customizing search results for your brand

Branded search results for your business

SEO is meant to increase traffic to a website so that more users interact with its content. However, there is more than one way to approach SEO. The right approach should also account for users who already know your brand, and make it easier for them to access your website and share it with other… Continue reading Branded search results for your business

Making useful search results for your brand

When it comes to SEO for businesses, most people focus on getting organic results based on keywords centered around those used in their industry. Unfortunately, those keywords don’t focus on your brand identity. That means Google search results are severely limited because users may not know about a specific brand. There are methods a business… Continue reading Making useful search results for your brand

Google indexing: 4 tips for better results

It doesn’t matter if you’re a newbie or an expert in search engine optimization, the field changes so often that it can feel like trying to hold water in the palm of your hands. That can be pretty frustrating since businesses of any size and age need to get people to their sites in order… Continue reading Google indexing: 4 tips for better results