Technology Advice for Small Businesses

Don’t let ‘rant’ sites hurt your business

A dissatisfied customer sounding off on a ‘rant’ site about how unhappy they are can have serious ramification when it comes to your company’s online reputation. It is sometimes possible for these negative reviews to end up on the first page of your search results if you’re not careful. However, businesses are not powerless when… Continue reading Don’t let ‘rant’ sites hurt your business

Why Line Is the App of Choice in Iran

What would you do if you couldn’t access Facebook, Twitter, Instagram or any of the other social media platforms that you rely on to keep you up-to-date with the ins and outs of your friends’ lives, current affairs and celebrity gossip? Would you miss it or would it be a blessing in disguise? If you’re… Continue reading Why Line Is the App of Choice in Iran

Social Media in the Middle East

Multiethnic Group of People Meeting with Symbol

It’s possible you take your access to Facebook, Twitter and other social media platforms for granted. Maybe you’ve never thought about what a world without news feeds and constant updates and selfies from your friends and acquaintances is like. While there are moments when we’re all fed up of so-and-so’s latest attention-seeking Facebook status or… Continue reading Social Media in the Middle East

The Rise Of Social Media in Iran

Communicating via social media is a way of life for many of us, and these days it’s almost unheard of to not have a Facebook account, but what do you do to stay in touch with friends and family if you don’t have access to one of the popular social media platforms because your government… Continue reading The Rise Of Social Media in Iran

How to create Facebook ads that convert

It’s the holiday season, and that means people are more likely than ever to spend money. While people are out shopping in full force, many come home to warm up and inevitably end up surfing their favorite social media network: Facebook. So if you’ve been trying to get a piece of this action with little… Continue reading How to create Facebook ads that convert

How to win with Facebook ads

If you’ve tested out Facebook ads, or are thinking about it, you may be struggling to get the results and feedback you were hoping for. So, with the holiday season underway, and potential customers open to commercial messages, there is no better time to right the ship, get your ads working, and start making sales.… Continue reading How to win with Facebook ads

How to get results with Facebook ads

There is no better time than the holidays to advertise your products. People are whipping out their wallets and looking to spend, and if you create effective ads, you’re sure to score a piece of the pie. So when it comes to Facebook, the largest social media network with over a billion users, how can… Continue reading How to get results with Facebook ads

How to respond to criticism online

The majority of the population uses the Internet everyday. And when a customer feels they’ve been wronged, it is incredibly easy for him or her to go online and vent their frustrations. So when this happens, how do you handle it? Here are some tips as to how to react to negative brand criticism, so… Continue reading How to respond to criticism online

How to respond to negative feedback online

From restaurants to sports equipment vendors, no business is immune from negative feedback online. With more and more people spending hours on the Internet every day, customers are quick to voice their opinions about businesses. And their comments aren’t always positive. You might wonder how do you respond when you receive a negative review from… Continue reading How to respond to negative feedback online

How to diffuse negative online commentary

Between the smartphones, iPads and desktops we all use, more and more people are spending hours of their day on the Internet. And at one point or another, someone is likely to say something bad about your business online. Whether it is true or not, you need to know how to respond when it happens… Continue reading How to diffuse negative online commentary