TechAdvisory.org

Technology Advice for Small Businesses

Represent your business properly on social media

Social media accounts for businesses are invaluable tools enterprises use to reach out to their client bases to fully understand their needs and wants. Make sure your social media manager understands the proper way to interact with people online, especially those with bad things to say about the company. Online reputation management mistakes As long… Continue reading Represent your business properly on social media

Avoid online word wars with these reminders

Social media management for businesses can be boiled down to two simple sentences: The internet is full of trolls. Don’t feed the trolls. Read on to find out more about social media gaffes that you will want to avoid, especially when dealing with negative comments on your business posts. Online reputation management mistakes As long… Continue reading Avoid online word wars with these reminders

Diffuse negative online comments the right way

Current trends show that personalized interactions help establish a business’s persona or identity with prospective customers. This makes the business more relatable and therefore more attractive to more consumers. To use this opportunity properly, social media managers should know how to keep their wits together, especially in the face of negativity online. Read on to… Continue reading Diffuse negative online comments the right way

5 mistakes businesses need to avoid online

Nowadays, business owners have a number of social media accounts used for various purposes, whether it’s to communicate with existing and potential customers, to showcase and announce their latest products, or to expand their online presence. But, one wrong move is more than enough to tarnish your organization’s hard-earned reputation. So watch out for these… Continue reading 5 mistakes businesses need to avoid online

5 ways you could blow your online reputation

As a small business owner, you’ve probably used social media to establish a connection with your customers and share stories that will shine a positive light on your brand. While social media is a great tool to foster your business name, if used incorrectly it could just shatter your online reputation. Here are some common… Continue reading 5 ways you could blow your online reputation

5 online reputation management mistakes

Businesses are relying on social media more than ever to get their voices heard on the Internet. However, so many companies make mistakes that are too important to ignore, and which could seriously damage your online reputation. As a business owner you need to keep your organization in check, and avoid these common online reputation… Continue reading 5 online reputation management mistakes

How to respond to criticism online

The majority of the population uses the Internet everyday. And when a customer feels they’ve been wronged, it is incredibly easy for him or her to go online and vent their frustrations. So when this happens, how do you handle it? Here are some tips as to how to react to negative brand criticism, so… Continue reading How to respond to criticism online

How to respond to negative feedback online

From restaurants to sports equipment vendors, no business is immune from negative feedback online. With more and more people spending hours on the Internet every day, customers are quick to voice their opinions about businesses. And their comments aren’t always positive. You might wonder how do you respond when you receive a negative review from… Continue reading How to respond to negative feedback online

How to diffuse negative online commentary

Between the smartphones, iPads and desktops we all use, more and more people are spending hours of their day on the Internet. And at one point or another, someone is likely to say something bad about your business online. Whether it is true or not, you need to know how to respond when it happens… Continue reading How to diffuse negative online commentary

How to start your company’s ORM

Almost every company out there has a website and social media presence, but the most successful ones also use Online Reputation Management (ORM). Simply having an online presence is no longer enough; your company must also be constantly monitoring it. It’s easy to start working on your ORM and use it to take your company… Continue reading How to start your company’s ORM

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