Tech Advisory

Technology Advice for Small Businesses

powered by Pronto Marketing

Is your continuity plan doomed to fail?

Just because your IT provider has a plethora of awards and certifications under its belt doesn’t mean that you can blindly hand over your business’s future to them. Often times, there are some aspects in your business continuity plan that tend to be overlooked by your provider. We have rounded up some of these issues… Continue reading Is your continuity plan doomed to fail?

The age-old marketing tool you’ve forgotten

From free information products such as ebooks to brochures and email campaigns, today’s marketers have a wealth of tools and tactics at their disposal. While content marketing and social media garner most of the attention in the marketing world, it’s easy to forget about tried and true techniques that are as effective today as they… Continue reading The age-old marketing tool you’ve forgotten

The effective marketing tool you forgot

When it comes to marketing, it can be tough to determine the most effective strategies. There are so many different ways you can try to lure customers to your brand: a free ebook, email marketing and press releases are few strategies often used. But how do you know what’s most effective? It all comes down… Continue reading The effective marketing tool you forgot

Are you using this effective marketing tool?

There are many marketing techniques SMBs use to gain clients. Free information products, brochures, and press releases are just a few among many. But how do you know what’s most effective? It all comes down to looking at data and seeing for yourself what’s worked before. We’ve gone through the trouble of doing just that,… Continue reading Are you using this effective marketing tool?

How to calculate your technology ROI

When purchasing new technology, how often do you consider its return on investment? For many business owners, calculating ROI is a tricky task that is sometimes skipped altogether. It shouldn’t be because if IT isn’t saving you money, it’s costing you. Here’s how you can gain a better understanding of technology ROI and how you… Continue reading How to calculate your technology ROI

Technology ROI for beginners

For many business owners, calculating the return on investment of a new technology purchase can be tricky. Some may not even see the value of calculating it, and therefore skip this step. This, however, can be a costly mistake to your business because if your technology isn’t saving you money, it’s costing you. Here are… Continue reading Technology ROI for beginners

Technology ROI 101

Your technology needs to produce a return on investment. If it doesn’t, you’re wasting you and your staff’s time and money. But how can you ensure you gain that coveted ROI you’re after? What does it actually mean to have a positive ROI? And how can you tell if you have one? Here are a… Continue reading Technology ROI 101

3 Disaster Recovery myths

Disaster Recovery ain’t what it used to be. Long gone are the days where a DR solution cost over a hundred thousand dollars and predominantly relied on tape backups. With the onset of cloud computing, today’s DR landscape has dramatically changed. But, unfortunately, there are still many misconceptions about DR still hanging around. Here are… Continue reading 3 Disaster Recovery myths

Outdated DR myths worth ousting

We are no longer in the dark ages of Disaster Recovery. With the onset of cloud computing, DR has become more efficient and affordable than ever. Despite this fact, many business owners still cling to their medieval DR mindsets and myths that belong in debates among king Arthur and his knights of the round table.… Continue reading Outdated DR myths worth ousting

Disaster Recovery myths that no longer apply

With technology changing so rapidly, it’s easy to get caught up in outdated beliefs. And when it comes to Disaster Recovery, far too often do we see business owners still clinging to ideas that no longer apply. So, what kind of DR myths are still widely accepted by the masses? Here are three that need… Continue reading Disaster Recovery myths that no longer apply