Tech Advisory

Technology Advice for Small Businesses

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5 IT investment blunders to avoid

Being a business owner, you know more than anyone that making mistakes is natural and that you have to be willing to fail if you want to succeed. You also know you can accomplish more – and more quickly – if you can learn from the mistakes of others before making the same missteps on… Continue reading 5 IT investment blunders to avoid

Don’t make these 5 IT investment missteps

Running a business is time consuming. You likely are so busy managing staff, looking for growth opportunities and satisfying your clients that you have little time to search for technology solutions that can benefit your business. Even worse, you may be so frustrated with your current IT system that you make an impulsive technology purchase… Continue reading Don’t make these 5 IT investment missteps

How to market your business via Twitter

Businesses today rely on social media marketing to extend their online presence to potential customers. If you’re interested in social media marketing, chances are you already have a Facebook account to announce your company’s latest news and products. But when it comes to social media marketing, Twitter is another powerful tool to drive more traffic… Continue reading How to market your business via Twitter

Twitter tips to market your business

Social media marketing is one of many effective methods to expand your business’s reach to a wider group of audience that could eventually turn into potential customers. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet there is another alternative social media platform worth looking into – Twitter. As a… Continue reading Twitter tips to market your business

Twitter increases business exposure

Much of a business owner’s attention in social media marketing is directed towards Facebook. But Twitter is also a great platform to focus your marketing efforts on – and, when implemented properly, could give you a high return on investment in the long run. So how are you to leverage the power of Twitter to… Continue reading Twitter increases business exposure

Apple plans to restore iPad sales with a new ad

Apple’s iPad isn’t the top-selling tablet it once was, as sales have continued to drop over the past few years. In a bid to rally sales, Apple has introduced a new iPad ad campaign, titled “everything changes with iPad”. The latest ad from Apple aims to show how individuals can use the iPad to change… Continue reading Apple plans to restore iPad sales with a new ad

Apple launches new iPad campaign

In a clear attempt to rekindle its waning iPad sales, Apple has launched a new marketing campaign to attract more potential buyers. Apple has revealed that its iPad sales are declining, from 16.4 million units last year to 12.6 million units in this year. And so a new ad campaign titled “everything changes with iPad”… Continue reading Apple launches new iPad campaign

New Apple ad aims to draw in more iPad buyers

According to Apple, its iPad sales are on the decline, down to 12.6 million units from 16.4 million a year earlier. The tech giant has responded by unveiling a new advertising campaign that’s built around the tagline “everything changes with iPad”. The new ad highlights the many ways that each of us can use the… Continue reading New Apple ad aims to draw in more iPad buyers

What businesses gain from online reputation

The Internet isn’t merely developing – it’s growing and expanding rapidly. For businesses, this means ample opportunity to extend their reach to a wider audience. When it comes to buying products and services, most people turn to the Internet for advice on the best providers. And naturally, companies that have established and maintained a great… Continue reading What businesses gain from online reputation

Why businesses need online reputation

How often do you use your favorite search engine to check on a company’s products, services, and feedback before dealing with them? That’s exactly what most people do these days – they research a company and see what others have to say. The same thing applies to your business. If you have a bad online… Continue reading Why businesses need online reputation