Tech Advisory

Technology Advice for Small Businesses

powered by Pronto Marketing

Customizing search results for your brand

For businesses of any size, getting on the first page of Google search results is important to drive traffic to the website. Although most search engine optimizers will focus more on getting organic results, the limitation of this approach is that it only reaches users looking for a particular service and not your specific brand.… Continue reading Customizing search results for your brand

Branded search results for your business

SEO is meant to increase traffic to a website so that more users interact with its content. However, there is more than one way to approach SEO. The right approach should also account for users who already know your brand, and make it easier for them to access your website and share it with other… Continue reading Branded search results for your business

Making useful search results for your brand

When it comes to SEO for businesses, most people focus on getting organic results based on keywords centered around those used in their industry. Unfortunately, those keywords don’t focus on your brand identity. That means Google search results are severely limited because users may not know about a specific brand. There are methods a business… Continue reading Making useful search results for your brand

Big data helps hospitals lower readmissions

For hospitals, readmission rates are a key performance indicator (KPI). They indicate the quality of care your practice provides and what sort of resources you need in reserve to avoid overcrowding. Some legislation even reduces government payouts to hospitals with high readmission rates. Regardless of whether you want to avoid a stiff penalty or just… Continue reading Big data helps hospitals lower readmissions

Big data: lowering hospital readmissions

The medical industry is one of the most data-rich business sectors of the 21st century. Patients that receive care have hundreds of data points associated with their medical history — but how is this data being handled? In most cases, not carefully enough. By adopting one of business’s more popular solutions, your medical facility could… Continue reading Big data: lowering hospital readmissions

Big data gives a big help to hospitals

Costs are a major concern when it comes to IT solutions, and the healthcare industry has its struggles trying to keep up with the latest technology on the market. Thankfully, cloud solutions and increased storage availability mean hospitals and clinics finally get some relief. Although most of the biggest cloud providers are pushing their data… Continue reading Big data gives a big help to hospitals

How VR helps with business growth

Most people tend to think that the concept of virtual reality has a place with The Jetsons family, but not so much at the office — think again. Recently, more and more businesses are exploring ways they can mesh virtual reality with daily business operations to possibly help benefit customer service and even employee satisfaction.… Continue reading How VR helps with business growth

VR tech helps promote business growth

It’s been reported that Facebook is about to ship out its Oculus virtual reality headsets, and Google has its own version in the works. By taking all of this into consideration, it’s safe to say that the VR landscape is about to experience growth — and small- and medium-sized businesses should take advantage of this… Continue reading VR tech helps promote business growth

Grow your business with virtual reality

Besides looking like an early version of Cyclops from The X-Men, what’s with all the hype on virtual reality? How much of a difference can be made by slipping ourselves into a three-dimensional world? For businesses, operating with the same routine day in and day out can be quite monotonous for employees. Imagine if they… Continue reading Grow your business with virtual reality

Updated Office 365 works with guests

The cloud has made it easier for people, businesses, and companies to interact and collaborate. And one of the best productivity tools on the market is Microsoft Office 365, which is making it even simpler to store, organize and share files online. Thanks to its newest update, you can enjoy all these functions when working… Continue reading Updated Office 365 works with guests