Tech Advisory

Technology Advice for Small Businesses

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Black and white: Not all hackers are bad

When a cyber security researcher stopped the spread of WannaCry, the headlines praised him as a savior. But just a few short months later he was in handcuffs for allegedly creating a piece of malware that steals banking information. Even if he is innocent, it’s important to understand the difference between white hat, black hat… Continue reading Black and white: Not all hackers are bad

Best Mac tips and shortcuts

Mac operating systems are known for their intuitive user interface with minimal learning curve. But did you know that over the years, Macs have been equipped with a bunch of new shortcuts and hidden features? Here are our picks of the ones guaranteed to make life easier. Use Siri to change your Mac’s system settings… Continue reading Best Mac tips and shortcuts

Best Mac tips and features

If you’re only using command + c, command + v, and command + q, you’re not enjoying the efficiency of a Mac to its full extent. Among the numerous shortcuts and hidden features Apple has introduced over the years, here are our top timesaving picks. Use Siri to change your Mac’s system settings Rather than… Continue reading Best Mac tips and features

Best Mac timesavers

One of Mac’s selling points is its powerful, highly intuitive, and user-friendly operating system. In fact, most companies using Macs today do so to save time and increase productivity. But you can take your Mac computer a step further with these tips and shortcuts. Use Siri to change your Mac’s system settings Rather than going… Continue reading Best Mac timesavers

Google’s preferred sign-in method

Last year, the National Institute of Standards and Technology removed SMS two-factor authentication from its list of preferred authentication methods. Since then, Google has encouraged users to use prompts-based 2-Step Verification (2-SV) methods instead. Find out why: Security was the main concern. According to Google, “This is being done because SMS text-message verifications are one-time… Continue reading Google’s preferred sign-in method

Google’s 2-Step Verification sign-in

Google wants users to use a prompts-based 2-Step Verification sign-in instead of the SMS two-factor authentication. This is partly because the National Institute of Standards and Technology disqualified the latter from its list of preferred authentication methods. Curious why? Security was the main concern. According to Google, “This is being done because SMS text-message verifications… Continue reading Google’s 2-Step Verification sign-in

Stop using Google’s SMS sign-in

To ensure optimal security, two-step authentication is used. This requires a password as well as a unique six-digit code that is typically sent via SMS. The National Institute of Standards and Technology has voiced its concerns about this method and Google quickly responded by having users try an alternative method. Security was the main concern.… Continue reading Stop using Google’s SMS sign-in

How to make the most of your CRM

Building a rapport with customers has never been easier with customer relationship management (CRM) software. You can track contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. But if this is the first time you’re using CRM software, try adopting the following best practices. Always update customer information… Continue reading How to make the most of your CRM

6 CRM best practices you need to know

Most companies have customer relationship management (CRM) software to help them keep track of contact information and purchase history. But having a large database is worthless if you’re not using it to build long-lasting relationships. To keep existing clients coming back and bring new ones in, follow these CRM best practices. Always update customer information… Continue reading 6 CRM best practices you need to know

CRM tips and tricks for beginners

Customer relationship management (CRM) software is essential for every marketing, sales, and customer service department. It allows you to capture your customers’ information and keep a record of their interactions with your business. If you’re new to the concept of CRM, here are some tips and tricks to help you get the most out of… Continue reading CRM tips and tricks for beginners