Tag Archives: Social Media

Facebook makes space for more relevant posts

Social media has proven to be very influential in shaping people’s lives, affecting everything from one’s mental health to people’s views on certain political parties. To limit this, Facebook has made a decision to limit the posts from business accounts on your News Feed to make room for more meaningful posts shared by your friends […]

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How Facebook’s News Feed tweaks affect you

Facebook’s newest action can mean bad news to businesses. The company had announced its decision to screen its News Feed to include less content from publishers and businesses and more from your loved ones. This comes after the allegations of how social media has unconsciously shaped people’s opinion and mental well-being. Potential outcome for Facebook […]

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Facebook announces News Feed change

Facebook recently announced a big change to its News Feed. In response to the backlashes it has been receiving — mostly due to allegations of how social media causes depression and affects one’s political views — it has decided to limit posts from businesses and share more posts from your friends on the News Feed. […]

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The ultimate guide to manage Google reviews

Strategies for attracting new customers are always changing, and Google is shaking things up yet again. Apart from well-placed keywords and link-worthy content, reviews from sites like Facebook and Yelp will be displayed in the search results. How Google changed search results Google’s new search algorithm is designed to lead people to high-quality products and […]

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Top tips for optimizing your Google reviews

Google has made reviews more visible within its search results, which means that online reviews will have a massive impact on customer behavior and your company’s search performance. If you’re not taking the time to generate good reviews from prominent sites, your business may not get enough customer attention to stay afloat. How Google changed […]

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Google reviews: how to make them count

Google has recently modified their search results to display ratings from review sites like Facebook and Yelp. While this may seem like a small change, it has actually made reviews more important than ever in terms of SEO. With the following tips, your company can shine in the Google search results. How Google changed search […]

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How do I kickstart my Facebook ad?

Facebook’s not only for posting cat photos, complaining about restaurants, or stalking your ex, it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage. Why advertise on Facebook? Above all else, the cost-effectiveness of Facebook advertising sets […]

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A beginner’s guide to creating Facebook ads

No one can deny that social media has become a powerful online marketing channel. It’s cheaper, less complicated, more effective, and…a lot cooler. The numerous benefits are especially advantageous to small businesses that don’t have print or TV ads. Interested in creating a social media ad of your own? Read on. Why advertise on Facebook? […]

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How to create a Facebook ad that sells

Your products and services won’t sell, no matter how exceptional they are, if no one knows of their existence. That’s how advertising comes into play. Yet for a small business with a limited budget, an advertisement can cost big. But that’s no longer the case, thanks to the cost-effective online advertising platform hosted by Facebook. […]

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Group voice call on Facebook

Skype used to dominate an area of VoIP communications that serves a special function: group video calling. With apps like Snapchat, WhatsApp and, most recently, Slack nipping at its heels, it comes as no surprise that social network behemoth Facebook takes a slice of the cake with its recently rolled out desktop group voice calling. […]

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