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Technology Advice for Small Businesses

Rethinking the value of social media

A lot of businesses are still mystified as how to measure just what kind of value they are truly getting from social media. Because it is a medium that is still evolving, it can be hard to understand just what works and what doesn’t when it comes to social media and measuring its value. In… Continue reading Rethinking the value of social media

More to social media value than meets the eye

When it comes to social media, figuring just what, if any, value it offers your business can be complicated. There is no exact science when it comes to figuring it out and even experts disagree as to just what is and is not important when measuring the value of your company’s social media. The reality… Continue reading More to social media value than meets the eye

Better understanding social media’s value

Are you confused on just how to measure the value of your company’s social media? Don’t worry about it because you are not alone. While there is a lot of information out there in regards to the subject, it is something that experts still don’t necessarily agree on. This has made it difficult for businesses,… Continue reading Better understanding social media’s value

Boring brands can succeed on social media

For many business owners who have dabbled in social media, they may think their efforts have been in vain and growing a large social media presence is impossible. They may go as far to believe that social media simply doesn’t work, especially when you don’t have an exciting brand like Nike or Google. The truth… Continue reading Boring brands can succeed on social media

How boring brands can win on social media

As a business owner, you may think social media isn’t worth the effort. You may have dabbled in Twitter, Facebook, or LinkedIn and seen minimal (if any) results. Of course there are other businesses that do well on these platforms – like Nike or Google – you may think. But these are exciting brands! What… Continue reading How boring brands can win on social media

How your boring brand can win on social media

You may think social media is designed for exciting brands like Google or MTV. And who could blame you, as these brands both have millions of followers. Because of this, you may think there’s no place for your boring brand on social media, right? Think again. Here is one brand that’s making some noise in… Continue reading How your boring brand can win on social media

Beware a drop in your Facebook page likes

For businesses using Facebook to promote themselves locally, nationally or even globally, your page like count is pretty much the holy grail. It’s arguably the most important metric you can use to get a handle on the reach of your posts and the effectiveness of, and return on investment, from your Facebook marketing efforts. Yet… Continue reading Beware a drop in your Facebook page likes

Why your Facebook page likes have dropped

Understanding the success of Facebook marketing efforts can quickly become complicated but, if there is one figure that’s critical to monitor on a regular basis, it’s the count of users who have liked your company’s page. This number helps you understand how far your messages are spreading, and what return you’re likely getting on your… Continue reading Why your Facebook page likes have dropped

Facebook page likes dropped? Here’s why

If you use a Facebook page to promote your business online, you’ll know that your like count – the number of users who have liked your page – is among the most critical metrics you monitor in order to understand the reach and success of your social marketing activities. The more “likes” you have, the… Continue reading Facebook page likes dropped? Here’s why