TechAdvisory.org

Technology Advice for Small Businesses

What you need to know about e-commerce & AI

Many business owners are looking to artificial intelligence (AI, or “machine learning”) for its potential to improve communications with their customers. It is predicted that by 2020, 85% of all interactions will originate from machine learning “bots.” If you operate an e-commerce business and are wondering how you can benefit from bots, you’re in luck.… Continue reading What you need to know about e-commerce & AI

OMS: The best way to organize online sales

There are so many variables that go into order fulfillment and shipping that it’s no wonder an entire field has sprung up around streamlining these processes. If you’re looking for a great way to add value to your business, an order management system may be just the thing for you. First off, we need to… Continue reading OMS: The best way to organize online sales

Order management systems and eCommerce

If business value is all about the long-term health and well-being of your company, there are few things more important than getting your product into customers’ hands swiftly and efficiently. Thankfully, modern technology has revolutionized these tasks and how you add value to your business. Let’s take a look at one of the most recent… Continue reading Order management systems and eCommerce

What are order management systems?

Adding value to your organization is very different than it was a few decades ago. Whereas business owners previously sought more tangible boosts like equipment and staff, cloud technology has totally changed the game. Now, a single piece of software is all it takes to totally revolutionize your fulfillment and shipping process. First off, we… Continue reading What are order management systems?

Turning Instagram audience into customers

From being an emerging app that allows sharing photos of puppies in vintage-themed filters, Instagram has transformed into a marketing tool that savvy businesses ought to have. The photo-sharing giant now has more than 500 million users, making it an ideal online marketplace. Most businesses have an account, and those that know how to create… Continue reading Turning Instagram audience into customers

Instagram followers: turn them into buyers

Because of its image-heavy content, Instagram has become a tremendously popular social platform, as evidenced by its 500 million users and over-a-billion daily engagement. More than being a photo-sharing social network with fun filters, Instagram’s potential to turn your followers into customers is worth exploring. Make the most of your Instagram account with these 5… Continue reading Instagram followers: turn them into buyers

5 tips to turn Instagram followers into buyers

Did you know that your thousands of Instagram followers are a goldmine for potential sales? Yes, they are, but you can’t make the most of this goldmine by simply switching your posts’ filters from Clarendon to Valencia on a regular basis. Turning your Instagram followers into customers requires more than just a finely curated set… Continue reading 5 tips to turn Instagram followers into buyers

Better Squarespace analytics for ecommerce

There are quite a few content management systems (CMS) available for small and medium sized businesses to market themselves on the internet, all working to maximize the value of their features and eliminate gaps in service. One of these, Squarespace, has made a big splash with the addition of their ecommerce analysis functions. When choosing… Continue reading Better Squarespace analytics for ecommerce

Ecommerce: Squarespace adds new analytics

Even if your business doesn’t see internet-based commerce as a top priority, it’s hard to ignore it as a sizable revenue opportunity regardless of your target market. Content management service (CMS) Squarespace knows exactly how you feel. Long kept as a secondary goal, the popular service will finally make moves to better cater to ecommerce… Continue reading Ecommerce: Squarespace adds new analytics

Squarespace upgrades their ecommerce tools

If the longevity of a content management system’s (CMS) history is an important factor for you, Squarespace is one of the first and oldest. If ecommerce and analysis is an even bigger factor, they’re definitely for you. With their announcement and demonstration last week, Squarespace solidified itself as an excellent choice for SMBs focusing on internet-driven… Continue reading Squarespace upgrades their ecommerce tools