TechAdvisory.org

Technology Advice for Small Businesses

Facebook increases account privacy

Facebook is the largest social media network out there and has so much clout that many different apps now connect with the platform. Most of these apps or sites even allow you to use your Facebook account and password to access them. While this is convenient, some users do have an issue over this, especially… Continue reading Facebook increases account privacy

8 important LinkedIn profile steps

LinkedIn, while lacking some of the clout of Facebook, is still one of the most powerful social networks for business owners and managers who want to connect with their peers. Like many other networks however, in order to be noticed you should not only simply have a profile, but create one that is strong. The… Continue reading 8 important LinkedIn profile steps

Great LinkedIn profiles in 8 steps

There are numerous social networks a company can join, but if they are looking to connect to other businesses, colleagues or potential hires the network of choice should be LinkedIn. This powerful network is designed for professionals and offers many benefits that other networks, like Facebook and Twitter, don’t or are not able to. As… Continue reading Great LinkedIn profiles in 8 steps

8 steps to a LinkedIn profile

For many businesses, social media is becoming not only relevant but an important element of overall operations. For business owners, managers, and employees one of the most valuable networks is the business oriented LinkedIn. This network encourages business friendly activities like networking and idea sharing, and is seeing ongoing growth as more business owners and… Continue reading 8 steps to a LinkedIn profile

Facebook’s new video functions

With a steady increase in the number of users, Facebook has become a centralized medium for both businesses and customers to engage with one another. Now, businesses on Facebook will be equipped with more ways to enhance brand experience as the social network has just extended its video capabilities. To keep up with new developments… Continue reading Facebook’s new video functions

Facebook offers Video Views Objective

As Facebook continues to provide interactive ways for brands to engage with customers, businesses are increasingly turning to the social media platform to build a recognizable brand for both existing and future customers. Following Facebook’s recent expansion of its video capabilities, businesses now have some new toys to play with, such as Video Views Objective.… Continue reading Facebook offers Video Views Objective

Facebook expands video capabilities

Social media platforms have become a useful tool for businesses to increase reach, as well as draw in potential customers, whether through advertisements or online campaigns. One of the most popular social media platforms, Facebook, is starting to roll out extended video and frequency buying capabilities to help businesses achieve better market penetration. The real… Continue reading Facebook expands video capabilities

What is social PPC?

While many of us have a profile on at least one social media site and likely have for a handful of years now, we are seeing businesses joining these platforms in an ever increasing number. Many business owners create a corporate profile in order to interact with customers and conduct marketing. One of the more… Continue reading What is social PPC?

Define: Social PPC

As social media becomes increasingly integrated with day-to-day business operations, we are seeing more businesses turn to these platforms for marketing purposes. If approached in the right way you could see some great returns from social media marketing campaigns. While there are many elements you can integrate in each potential plan, social PPC (Pay-per-Click) is… Continue reading Define: Social PPC

Social PPC defined

Social media is quickly becoming one of the more useful marketing tools a business has. While a corporate profile can be a great way to connect with existing customers, many businesses find that because of the high number of people actually using these sites, these platforms are perfect for marketing and advertising, and ultimately in… Continue reading Social PPC defined

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