Technology Advice for Small Businesses

VoIP call comes to Facebook Messenger

Voice over Internet Protocol (VoIP) is one of the latest innovations in the communications industry. It replaces your traditional landline phone with one that connects over the Internet, allowing you to make local and long-distance calls for a low cost. Many companies are jumping on the VoIP bandwagon, including Facebook. In an attempt to transform… Continue reading VoIP call comes to Facebook Messenger

Avoid these business continuity mistakes

In the event of a disaster, businesses must make sure their servers, data and critical documents are safe and secure. But that’s not all, for it is essential that you ensure the security and peace of mind of your most valuable asset — your employees. With that in mind, here are five business continuity mistakes… Continue reading Avoid these business continuity mistakes

A metric more important than website traffic

Are you getting a large amount of traffic to your site but not seeing a corresponding match in product or service sales? This is a head-scratching dilemma that many small business owners will face at one time or another. The reason behind it can be summed up in one word: engagement. A high amount of… Continue reading A metric more important than website traffic

5 IT investment blunders to avoid

Being a business owner, you know more than anyone that making mistakes is natural and that you have to be willing to fail if you want to succeed. You also know you can accomplish more – and more quickly – if you can learn from the mistakes of others before making the same missteps on… Continue reading 5 IT investment blunders to avoid

How to market your business via Twitter

Businesses today rely on social media marketing to extend their online presence to potential customers. If you’re interested in social media marketing, chances are you already have a Facebook account to announce your company’s latest news and products. But when it comes to social media marketing, Twitter is another powerful tool to drive more traffic… Continue reading How to market your business via Twitter

Apple plans to restore iPad sales with a new ad

Apple’s iPad isn’t the top-selling tablet it once was, as sales have continued to drop over the past few years. In a bid to rally sales, Apple has introduced a new iPad ad campaign, titled “everything changes with iPad”. The latest ad from Apple aims to show how individuals can use the iPad to change… Continue reading Apple plans to restore iPad sales with a new ad

What businesses gain from online reputation

The Internet isn’t merely developing – it’s growing and expanding rapidly. For businesses, this means ample opportunity to extend their reach to a wider audience. When it comes to buying products and services, most people turn to the Internet for advice on the best providers. And naturally, companies that have established and maintained a great… Continue reading What businesses gain from online reputation

4 exciting new features of Office 2016

If you’ve already jumped on the Google Apps or Office 365 bandwagon, you may feel that the classic Microsoft Office package installed locally on your desktop is a bit dated. With Office 2016 set to launch in autumn of this year, Microsoft is making some changes to adapt one of their best selling products to… Continue reading 4 exciting new features of Office 2016

How to increase employee productivity

An unfocused staff is a recipe for a lack of productivity. And with distractions like social media, broken equipment and technology, and employees who’d rather spend their day chatting than doing their job, it may seem impossible to get your team to produce the results you desire. So what’s a business owner to do? Here… Continue reading How to increase employee productivity

Reach more customers with Facebook

Are you at wits’ end, jaded by one too many failed Facebook marketing campaigns? The path to business stardom on the mother of all social media networks can be a long and arduous journey. Many never make it to the promised land of 10,000+ likes and company posts gone viral. The problem is often the… Continue reading Reach more customers with Facebook