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Technology Advice for Small Businesses

BI is easy when you ditch these mistruths

What does business intelligence mean to you and your company? Most business owners think they have a pretty good idea, when the reality is that our grasp on this most vital of business tools is all too often outdated and no longer fit for purpose. Just like other concepts and tools inside and beyond the… Continue reading BI is easy when you ditch these mistruths

You need to ditch these BI mistruths

If you think you understand business intelligence and its importance, think again. Plenty of business owners think they have a realistic grasp on this tool that can and should inform your organization’s decisions and help you to plan for growth and development. But, in reality, many have a concept of business intelligence that is grounded… Continue reading You need to ditch these BI mistruths

Microsoft purchases Datazen BI tool

Every on-the-ball business owner knows that without business intelligence tools, it’s impossible to know where your company is doing well, where the flaws lie and which is the best path to growth and development. So it’s an exciting move for Microsoft to have recently acquired Datazen, a business intelligence and data visualization service that was… Continue reading Microsoft purchases Datazen BI tool

BI tool Datazen bought by Microsoft

Business intelligence tools should be on the radar of every entrepreneur. Without them, how can you know where your organization is doing well, where it needs to improve or how it is going to grow? Microsoft recognizes the growing significance of the business intelligence market and has just acquired Datazen, a three-year-old business intelligence and… Continue reading BI tool Datazen bought by Microsoft

Datazen BI tool acquired by Microsoft

Microsoft just upped the ante on the business intelligence front once again by acquiring the three-year-old business intelligence and data visualization platform Datazen. The purchase increases Microsoft’s hold on the business intelligence market, an area on which it is clearly already focused its free Power BI product for mobiles was released earlier this year. Every… Continue reading Datazen BI tool acquired by Microsoft

How to retain customers with email marketing

As a small business owner you’ve gone through the painstaking effort of making your products or services known to potential clients. Once you’ve managed to close the deal, the next step is to plan how to get repeat business from those clients. You can do just that by using email marketing to retain clients for… Continue reading How to retain customers with email marketing

Using email marketing to retain customers

Email marketing has been around for a long time, and it certainly works if you want to increase your business’s income. Your clients will most likely provide their email addresses when they purchase your products or services, and it is up to you to make the most out of this valuable piece of information. You… Continue reading Using email marketing to retain customers

Retain customers with email marketing

After designing your company’s website, writing perfect pitch pages, and driving traffic to landing pages, you finally made a new online sale to a first-purchase customer. This customer has seen the value of your products or services. Why else would they purchase from you? But in addition to a nice increase in revenue, you also… Continue reading Retain customers with email marketing

Business continuity exercise 101

Disasters, whether in the form of man-made errors or natural causes, are a business’s worst fear. Imagine coming to your office one morning to find the internal servers destroyed overnight by a massive flood. This could be the end of the road for your company, unless you have a business continuity plan (BCP) to cope… Continue reading Business continuity exercise 101

5 steps to a business continuity exercise

Business continuity plans (BCP) are designed to protect your company’s resources and data in the event of a disaster. Backing up data, getting insurance and marking rally points are some of the main components of a BCP. One of the most important processes is running an exercise to test whether the BCP actually works. But… Continue reading 5 steps to a business continuity exercise

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