Tag Archives: innovation

IG Stories: redefining online marketing

Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories. Jim Squares, director of product marketing, said in an interview with […]

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The new face of e-marketing: IG stories

Scroll, double-tap, repeat, might have been the original Instagram-ing routine, but not anymore. After partnering with global advertising giants, IG is introducing its latest feature: Stories. With it, you can share short videos, or even personally decorated snapshots of your daily life. But many of you might ask, “What does this have to do with […]

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Switch up marketing tactics with IG stories

Behind the application is the business, and behind the business is the need to drive revenue. With Stories, Instagram aims to capitalize on their platform and the enormous consumer reach it has — an impressive following of over 600 million monthly active users. Teaming up with global advertising giants, IG is now dipping its toes […]

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Key announcements from Google I/O 2016

Mayan priests took it upon themselves to inform the people of important matters such as festivals, harvest updates and when the next Quidditch tournament will be held – the same can be said about Google I/O just without the headpieces. Attendees are given the 411 on the latest announcements and newest products that have just […]

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Google I/O 2016’s key announcements

In an age where information is abundant and easy to access, it’s quite hard to differentiate between what’s important and what’s not. Luckily, annual conferences like Google I/O 2016 help keep budding developers and tech connoisseurs up-to-date by going through a series of key announcements. On top of that, a variety of interesting products are […]

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Five key announcements from Google I/O 2016

Drawing inspiration from King Arthur’s annual gathering of his knights at the round table, Google I/O is the 21st Century adaption. At this annual conference, knights are now developers and the sword and shield have become computers and software. Every year, the conference addresses (in great detail) the rundown of all the major announcements as […]

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Healthcare’s technological makeover

We may expect to find computers everywhere these days, from our offices, schools and airports to our pockets and wrists, but until now there’s not been much call for computers in our hospital operating rooms. But new technology is making waves in healthcare circles and could even save lives by helping surgeons and physicians make […]

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Control your phone with your eyes

We’ve all become accustomed to controlling our touchscreen smart phones with our fingers. It is something which just a few years ago seemed unthinkable, as we were grappling with now ancient looking Nokia models. Now the next revolution is on the way – Samsung has recently patented new technology that, if it comes to fruition, […]

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The phone your eyes can control

The pre-touchscreen days of cell phones are thankfully long behind us, and we can consign to history all that thumping down on physical buttons just to make a call. With the advent of the smartphone, we’re now all well accustomed to gliding our fingers across the screen to activate our devices’ countless functions. Samsung, though, […]

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First touch screen, now visual control

Remember when sending a text meant punching hard on physical buttons on your old Nokia model? That was before the days of touchscreen smartphones, to whose smooth, gliding responsiveness to our fingers we have since become accustomed. But the technology revolution doesn’t stop there. Samsung has recently patented technology that will see touch screens give […]

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