Technology Advice for Small Businesses

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5 tips to turn Instagram followers into buyers

Did you know that your thousands of Instagram followers are a goldmine for potential sales? Yes, they are, but you can’t make the most of this goldmine by simply switching your posts’ filters from Clarendon to Valencia on a regular basis. Turning your Instagram followers into customers requires more than just a finely curated set… Continue reading 5 tips to turn Instagram followers into buyers

Grow sales with these social media options

Every company wants to get more business out of social media. But to most small- and medium-sized businesses, a social media strategy is limited to the most popular platforms. There are at least a dozen more options however, and we want to take some time to cover the best sites that you’re probably not using,… Continue reading Grow sales with these social media options

Untapped social media options

Facebook, Twitter, and Instagram have changed the way we interpret the word social. Whereas it used to mean just catching up with a friend over tea, being social online now has blurred the lines between friends and customers. But far beyond the “big three” lies dozens of untapped social networks. If you’re hoping to get… Continue reading Untapped social media options

Social media alternatives for business

The use of social media for marketing is practically inescapable at this point. And for good reason: companies gain access to increased visibility, more sales opportunities, and more opportunities to define their brand. But why limit your business to a few of the most well known options? The internet is full of useful social media… Continue reading Social media alternatives for business

Facebook at Work boosts communication

Facebook has been looking for new ways to diversify the services it offers. One such example is Facebook at Work — launching today. The new product is a way for enterprise firms to stay connected and share information just like the Facebook of yesteryears. There has been a need for the use of social tools… Continue reading Facebook at Work boosts communication

Facebook at Work improves communication

Facebook has been used by people to connect and share information for a long time. However, until now Facebook struggled to break into the world of business. The good news is that starting today, the launch of Facebook at Work will make it possible to incorporate social media into your company’s workflow. Take a look… Continue reading Facebook at Work improves communication

Facebook releases enterprise messaging app

Facebook is constantly working to improve communication between different parties. What started as a means to communicate socially is now used to improve communication at work, too, through Facebook at Work. After spending several years trying to find a way to turn FB into an enterprise solution, Facebook at Work will finally be launched today.… Continue reading Facebook releases enterprise messaging app

SMBs on Facebook: 6 tips

Facebook’s most recent monthly active users numbered over 1.7 billion. Billion, with a ‘b.’ Since creating and managing a page for your business is free, there simply isn’t an excuse to put off doing so another day. Whether your page is being neglected because of low traffic or ROI on the time you invest in… Continue reading SMBs on Facebook: 6 tips

6 tips for improving your SMB’s Facebook page

Although some view Facebook as a strictly social platform reserved for selfies and political rants, its $350+ billion market value screams otherwise. While it isn’t something you should be shoveling money into, it probably is a sales avenue you’re neglecting. Aside from purchasing ads, there are a host of FREE ways to go about improving… Continue reading 6 tips for improving your SMB’s Facebook page

Best practices for SMB Facebook pages

Considering the most recent stats of Facebook’s daily usage — an astounding 1 billion daily mobile users, to be exact — it’s time to take another look at your company’s page. Even if you’re actively managing your page, changes and updates are so frequent at the social media colossus that there’s likely a feature or… Continue reading Best practices for SMB Facebook pages