Tech Advisory

Technology Advice for Small Businesses

powered by Pronto Marketing

Tips and tricks to master Windows 10

Microsoft’s latest operating system is so full of features that it’s hard to learn them all. After countless hours answering questions and fixing issues related to Windows 10, we’ve put together a list of the most useful apps, settings, and features. See how many of our picks you already know! Night Light This feature lets… Continue reading Tips and tricks to master Windows 10

Use these Windows 10 tips to boost your productivity

Windows 10 is full of useful features, and more are added every time Microsoft releases an update. If it’s been a while since you’ve familiarized yourself with the operating system’s capabilities, you could be missing out on a game-changing enhancement. We’ve created a list of our favorites. Night Light This feature lets you reduce the… Continue reading Use these Windows 10 tips to boost your productivity

Facebook marketing mistakes to avoid

Over the last few years, the number of Facebook users has been growing at an astounding pace, and many businesses are advertising on the platform to better reach and target their audiences. Yet plenty of Facebook advertisers have been burned by low engagement, high costs, and negative feedback from followers. To avoid these issues, you… Continue reading Facebook marketing mistakes to avoid

4 Biggest Facebook marketing mistakes

Social Network Social Media Office Desk Workplace Concept

Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing despite having spent large amounts of money. With that said, make sure you don’t fall… Continue reading 4 Biggest Facebook marketing mistakes

Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a… Continue reading Common Facebook marketing mistakes

Tips and tricks for collecting customer data

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection… Continue reading Tips and tricks for collecting customer data

Top considerations when collecting customer data

Businesses are collecting, processing, and storing data at a breakneck pace, and it’s increasingly difficult to keep up. Despite the importance of business intelligence, it’s important to collect data that is actually useful and relevant. A few essential tips will prevent the most common challenges. Before we jump into our tips for data collection, we… Continue reading Top considerations when collecting customer data

How to improve data collection practices

As businesses of all sizes continue to adopt more apps and tools, the amount of available data grows exponentially. However, not all of that information is important or even useful. It’s critical that as you collect more data you keep it organized and relevant. The collection process is the best place to start. Before we… Continue reading How to improve data collection practices

Site engagement: Why you should measure it

Is your site getting a large amount of traffic, but you’re not seeing a product or service sales boost? Many small business owners face this dilemma at one time or another. The fact is that a large number of visitors doesn’t necessarily translate into engaged customers. A crucial metric that you should look into is… Continue reading Site engagement: Why you should measure it

Get more engagement — use Google Analytics

Having a Google Analytics account is a no-brainer if you want to track your business’s website traffic. But how do you know if those visitors are engaged with your website content or just bouncing the second they hit your homepage? A key metric is engagement, which is as important as traffic. Here’s how to track… Continue reading Get more engagement — use Google Analytics