Tech Advisory

Technology Advice for Small Businesses

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Retain customers with email marketing

After designing your company’s website, writing perfect pitch pages, and driving traffic to landing pages, you finally made a new online sale to a first-purchase customer. This customer has seen the value of your products or services. Why else would they purchase from you? But in addition to a nice increase in revenue, you also… Continue reading Retain customers with email marketing

Business continuity exercise 101

Disasters, whether in the form of man-made errors or natural causes, are a business’s worst fear. Imagine coming to your office one morning to find the internal servers destroyed overnight by a massive flood. This could be the end of the road for your company, unless you have a business continuity plan (BCP) to cope… Continue reading Business continuity exercise 101

5 steps to a business continuity exercise

Business continuity plans (BCP) are designed to protect your company’s resources and data in the event of a disaster. Backing up data, getting insurance and marking rally points are some of the main components of a BCP. One of the most important processes is running an exercise to test whether the BCP actually works. But… Continue reading 5 steps to a business continuity exercise

Conducting business continuity exercises

Unexpected disasters can completely catch your business off guard, and when they do you’ll have a hard time trying to get things back in order. Most business owners are aware of potential problems, so they usually have a business continuity plan (BCP) already in place. But testing these plans to find loopholes and room for… Continue reading Conducting business continuity exercises

Benefits of CRM for businesses

At the end of the day, the success of any business comes down to whether it’s making a profit. But building and maintaining relationships with the customer base responsible for that revenue is even more significant. Visionary business owners are implementing customer relationship management (CRM) systems as a part of their business operations. Imagine a… Continue reading Benefits of CRM for businesses

How CRM boosts business revenue

There are several factors that contribute to a business’s success, whether it’s a good location, quality products and services or a well-planned marketing strategy. But in addition to these, the one important component that every company should have is a reliable customer relationship management (CRM) system. As a business owner you know that a solid… Continue reading How CRM boosts business revenue

Why businesses should opt for CRM

However good you are at running your business, you’ll not get very far without a steady stream of customers. So you need to look after them. One of the factors that differentiates good companies from great ones is customer relationship management, commonly known as CRM. Over the past few years, thanks to the huge growth… Continue reading Why businesses should opt for CRM

How to protect your business from disaster

Think your business is immune to disasters? Think again. Disasters can strike without warning and, when they do, your company stands to lose more than just the time and money you’ll have to spend on data recovery and compensation. You could lose years of hard-earned reputation and trust from loyal clients – the two things… Continue reading How to protect your business from disaster

4 ways to save your business from disaster

The one mistake most small business owners make is not thinking about a disaster before it happens. Unfortunately, when their businesses are threatened with a sudden flood and massive data loss, it’s already cost them plenty of time and money. Disasters can come in a variety of forms, whether as a result of natural causes… Continue reading 4 ways to save your business from disaster

4 disaster protection tips for your business

As a business owner you put everything into its success – your time, skills, and financial resources. With that in mind, you should take important steps to secure your business in the event of a disaster. Disasters, whether in the form of floods or IT system failures, compromise your company’s hard-earned reputation and client trust.… Continue reading 4 disaster protection tips for your business