My philosophy about marketing is, and always has been, that if I spend a dollar on marketing today, I should be able to directly point to a sale and tangible ROI from that investment as quickly and efficiently as possible. In my world, we don’t count hashtags, likes, friends, and followers as “success.” Only dollars… Continue reading When Is Marketing To Blame When Sales Don’t Happen?
When Is Marketing To Blame When Sales Don’t Happen?
