Technology Advice for Small Businesses

Using email marketing to retain customers

Email marketing has been around for a long time, and it certainly works if you want to increase your business’s income. Your clients will most likely provide their email addresses when they purchase your products or services, and it is up to you to make the most out of this valuable piece of information. You… Continue reading Using email marketing to retain customers

Retain customers with email marketing

After designing your company’s website, writing perfect pitch pages, and driving traffic to landing pages, you finally made a new online sale to a first-purchase customer. This customer has seen the value of your products or services. Why else would they purchase from you? But in addition to a nice increase in revenue, you also… Continue reading Retain customers with email marketing

Healthcare leaders form TRIARQ Health

Healthcare service provider gloStream has announced its partnership with TRIARQ Network, a community of healthcare professionals. Under their mutual agreement, a new company called ‘TRIARQ Health’ is being formed to align and address the value and quality of healthcare to consumers through value-based programming. Here’s everything you need to know about TRIARQ Health. What is… Continue reading Healthcare leaders form TRIARQ Health

Business continuity exercise 101

Disasters, whether in the form of man-made errors or natural causes, are a business’s worst fear. Imagine coming to your office one morning to find the internal servers destroyed overnight by a massive flood. This could be the end of the road for your company, unless you have a business continuity plan (BCP) to cope… Continue reading Business continuity exercise 101

5 steps to a business continuity exercise

Business continuity plans (BCP) are designed to protect your company’s resources and data in the event of a disaster. Backing up data, getting insurance and marking rally points are some of the main components of a BCP. One of the most important processes is running an exercise to test whether the BCP actually works. But… Continue reading 5 steps to a business continuity exercise

Conducting business continuity exercises

Unexpected disasters can completely catch your business off guard, and when they do you’ll have a hard time trying to get things back in order. Most business owners are aware of potential problems, so they usually have a business continuity plan (BCP) already in place. But testing these plans to find loopholes and room for… Continue reading Conducting business continuity exercises

Pinterest marketing just got easier

Much attention in the social media marketing world is paid to the heavyweights of Facebook and Twitter – and, when executed properly, your marketing efforts on these networks can pay great dividends. But there is much more to social media marketing than these two platforms alone, and other channels that are on the rise include… Continue reading Pinterest marketing just got easier

More reasons to use Pinterest for marketing

Which social media networks does your company focus the majority of its marketing efforts on? Chances are, if you’re anything like the majority of organizations, you spend more time thinking about Facebook and Twitter than any other channels. Yes, it’s true that these leading platforms can drive results when they are used to employ effective… Continue reading More reasons to use Pinterest for marketing

Android phone battery saving tips

You’re in the middle of an important conversation on your Android phone. Suddenly, a ‘battery low’ notification pops up on the screen. You hastily try to close applications and adjust settings, but the damage has been done. This is frustrating especially when you have no charger with you, and your battery life just keeps on… Continue reading Android phone battery saving tips

How to extend an Android’s battery life

Android phones are turning the smartphone industry on its head with a bundle of great new features and functionality. However, many of the features and applications available on the Android device are real battery drainers. Even though Android phones’ batteries are growing bigger with every passing year, they are simply not keeping pace with all… Continue reading How to extend an Android’s battery life