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Technology Advice for Small Businesses

Google My Business now accepts appointments

There are countless platforms that showcase, review and link to small businesses, but few have as much impact as Google does. Although business owners can’t choose where their site ranks in the search results, they can edit information that is displayed and insert some flashy new features. How to edit your business’s Google listing When… Continue reading Google My Business now accepts appointments

Use Google search to schedule appointments

For most people, Google is the first stop when searching for a specific business. And in some cases — like searches for gyms and beauty salons — people are using Google to help them contact the business about an appointment. Now, the search giant has made that possible right from its results pages. How to… Continue reading Use Google search to schedule appointments

An easy way to accept reservations online

Over the past year, Google has been giving business owners more control over what information is displayed in the search results. At first, the options were limited, but now Google is opening up opportunities for advanced features that greatly improve customer service. How to edit your business’s Google listing When someone types your business’s name… Continue reading An easy way to accept reservations online

The ultimate guide to manage Google reviews

Strategies for attracting new customers are always changing, and Google is shaking things up yet again. Apart from well-placed keywords and link-worthy content, reviews from sites like Facebook and Yelp will be displayed in the search results. How Google changed search results Google’s new search algorithm is designed to lead people to high-quality products and… Continue reading The ultimate guide to manage Google reviews

Top tips for optimizing your Google reviews

Google has made reviews more visible within its search results, which means that online reviews will have a massive impact on customer behavior and your company’s search performance. If you’re not taking the time to generate good reviews from prominent sites, your business may not get enough customer attention to stay afloat. How Google changed… Continue reading Top tips for optimizing your Google reviews

Google reviews: how to make them count

Google has recently modified their search results to display ratings from review sites like Facebook and Yelp. While this may seem like a small change, it has actually made reviews more important than ever in terms of SEO. With the following tips, your company can shine in the Google search results. How Google changed search… Continue reading Google reviews: how to make them count

Customizing search results for your brand

For businesses of any size, getting on the first page of Google search results is important to drive traffic to the website. Although most search engine optimizers will focus more on getting organic results, the limitation of this approach is that it only reaches users looking for a particular service and not your specific brand.… Continue reading Customizing search results for your brand

Branded search results for your business

SEO is meant to increase traffic to a website so that more users interact with its content. However, there is more than one way to approach SEO. The right approach should also account for users who already know your brand, and make it easier for them to access your website and share it with other… Continue reading Branded search results for your business

Making useful search results for your brand

When it comes to SEO for businesses, most people focus on getting organic results based on keywords centered around those used in their industry. Unfortunately, those keywords don’t focus on your brand identity. That means Google search results are severely limited because users may not know about a specific brand. There are methods a business… Continue reading Making useful search results for your brand

Now you can show up in Google search easily

We all know that showing up among the top Google search results is a great way to attract new business. But wouldn’t it be great if it was easier to achieve this? Now Google is taking the initiative to help small businesses get found online. It’s called Let’s Put Our Cities on the Map, and… Continue reading Now you can show up in Google search easily