Tag Archives: Google

Single sign-on: The key to user management

From complexity requirements to minimum lengths, creating a password for a new online account can be bothersome. If your business is constantly experiencing this issue, single sign-on (SSO) can help. This technology is secure, easy to manage, and eliminates the need to remember a long list of usernames and passwords. What is SSO? Single sign-on […]

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Use single sign-on for login efficiency

Cloud subscriptions are undoubtedly valuable, but creating a new set of login credentials users have to memorize adds another level of inefficiency. With single sign-on (SSO), you can create one user profile that logs you into all of your online accounts. If you’re overwhelmed by the need to create and manage strong passwords, SSO is […]

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What is single sign-on and who is it for?

An average business uses over a thousand cloud services. Even if small businesses use just a few dozen apps, securely managing account logins is still a huge hurdle for both users and administrators. Single sign-on (SSO) is an excellent solution to this issue, so let’s dive into how it works. What is SSO? Single sign-on […]

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Site engagement: Why you should measure it

Is your site getting a large amount of traffic, but you’re not seeing a product or service sales boost? Many small business owners face this dilemma at one time or another. The fact is that a large number of visitors doesn’t necessarily translate into engaged customers. A crucial metric that you should look into is […]

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Get more engagement — use Google Analytics

Having a Google Analytics account is a no-brainer if you want to track your business’s website traffic. But how do you know if those visitors are engaged with your website content or just bouncing the second they hit your homepage? A key metric is engagement, which is as important as traffic. Here’s how to track […]

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Why website engagement is a crucial metric

When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics. How do you measure engagement? Just because a page receives a large amount of traffic doesn’t mean it has […]

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Google puts a premium in mobile searching

When it comes to business-related searches, Google is second to none. But despite being the industry leader in search engines, this powerhouse is never complacent. Recently, it made changes to its search feature and became mobile-first. If you’re wondering what this strategy could mean for you and your business, read on. Google search works by […]

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Mobile search is now Google’s priority

Over 92% of internet users turn to Google when they need to search something online. The high demand drives Google to constantly strive to improve functionality and its users’ search experience. To that end, Google decided to make mobile search its top priority. Find out why and what that means for your business.’ Google search […]

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Why Google now prioritizes mobile searches

Google recently made changes to its search tools to prioritize mobile searches over web searches. Why has Google done this and what does this mean for businesses and users? Get the answers by reading on. Google search works by using ‘bots.’ These bots are responsible for trawling through the web and sorting and categorizing websites […]

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Biometrics authentication on smartphones

The World Wide Web Consortium recently launched the FIDO2 project, allowing users to log in to online accounts with fingerprints, facial scans, and voice recognition. This technology is now also available in popular mobile browsers like Chrome and Firefox Lite, which not only boosts security, but also makes account management much simpler. Authenticate your profile […]

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