Author Archives: Editor

Facebook marketing mistakes to avoid

Over the last few years, the number of Facebook users has been growing at an astounding pace, and many businesses are advertising on the platform to better reach and target their audiences. Yet plenty of Facebook advertisers have been burned by low engagement, high costs, and negative feedback from followers. To avoid these issues, you […]

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4 Biggest Facebook marketing mistakes

Facebook makes it possible for companies to showcase their products and services to targeted prospects more effectively and take their online presence to the next level. However, many businesses are struggling to get the results they want from Facebook marketing despite having spent large amounts of money. With that said, make sure you don’t fall […]

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Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]

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Which web browser is the safest?

Enterprise cybersecurity is a holistic system that involves employing security practices at every level of use. This includes picking out the most secure application for web browsing. Consider the security features of these popular web browsers when picking yours. Microsoft Edge Microsoft Edge, Windows’ current default browser, is an improvement over its predecessor Internet Explorer […]

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How to pick the most secure browser

The internet is a Wild West of sorts, as one could never know what kind of threat they’ll come across. This is why for businesses, it’s important to identify secure browsers to keep threats at bay. Microsoft Edge Microsoft Edge, Windows’ current default browser, is an improvement over its predecessor Internet Explorer (IE). Edge was […]

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Make sure your web browser is safe

Web browsers are gateways to the internet, which is why you should care about how they transmit and store sensitive information. Want to learn more about which browser is safest? Take a read. Microsoft Edge Microsoft Edge, Windows’ current default browser, is an improvement over its predecessor Internet Explorer (IE). Edge was developed with Windows […]

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Tips and tricks for collecting customer data

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection […]

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Top considerations when collecting customer data

Businesses are collecting, processing, and storing data at a breakneck pace, and it’s increasingly difficult to keep up. Despite the importance of business intelligence, it’s important to collect data that is actually useful and relevant. A few essential tips will prevent the most common challenges. Before we jump into our tips for data collection, we […]

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How to improve data collection practices

As businesses of all sizes continue to adopt more apps and tools, the amount of available data grows exponentially. However, not all of that information is important or even useful. It’s critical that as you collect more data you keep it organized and relevant. The collection process is the best place to start. Before we […]

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Windows 10 tools for backing up files

Ransomware attacks are in the news again. Thankfully, business owners are becoming more aware of the damaging effects of malicious software. Companies now realize that without safe and reliable data backup, important business information can fall into the wrong hands or be lost forever. Good thing Windows 10 offers easy-to-use tools like File History and […]

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