Technology Advice for Small Businesses

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Top tips for optimizing your Google reviews

Google has made reviews more visible within its search results, which means that online reviews will have a massive impact on customer behavior and your company’s search performance. If you’re not taking the time to generate good reviews from prominent sites, your business may not get enough customer attention to stay afloat. How Google changed… Continue reading Top tips for optimizing your Google reviews

Google reviews: how to make them count

Google has recently modified their search results to display ratings from review sites like Facebook and Yelp. While this may seem like a small change, it has actually made reviews more important than ever in terms of SEO. With the following tips, your company can shine in the Google search results. How Google changed search… Continue reading Google reviews: how to make them count

How do I kickstart my Facebook ad?

Facebook’s not only for posting cat photos, complaining about restaurants, or stalking your ex, it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage. Why advertise on Facebook? Above all else, the cost-effectiveness of Facebook advertising sets… Continue reading How do I kickstart my Facebook ad?

A beginner’s guide to creating Facebook ads

No one can deny that social media has become a powerful online marketing channel. It’s cheaper, less complicated, more effective, and…a lot cooler. The numerous benefits are especially advantageous to small businesses that don’t have print or TV ads. Interested in creating a social media ad of your own? Read on. Why advertise on Facebook?… Continue reading A beginner’s guide to creating Facebook ads

How to create a Facebook ad that sells

Your products and services won’t sell, no matter how exceptional they are, if no one knows of their existence. That’s how advertising comes into play. Yet for a small business with a limited budget, an advertisement can cost big. But that’s no longer the case, thanks to the cost-effective online advertising platform hosted by Facebook.… Continue reading How to create a Facebook ad that sells

Group voice call on Facebook

Skype used to dominate an area of VoIP communications that serves a special function: group video calling. With apps like Snapchat, WhatsApp and, most recently, Slack nipping at its heels, it comes as no surprise that social network behemoth Facebook takes a slice of the cake with its recently rolled out desktop group voice calling.… Continue reading Group voice call on Facebook

Group voice call now possible on Facebook

With communication apps such as Skype, WhatsApp, and Slack aiming to conquer audio and video calling, what is a social networking giant like Facebook to do? In a move to enhance its already ubiquitous Messaging app, Facebook is all set to follow suite and occupy a space alongside some of the most dominant VoIP apps… Continue reading Group voice call now possible on Facebook

Facebook’s group voice calling

“What’s your Facebook name?” is not a question you’re often asked when someone needs your contact details. In the first place, Facebook messaging isn’t everyone’s voice call app of choice, especially for group conversations. As of now, Skype rules that arena, especially for business communications. However, once the social media giant has put the finishing… Continue reading Facebook’s group voice calling

Turning Instagram audience into customers

From being an emerging app that allows sharing photos of puppies in vintage-themed filters, Instagram has transformed into a marketing tool that savvy businesses ought to have. The photo-sharing giant now has more than 500 million users, making it an ideal online marketplace. Most businesses have an account, and those that know how to create… Continue reading Turning Instagram audience into customers

Instagram followers: turn them into buyers

Because of its image-heavy content, Instagram has become a tremendously popular social platform, as evidenced by its 500 million users and over-a-billion daily engagement. More than being a photo-sharing social network with fun filters, Instagram’s potential to turn your followers into customers is worth exploring. Make the most of your Instagram account with these 5… Continue reading Instagram followers: turn them into buyers