Tech Advisory

Technology Advice for Small Businesses

powered by Pronto Marketing

Refining your digital presence with optimized website imagery

Engaging visuals are essential for any modern website, but they can cause technical issues if not managed properly. This guide explores how small adjustments to file formats and naming conventions can lead to measurable improvements in your site’s digital performance. Scaling and resizing for better performance Uploading high-resolution, unedited images is a common mistake that… Continue reading Refining your digital presence with optimized website imagery

Practical ways to improve website performance with visual assets

Slow websites often suffer from unoptimized visuals that frustrate users and hurt search rankings. In this blog, you will learn the fundamentals of image resizing and metadata to make your site fast and search-friendly. Scaling and resizing for better performance Uploading high-resolution, unedited images is a common mistake that can cripple your website’s performance. These… Continue reading Practical ways to improve website performance with visual assets

Elevating search rankings through smart image optimization

Many businesses focus their search engine strategy on text, but a website’s visual elements also play a major role in ranking. This article discusses ways you can better handle images to reduce load times and improve your visibility to potential clients. Scaling and resizing for better performance Uploading high-resolution, unedited images is a common mistake… Continue reading Elevating search rankings through smart image optimization

The perfect social media match for your SMB

Social media marketing can be tricky simply because there are so many platforms to choose from. Your first instinct might be to choose Facebook because it is the biggest name in the industry and has the widest reach, but just because it’s effective for other businesses doesn’t mean it will also match your business goals.… Continue reading The perfect social media match for your SMB

Which social media platform fits your SMB?

There are no one-size-fits-all options when it comes to the right social media platform for your small- or medium-sized business. Facebook might be the biggest name in social media networks, but there are trendier platforms like Instagram and Twitter that millennial customers usually prefer. Different platforms attract and cater to different people, and it’s essential… Continue reading Which social media platform fits your SMB?

The right social media platform for your SMB

Facebook leads all social media platforms in terms of daily active users, audience reach, and cultural impact, but is it the best fit for your business? Every business has a unique audience, so what works for one business may not work for another. With all the available social media platforms to choose from, small- and… Continue reading The right social media platform for your SMB