TechAdvisory.org

Technology Advice for Small Businesses

Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a… Continue reading Common Facebook marketing mistakes

Tips and tricks for collecting customer data

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection… Continue reading Tips and tricks for collecting customer data

Top considerations when collecting customer data

Businesses are collecting, processing, and storing data at a breakneck pace, and it’s increasingly difficult to keep up. Despite the importance of business intelligence, it’s important to collect data that is actually useful and relevant. A few essential tips will prevent the most common challenges. Before we jump into our tips for data collection, we… Continue reading Top considerations when collecting customer data

How to improve data collection practices

As businesses of all sizes continue to adopt more apps and tools, the amount of available data grows exponentially. However, not all of that information is important or even useful. It’s critical that as you collect more data you keep it organized and relevant. The collection process is the best place to start. Before we… Continue reading How to improve data collection practices

Site engagement: Why you should measure it

Is your site getting a large amount of traffic, but you’re not seeing a product or service sales boost? Many small business owners face this dilemma at one time or another. The fact is that a large number of visitors doesn’t necessarily translate into engaged customers. A crucial metric that you should look into is… Continue reading Site engagement: Why you should measure it

Get more engagement — use Google Analytics

Having a Google Analytics account is a no-brainer if you want to track your business’s website traffic. But how do you know if those visitors are engaged with your website content or just bouncing the second they hit your homepage? A key metric is engagement, which is as important as traffic. Here’s how to track… Continue reading Get more engagement — use Google Analytics

Why website engagement is a crucial metric

When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics. How do you measure engagement? Just because a page receives a large amount of traffic doesn’t mean it has… Continue reading Why website engagement is a crucial metric

Practical Android tips for business users

The tablet is easily one of the most indispensable devices for many business managers and owners. These highly mobile devices allow you to stay in touch with the office and also work without lugging around a heavy or bulky laptop. Because of this, many businesses are looking to integrate tablets, especially Android tablets. Here are… Continue reading Practical Android tips for business users

Optimizing your Android tablet experience

More businesses are relying on Android tablets, especially those with staff who are mobile or away from the office. However, there are many business owners and managers who have trouble managing these Android devices. So, to help, we have created a brief guide on the do’s and don’ts of using your Android tablet at the… Continue reading Optimizing your Android tablet experience

Android tablets do’s and don’ts

Going mobile is a standard strategy for businesses today. With the heavy adoption of devices like Android tablets, business owners are able to connect with the office from nearly anywhere. This is great news and one of the mains reasons why so many businesses are thinking about integrating Android tablets at work. For those who… Continue reading Android tablets do’s and don’ts

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