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Technology Advice for Small Businesses

7 Types of video content to boost your marketing campaigns

More and more businesses are using video marketing to achieve their marketing goals. In fact, the Content Marketing Institute said that video will be the top investment for marketers in 2022. If you too are interested in creating effective videos, you first need to know the different types of video content that will help you… Continue reading 7 Types of video content to boost your marketing campaigns

Engaging customers through video content

Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot. In this blog post,… Continue reading Engaging customers through video content

Effective video content to attract more customers

According to Wyzowl’s 2022 State of Video Marketing Report, 86% of businesses use video as a marketing tool. If you’re not using videos as part of your marketing strategy, you’re missing out on a huge opportunity. In this blog post, we’ll discuss seven types of video content that can help boost your marketing campaigns and… Continue reading Effective video content to attract more customers

Effective ways of securely collecting customer data

For companies to succeed, they must be able to deliver value to their customers. This entails having a deep understanding of their clients’ needs and interests by collecting and segmenting customer data. However, they should first ensure that they are compliant with data privacy laws to avoid corresponding fines and penalties. Here are safe and… Continue reading Effective ways of securely collecting customer data

How to secure customer data collection

Modern businesses rely on customer data to improve their services and outperform their competitors. In a report by Deloitte and Touche, companies that use customer data to make decisions increased their profits by 60%. Unfortunately, data collection is now more difficult due to stricter privacy laws resulting from the rising number of security breaches. This… Continue reading How to secure customer data collection

How to securely and effectively collect customer data

Customer data is one of the most valuable resources in business today. It helps companies better understand their clients’ needs and interests. However, before companies collect, use, and generate revenue from customer data, they must ensure compliance with data protection laws. Keep in mind these data collection tips to avoid legal fines and penalties. 1.… Continue reading How to securely and effectively collect customer data

The business continuity benefits of cloud technology

Where you store your company’s data backups is vital to the success of your business continuity strategy. There are various storage media to choose from, but if you value flexibility and convenience, then you should look no further than cloud storage. Here are the benefits that the cloud offers. Improved uptime Many business owners think… Continue reading The business continuity benefits of cloud technology

How does the cloud support business continuity?

Having a business continuity plan ensures that you have constant access to your business’s data, even when a disaster strikes your locale. Understandably, your choice of backup storage media will be critical to the success of such a plan. In this blog, we’ll discuss why the cloud is the ideal place to keep your company’s… Continue reading How does the cloud support business continuity?

Ensuring business continuity with cloud technology

There are several ways to ensure business continuity, and storing your company’s data in the cloud is undoubtedly one of the best. In this post, we’ll discuss the advantages of cloud storage over other backup media and why your company should invest in it. Improved uptime Many business owners think it’s enough to store copies… Continue reading Ensuring business continuity with cloud technology

How dashboards can help your business grow

A dashboard is a business intelligence tool that allows businesses to track key performance indicators (KPIs). This can be particularly useful for making informed decisions and strategies. Here are some uses of dashboards in real-life business situations. Marketing insights Your organization’s marketing department analyzes a significant amount of data from various channels. Whether their purpose… Continue reading How dashboards can help your business grow

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