Tech Advisory

Technology Advice for Small Businesses

powered by Pronto Marketing

Site engagement: Why you should measure it

Is your site getting a large amount of traffic, but you’re not seeing a product or service sales boost? Many small business owners face this dilemma at one time or another. The fact is that a large number of visitors doesn’t necessarily translate into engaged customers. A crucial metric that you should look into is… Continue reading Site engagement: Why you should measure it

Get more engagement — use Google Analytics

Having a Google Analytics account is a no-brainer if you want to track your business’s website traffic. But how do you know if those visitors are engaged with your website content or just bouncing the second they hit your homepage? A key metric is engagement, which is as important as traffic. Here’s how to track… Continue reading Get more engagement — use Google Analytics

Why website engagement is a crucial metric

When it comes to website analytics, traffic isn’t everything. Engagement with your site content is a better indicator that visitors to your website convert into customers. Here’s how to track your engagement metric using Google Analytics. How do you measure engagement? Just because a page receives a large amount of traffic doesn’t mean it has… Continue reading Why website engagement is a crucial metric

Comparing Microsoft Office 2019 and Office 365

If you want to use Microsoft Office in your company, you can either purchase Microsoft Office 2019 or sign up for the cloud-based version, Office 365. Both versions contain many of the same standard features, but how are they different from each other and which one is more suitable to your needs? What is Microsoft… Continue reading Comparing Microsoft Office 2019 and Office 365

Microsoft Office 2019 or Office 365: The best choice

Microsoft Office is one of the most installed software suites in the world. If you are looking to integrate it into your company, you can either purchase Microsoft Office 2019 or sign up for cloud-based Office 365. Both promise the same features that the Office suite is known for, but they are different enough to… Continue reading Microsoft Office 2019 or Office 365: The best choice

Microsoft Office 2019 vs. Office 365: A comparison

Microsoft Office is one of the most popular productivity suites for businesses. Over the years, Microsoft has released several versions of the product, all of which were designed to target different users or update outdated features. Two of the suite’s latest iterations, Office 365 and Microsoft Office 2019, contain many of the same standard applications,… Continue reading Microsoft Office 2019 vs. Office 365: A comparison

Top 3 cloud service models

There are countless technology-related trends that come and go, but one of the most important technologies that business owners are sticking with is the cloud. Owners and managers know they ought to be using “the cloud” but it can be confusing to understand what it is exactly and then choose from among the different types… Continue reading Top 3 cloud service models

What is the right cloud service for you?

Businesses around the globe have been moving toward the cloud and are reaping the benefits of continuity, data security, and process efficiency. However, with more data comes more responsibility. This means that you’ll need to find the right kind of service that’s suitable to the infrastructure you have. Fortunately, various cloud management tools and solutions… Continue reading What is the right cloud service for you?

3 Cloud service models for your business

Cloud computing has become a staple in business strategy and IT architecture over the past couple of years. The functions and benefits of using the cloud let businesses seek to adopt new business models, obtain valuable insights from massive amounts of data, manage workloads, and gain competitive advantage. But cloud adoption can be tedious, and… Continue reading 3 Cloud service models for your business

5 Things to avoid when investing in IT

Running a business can be time-consuming, especially if you’re managing staff, looking for growth opportunities, and looking after clients. This leaves you little time to search for an IT system that can benefit your business. Because of this, you may be forced to make an impulsive technology purchase that does more harm than good. To… Continue reading 5 Things to avoid when investing in IT