Category Archives: Social Media

Promoting your SMB with Pinterest

Social media platform Pinterest launched “Promoted Pins,” a premium advertising service aimed at large enterprises, then later released a similar product called “DIY Promoted Pins” for small- and medium-sized businesses (SMBs). These prove how popular social media has become when it comes to establishing an online presence for companies. The following tips will help you […]

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How to market your SMB with Pinterest

Helping SMBs establish a firm online presence, promote corporate content, and drive web traffic, Pinterest is every entrepreneur’s dream. Here are some pointers to consider when using Pinterest for promoting your business. Know your audience According to a study by Ahalogy and AcuPOLL Precision Research, Inc., Pinterest is largely used by women, mostly “Millennial Moms.” […]

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Use Pinterest to promote your SMB

A lot of small- and medium-sized businesses (SMBs) are forsaking conventional marketing schemes in favor of social media platforms, and for good reason. A social networking site that is gaining popularity is Pinterest, where businesses can promote their pins to boost website traffic, improve reach, and increase click-throughs. But wait, there’s more! Know your audience […]

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How to boost your SMB’s social media presence

Small- and medium-sized businesses (SMBs) nowadays are more competitive than ever. As an SMB owner, you’re probably constantly looking for ways to boost your social media presence, outdo your competitors, and increase profits. Here are some ways to do that. Create buyer personas Social media data is a great tool to gather information about your […]

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Stand out on social media: Tips for SMBs

Many small- and medium-sized businesses (SMBs) know that making an impression on consumers isn’t easy. That’s why they develop in-house marketing teams or hire experts to make sure their online presence pops. These social media and content marketing strategies may be just what you need to stand out. Create buyer personas Social media data is […]

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Social media tips for your small business

Is your small- or medium-sized business (SMB) using social media and content marketing strategies to boost profitability? If not, it’s about time you do. Your competitors are already doing the same, so you have to find ways to make sure you rise above the crowd. Here are a few tips to get you started. Create […]

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A beginner’s guide to creating Facebook ads

No one can deny that social media has become a powerful online marketing tool. It’s cheaper, more effective, and a lot cooler. It is especially advantageous to small businesses that don’t have budgets for print or TV ads. Interested in creating a social media ad of your own? Read on. Why advertise on Facebook? Above […]

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How to create a Facebook ad that sells

Your products and services won’t sell, no matter how exceptional they are, if no one knows they exist. That’s where advertising comes into play. Yet for a small business with a limited budget, an ad placement in traditional media is costly. But thanks to Facebook’s online platform, advertising is now more affordable. Why advertise on […]

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How do I create an effective Facebook ad?

Facebook has uses that go way beyond posting cat photos, complaining about restaurants, or stalking your ex — it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage. Why advertise on Facebook? Above all else, the cost-effectiveness […]

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5 social media tips to drive your growth

Setting up a business can be overwhelming, especially now that digital marketing is so crucial. Many small businesses and start-ups find themselves not knowing where to go after purchasing a year’s subscription to WordPress. Although marketing your business online could fill several full-time positions, here are a few simple tips to get you started. Social […]

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