Tech Advisory

Technology Advice for Small Businesses

powered by Pronto Marketing

Beyond the scroll: How to win the attention economy with short-form video

Is your video content failing to connect in a world of endless scrolling? In this article, we’ll explore the shift toward authentic, short-form video, showing you how to adapt proven video marketing strategies for today’s fast-paced social feeds to build a community that drives real-world results. The modern video blueprint: Speed, authenticity, and engagement Success… Continue reading Beyond the scroll: How to win the attention economy with short-form video

The viral video playbook: Dominating TikTok, Reels, and Shorts

The playbook for video marketing has been completely rewritten. A modern strategy now focuses on TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts. Discover how to develop content that grabs attention instantly and use the algorithm to grow your brand at scale. The modern video blueprint: Speed, authenticity, and engagement Success on today’s most popular… Continue reading The viral video playbook: Dominating TikTok, Reels, and Shorts

Short and snappy: The modern video marketing strategy for viral success

The rules of video marketing have changed. This guide provides a modern playbook, focusing on the platforms that define the digital landscape: TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts. Learn how to adapt timeless video marketing concepts into viral content and harness the algorithm for explosive growth. The modern video blueprint: Speed, authenticity, and… Continue reading Short and snappy: The modern video marketing strategy for viral success

8 Warning signs your outdated IT systems are undermining your business

Businesses these days cannot afford to rely on outdated IT systems. Legacy technology not only increases the risk of breakdowns but also exposes businesses to growing cybersecurity threats, limits productivity, and hinders innovation. This article explores eight red flags signaling it’s time for an IT infrastructure overhaul. Business IT systems are foundational to success. Yet,… Continue reading 8 Warning signs your outdated IT systems are undermining your business

8 Signs your company’s IT systems need an upgrade

As technology evolves, so must your business systems. If your IT infrastructure is showing signs of strain — whether through constant breakdowns, security vulnerabilities, or diminished capabilities — it’s time to act. This article outlines eight critical warning signs that your IT systems need an upgrade. Business IT systems are foundational to success. Yet, many… Continue reading 8 Signs your company’s IT systems need an upgrade

Is your IT holding your business back? Here are 8 signs it’s time to upgrade

Sticking with legacy IT systems is more detrimental to your business than it seems. From poor system performance to rising maintenance costs, here are eight clear signs that outdated technology is keeping your business from reaching its full potential. Business IT systems are foundational to success. Yet, many companies continue to rely on aging infrastructure… Continue reading Is your IT holding your business back? Here are 8 signs it’s time to upgrade

5 Strategies to keep your business running during disruptions

Businesses are vulnerable to a range of disruptions, including server failures, unexpected power outages, and natural disasters. To mitigate the damage and ensure your company remains operational, it’s crucial to have a business continuity plan (BCP). This article outlines five key BCP tactics every company should implement — strategies that can save you time, money,… Continue reading 5 Strategies to keep your business running during disruptions

Staying resilient: Business continuity strategies that work

Unexpected events such as power outages, cyberattacks, and natural disasters can seriously impact your business. Fortunately, having a business continuity plan (BCP) helps you recover quickly, reduce risks, and keep essential operations running smoothly. In this article, we highlight five tried-and-tested BCP strategies to help your organization remain operational, no matter the crisis. Back up… Continue reading Staying resilient: Business continuity strategies that work

Essential steps to protect your business from disruptions and downtime

Disasters are unpredictable, but the right strategies can keep your business running smoothly. Cyberattacks, power outages, and natural disasters can severely disrupt operations, leading to substantial losses. But with an effective business continuity plan (BCP) in place, you can reduce downtime and make sure your company can recover swiftly. Here are five essential BCP strategies… Continue reading Essential steps to protect your business from disruptions and downtime

Drowning in data? Dashboards are your lifeline

Your business generates massive amounts of data, but is any of it actually helping you? Without the right tools, raw data is just noise. Business dashboards are the solution. They organize and display your most important metrics on a single screen, helping you spot trends, track performance, and uncover valuable insights that would otherwise be… Continue reading Drowning in data? Dashboards are your lifeline